Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE
WEEKLY CHALLENGE 4
QUESTION 1 OF 42
Fill in the blank: _____ is a type of advertising model that allows businesses to pay only when someone takes an action on their ad.
A
Revenue sharing
B
Cost-per-impression (CPM)
C
Conversion rate advertising
D
Price-per-click (PPC)Correct Answer
QUESTION 2 OF 42
Which of the following statements regarding search engine marketing is true?
A
An algorithm determines which landing page the searcher will go to.
B
It is difficult to learn which ads are driving sales.
C
Graphical ads are shown to anyone who makes a search related to the business.
D
You can quickly appear in the search results pages.Correct Answer
QUESTION 3 OF 42
Which of the following best describes the structured snippet extension?
A
Serves additional website links that may be helpful to the searcher
B
Displays information that highlights a specific aspect of a product or serviceCorrect Answer
C
Provides the option to call a business by clicking on its ad
D
Enables customers to find a local business and pull it up in Google Maps
QUESTION 4 OF 42
As a digital marketer managing Google Ads, you track and determine if potential customers are becoming paying customers. This describes which Google Ad setup step?
A
Select your audience targeting
B
Choose your bidding strategy
C
Define your campaign goal
D
Set up conversionsCorrect Answer
QUESTION 5 OF 42
You are setting up keyword matching for “low-carb diet plan.” Your ad also displays for keywords such as “carb-free foods,” “low-carb diets,” and “low calorie recipes.” This represents which keyword match type?
A
Phrase match
B
Exact match
C
Broad matchCorrect Answer
D
Similar match
QUESTION 6 OF 42
Which statement regarding Ad Rank factors is true?
A
Google assesses the quality and relevance of a landing page to a query.Correct Answer
B
The lower the bid, the higher the ad may show in the SERPs.
C
Ad extensions have no impact on Ad Rank.
D
There are only three Ad Rank factors.
QUESTION 7 OF 42
Fill in the blank Ad _____ are text, video, images, and digital content used to promote products and services with Google ads.
A
groups
B
campaigns
C
batches
D
formatsCorrect Answer
QUESTION 8 OF 42
Which of the following is true of responsive display ads?
A
They typically take more time to create.
B
They show on fewer websites because the audience is more focused.
C
They have content optimized by Google Ads software.Correct Answer
D
They cannot include videos.
QUESTION 9 OF 42
Which of the following are responsive display ad best practices? Select all that apply.
A
Rotate in new display ads once a year
B
Upload the recommended number of assetsCorrect Answer
C
Ensure the landing page keeps the customer experience cohesiveCorrect Answer
D
Create unique and effective ad copyCorrect Answer
QUESTION 10 OF 42
Fill in the blank Ad _____ are a collection of similar ads, keywords, and bids that digital marketers use to organize Google Ads by a common theme.
A
GroupsCorrect Answer
B
campaigns
C
batches
D
formats
QUESTION 11 OF 42
As a digital marketer setting up a search engine marketing ad, you would like to include an ad extension that provides additional information specifically for a product. Which extension should you choose?
A
Call extension
B
Price extensionCorrect Answer
C
Sitelink extension
D
Location extension
QUESTION 12 OF 42
As a digital marketer creating a Google Ad, you indicate the amount you want to spend over the course of a month by setting a daily sum. This describes which Google Ad setup step?
A
Set up conversions
B
Set your budgetCorrect Answer
C
Select your targeting
D
Choose your bidding strategy
QUESTION 13 OF 42
Which of the following are responsive display ad image tips? Select all that apply.
A
Add a logo, text, or button overlay
B
Ensure the background suits the productCorrect Answer
C
Make the product the focus of the imageCorrect Answer
D
Use images with a strong visual focusCorrect Answer
QUESTION 14 OF 42
Fill in the blank Ad _____ are a set of ad groups that share a budget, location targeting, and other settings.
A
batches
B
formats
C
campaignsCorrect Answer
D
categories
QUESTION 15 OF 42
Where do search engine marketing (SEM) ads typically appear?
A
On social media feeds
B
On email platforms
C
On the top and bottom of search results pagesCorrect Answer
D
On informational websites
QUESTION 16 OF 42
You are setting up keyword matching for “tennis shoes.” Your ad also shows for keywords such as “shoes for tennis,” “buy tennis shoes on sale,” and “red tennis shoes.” This represents which keyword match type?
