Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE

WEEKLY CHALLENGE 2

QUESTION 1 OF 51

The Google search engine delivers relevant content for a user)s query. This represents which main process of a search engine?

Arranging

Crawling

Indexing

ServingCorrect Answer

QUESTION 2 OF 51

What automated software helps locate information to answer a user’s query?

Discovery finder

Discovery algorithm

Search algorithmCorrect Answer

Search finder

QUESTION 3 OF 51

To rank search listings, the Google algorithm reviews the user experience of a webpage, such as the load speed and if it is mobile friendly. This represents which results key factor?

Relevancy of webpages

Usability of webpagesCorrect Answer

Context and settings

Meaning of the query

QUESTION 4 OF 51

Which search engine results pages (SERPs) feature displays a special box with information intended to help the searcher more easily discover what they are seeking?

Featured snippetCorrect Answer

Rich results

Videos

Local results

QUESTION 5 OF 51

As a marketer specializing in search engine optimization, you ensure that a website is well-organized and that it is easily crawled by search engines. This represents which SEO task?

Keyword research

Organizing a website’s structureCorrect Answer

Technical website development

Content development

QUESTION 6 OF 51

Which pre-SEO work includes studying content already in the SERPs so that you can create a webpage better than what is available?

Know your customers well

Know your website or organization’s goals

Brainstorm content for people first

Know your competitors wellCorrect Answer

QUESTION 7 OF 51

Which of the following statements regarding keywords is true?

Keyword stuffing provides a positive user experience and typically benefits a website’s ranking.

Tools are a distraction to the keyword research process.Correct Answer

The keyword research process varies depending on the organization you work for.

Keyword research is done after creating content.

QUESTION 8 OF 51

Which of the following is true regarding a website’s structure and navigation?

Whenever possible, use http// and not https// when creating new webpages.

It is best to have several pages that are not internally linked.

A website’s hierarchical structure should generally be flat.Correct Answer

A higher bounce rate typically leads to more conversions.

QUESTION 9 OF 51

As a digital marketer optimizing a website, you add a row of internal links at the top or bottom of the page. These links allow visitors to quickly navigate back to a previous section or the homepage. What is the name for these links?

BreadcrumbsCorrect Answer

Subcategories

Subpage links

Crawl page links

QUESTION 10 OF 51

What page informs the user that the webpage they were trying to visit does not exist?

Sitemap page

404 pageCorrect Answer

Bounce page

Broken page

QUESTION 11 OF 51

What best describes a search algorithm?

Semi-automated software that crawls the Internet for new data.

Automated software that helps locate information to answer a user’s query.Correct Answer

Automated software that requires users to discover information through categories.

Manual software that requires users to locate information in the search engine.

QUESTION 12 OF 51

Which search engine results pages (SERPs) feature provides specific information about a website such as review ratings, price, or availability?

Featured snippet

Local results

Videos

Rich resultsCorrect Answer

QUESTION 13 OF 51

Which of the following are URL best practices? Select all that apply.

Create useful 404 pages

Update URLs to avoid broken linksCorrect Answer

Make URLs as long as possibleCorrect Answer

Make URLs easy to understandCorrect Answer

QUESTION 14 OF 51

What file provides information about the pages, videos, and other files on your site, and the relationship between them?

404-map

Structured data

Meta description

SitemapCorrect Answer

QUESTION 15 OF 51

The Google search engine explores the Internet to find new or updated webpages. This represents which main process of a search engine?

Indexing

Serving

Arranging

CrawlingCorrect Answer

QUESTION 16 OF 51

To rank search listings, the Google algorithm tries to understand the words typed in a search bar. It also tries to understand the general intent behind the search. This represents which results key factor?

Relevancy of webpages

Quality of the content

Meaning of the queryCorrect Answer

Usability of webpages

QUESTION 17 OF 51

Which of the following is true regarding URL text? Select two.

It is primarily for search engine bots and should be unreadable.

It provides minimal SEO value.

It should be simple and descriptive.Correct Answer

It should describe the content on the webpage.Correct Answer

QUESTION 18 OF 51

Fill in the blank Automated software that helps locate information to answer a user)s query is called a _____.

search algorithmCorrect Answer

discovery algorithm

search finder

discovery finder

QUESTION 19 OF 51

As a marketer specializing in search engine optimization, you create articles with text, photos, and videos that satisfy searcher intent. This represents which SEO task?

