Question 1

Why is setting goals for a social media marketing campaign important? select all that apply.

Accepted Answer

Measures a company's success, Hold a company accountable, Guides a company's budget (Correct)

Question 2

Icreasing web traffic and gaining customer insights are examples of what kind of goals?

Accepted Answer

Social Media Marketing Goals (Correct)

Question 3

What type of content can build trust in a company’s brand and position them as an industry leader with information and wisdom to share?

Accepted Answer

Educational content (Correct)

Question 4

How often should a digital marketer post when using platforms with chronological feeds?

Accepted Answer

Multiple times a day (Correct)

Question 5

Fill in the blank: a digital marketer should also consider their _____ when choosing social media platforms because brand identity and business type should factor into the decision.

Accepted Answer

Budget (Correct)

Question 6

What steps does a digital marketer need to take to develop a social media calendar? select all that apply.

Accepted Answer

Decide on data to track, Establish a workflow and review process, Make a content library (Correct)

Question 7

Increasing web traffic and gaining customer insights are examples of what kind of goals?

Accepted Answer

Social media marketing goals (CORRECT)

Question 8

How can a company identify their target audience? Select all that apply.

Accepted Answer

Assess how people engage with their brand, Research what social media platforms their target audience uses, Compile information about their current customers and followers (CORRECT)

Question 9

Fill in the blank: A digital marketer should also consider their _____ when choosing social media platforms because brand identity and business type should factor into the decision.

Accepted Answer

company (CORRECT)

Question 10

Which are common social media content buckets? Select all that apply.

Accepted Answer

Inspirational, Promotional, Educational (CORRECT)

Question 11

What type of content can build trust in a company’s brand and position them as an industry leader with information and wisdom to share?

Accepted Answer

Educational content (CORRECT)

Question 12

Which of the following are examples of conversational content? Select all that apply.

Accepted Answer

Polls, Advice (CORRECT)

Question 13

Consider the following scenario: A digital marketer records a product demonstration to showcase the company’s newest arrival. If they post this recording to one of the company’s social media platforms, what content format are they using?

Accepted Answer

Video (CORRECT)

Question 14

Fill in the blank: For platforms with _____, posting multiple times a day gives a digital marketer the opportunity to reach their target audience in different time zones and at various points throughout their day.

Accepted Answer

chronological feeds (CORRECT)

Question 15

What are the benefits of using a social media calendar? Select all that apply.

Accepted Answer

Organize content in a centralized location, Schedule posts in advance, Allow stakeholders to review or approve posts (CORRECT)

Question 16

Fill in the blank: When a digital marketer is ready to develop a social media calendar, they first need to identify the _____ they want to post on.

Accepted Answer

social media platforms (CORRECT)

Question 17

What types of information should a company compile in order to identify their target audience? Select all that apply.

Accepted Answer

Language, Location, Age (CORRECT)

Question 18

Fill in the blank: To help a company choose the right social media platform, they need to start by understanding _____.

Accepted Answer

how different platforms work (CORRECT)

Question 19

Fill in the blank: _____ appeals to people who are on a social media platform to enjoy themselves, and it can help an audience relate to a company’s content and their brand.

Accepted Answer

Entertaining content (CORRECT)

Question 20

Which of the following are examples of promotional content? Select all that apply.

Accepted Answer

Coupons, Discounts, Free gifts for sign-ups (CORRECT)

Question 21

Which are examples of content formats for social media? Select all that apply.

Accepted Answer

Polls, Written posts, Links (CORRECT)

Question 22

Which tool can help digital marketers manage and organize their social media publishing schedule?

Accepted Answer

A social media calendar (CORRECT)

Question 23

Fill in the blank: When a digital marketer is ready to develop a social media calendar, they first need to identify the _____ they want to post on.

Accepted Answer

social media platforms (CORRECT)

Question 24

Which of the following are examples of entertaining content? Select all that apply.

