Collect and Analyze Email Campaign Data INTRODUCTION

TEST YOUR KNOWLEDGE: TYPES OF METRICS

1. Which of the following are concepts related to marketing campaign results? Select all that apply.

2. Which of the following are metrics professionals commonly use in email marketing? Select all that apply.

3. Which of the following are metrics an organization may use to determine if an email campaign is successful? Select all that apply.

4. Which of the following are three additional metrics an organization may use to determine if an email campaign was successful? Select three.

5. What is a collection of facts or information?

6. What is the open rate calculation?

7. What metric is the percentage of email recipients who clicked on a link in your email and took a desired action?

8. What is the ratio of money made and money spent?

TEST YOUR KNOWLEDGE: PRESENT TO STAKEHOLDERS

1. What main metric should you put in an email marketing report?

2. Which of the following best describes what it means to be concise when presenting to stakeholders?

3. Using software such as Google Slides, Microsoft PowerPoint, or Canva can help your presentation do what?

4. Which of the following are tips for giving presentations? Select all that apply.

5. Fill in the blank: An email marketing report is essentially a collection of your _____ that you present to your team and stakeholders.

Google Digital Marketing & E-commerce Professional Certificate

Weekly Breakdown | Google Study Guides | Back to Top

THINK OUTSIDE THE INBOX: EMAIL MARKETING WEEKLY CHALLENGE 4

1. What is the relationship between metrics and data?

2. Which of the following is true of key performance indicators (KPIs)?

3. What metric is calculated by dividing the number of people who opened the email by the number who received the email?

4. As an email marketer, you recently sent an email to 16,478 people. The email received 1,621 total clicks, 5,532 opens, and 5,189 unique opens. How would you calculate the click-to-open rate?

5. As a digital marketer, you are calculating the percentage of emails that did not get delivered to the recipient’s inbox. What metric are you calculating?

6. As a digital marketer, you are determining the purchase conversion rate for an email send. You sent the email to 111,714 recipients. 28,045 opened the email. 9,772 clicked on the ad link. 2,291 made a purchase. What is the conversion rate calculation for the email send?

7. As a digital marketer, you are trying to calculate the return on investment (ROI) on an email send. The total revenue was $44,955 USD. The total cost was $1,810 USD. What is the calculation for ROI?

8. As a digital marketer, you are calculating your email list growth rate for the past month. The list gained 1,729 new subscribers. It had 245 unsubscribes. The list total is 76,921 subscribers. How do you calculate the list growth rate for the past month?

9. Which of the following are recommendations for the email marketing report? Select all that apply.

10. Which of the following are recommendations for the email marketing report? Select all that apply.

11. When giving a presentation on email marketing metrics, you create a formal and structured presentation for your external client. The external client is not familiar with the metrics, so you include few abbreviations and avoid jargon. Which tip for presenting does this represent?

12. Which question should you ask to determine which metrics should be KPIs?

13. Which metric do you use for the following calculation: number of people who open the email / number of people who received the email?

14. What is the calculation for the click-to-open rate?

15. What is the term for the percentage of emails sent that could not be delivered to the recipient’s inbox?

16. As a digital marketer, you are determining the purchase conversion rate for an email send. You sent the email to 32,967 recipients. 9,745 opened the email. 2,411 clicked on the ad link. 403 made a purchase. What is the conversion rate calculation for the email send?

17. What is the calculation for return on investment (ROI)?

18. What is the calculation for the list growth rate metric?

19. Which of the following are recommendations for the email marketing report? Select all that apply.

20. When giving a presentation on email marketing metrics, you include firsthand quotes from actual users. You also highlight positive emotional experiences resulting from your email campaign. Which tip for presenting does this represent?

21. Fill in the blank: _____ are quantifiable measurements used to track and assess a business objective.

22. What is the calculation for a conversion rate on an email send?

23. As a digital marketer, you are calculating the return on investment (ROI) on an email send. The total revenue was $21,648 USD. The total cost was $867 USD. What is the calculation for ROI?

