Question 1

Imagine that a marketer tracks, collects, and analyzes data from social media platforms. they use this information to improve their company’s strategic decisions. what process does this describe?

Accepted Answer

Social Media Analytics (Correct)

Question 2

As customers reach the conversion stage of the marketing funnel, a business decides to track how customers were guided to their website from specific platforms. what metric does this describe?

Accepted Answer

Referrals (Correct)

Question 3

Imagine that a company launches a social media campaign for their newest product. what process can help them learn how well their audience is receiving the campaign?

Accepted Answer

Social Media Analytics (Correct)

Question 4

What does it mean to tailor a social media report for your audience? select all that apply.

Accepted Answer

Adapt the report to the needs of your audience, Present information that your audience wants to know, Include more or less...

Question 5

What is true of quantitative data? Select all that apply.

Accepted Answer

It can be compared on a numeric scale, It can be counted. (CORRECT)

Question 6

Imagine that a marketer tracks, collects, and analyzes data from social media platforms. They use this information to improve their company’s strategic decisions. What process does this describe?

Accepted Answer

Social media analytics (CORRECT)

Question 7

Imagine that a marketer compiles demographic information about their target audience on social media. They use this information to refine their marketing tactics. What benefit of social media analytics does this describe?

Accepted Answer

The ability to better understand your audience (CORRECT)

Question 8

Fill in the blank: Social media goals determine _____.

Accepted Answer

which metrics you focus on and optimize (CORRECT)

Question 9

What factors should you consider to help you decide how frequently to present social media reports? Select all that apply.

Accepted Answer

What data will be reported, How the insights will be used (CORRECT)

Question 10

Imagine that a marketer wants to make their brand seem more authentic. To do that, they decide to customize content based on customer personas. What can they do to put this strategy into practice?

Accepted Answer

Create content tailored to a local audience by referencing local issues, interests, or locations. (CORRECT)

Question 11

What do social media reports allow marketers to do? Select all that apply.

Accepted Answer

Provide valuable insights to colleagues or clients, Justify their strategy to colleagues or clients based on the data, Visualize and present their social media data in an easy-to-understand way. (CORRECT)

Question 12

What social media reporting practice does this describe?

Accepted Answer

Tailoring the report to the audience (CORRECT)

Question 13

Fill in the blank: An effective social media report provides context, which helps the audience _____.

Accepted Answer

understand the report and connect to the story the data is telling (CORRECT)

Question 14

What presentation best practice does this example describe?

Accepted Answer

Connect with your audience (CORRECT)

Question 15

Imagine that a company launches a social media campaign. They monitor engagement to determine whether images, videos, or links do better on particular platforms. What benefit of social media analytics does this describe?

Accepted Answer

The ability to learn what content drives results (CORRECT)

Question 16

Fill in the blank: Social media analytics is the process of _____.

Accepted Answer

tracking, collecting, and analyzing data from social media platforms to improve an organization's strategic business decisions (CORRECT)

Question 17

Imagine that a marketer needs to determine if a social media campaign increases awareness of their brand. They use analytics tools to count the total number of followers gained on each social media platform over a set period of time. What benefit of social media analytics does this describe?

Accepted Answer

The ability to measure your social media ROI (CORRECT)

Question 18

Each social media goal has related metrics that help you do what?

Accepted Answer

Measure progress towards that goal (CORRECT)

Question 19

As customers reach the conversion stage of the marketing funnel, a business decides to track how customers were guided to their website from specific platforms. What metric does this describe?

Accepted Answer

Referrals (CORRECT)

Question 20

What is a key performance indicator (KPI)?

Accepted Answer

A measurement used to gauge how successful an organization is in its effort to reach a business or marketing goal. (CORRECT)

Question 21

What does it mean to tailor a social media report for your audience? Select all that apply.

Accepted Answer

Present information that your audience wants to know, Include more or less detailed data on specific items, depending on your audience, Adapt the report to the needs of your audience. (CORRECT)

Question 22

What presentation best practice does this example describe?

Accepted Answer

Guide your audience (CORRECT)

Question 23

What is true of quantitative data? Select all that apply.

