Google Analytics Individual Qualification Professional Certificate • STUDY MODE
PRACTICE QUIZ
QUESTION 1 OF 99
Once filters have been applied, what is the option to recover filtered data?
A
Filtered data is not recoverable.Correct Answer
B
Data may be recovered within 30 days
C
Data may be recovered within ten days
D
Data may be recovered within five days
QUESTION 2 OF 99
What scope levels available for dimensions and metrics?
A
Event-level, session-level, transaction-level or user-level scope
B
Location-level, duration-level, product-level or user-level scope
C
Event-level, duration-level, transaction-level or user-level scope
D
Hit-level, session-level, product-level or user-level scopeCorrect Answer
QUESTION 3 OF 99
Which parameters can be included with an event hit for reporting?
A
Category, Action, Label, Total Events
B
Category, Action, Label, ValueCorrect Answer
C
Category, Action, Label, Unique Events
D
Event, Category, Action, Label
QUESTION 4 OF 99
To recognize users across different devices, what feature must be enabled?
A
User IDCorrect Answer
B
Google Ads Linking
C
Audience definitions
D
Attribution models
QUESTION 5 OF 99
What report indicates the last page users viewed before leaving a website?
A
Pages report
B
All Pages report
C
Landing Pages report
D
Exit Pages reportCorrect Answer
QUESTION 6 OF 99
What is the “Bounce Rate” in Google Analytics?
A
Number of times users returned to a website in a given time period
B
Percentage of sessions in which a user exits from a homepage
C
Percentage of visits when a user landed on a website and exited without any interactionsCorrect Answer
D
Percentage of total site exits
QUESTION 7 OF 99
Google Analytics cannot collect data from which systems by default?
A
Websites
B
Offline inventory databaseCorrect Answer
C
Mobile devices
D
Online point-of-sale systems
QUESTION 8 OF 99
What is not considered a “source” in Google Analytics by default?
A
googlemerchandisestore.com
B
(Direct)
C
Google
D
EmailCorrect Answer
QUESTION 9 OF 99
When does the Analytics tracking code send a pageview hit to Google Analytics?
A
Every time a user loads a webpage with embedded tracking codeCorrect Answer
B
Every time a user searches on a website
C
Every time a user adds an item to an online shopping cart
D
Every time a user clicks a video on a website
QUESTION 10 OF 99
Views can include website data collected before the view was created.
A
TRUE
B
FALSECorrect Answer
QUESTION 11 OF 99
What feature can join offline business systems data with online data collected by Google Analytics?
A
Google Ads Linking
B
Data importCorrect Answer
C
Goal tracking
D
User ID
QUESTION 12 OF 99
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
A
Just after the opening <body> tag
B
Just before the closing </body> tag
C
Just after the opening <head> tagCorrect Answer
D
Just before the closing </head> tag
QUESTION 13 OF 99
What is a “metric” in Google Analytics?
A
A segment of data separated out in a report for comparison
B
A dimension that can help analyze site performance
C
The dates in a date range
D
The numbers in a data set often paired with dimensionsCorrect Answer
QUESTION 14 OF 99
Which assets cannot be shared in the Solutions Gallery?
A
Goals
B
Custom DimensionsCorrect Answer
C
Segments
D
Custom reports
QUESTION 15 OF 99
Auto-tagging is used to collect data from what kind of traffic?
A
Social media traffic
B
Website referral traffic
C
Google Ads Campaign trafficCorrect Answer
QUESTION 16 OF 99
How would a view filter be configured to include only users from Brazil and Argentina?
A
Filter 1: exclude all countries except Brazil and Argentina
B
Filter 1: include Brazil > Filter 2: include Argentina
C
Filter 1: include Brazil or ArgentinaCorrect Answer
D
Filter 1: include Argentina > Filter 2: include Brazil
QUESTION 17 OF 99
To increase the speed at which Google Analytics compiles reports, what action could be taken?
A
Remove any filters on the view
B
Choose “Faster response” in the sampling pulldown menuCorrect Answer
C
Choose “Greater precision” in the sampling pulldown menu
D
Apply an advanced filter to the report
QUESTION 18 OF 99
What channel is not included in the default Channels report?