Accepted Answer

Contests, Comics (CORRECT)

Question 25

Which of the following are examples of educational content? Select all that apply.

Accepted Answer

Case studies, How-to posts, Industry research (CORRECT)

Question 26

Fill in the blank: _____ talks about a company’s products and services with the intent of marketing them to current customers and drawing in new followers.

Accepted Answer

Promotional content (CORRECT)

Question 27

How can a social media calendar help a digital marketer avoid making major mistakes in their posts?

Accepted Answer

It allows a digital marketer to check for spelling errors and typos, fact check, and ensures that all of their links and images are correct in advance. (CORRECT)

Question 28

What steps does a digital marketer need to take to develop a social media calendar? Select all that apply.

Accepted Answer

Decide on data to track, Make a content library, Establish a workflow and review process (CORRECT)

Question 29

What is a company trying to identify when they ask these questions: What problems are customers struggling with? What issues do customers have that our products or services could help solve?

Accepted Answer

Their target audience’s needs (CORRECT)

Question 30

What does a digital marketer need to consider when determining the best time to publish content? Select all that apply.

Accepted Answer

When their target audience is active online, When they have their best performing posts (CORRECT)

Question 31

Each entry in a social media calendar contains which elements? Select all that apply.

Accepted Answer

Time, Topic, Date (CORRECT)

Question 32

A brand wants to increase its website traffic and gain customer insights. What kind of goals are these?

Accepted Answer

Social media marketing goals (CORRECT)

Question 33

Fill in the blank: When choosing social media platforms, a digital marketer should consider their _____ because brand identity and business type should factor into the decision.

Accepted Answer

company (CORRECT)

Question 34

Which are common social media content buckets? Select all that apply.

Accepted Answer

Educational, Inspirational, Promotional (CORRECT)

Question 35

Marketer shares weekly articles on social media to provide the audience with information about a specific product. What content format are they using?

Accepted Answer

Written posts (CORRECT)

Question 36

Posting multiple times a day on a chronological feed enables you to do what?

Accepted Answer

Reach your target audience in different time zones and at various points throughout their day (CORRECT)

Question 37

What tool enables marketers to schedule posts in advance and maintain a consistent posting schedule?

Accepted Answer

A social media calendar (CORRECT)

Question 38

Increasing community engagement is a common example of what type of goal?

Accepted Answer

Employee goal (CORRECT)

Question 39

A marketer compiles information about current followers and assesses how people engage with a brand. What does this information enable them to do?

Accepted Answer

Identify the target audience (CORRECT)

Question 40

Which factors should a marketer consider when selecting social media platforms? Select all that apply.

Accepted Answer

The target audience, How different platforms work, Overall business goals (CORRECT)

Question 41

A marketer posts amusing and interesting memes that help audiences relate to a brand. What type of content is this?

Accepted Answer

Entertaining content (CORRECT)

Question 42

What does promotional content enable marketers to do?

Accepted Answer

Highlight products and services with the intent of marketing them to current and new customers (CORRECT)

Question 43

Which of the following are examples of content formats for social media? Select all that apply.

Accepted Answer

Stories, Images, Gifs (CORRECT)

Question 44

A digital marketer identifies when a target audience is active online and what time zone they are in. What does this information enable them to do?

Accepted Answer

Find the best times to post on social media (CORRECT)

Question 45

What does a social media calendar enable digital marketers to do?

Accepted Answer

Manage and organize their social media publishing schedule (CORRECT)

Question 46

Fill in the blank: Reviewing posts in a social media calendar ahead of time allows you to copy-edit, check for spelling errors and typos, fact-check, and ensure that all of the _____ are correct.

Accepted Answer

links and images (CORRECT)

Question 47

A marketer helps a business build brand awareness and manages brand reputation. What type of goals are these?

Accepted Answer

Social media marketing goals (CORRECT)

Question 48

What questions help to identify a target audience’s needs? Select all that apply.