A
Similar match
B
Broad match
C
Phrase matchCorrect Answer
D
Exact match
QUESTION 17 OF 42
Which of the following is a Google Ad best practice?
A
Always use the website homepage as the landing page.
B
Implement all ad extensions that make sense.Correct Answer
C
Include as many keywords in the headlines as possible.
D
Add generic sales language, such as “call us today.”
QUESTION 18 OF 42
What is a type of advertising model that allows businesses to pay only when someone takes an action on their ad?
A
Conversion rate advertising
B
Cost-per-impression (CPM)
C
Price-per-click (PPC)Correct Answer
D
Revenue sharing
QUESTION 19 OF 42
As a digital marketer creating a Google Ad, you have to determine what to achieve with the ad, such as more sales, leads, website traffic, or store visits. This describes which Google Ad setup step?
A
Set up conversions
B
Define your campaign goalCorrect Answer
C
Choose your bidding strategy
D
Select your targeting
QUESTION 20 OF 42
As a digital marketer setting up an SEM ad, you include information about the business such as additional website links, a phone number, and an address. What is the term for this additional information?
A
Ad feature
B
Information feature
C
Information extension
D
Ad extensionCorrect Answer
QUESTION 21 OF 42
To drive the best results, how many elements does Google recommend uploading for responsive display ads?
A
2 headlines, 2 images, and 2 descriptions
B
5 headlines, 10 images, and 15 descriptions
C
20 headlines, 20 images, and 20 descriptions
D
5 headlines, 5 images, and 5 descriptionsCorrect Answer
QUESTION 22 OF 42
A marketer is interested to learn which content is performing well and which can be improved. How does search engine marketing enable them to do this?
A
It allows them to have a website, app, or product display in the SERPs when someone types in a certain searches
B
It allows them to drive traffic to specific webpages on a website to collect data and learn which ads are driving salesCorrect Answer
C
It allows them to quickly appear in the search results pages and build enough authority or reputation to receive traffic
D
It gives them the control over which page displays in the search engine for a given search
QUESTION 23 OF 42
What information does an ad extension include?
A
A link to call a business instantly
B
A link to find a business on Google Maps
C
Additional website links, a phone number, or an addressCorrect Answer
D
Additional products and images related to the search
QUESTION 24 OF 42
What do you primarily learn when setting up conversions for a Google Ad?
A
You learn how narrow or broad your audience targeting should be
B
You learn what your daily budget should be and how much you should spend each day
C
You learn which bidding strategy ensures that your campaign will meet your specific goal
D
You learn if potential customers are becoming paying customers by tracking their actionsCorrect Answer
QUESTION 25 OF 42
Which of the following refers to the broad keyword match type?
A
It shows your ads on phrases that relate to your keyword and may not include the keyword itselfCorrect Answer
B
It gives you total control over who sees your ad and is more flexible than exact match type
C
It includes the meaning of your keyword and is more flexible than the exact match type
D
It shows on searches that have the same meaning or same intent as a keyword
QUESTION 26 OF 42
Consider the following statement
Google rates the relevance of your ads and landing page to a query and how likely a user is to click your ad.
What does this refer to?
A
Keyword match types
B
Ad position status
C
Ad Rank factorsCorrect Answer
D
Ad quality factors
QUESTION 27 OF 42
As a digital marketer, you will consider several best practices when creating effective ads. Which of the following is a Google ad best practice?
A
Always use the website homepage as the landing page
B
Use all ad extensions, whether they are relevant or not
C
Include at least one of the keywords in your ad group in your headlineCorrect Answer
D
Add generic sales language, such as “call us today” or “sign up today"
QUESTION 28 OF 42
As a digital marketer, you may create ads. Which of the following refers to uploaded display ads?
A
Google uploads the content, such as images, headlines, logos, videos, and descriptions
B
You have less control over the ad’s appearance, but it is easier than creating the ad yourself
C
You will have to create the ad graphic, meet the required specifications, and then upload the adCorrect Answer
D
Google provides all design resources to create the ad according to a specific format
QUESTION 29 OF 42
To ensure a cohesive customer experience for a responsive display ad, what best practice should the landing page follow?
