Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE
WEEKLY CHALLENGE 1
QUESTION 1 OF 49
Fill in the blank: ____ is the process of creating content for different social media platforms in order to drive engagement and promote a business or product.
A
Social media marketingCorrect Answer
B
Digital media development
C
Virtual social marketing
D
Interactive online analysis
QUESTION 2 OF 49
Which of the following are benefits of social media marketing? Select all that apply.
A
Reduce cart abandonment
B
Increase brand awarenessCorrect Answer
C
Target new customersCorrect Answer
D
Generate leadsCorrect Answer
QUESTION 3 OF 49
How does social media marketing help companies build stronger relationships with their existing customers?
A
It shares specialized promotions in order to attract more exclusive customers to the company’s site, so new users are aware of each time the company releases a new product or has a sale.
B
It enables a company to gain more insight by researching what competitors are doing, so the company can help emulate what is working for others.
C
It gives a company the opportunity to build their customers’ trust, help them solve problems, and show them that the company cares about their needs and opinions.Correct Answer
D
It narrows down a company’s audience to precisely the customers they want to target, so they can avoid spending their marketing budget on a wider audience.
QUESTION 4 OF 49
What will define the primary goals of your social media marketing campaign?
A
Analytics and reporting
B
Planning and publishing
C
Sales
D
StrategyCorrect Answer
QUESTION 5 OF 49
When planning and publishing social media content, it is important to do which of the following? Select all that apply.
A
Learn what content resonates best with the audience
B
Have a consistent presenceCorrect Answer
C
Consider timing and frequencyCorrect Answer
D
Schedule posts in advanceCorrect Answer
QUESTION 6 OF 49
What can help a company to find out how many positive mentions they got in a particular month or how many people they are reaching on different platforms from one month to the next?
A
Virtual media analysis
B
Social media results
C
Digital marketing metrics
D
Social media analyticsCorrect Answer
QUESTION 7 OF 49
Fill in the blank Whenever a customer posts on a social media platform or blog, or writes a review about a company’s product, they are producing _____ for the company’s brand.
A
earned mediaCorrect Answer
B
paid media
C
promotional media
D
owned media
QUESTION 8 OF 49
Which is the most common form of owned social media?
A
Live stream videos
B
Product reviews
C
Memes
D
WebsitesCorrect Answer
QUESTION 9 OF 49
What is paid media?
A
Any content about a brand on a third-party site
B
Any form of digital promotion a brand pays to put onlineCorrect Answer
C
Any brand’s social media profiles or community forums
D
Any user-generated content about a brand on social media
QUESTION 10 OF 49
Fill in the blank During the ____, a company can use paid remarketing campaigns to reach people who have already shown interest in the company’s brand.
A
awareness stage
B
conversion stageCorrect Answer
C
loyalty stage
D
consideration stage
QUESTION 11 OF 49
Fill in the blank A benefit of social media marketing is that it is _____ as most social networking platforms allow you to sign up and create a profile for free.
A
cost effectiveCorrect Answer
B
audience focused
C
referral driven
D
incentive based
QUESTION 12 OF 49
Fill in the blank Because people use social media platforms to interact with friends, family, and companies, you can connect with users whenever they log in. This makes social media a natural place to _____.
A
increase sales revenue
B
target new customersCorrect Answer
C
make up lost leads
D
gain valuable information
QUESTION 13 OF 49
Which of the following are core pillars of social media marketing? Select all that apply.
A
Sales and advertising.
B
Analytics and reportingCorrect Answer
C
Listening and engagementCorrect Answer
D
Planning and publishingCorrect Answer
QUESTION 14 OF 49
Fill in the blank ______ can help a company understand what people think about their brand, which can inform their marketing and product-development decisions.
A
Audience engagement
B
Social listeningCorrect Answer
C
Customer awareness
D
Virtual consulting
QUESTION 15 OF 49
Which of the following are outcomes of the core pillar of listening and engagement? Select all that apply.
A
Increase customers’ positive experience with a competitor’s brand.
B
Recognize the performance of the social media campaign.
C
Learn about what content resonates best with the audience.Correct Answer
D
Understand what people think about the brand.Correct Answer
QUESTION 16 OF 49
Which are the three types of digital media? Select three.
A
Borrowed
B
EarnedCorrect Answer
C
OwnedCorrect Answer
D
PaidCorrect Answer
QUESTION 17 OF 49
Fill in the blank _____ media is all the digital content a brand fully controls.
