Types of Email Marketing INTRODUCTION

Test your knowledge: Types of emails

1. Fill in the blank: In email marketing campaigns, _____ are sent to gain new customers.

2. Which of the following are important to include in an acquisition email? Select all that apply.

3. In email marketing campaigns, what type of emails are sent out to brand new customers or subscribers?

4. Which of the following are important to include in a welcome email? Select all that apply.

5. Acquisition emails are primarily part of which marketing funnel stage?

6. Welcome emails typically happen during what email marketing stage?

TEST YOUR KNOWLEDGE: NEWSLETTERS AND PROMOTIONAL EMAILS

1. Fill in the blank: In email marketing, _____ are regularly sent out to subscribers and are used to tell stories or update them on any relevant offers or anecdotes from within a company.

2. What type of communications are sent out to inform a company’s subscribers of new or existing products or services?

3. Which of the following are potential benefits of sending out newsletters? Select all that apply.

4. Which of the following are goals for promotional emails? Select all that apply.

5. Which of the following are important to include in the preview text of a newsletter? Select all that apply.

6. What are goals for promotional emails? Select three.

7. Newsletter emails are sent during which marketing funnel stages? Select three.

TEST YOUR KNOWLEDGE: RETENTION EMAILS

1. Fill in the blank: An email sent to a current customer with the intent of keeping them as a customer is called a _____.

2. Which of the following should be included in a retention email? Select all that apply.

3. Fill in the blank: _____ is the practice of categorizing contacts by a predefined set of identifiers, so that each email feels relevant to every subscriber.

4. Which of the following are effective ways to get feedback from subscribers about email frequency in order to prevent them from unsubscribing? Select all that apply.

5. Which marketing funnel stage are retention emails typically sent?

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THINK OUTSIDE THE INBOX: EMAIL MARKETING WEEKLY CHALLENGE 2

1. Which of the following are common types of email marketing? Select all that apply.

2. Imagine that a cosmetics company shares an interactive email inviting potential new customers to match products to suit their own skincare needs. What is this an example of?

3. Which of the following marketing emails serve as a virtual first impression a company makes with a customer?

4. Which of the following are reasons a company might want to send a newsletter? Select all that apply.

5. Fill in the blank: A grocery store delivery app that sends an email with a code for free delivery is an example of a _____.

6. Imagine a company’s customers frequently leave items in their cart. What could the company do to encourage a customer to purchase the items they’ve left behind?

7. What type of follow-up email does a company send after a customer makes a purchase asking for feedback on that customers’ shopping experience?

8. Promotional emails, retention emails, and newsletters all fall into which marketing funnel stage?

9. Fill in the blank: The text in the main content of an email is called email _____.

10. Fill in the blank: A subtle button in a welcome email that says “Get Started” is an example of _____.

11. Fill in the blank: Acquisition emails and newsletters are both examples of _____.

12. Which of the following are effective ways to use a welcome email? Select all that apply.

13. Fill in the blank: A wellness company includes external resources, like articles featuring anxiety-reducing breathing exercises, in a _____.

14. What is the purpose of sending a cart abandonment email to a customer?

15. Which of the following is an example of a retention email? Select all that apply.

16. Which of the following are examples of content you would likely find in an email for a furniture company’s marketing campaign? Select all that apply.

17. What type of email should a new company send out as a marketing strategy to gain new customers?

18. Which of the following are reasons a company might want to send a promotional email? Select all that apply.

19. Fill in the blank: Sending a special offer to customers who are not engaging with a company’s newsletters is an example of a _____.

20. Which of the following types of email fall into the consideration bucket of the marketing funnel? Select all that apply.

21. which of the following are effective ways to use an acquisition email? select all that apply.

22. Which of the following marketing emails should include mentions of trending topics, pop culture, or current events?

23. Which of the following types of email fall into the loyalty bucket of the marketing funnel? Select all that apply.

24. Which of the following describes the relationship between an acquisition email and a welcome email?

25. What type of follow-up email can a company send to a customer who selects a product but does not purchase it?

26. Which of the following types of marketing emails fall into both the consideration and loyalty bucket of the marketing funnel? 

27. Which of the following is an example of email copy? Select all that apply.

28. Which of the following marketing emails should include a call to action? Select all that apply.

29. Fill in the blank: A _____ is a concise instruction included in a promotional email that tells the customer what to do next.

Types of Email Marketing INTRODUCTION