Keyword research

Technical website development

Organizing a website’s structure

Content developmentCorrect Answer

QUESTION 20 OF 51

Which pre-SEO work requires crafting webpages for searchers’ needs and not to replicate what is currently in the SERPs?

Know your competitors well

Know your customers well

Brainstorm content for people firstCorrect Answer

Know your website or organization’s goals

QUESTION 21 OF 51

After finding the location of a new page or new page content, the Google search engine stores it in an online record. This represents which main process of a search engine?

IndexingCorrect Answer

Serving

Arranging

Crawling

QUESTION 22 OF 51

To rank search listings, the Google algorithm tries to understand the overall value of a webpage. It does this by using feedback from a process that may contain signals, such as links from prominent websites. This represents which results key factor?

Quality of contentCorrect Answer

Relevancy of webpages

Usability of webpages

Meaning of the query

QUESTION 23 OF 51

As a marketer specializing in search engine optimization, you resolve hosting issues, manage webpage redirects, and edit JavaScript. This represents which SEO task?

Content development

Organizing a website’s structure

Technical website developmentCorrect Answer

Keyword research

QUESTION 24 OF 51

One of the main processes of the Google search engine is serving. What does this refer to?

The process of finding new and updated webpages

The Google search algorithm sorts through a few webpages to find the most popular content for the user’s search

The Google search algorithm sorts through billions of webpages to deliver the most relevant content for a user’s searchCorrect Answer

Websites and platforms use different algorithms to decide what to show users

QUESTION 25 OF 51

The search algorithm considers the meaning of a user’s search when ranking websites. What does this refer to?

The algorithm considers how easy the content is for a user to view and understand—in other words, if it is user friendly

The algorithm determines what content is relevant to the search based on the user’s keywords

The algorithm determines if popular websites link to or refer to the content on the website

The algorithm needs to establish what the user wants to find—in other words, the intent behind the queryCorrect Answer

QUESTION 26 OF 51

What do featured snippets display on search engine results pages (SERPs)?

Product information showing search results, such as its review rating, price, and availability

A special box that displays information about a search on the results pageCorrect Answer

A map and listings of local businesses

Videos at the top, middle, or bottom of the search results

QUESTION 27 OF 51

One of the pre-SEO factors to consider is “brainstorming content for people first.” What does this include?

Understand the people who are reading and experiencing your content

Set clear goals for the organization

Prioritize what the searcher needs from their query instead of what is in the search resultsCorrect Answer

Create better content than your competition by studying what they’ve created and what is available in search results

QUESTION 28 OF 51

What keyword practice does Google)s SEO quality guidelines recommend should be avoided?

Using keyword tools

Keyword selection

Keyword stuffingCorrect Answer

Keyword research

QUESTION 29 OF 51

Which of the following refers to good website structure and navigation? Select all that apply.

It has a high bounce rate.

Every page should only be three, maybe four clicks from the homepage.Correct Answer

The hierarchy should be flat.Correct Answer

It is easy to use.Correct Answer

QUESTION 30 OF 51

What is a webpage’s position in the search engine results pages (SERPs) called?

Domain

Index

Bounce rate

RankCorrect Answer

QUESTION 31 OF 51

The Google algorithm considers the overall value of a webpage when ranking search listings. It does this by identifying links from prominent websites. Which key factor does this represent?

Quality of contentCorrect Answer

Keywords

Meaning of query

Usability of webpages

QUESTION 32 OF 51

What provides search engines a summary of what a page is about?

URL

404 page

Meta descriptionCorrect Answer

Keyword

QUESTION 33 OF 51

One of the main processes of the Google search engine is crawling. What does this refer to?

Websites and platforms use different algorithms to decide what to show users

The process of finding old webpages

Google returns results that meet the user’s needs

The process of finding new and updated webpagesCorrect Answer

QUESTION 34 OF 51

What do local results display on search engine results pages (SERPs)?

Product information showing search results, such as its review rating, price, and availability

A special box that displays information about a search on the results pageCorrect Answer

Videos at the top, middle, or bottom of the search results

A map and listings of local businesses

QUESTION 35 OF 51

One of the pre-SEO factors to consider is “knowing your competitors well.” What does this include?