A
DeviceCorrect Answer
B
Organic search
C
Direct
D
Display
QUESTION 19 OF 99
For autotagging, what parameter does Google Ads include in the destination URL?
A
gclid=Correct Answer
B
utm=
C
adid=
D
urlid=
QUESTION 20 OF 99
What type of Custom report shows a static sortable table with rows of data?
A
Map overlay
B
Pivot table
C
Explorer
D
Flat tableCorrect Answer
QUESTION 21 OF 99
Which Goals are available in Google Analytics?
A
Pageview, Event, Transaction, Social
B
Destination, Event, Duration, Pages/Screens per sessionCorrect Answer
C
Location, Event, Time, Users per session
D
Destination, Event, Pageview, Social
QUESTION 22 OF 99
Which reports indicate how website referrals, organic search and ad campaigns assisted in conversions?
A
Multi-channel funnel reportsCorrect Answer
B
Acquisition reports
C
Goals reports
D
Ecommerce reports
QUESTION 23 OF 99
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
A
Secondary conversion
B
Second-to-last-click attribution
C
Assisted conversionCorrect Answer
D
Primary conversion
QUESTION 24 OF 99
What filter would only include data from a campaign titled “Back to School” in Campaign reports?
A
Custom Search and Replace filter with field “Campaign Name”, string “back to school” and pattern “include”
B
Custom Include filter with field “Campaign Name” and pattern “back to school”Correct Answer
C
Custom Include filter with field “Page Title” and pattern “back to school”
D
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
QUESTION 25 OF 99
What data does Google Analytics prohibit collecting?
A
Purchase amount
B
Personally identifiable informationCorrect Answer
C
Product SKU(s)
D
Billing city
QUESTION 26 OF 99
The default session timeout duration in Google Analytics is how many minutes?
A
30Correct Answer
B
10
C
5
D
20
QUESTION 27 OF 99
What criteria could not be used to create a Dynamic Remarketing audience?
A
Users who viewed product-detail pages
B
Users who viewed a search result page on a website
C
Users who viewed a homepage
D
Users who returned an item that they purchasedCorrect Answer
QUESTION 28 OF 99
What scope applies to Custom Metrics?
A
Customer
B
Session
C
User
D
HitCorrect Answer
QUESTION 29 OF 99
Filters cannot perform what action on collected data?
A
Exclude traffic from particular IP addresses
B
Include data from specific subdomains
C
Convert dynamic page URLs to readable text strings
D
Include shopping preferencesCorrect Answer
QUESTION 30 OF 99
What feature would be used to collect how many times users downloaded a product catalogue?
A
Custom report
B
Custom dimension
C
Event trackingCorrect Answer
D
Calculated metrics
QUESTION 31 OF 99
What is not a benefit of Google Analytics Remarketing?
A
Allow customers to quickly reorder an item they have previously purchasedCorrect Answer
B
Show customised ads to customers who have previously visited your site
C
Create remarketing lists without making changes to your existing Analytics snippet
D
Create remarketing lists based on custom segments and targets
QUESTION 32 OF 99
What is not a filter setting for data in views?
A
Exclude
B
Include
C
Modify
D
RestoreCorrect Answer
QUESTION 33 OF 99
What does assigning a value to a Google Analytics Goal enable?
A
Compare goal conversions and measure changes to a websiteCorrect Answer
B
Analyse a website conversion funnel
C
Track actual revenue from conversions
D
Track real-time business revenue
QUESTION 34 OF 99
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
A
3
B
1Correct Answer
C
6
D
2
QUESTION 35 OF 99
What criteria cannot be used to create a Custom segment?
A
Dimensions
B
Metrics
C
Sequences of user actions
D
Ad typeCorrect Answer
QUESTION 36 OF 99
What report shows users who initiated sessions over 1-day, 7-day, 14-day and 30-day periods?
A
Active Users reportCorrect Answer
B
Cohort Analysis report
C
User Explorer report
D
Users Flow report
QUESTION 37 OF 99
What asset is used to build a remarketing list?
A
Custom report
B
Custom metric
C
Custom dimension
D
Custom segmentCorrect Answer
QUESTION 38 OF 99
What is used to create Smart Goals?
A
Machine-learning algorithmsCorrect Answer
B
Custom reports
C
Remarketing audience
D
Analytics goals
QUESTION 39 OF 99
What report shows the percentage of traffic that previously visited a website?