Accepted Answer

It can be counted. (CORRECT)

Question 24

Imagine that a company launches a social media campaign for their newest product. What process can help them learn how well their audience is receiving the campaign?

Accepted Answer

Social media analytics (CORRECT)

Question 25

Imagine that a marketer tracks shares and retweets across social media. They spot an emerging trend that their audience is sharing posts about. How should they use this information?

Accepted Answer

Create real-time marketing content aligned with this emerging trend. (CORRECT)

Question 26

In a social media report, what is the benefit of visualizing data with charts or graphs?

Accepted Answer

To help an audience understand the information in the report (CORRECT)

Question 27

What is a social media key performance indicator (KPI) used to assess?

Accepted Answer

Whether a social media marketing strategy is effective (CORRECT)

Question 28

What is the difference between qualitative and quantitative data?

Accepted Answer

Qualitative data describes qualities or characteristics. Quantitative data can be counted or compared on a numeric scale. (CORRECT)

Question 29

A company launches a social media campaign for its new service. What tool can help them  measure the campaign’s traffic and sales on different platforms?

Accepted Answer

Social media analytics (CORRECT)

Question 30

A marketer creates a new campaign and uses a tool to learn what content receives the most engagement and results. What is this an example of?

Accepted Answer

A benefit of social media analytics (CORRECT)

Question 31

A marketer uses a Net Promoter Score (NPS) to measure customer loyalty. What does this metric measure?

Accepted Answer

How likely customers are to recommend a product to a friend on a scale of 1 to 10 (CORRECT)

Question 32

A marketer uses a tool to visualize and present their social media data. They aim to make it easy to understand by justifying their strategy to colleagues and clients. What do they use to communicate this?

Accepted Answer

Social media report (CORRECT)

Question 33

What should a marketer do to tailor their social media report for a specific audience? Select all that apply.

Accepted Answer

Consider who will read the report and align the report to the needs of that group, Adjust the level of detailed data on specific items accordingly (CORRECT)

Question 34

As a marketer, you create a social media report that is easy to understand and allows your audience to connect to the story the data is telling. How do you achieve this?

Accepted Answer

By providing context (CORRECT)

Question 35

A marketer launches a campaign for a new product. They decide to gather data for the campaign by observing how people refer to the business. What type of data is this?

Accepted Answer

Qualitative data (CORRECT)

Question 36

A company uses a tool to better understand its audience and what content they engage with the most. What is this an example of?

Accepted Answer

A benefit of social media analytics (CORRECT)

Question 37

Which of the following best describes the relationship between social media goals and metrics?

Accepted Answer

Social media goals determine which metrics you should focus on and optimize. (CORRECT)

Question 38

How can brands use custom content to help them appear more authentic?

Accepted Answer

Prioritize sharing one type of content on multiple social media platforms (CORRECT)

Question 39

What should a marketer consider when creating a social media report? Select all that apply.

Accepted Answer

Relevance of data, Target audience, Report frequency (CORRECT)

Question 40

As a marketer, you include an evaluation and explanation of why a campaign may have received certain results. Where should you put this information in the report?

Accepted Answer

The analysis section (CORRECT)

Question 41

When you deliver a social media report presentation, you should remember to connect with your audience. What does this mean?

Accepted Answer

Share your excitement, and include a surprising statistic or favorable customer review (CORRECT)

Question 42

Imagine that a company launches a social media campaign for their newest product. What process can help them learn how well their audience is receiving the campaign?

Accepted Answer

Social media analytics (CORRECT)

Question 43

How do social media goals and metrics work together?

Accepted Answer

Social media goals determine which metrics to focus on and optimize. (CORRECT)

Question 44

A marketer uses social media analytics to track a campaign’s performance. After three months, they learn that video content performs better on Facebook than on Instagram.  What should the marketer do based on these results?

Accepted Answer

Continue publishing similar content on Facebook and adjust the content strategy for Instagram (CORRECT)

Question 45

Fill in the blank: Social media KPIs are used to assess whether a social media _____ is effective.

Accepted Answer

marketing strategy (CORRECT)

Question 46

A marketer uses a tool to measure the social media ROI for a new campaign. They also learn how many followers were gained on different platforms. What is this an example of?