24. As a digital marketer you are calculating your email list growth rate for the past month. The list gained 1,398 new subscribers. It had 177 unsubscribes. The list total is 29,495 subscribers. How do you calculate the list growth rate for the past month?

25. As an email marketer, you are determining how many people clicked on one or more links in an email. Which calculation should you use?

26. Fill in the blank: _ is the percentage of emails sent that could not be delivered to the recipient’s inbox.

27.  Which of the following are recommendations for the email marketing report? Select all that apply.

28. What is the relationship between data and metrics?

29. Fill in the blank: _____ are the metrics you prioritize to determine your email marketing campaign success.

30. As a digital marketer, you notice several emails were not delivered to the recipients. What can cause a high bounce rate? Select all that apply.

31. After emailing their subscriber list, a marketer divides the number of conversions by the number of emails delivered. What metric are they calculating?

32. As an email marketer, you need to determine if your efforts are increasing sales dollars. What metric calculates the ratio of money made and money spent?

33. Which of the following are recommendations for the email marketing report? Select all that apply.

34. As a digital marketer, you often present campaign data to stakeholders. You use Google Slides to create the presentation and guide the story. What else can you do to tell an effective and engaging story?

35. As a digital marketer, you learn how engaged your subscribers are. You divide the number of people who opened the email by the number who received the email. What metric did you calculate?

36. A marketer creates an email marketing campaign for the holiday season. They send an email to 12,500 people. The email receives 3,722 total clicks, 6,245 opens, and 6,112 unique opens. They are interested to know how the subscribers engaged with the email and decide to calculate the click-to-open rate.

How should they determine this metric?

37. A marketer creates an email marketing campaign for a new product launch. Their email is delivered to 40,700 people. 9,541 opened the email. 3,021 made a purchase. The marketer needs to know the percentage of email recipients who took the desired action of making a purchase. How should they calculate the conversion rate?

38. As an email marketer, you determine whether your efforts are increasing sales dollars. How would you calculate the return on investment (ROI)?

39. When giving a presentation on email marketing metrics, you stop speaking after you pose a question to the audience and when you transition to a new section. Which tip for presenting does this represent?

40. Why are KPIs metrics, but not all metrics are KPIs?

41. A marketer divides the number of total clicks by the number of unique opens. What email marketing metric does this calculation determine?

42. As an email marketer, you create an email marketing campaign to offer a product discount. The total revenue was $51,700 and the total cost was $2,068. How would you calculate the ROI?

43. As a digital marketer, you are calculating your email list growth rate for the past month. The list gained 1,729 new subscribers. It had 245 unsubscribes. The list total is 76,921 subscribers. How do you calculate the list growth rate for the past month?

44. A marketer works with data and metrics. Which of the following refers to the relationship between data and metrics?

45. When giving a presentation on email marketing metrics, you include firsthand quotes from actual users. You also highlight positive emotional experiences resulting from your email campaign. Which tip for presenting does this represent?

46. A digital marketer creates an email marketing report. They analyze different metrics, data, and the relationship between them. Which of the following refers to metrics and data?

47. What do KPIs enable marketers to do in an email marketing campaign?

48. How would you calculate the open rate of an email?

49. As a digital marketer, you regularly check your email list and remove any inactive emails. What does this practice help with?

50. An email you sent was delivered to 111,714 recipients. 28,045 opened the email. 9,772 clicked on the link in the email. 2,291 made a purchase. How would you calculate the purchase conversion rate?

51. Which of the following are recommendations for the email marketing report? Select all that apply.

52. A digital marketer prepares to present campaign data to a large group. They are nervous about the presentation and want to avoid speaking too quickly. When is a good opportunity to briefly pause during the presentation and slow their pace? Select all that apply.

53. As a digital marketer, you often use metrics to assess email marketing results and track business goals. Which of the following is true about metrics in email marketing? Select all that apply.

54. As a marketer, you include KPIs representing a campaign’s progress and use graphs to communicate information visually. When is this approach particularly important?

Collect and Analyze Email Campaign Data CONCLUSION