A
Paid
B
OwnedCorrect Answer
C
Trademark
D
Copyright
QUESTION 18 OF 49
Fill in the blank _____ social media can be used to target specific groups of people who might be interested in a company’s products and services, as well as promote a company’s content in order to drive more earned media.
A
User-based
B
Organic
C
PaidCorrect Answer
D
Owned
QUESTION 19 OF 49
Fill in the blank The social media marketing funnel begins in the _____ with potential customers learning about a company’s brand.
A
consideration stage
B
conversion stage
C
loyalty stage
D
awareness stageCorrect Answer
QUESTION 20 OF 49
What enables companies to connect with their customers in order to help customers better understand their brand?
A
Virtual marketing
B
Social media marketingCorrect Answer
C
Customer awareness marketing
D
E-commerce marketing
QUESTION 21 OF 49
Consider the following scenario
A digital marketer is running a social media campaign for a company that sells dog treats. Customers are posting pictures of their dogs devouring these treats on social media.
This user-generated content is an example of which type of media?
A
Paid
B
EarnedCorrect Answer
C
Owned
D
Borrowed
QUESTION 22 OF 49
Consider the following scenario
Potential customers are searching for more information to help them decide whether or not to make a purchase. They may be looking for reviews or comparing the company’s offerings to other competitors.
What action should the company take to set their brand apart from the competition?
A
Develop social media content that relates to the purchases potential customers have already made.
B
Capture product sales of potential customers who fit the target audience.
C
Nurture relationships with potential customers, so the company can remain in their minds.
D
Provide potential customers with more detailed information about the brand.Correct Answer
QUESTION 23 OF 49
Why is it beneficial for a company to learn about their target audience’s likes, dislikes, and interests through social media?
A
It can help to inform and tailor a company’s marketing strategy to that audience.Correct Answer
B
It can help to enhance the exclusivity of an advertising plan in order to focus on a higher end customer base.
C
It can help to predict necessary budget cuts.
D
It can help to forecast potential product sales and revenue.
QUESTION 24 OF 49
Fill in the blank The first core pillar of social media marketing is ___.
A
planning and publishing
B
strategyCorrect Answer
C
paid social media
D
listening and engagement
QUESTION 25 OF 49
Consider the following scenario
A company is trying to determine when their audience is most likely to engage with their content, as well as how often the company should post.
Which core pillar of social media marketing is this company working on?
A
Planning and publishingCorrect Answer
B
Listening and reporting
C
Analyzing and strategizing
D
Timing and engaging
QUESTION 26 OF 49
Consider the following scenario
A company is setting up different reports to monitor a variety of metrics, such as followers, comments, or clicks. They plan to use these metrics to improve the performance of their social media marketing campaigns over time.
Which core pillar is this company working on?
A
Strategy
B
Planning and publishing
C
Listening and engagement
D
Analytics and reportingCorrect Answer
QUESTION 27 OF 49
What is a benefit of owned media?
A
It promotes user-generated content related to the company.
B
It incentivizes customers to market a company’s brand on social media.
C
It enables a company’s brand to reach consumers who are not actively searching for them.
D
It allows a company to control the conversation surrounding their brand on social media.Correct Answer
QUESTION 28 OF 49
A marketer promotes a product on social media by including a link to the product page. What benefit of social media marketing does this refer to?
A
It increases traffic to a websiteCorrect Answer
B
It provides useful insights
C
It increases the number of employees
D
It builds relationships with existing customers
QUESTION 29 OF 49
How does a digital marketer use the planning and publishing pillar to reach new customers effectively?
A
They can determine how many positive mentions the brand received in a particular month.Correct Answer
B
They can better control and target their marketing with paid social media.
C
They can reach their audience when they are most likely to engage with the content.
D
They can learn a lot about people’s opinions of the brand through social listening.
QUESTION 30 OF 49
A customer creates the following social media post
“Exceptional quality and customer service with a smile I would highly recommend @thebusiness”
What is this customer’s review an example of?
A
Earned mediaCorrect Answer
B
Customer media
C
Owned media
D
Paid media
QUESTION 31 OF 49
A digital marketer is interested in using social media to promote a business but is unsure if it is within their budget. What benefit of social media marketing will help them decide?