Accepted Answer

A benefit of social media analytics (CORRECT)

Question 47

A marketer would like to monitor brand awareness across social media platforms. Which of the following metrics will help with measuring brand awareness?

Accepted Answer

Number of shares, mentions, and impressions (CORRECT)

Question 48

What should the analysis section of a social media report include?

Accepted Answer

An evaluation and explanation of why the campaign may have gotten the results it did (CORRECT)

Question 49

What should a marketer do to tailor their social media report for a specific audience? Select all that apply.

Accepted Answer

Adjust the level of detailed data on specific items accordingly, Consider who will read the report and align the report to the needs of that group (CORRECT)

Question 50

A marketer uses analytics tools to count the total number of followers gained on each social media platform over a set period of time. What benefit of social media analytics does this describe?

Accepted Answer

The ability to measure your social media ROI (CORRECT)

Question 51

What presentation best practice does this example describe?

Accepted Answer

Pace yourself (CORRECT)

Question 52

What is qualitative data?

Accepted Answer

Data that describes qualities or characteristics (CORRECT)

Question 53

What do social media goals help marketers determine?

Accepted Answer

Which metrics to focus on and optimize (CORRECT)

Question 54

A marketer observes a company’s audience and notices a trend on social media. What should they do next?

Accepted Answer

Create real-time marketing content aligned with this trend (CORRECT)

Question 55

At the conversion stage of the marketing funnel, a business decides to measure how many customers are referrals. What does this mean?

Accepted Answer

They will track how much money each customer spent on the business that year. (CORRECT)

COURSE 3 – FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE QUIZ ANSWERS

Week 4: Social Media Analytics and Reporting

Google Digital Marketing & E-commerce Professional Certificate

Complete Coursera Study Guide

table of CONTENT

Social Media Analytics and Reporting INTRODUCTION

Learning Objectives

TEST YOUR KNOWLEDGE: SOCIAL MEDIA ANALYTICS

1. What is social media analytics?

2. Social media analytics can help you better understand your audience and choose the best platforms for your content. What are the additional benefits of social media analytics? Select four.

3. What do brand awareness metrics measure?

4. In the conversion stage of the marketing funnel, a business measures how customers are guided to their website from specific social media platforms. What metric does this describe?

5. Imagine that your brand uses analytics to identify emerging trends on social media. How does this impact your marketing strategy?

6. Which of the following is the process of tracking, collecting, and analyzing data from social media platforms to improve your organization’s strategic business decisions?

7. Which metric provides information about the number of approval actions—such as likes, mentions, Retweets, or favorites—that a post receives relative to your total number of followers?

8. What information can a company gain from tracking their competitor’s engagement data? Select all that apply.

9. Which of the following is a document that presents and tracks relevant data about your social media activities?

10. Which of the following are ways a digital marketer can present a social media report effectively? Select all that apply.

TEST YOUR KNOWLEDGE: SOCIAL MEDIA MARKETING REPORTS AND PRESENTATIONS

1. What is a social media report?

2. What do marketers need to consider when crafting a social media report? Select all that apply.

3. When presenting a social media report, what can you do to make sure the audience is following along? Select all that apply.

4. Why is it important to prepare for a presentation in advance? Select all that apply.

5. Consider the following scenario:

What presentation best practice does this example describe?

Google Digital Marketing & E-commerce Professional Certificate

FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE WEEKLY CHALLENGE 4

1. What is true of quantitative data? Select all that apply.

2. Imagine that a company launches a social media campaign for their newest product. What process can help them learn how well their audience is receiving the campaign?

3. Imagine that a marketer compiles demographic information about their target audience on social media. They use this information to refine their marketing tactics. What benefit of social media analytics does this describe?

4. Fill in the blank: Social media goals determine _____.

5. In the loyalty stage of the marketing funnel, a business wants to predict future customer engagement. They ask current customers if they would recommend the company’s product to a friend. What metric does this describe?

6. Imagine that a marketer tracks shares and retweets across social media. They spot an emerging trend that their audience is sharing posts about. How should they use this information?