A
Behaviour > Frequency and Recency report
B
Interests > Affinity categories report
C
Behaviour > New vs returning reportCorrect Answer
D
All traffic > Referrals report
QUESTION 40 OF 99
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
A
Users who engaged in a social media or email campaign
B
Users 25 to 34 years old who have their browser set to Spanish
C
Users who are female and have childrenCorrect Answer
D
Users who viewed a page on a website, then watched a video
QUESTION 41 OF 99
To recognize users across different devices, what is required for User ID?
A
All of the above
B
Google Tag Manager
C
A new Analytics account for reporting
D
Sign-in that generates and sets unique IDsCorrect Answer
QUESTION 42 OF 99
What metric-dimension combination is not valid?
A
Sessions / Bounce rateCorrect Answer
B
Avg. time on page / device category
C
Total events / User type
D
Sessions / Source
QUESTION 43 OF 99
If a web page visitor clears the Analytics cookie from their browser, what will occur?
A
Analytics will set a new unique ID the next time a browser loads a tracked page
B
Analytics will not be able to associate user behavior data with past data collected
C
Analytics will set a new browser cookie the next time a browser loads a tracked page
D
All of the aboveCorrect Answer
QUESTION 44 OF 99
What cannot be collected by the default Analytics tracking code?
A
User’s favourite websiteCorrect Answer
B
Browser language setting
C
Page visits
D
Device and operating system
QUESTION 45 OF 99
View filters may be applied retroactively to any data that has been processed.
A
True
B
FalseCorrect Answer
QUESTION 46 OF 99
What feature collects company-specific data such as Member Status?
A
Custom dimensionCorrect Answer
B
Custom filter
C
Custom metric
D
Event tracking
QUESTION 47 OF 99
When linking a Google Ads account to Google Analytics, what is not possible?
A
Import Analytics Goals and transactions into Google Ads as conversions
B
Adjust keyword bids in Google Ads from Google AnalyticsCorrect Answer
C
Create remarketing lists in Analytics to use in Google Ads campaigns
D
View Google Ads click and cost data next to site engagement data in Analytics
QUESTION 48 OF 99
Sampling is applied to reports before segmentation.
A
TRUE
B
FALSECorrect Answer
QUESTION 49 OF 99
What feature is required to track customer search terms on a website?
A
Search filters
B
Enhanced E-commerce
C
Data import
D
Site searchCorrect Answer
QUESTION 50 OF 99
If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
A
3Correct Answer
B
2
C
1
D
6
QUESTION 51 OF 99
View filters are applied in what order?
A
Creation date
B
Sequential orderCorrect Answer
C
Alphabetical order
D
Random order
QUESTION 52 OF 99
What model represents the hierarchical structure of a Google Analytics account?
A
View > Account > Property
B
Account > View > Property
C
Account > Property > ViewCorrect Answer
D
Property > Account > View
QUESTION 53 OF 99
To view accurate data in a Custom report, what action should be avoided?
A
Use multiple dimensions together in the same report
B
Use a Custom Dimension as a primary dimension
C
Create a report with Custom Metrics
D
Pair metrics and dimensions of different scopesCorrect Answer
QUESTION 54 OF 99
What would prevent data from appearing in a Custom report?
A
Too many metrics in a Custom report
B
Custom report isn’t shared with users in the same view
C
A filter that removes all the dataCorrect Answer
D
Too many dimensions in a Custom report
QUESTION 55 OF 99
Which user characteristic may NOT be used to change keyword bids in Google Ads?:
A
Location
B
Device
C
Ad preferenceCorrect Answer
D
Time of day
QUESTION 56 OF 99
What report shows a visual representation of user interactions on a website?
A
Behavior Flow reportCorrect Answer
B
Landing Pages report
C
Treemaps report
D
Content Drilldown report
QUESTION 57 OF 99
What report shows which web pages get the most traffic and highest engagement?
A
Active Users report
B
Engagement report
C
Frequency and Recency report
D
All Pages reportCorrect Answer
QUESTION 58 OF 99
What report identifies browsers that may have had problems with a website?