Accepted Answer

What do customers do in their free time, What issues do customers have that our products or services could help solve, What problems are customers struggling with? (CORRECT)

Question 49

Why should a marketer consider their competitors when choosing a social media platform?

Accepted Answer

Their performance on specific channels indicates how other businesses might perform. (CORRECT)

Question 50

A marketer suggests topics or viewpoints, then invites the audience to join the discussion on social media. What type of content is this?

Accepted Answer

Conversational content (CORRECT)

Question 51

A marketer shares weekly articles on social media to provide the audience with information about a specific product. What content format are they using?

Accepted Answer

Written posts (CORRECT)

Question 52

A marketer compiles the age, location, and language of current customers. What does this information enable them to do?

Accepted Answer

Identify the target audience (CORRECT)

Question 53

Why should a marketer consider how different platforms work when choosing a social media platform?

Accepted Answer

It helps them understand how to communicate on the platform (CORRECT)

Question 54

Fill in the blank: _____ makes a company’s brand seem more authentic and reinforces their brand’s message, values, and vision.

Accepted Answer

Inspirational content (CORRECT)

Question 55

Why would a marketer post still images rather than videos on social media? Select all that apply.

Accepted Answer

They can be absorbed instantly, They give an immediate impression of a brand. (CORRECT)

Question 56

For algorithm-based platforms, why is it better to publish quality content less frequently?

Accepted Answer

Too many posts can cause a drop in engagement. (CORRECT)

Question 57

A digital marketer decides which data to track and establishes a workflow and review process. What does this process refer to?

Accepted Answer

Developing a social media calendar (CORRECT)

COURSE 3 – FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE QUIZ ANSWERS

Week 2: Social Media Strategy, Planning, and Publishing

Google Digital Marketing & E-commerce Professional Certificate

Coursera Answers Study Guide

table of CONTENT

Social Media Strategy, Planning, and Publishing INTRODUCTION

Learning Objectives

TEST YOUR KNOWLEDGE: SOCIAL MEDIA MARKETING STRATEGIES

1. What content does common social media buckets include? Select all that apply.

2. Which of the following are examples of entertaining social media content? Select all that apply.

3. Why is educational social media content important for a company’s brand?

4. How can a company create inspirational social media content?

5. Which type of social media content encourages a company’s audience to engage with them?

6. Which of the following are examples of promotional social media content? Select all that apply.

7. What does it mean for a SMART goal to be measurable?

8. Which of the following describes a company’s social media target audience?

TEST YOUR KNOWLEDGE: PLAN AND PUBLISH CONTENT

1. How often should a digital marketer post when using platforms with chronological feeds?

2. Fill in the blank: For _____ platforms, it is better to publish quality content less frequently. Too many posts can result in a drop in engagement.

3.1. What are the benefits of using a social media calendar? Select all that apply.

3.2. What are the benefits of using a social media calendar? Select all that apply.

4. What are the elements of a social media calendar? Select all that apply.

5. What steps does a digital marketer need to take to develop their social media calendar? Select all that apply.

6. What do social media algorithms do?

7. What is the purpose of inspirational content?

Google Digital Marketing & E-commerce Professional Certificate

FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE WEEKLY CHALLENGE 2

1. Increasing web traffic and gaining customer insights are examples of what kind of goals?

2. How can a company identify their target audience? Select all that apply.

3. When trying to determine the right social media platform, why should a company think about their goals?

4. Fill in the blank: _____ appeals to people who are on a social media platform to enjoy themselves, and it can help an audience relate to a company’s content and their brand.

5. Which of the following are examples of educational content? Select all that apply.

6. Which of the following are examples of conversational content? Select all that apply.

7. Consider the following scenario: A digital marketer records a product demonstration to showcase the company’s newest arrival. If they post this recording to one of the company’s social media platforms, what content format are they using?