7. What is a key performance indicator (KPI)?

8. What factors should you consider to help you decide how frequently to present social media reports? Select all that apply.

9. In a social media report, what is the benefit of visualizing data with charts or graphs?

10. Consider the following scenario:

A marketer delivers a social media report presentation to a small group of stakeholders. They include a compelling statistic and a positive customer review from a social media post. The marketer says: “And this is only one of many positive comments!”

What presentation best practice does this example describe?

11. Imagine that a marketer needs to determine if a social media campaign increases awareness of their brand. They use analytics tools to count the total number of followers gained on each social media platform over a set period of time. What benefit of social media analytics does this describe?

12. Each social media goal has related metrics that help you do what?

13. As customers reach the conversion stage of the marketing funnel, a business decides to track how customers were guided to their website from specific platforms. What metric does this describe?

14. Consider the following scenario:

Imagine that a marketer is preparing a social media report. They consider who will read the report and align the report to the needs of that group. The marketer includes information that the group wants to know and adjusts the level of detailed data on specific items accordingly.

What social media reporting practice does this describe?

15. Fill in the blank: An effective social media report provides context, which helps the audience _____.

16. Consider the following scenario:

A marketer delivers a social media report presentation to a small group of stakeholders. Between each slide, the marketer briefly pauses. They also speak in slow, easy-to-understand sentences.

What presentation best practice does this example describe?

17. What is the difference between qualitative and quantitative data?

18. In the awareness stage of the marketing funnel, a business measures the attention they receive across all social media platforms during a reporting period. What metric does this describe?

19. Imagine that a marketer wants to make their brand seem more authentic. To do that, they decide to customize content based on customer personas. What can they do to put this strategy into practice?

20. What do social media reports allow marketers to do?

21. What should the analysis section of a social media report include?

22. Imagine that a marketer tracks, collects, and analyzes data from social media platforms. they use this information to improve their company’s strategic decisions. What process does this describe?

23. Which of the following best describes the relationship between social media goals and metrics?

24. Imagine that a marketer tracks social media analytics across platforms to learn how their content is performing. They find that their longer posts perform much better on Facebook than on Instagram. How can they use this information?

25. What is a social media key performance indicator (KPI) used to assess?

26. Fill in the blank: Social media analytics is the process of _____.

27. Imagine that a company launches a social media campaign. They monitor engagement to determine whether images, videos, or links do better on particular platforms. What benefit of social media analytics does this describe?

28. What does it mean to tailor a social media report for your audience? Select all that apply.

29. What is qualitative data?

30. Consider the following scenario:

A marketer delivers a social media report presentation to a diverse group of partners. During the presentation, the marketer intentionally points out key aspects about the data. They use phrases like, “as I mentioned” and “as you may have noticed.”

What presentation best practice does this example describe?

31. What do social media reports allow marketers to do? Select all that apply.

32. Consider the following scenario:

Imagine that a marketer is preparing a social media report. They consider who will read the report and align the report to the needs of that group. The marketer includes information that the group wants to know and adjusts the level of detailed data on specific items accordingly.

What social media reporting practice does this describe?

33. What is the difference between qualitative and quantitative data?

34. A company launches a social media campaign for its new service. What tool can help them measure the campaign’s traffic and sales on different platforms?

35. A marketer creates a new campaign and uses a tool to learn what content receives the most engagement and results. What is this an example of?

36. A marketer uses a Net Promoter Score (NPS) to measure customer loyalty. What does this metric measure?

37. A marketer uses a tool to visualize and present their social media data. They aim to make it easy to understand by justifying their strategy to colleagues and clients. What do they use to communicate this?

38. What should a marketer do to tailor their social media report for a specific audience? Select all that apply.

39. As a marketer, you create a social media report that is easy to understand and allows your audience to connect to the story the data is telling. How do you achieve this?

40. A marketer launches a campaign for a new product. They decide to gather data for the campaign by observing how people refer to the business. What type of data is this?

41. A company uses a tool to better understand its audience and what content they engage with the most. What is this an example of?

42. Which of the following best describes the relationship between social media goals and metrics?

43. How can brands use custom content to help them appear more authentic?