A
The messaging on the landing page should be different to the messaging on the ad
B
The messaging on the landing page should match the messaging on the adCorrect Answer
C
The headline should be clear and effective without the support of a description
D
The use of new ads prevent potential customers from developing ad fatigue
QUESTION 30 OF 42
As a digital marketer, you may create ads. Which of the following refers to responsive display ads?
A
You have total control and are required to generate ad combinations for website and apps
B
You require all design resources and the time to create the ad according to a specific format
C
You have less control over the ad’s appearance, but it is easier than creating the ad yourselfCorrect Answer
D
You use Google to upload the content, such as images, headlines, logos, videos, and descriptions
QUESTION 31 OF 42
To create unique and effective copy for a responsive display ad, what should the headline communicate?
A
A different message to the landing page copy
B
The brand or product)s value in an interesting and useful wayCorrect Answer
C
The brand or product’s importance according to the marketers
D
A long description and a sense of urgency
QUESTION 32 OF 42
What does Pay-per-click (PPC) allow businesses to do?
A
Build authority or reputation and receive more traffic
B
Pay based on how many times someone experiences an ad
C
Increase its visibility on search engine results pages
D
Pay only when someone takes action on its adCorrect Answer
QUESTION 33 OF 42
A business hasn)t built up enough authority or reputation to receive traffic for certain search terms in the search listings. Which benefit of search engine marketing addresses this need?
A
You can quickly appear in the search results pagesCorrect Answer
B
An algorithm to determine which landing page the searcher will go to
C
It helps you reach customers who are likely to buy from your company
D
You can learn which of your ads are driving sales
QUESTION 34 OF 42
Which of the following statements refers to ad rank? Select all that apply.
A
The quality of an ad does not affect the ad rank
B
There is one factor that determines ad rank
C
It is where an ad shows on a particular searchCorrect Answer
D
It is a value Google uses to determine an ad)s positionCorrect Answer
QUESTION 35 OF 42
Fill in the blank The amount you are willing to spend each time a potential customer clicks your ad or calls you is known as a(n) _____.
A
campaign
B
average daily budget
C
bidCorrect Answer
D
ad format
QUESTION 36 OF 42
As a digital marketer setting up a search engine marketing ad, you display information that highlights a specific aspect of a product. What is the term for this format?
A
Sitelink extension
B
Structured snippet extensionCorrect Answer
C
Price extension
D
Call extension
QUESTION 37 OF 42
Which of the following refers to the phrase keyword match type?
A
It may not include the keyword itself and shows your ads to related keywords
B
It is more flexible than exact match and more targeted than broad matchCorrect Answer
C
It may show on searches that have the same meaning or same intent as a keyword
D
It gives you control over who experiences your ad and is more flexible than exact match
QUESTION 38 OF 42
As a display ad best practice, you should use new display ads every few weeks. Why is this important?
A
Because banners become more effective over time, using new ads prevents potential customers from taking action too quickly.Correct Answer
B
Swapping lower-performing creative assets helps to align landing page copy and ad copy.
C
Because banners have limited space for headlines, using new ads allows you to create longer headlines.
D
Swapping lower-performing creative assets for new ads prevents potential customers from developing ad fatigue.
QUESTION 39 OF 42
What does an average daily budget indicate?
A
The amount you are comfortable spending each day over the monthCorrect Answer
B
The amount you are willing to spend each time a potential customer clicks your ad
C
The way to organize and target ads into themed groups of keywords
D
The words or phrases describing the product or service that you choose
QUESTION 40 OF 42
A marketer only pays when someone takes action on their ad. What type of advertising model is this?
A
Cost-per-impression (CPM)
B
Pay-per-click (PPC)Correct Answer
C
Conversion rate advertising
D
Revenue sharing
QUESTION 41 OF 42
Fill in the blank Ad _____ are a collection of similar ads, themed keywords, and bids.
A
formats
B
keywords
C
batches
D
groupsCorrect Answer
QUESTION 42 OF 42
Which of the following is true about a campaign budget? Select all that apply.
A
You will reach your daily budget every day
B
You can change it at any timeCorrect Answer
C
It sets the maximum amount you will spendCorrect Answer
D
Google Ads will automatically optimize your campaign spendCorrect Answer
Ready to test your recall?
Fill in the blank: _____ is a type of advertising model that allows businesses to pay only when someone takes an action on their ad.