A
The Source/Medium report
B
The New vs Returning report
C
The Active Users report
D
The Browser and OS reportCorrect Answer
QUESTION 59 OF 99
Segments will not allow you to do what?
A
Create subsets of sessions or users
B
Isolate and analyze data
C
Permanently alter dataCorrect Answer
D
Build custom Remarketing lists
QUESTION 60 OF 99
What is not a benefit of using segments to analyze data?
A
Compare behavior metrics for groups of users like Converters vs non Converters
B
Permanently modify the data in a viewCorrect Answer
C
Analyze users by single or multi-session conditions
D
Isolate and analyze specific conversion paths using conversion segments
QUESTION 61 OF 99
Which reports indicate how traffic arrived at a website?
A
Demographics
B
All trafficCorrect Answer
C
Geo
D
Behavior
QUESTION 62 OF 99
To track users and sessions across multiple domains, what first must be set up?
A
Data import
B
Google Ads Linking
C
Cross-domain trackingCorrect Answer
D
Ad Exchange Linking
QUESTION 63 OF 99
When does the tracking code send an event hit to Google Analytics?
A
Every time a user performs an action with pageview tracking implemented
B
Every time a user performs an action with event tracking implementedCorrect Answer
C
Every time a user makes a reservation
D
Every time a user adds an event to their calendar
QUESTION 64 OF 99
What data is Google Analytics Goals unable to track?
A
Making a purchase
B
Signing up for a newsletter
C
Customer’s lifetime valueCorrect Answer
D
Watching a video
QUESTION 65 OF 99
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
A
Conversion tracking
B
Attribution modelingCorrect Answer
C
Multi-channel funnels
D
Channel groupings
QUESTION 66 OF 99
What Remarketing audiences cannot be defined by default?
A
Users who played a video on a website
B
Users who visited a physical storeCorrect Answer
C
Users who speak a particular language
D
Users who visited a specific page on a website
QUESTION 67 OF 99
What report shows the percent of site traffic that visited previously?
A
New vs Returning reportCorrect Answer
B
Referrals report
C
Sales Performance report
D
Frequency and Recency report
QUESTION 68 OF 99
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
A
As an event
B
As a click
C
As an interaction
D
As a bounceCorrect Answer
QUESTION 69 OF 99
What data table display compares report metrics to the website average?
A
Percentage
B
Performance
C
Pivot
D
ComparisonCorrect Answer
QUESTION 70 OF 99
Custom Dimensions can be used as what?
Google Analytics Individual Qualification Extra Questions
A
Secondary dimensions in Standard reports
B
All of the aboveCorrect Answer
C
Primary dimensions in Custom reports
D
Secondary dimensions in Custom reports
QUESTION 71 OF 99
In Custom reports, what must metrics and dimensions share in order to report accurately?
A
Same index
B
Same view
C
Same scopeCorrect Answer
D
Same Custom report
QUESTION 72 OF 99
Which default traffic source dimensions does Google Analytics report for each website visitor?
A
Source and campaign
B
Campaign and ad content
C
Campaign and medium
D
Source and mediumCorrect Answer
QUESTION 73 OF 99
In Multi-Channel Funnel reports, how are default conversions credited?
A
Last campaign, search or adCorrect Answer
B
Equal credit along the conversion touchpoints
C
Second to last campaign, search or ad
D
First campaign, search or ad
QUESTION 74 OF 99
Which kinds of hits does Google Analytics track?
A
Pageview
B
Transaction
C
Event
D
All of the aboveCorrect Answer
QUESTION 75 OF 99
What feature must be enabled to use Multi-Channel Funnels?
A
In-page analytics
B
Custom dimensions
C
Advertising features
D
Goals or EcommerceCorrect Answer
QUESTION 76 OF 99
Which three campaign parameters are recommended to manually track campaigns?
A
Source, Content and Term
B
Medium, Source and CampaignCorrect Answer
C
Medium, Source and Content
D
Campaign, Content and Term
QUESTION 77 OF 99
In Multi-Channel Funnel reports, what channel would not be credited with a conversion?
A
Television commercialsCorrect Answer
B
Social network
C
Paid and organic search
D
Website referrals
QUESTION 78 OF 99
Which reports require the activation of Advertising Features?