8. For algorithm-based platforms, why is it better to publish quality content less frequently?

9. How can a social media calendar help a digital marketer avoid making major mistakes in their posts?

10. Fill in the blank: When a digital marketer is ready to develop a social media calendar, they first need to identify the _____ they want to post on.

11. What is a company trying to identify when they ask these questions: What problems are customers struggling with? What issues do customers have that our products or services could help solve?

12. Fill in the blank: A digital marketer should also consider their _____ when choosing social media platforms because brand identity and business type should factor into the decision.

13. Which are common social media content buckets? Select all that apply.

14. Fill in the blank: _____ makes a company’s brand seem more authentic and reinforces their brand’s message, values, and vision.

15. Which of the following are examples of promotional content? Select all that apply.

16. What are the benefits of using a social media calendar? Select all that apply.

17. What steps does a digital marketer need to take to develop a social media calendar? Select all that apply.

18. Fill in the blank: To help a company choose the right social media platform, they need to start by understanding _____.

19. Which of the following are examples of entertaining content? Select all that apply.

20. Which are examples of content formats for social media? Select all that apply.

21. Fill in the blank: For platforms with _____, posting multiple times a day gives a digital marketer the opportunity to reach their target audience in different time zones and at various points throughout their day.

22. Which tool can help digital marketers manage and organize their social media publishing schedule?

23. Why is setting goals for a social media marketing campaign important? Select all that apply.

24. What type of content can build trust in a company’s brand and position them as an industry leader with information and wisdom to share?

25. What types of information should a company compile in order to identify their target audience? Select all that apply.

26. Fill in the blank: To help a company choose the right social media platform, they need to start by understanding _____.

27. Fill in the blank: _____ talks about a company’s products and services with the intent of marketing them to current customers and drawing in new followers.

28. What does a digital marketer need to consider when determining the best time to publish content? Select all that apply.

29. Each entry in a social media calendar contains which elements? Select all that apply.

30. How can a social media calendar help a digital marketer avoid making major mistakes in their posts?

31. A brand wants to increase its website traffic and gain customer insights. What kind of goals are these?

32. Fill in the blank: When choosing social media platforms, a digital marketer should consider their _____ because brand identity and business type should factor into the decision.

33. Which are common social media content buckets? Select all that apply.

34. Marketer shares weekly articles on social media to provide the audience with information about a specific product. What content format are they using?

35. Posting multiple times a day on a chronological feed enables you to do what?

36. What tool enables marketers to schedule posts in advance and maintain a consistent posting schedule?

37. Increasing community engagement is a common example of what type of goal?

38. A marketer compiles information about current followers and assesses how people engage with a brand. What does this information enable them to do?

39. Which factors should a marketer consider when selecting social media platforms? Select all that apply.

40. A marketer posts amusing and interesting memes that help audiences relate to a brand. What type of content is this?

41. What does promotional content enable marketers to do?

42. Which of the following are examples of content formats for social media? Select all that apply.

43. A digital marketer identifies when a target audience is active online and what time zone they are in. What does this information enable them to do?

44. What does a social media calendar enable digital marketers to do?

45. Fill in the blank: Reviewing posts in a social media calendar ahead of time allows you to copy-edit, check for spelling errors and typos, fact-check, and ensure that all of the _____ are correct.

46. A marketer helps a business build brand awareness and manages brand reputation. What type of goals are these?

47. What questions help to identify a target audience’s needs? Select all that apply.

48. Why should a marketer consider their competitors when choosing a social media platform?

49. A marketer suggests topics or viewpoints, then invites the audience to join the discussion on social media. What type of content is this?

50. A marketer shares weekly articles on social media to provide the audience with information about a specific product. What content format are they using?

51. A marketer compiles the age, location, and language of current customers. What does this information enable them to do?

52. Why should a marketer consider how different platforms work when choosing a social media platform?

53. Fill in the blank: _____ makes a company’s brand seem more authentic and reinforces their brand’s message, values, and vision.