Create better content than your competition by studying what they’ve createdCorrect Answer

Prioritize and consider what the searcher needs from their query instead of what is already in the search results

Set clear goals for the organization

Understand the people reading and experiencing your content

QUESTION 36 OF 51

What is an example of keyword stuffing?

Knowing the search terms of your potential customers

Blocks of text that lists cities and states that a webpage is trying to rank forCorrect Answer

Using an appropriate amount of keywords that a webpage is trying to rank for

Adding keywords to your home page

QUESTION 37 OF 51

Fill in the blank Every website has a _____, also known as the root page.

services page

contact page

shop page

home pageCorrect Answer

QUESTION 38 OF 51

What is considered the core part of a website’s URL or internet address? c)Structured data

404 page

Rank

DomainCorrect Answer

QUESTION 39 OF 51

Which search engine results pages (SERPs) feature displays additional information about a website such as review ratings, price, or availability in the results page?

Featured snippet

Videos

Local results

Rich resultsCorrect Answer

QUESTION 40 OF 51

Which pre-SEO work includes understanding the intent of people who read and experience the website’s content?

Know your competitors well

Know your website or organization’s goals

Brainstorm content for people first

Know the customers wellCorrect Answer

QUESTION 41 OF 51

Fill in the blank Visitors should be able to tell where a link will take them when they click on the _____.

home page

URLCorrect Answer

social media icons

menu bar

QUESTION 42 OF 51

What code is used to better describe a webpage’s content to search engines?

Breadcrumb data

Sitemap

Structured dataCorrect Answer

Crawl data

QUESTION 43 OF 51

Which of the following does the algorithm consider when ranking a webpage for a search?

How old the website is

What`s on a website and information on other websitesCorrect Answer

How many ads a business posts

How well-known a business is compared to competitors

QUESTION 44 OF 51

What do rich results display on search engine results pages (SERPs)?

A special box that displays information about a search on the results page

A map and listings of local businesses

Additional product information showing search results, such as its review rating, price, and availabilityCorrect Answer

Videos at the top, middle, or bottom of the search results

QUESTION 45 OF 51

Technical website development is a task involved with search engine optimization. What does this task include?

Finding terms and phrases that potential customers are typing into search enginesCorrect Answer

Tasks related to hosting, webpage redirects, error pages, or use of JavaScript

Creating content such as text, videos, and photos that address the user’s search intent

Tasks that ensure a website is well-organized and that it is easily crawled by search engines

QUESTION 46 OF 51

Fill in the blank Website structure and navigation should include a consistent and readable _____.

contact page

business address

business name

URL structureCorrect Answer

QUESTION 47 OF 51

Which search engine results pages (SERPs) feature displays a map and has listings of nearby businesses?

Local resultsCorrect Answer

Featured snippet

Rich results

Video

QUESTION 48 OF 51

Digital marketers often review website content or structure as part of search engine optimization. What does this task include?

Creating content such as text, videos, and photos that address the user’s search intent

Hosting, fixing webpage redirects and error pages, or using JavaScript

Ensuring a website is well-organized and that it is easily crawled by search enginesCorrect Answer

Finding terms and phrases that potential customers are typing into search engines

QUESTION 49 OF 51

Fill in the blank Keyword _____ results in a negative user experience and can harm a website)s ranking.

research

selection

stuffingCorrect Answer

tools

QUESTION 50 OF 51

Fill in the blank The Google search algorithm sorts through _____ to deliver the most relevant content for a given search.

a few webpages

social media pages

recently created webpages

billions of webpagesCorrect Answer

QUESTION 51 OF 51

Content development is a task involved with search engine optimization. What does this task include?

Tasks related to hosting, webpage redirects, error pages, or use of JavaScript

Creating content such as text, videos, and photos that address the user’s search intentCorrect Answer

Finding terms and phrases that potential customers are typing into search engines

Tasks that ensure a website is well-organized and that it is easily crawled by search engines

Ready to test your recall?

The Google search engine delivers relevant content for a user)s query. This represents which main process of a search engine?

Arranging

Crawling

Indexing

Serving

How confident are you in this answer?