A
Demographics and Interests reportsCorrect Answer
B
Geo reports
C
Real-time reports
D
Cohort analysis reports
QUESTION 79 OF 99
What feature is required to collect the number of comments users posted to a web page?
A
Custom MetricCorrect Answer
B
Custom Dimension
C
Custom Channel Groupings
D
Calculated Metric
QUESTION 80 OF 99
When will Google Analytics be unable to identify sessions from the same user by default?
A
When the sessions happen in different browsers on the same deviceCorrect Answer
B
When the sessions happen in the same browser on the same device
C
When the sessions share the same browser cookie
D
When the sessions happen in the same browser on the same day
QUESTION 81 OF 99
What report compares metrics based on user acquisition date over a series of weeks?
A
Cohort AnalysisCorrect Answer
B
User Explorer
C
Active Users
D
Users Flow
QUESTION 82 OF 99
Within how many days can a deleted view be restored?
A
15
B
25
C
35Correct Answer
D
5
QUESTION 83 OF 99
When the same default tracking code is installed on pages with different domains, what will result?
A
Analytics will associate users and sessions with a single domain
B
Analytics will send an alert about duplicate data collection
C
Analytics will associate users and sessions with their respective domainsCorrect Answer
D
Analytics will not associate users and sessions with any domain
QUESTION 84 OF 99
What is a “dimension” in Google Analytics?
A
An attribute of a data set that can be organized for better analysisCorrect Answer
B
The lifetime value of a user in a given date range
C
A comparison of data between two date ranges
D
A report that offers different demographic information about your audience
QUESTION 85 OF 99
What campaign parameter is not available by default in Google Analytics?
A
utm_source
B
utm_medium
C
utm_adgroupCorrect Answer
D
utm_content
QUESTION 86 OF 99
What is a “secondary dimension” in Google Analytics?
A
A dashboard widget that offers more specific analysis
B
An additional report dimension for more specific analysisCorrect Answer
C
A visualisation to understand the impact of data
D
An additional report metric for more specific analysis
QUESTION 87 OF 99
What campaigns require manual tags on destination URLs for tracking?
A
Google Ads campaigns
B
Email campaignsCorrect Answer
C
Autotagged campaigns
D
None of the above
QUESTION 88 OF 99
What feature is required to send data from a web-connected device (such as a point-of-sale system) to Google Analytics?
A
The networking protocol
B
The measurement protocolCorrect Answer
C
Browser cookies
D
Data import
QUESTION 89 OF 99
When does a default Analytics session expire?
A
At noon every day
B
When a user opens a new browser window
C
When a user is inactive on a web page for more than 30 minutesCorrect Answer
D
After 30 minutes, regardless of user activity on a web page
QUESTION 90 OF 99
What is not considered a default “medium” in Google Analytics?
A
Referral
B
GoogleCorrect Answer
C
CPC
D
Organic
QUESTION 91 OF 99
Sharing a Custom Report will share the report configuration and data included in the report.
A
TRUE
B
FALSECorrect Answer
QUESTION 92 OF 99
What report shows which types of mobile devices visited a website?
A
Mobile > Devices reportCorrect Answer
B
Site Content > Landing Page report
C
All Traffic > Source/Medium report
D
Technology > Network report
QUESTION 93 OF 99
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
A
TrueCorrect Answer
B
False
QUESTION 94 OF 99
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
A
/ordercomplete/index.html
B
/order/complete.phpCorrect Answer
C
/ordercomplete/thank_you.html
D
/ordercomplete.php
QUESTION 95 OF 99
What report provides data on how specific sections of a website performed?
A
Top Events report
B
Frequency and Recency report
C
Content Drilldown reportCorrect Answer
D
Location report
QUESTION 96 OF 99
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
A
Session
B
Hit
C
UserCorrect Answer
D
Product
QUESTION 97 OF 99
What report indicates where users start or exit the conversion funnel?
A
Goal FlowCorrect Answer
B
User Timings
C
Cohort Analysis
D
Treemaps
QUESTION 98 OF 99
What report indicates the pages of a website where users first arrived?
A
Landing Pages reportCorrect Answer
B
Pages report
C
Location report
D
All Pages report
QUESTION 99 OF 99
In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
A
TRUECorrect Answer
B
FALSE
Ready to test your recall?
Once filters have been applied, what is the option to recover filtered data?