A
Most social media pages cater to high-income audiences who are ready to spend
B
It is common practice to require less staff when creating social media profiles
C
Most social media platforms allow businesses to sign up and create a profile for freeCorrect Answer
D
Social media displays high-quality products at the top of visitors’ feeds
QUESTION 32 OF 49
Why is social media a cost-effective way to reach customers?
A
It allows businesses to generate more high-priced sales than any other tool.
B
It automatically increases product prices when a business receives large volumes of traffic.
C
It allows businesses to reach a targeted audience based on interests and demographics.Correct Answer
D
It allows any business or content to appear at the top of all users’ feeds.
QUESTION 33 OF 49
A digital marketer tracks and analyzes conversations to learn what people think of a brand. What core pillar of social media marketing does this describe?
A
Listening and engagementCorrect Answer
B
Analytics and reporting
C
Paid social media
D
Strategy
QUESTION 34 OF 49
Which of the following is a benefit of paid social media campaigns?
A
Customer service questions and concerns generally decrease with paid social media
B
Timing and frequency are not factors to consider in paid social media
C
Paid social media tracks audiences online and monitors their conversations
D
Paid social media generally reaches a broader audience than organic postsCorrect Answer
QUESTION 35 OF 49
Which of the following is true about earned, owned, and paid media?
A
Earned, owned, and paid media refer to the digital content a brand fully controls, such as its website.
B
When used together instead of separately, each type of media does not require paid promotion.
C
User-generated content, such as videos, images, and reviews, is common in earned, owned, and paid media.
D
When used together, each type of media can improve brand awareness, generate leads, and increase sales.Correct Answer
QUESTION 36 OF 49
What platforms can a business use to generate owned media?
A
Customer reviews, testimonials, and other user-generated content
B
Blog sites, community forums, and Facebook or Instagram profilesCorrect Answer
C
Shares, retweets, and likes
D
Image ads, video ads, and story ads
QUESTION 37 OF 49
How can paid social media impact owned and earned media?
A
Paid media increases organic traffic and gives a business ownership of all earned media.
B
Paid media helps target customers that owned and earned media do not have access to.
C
Paid media helps promote content which increases earned media and directs traffic to owned media.Correct Answer
D
Paid media helps promote competitors, which increases queries about the business’s owned and earned media.
QUESTION 38 OF 49
A marketer identifies topics their target audience is searching for to help capture their attention. What stage of the marketing funnel are they targeting?
A
The conversion stage
B
The awareness stageCorrect Answer
C
The consideration stage
D
The loyalty stage
QUESTION 39 OF 49
After you develop your social media strategy, what is the next core social media marketing pillar?
A
Listening and engagement
B
Analytics and reporting
C
Planning and publishingCorrect Answer
D
Paid social media
QUESTION 40 OF 49
How does influencer marketing increase the effectiveness of a paid social media strategy?
A
It rewards customers for sharing and engaging with the business’s social media content.Correct Answer
B
It allows the business to control social media conversations surrounding its products and services.
C
It generates more paid media for the business, such as image and video ads.
D
It targets customers who might be interested in the business but are not actively searching for it.
QUESTION 41 OF 49
A marketer shares detailed information about a brand and compares its offerings to its competitors. What stage of the marketing funnel are they targeting?
A
The consideration stageCorrect Answer
B
The loyalty stage
C
The awareness stage
D
The conversion stage
QUESTION 42 OF 49
Fill in the blank ____ is the process of creating content for different social media platforms in order to drive engagement and promote a business or product.
A
Interactive online analysis
B
Virtual social marketing
C
Digital media development
D
Social media marketingCorrect Answer
QUESTION 43 OF 49
A digital marketer interacts with users online to improve their experiences with a brand. They track conversations and trends related to the brand. What process are they using to determine what users think about the brand?
A
Analytics tracking
B
Social listeningCorrect Answer
C
Social media planning
D
Data collecting
QUESTION 44 OF 49
What is social media marketing?
A
The act of familiarizing people with a particular business or product.
B
The practice of using digital tools that enable users to create and share content publicly.
C
The process of creating content for different social media platforms in order to drive engagement and promote a business or product.Correct Answer
D
The method of using marketing channels to deter potential customers away from the competition.
QUESTION 45 OF 49
Why is social media an effective tool for targeting new customers?
A
People are already active and available on social media platforms because they are interacting with family, friends, and businesses.Correct Answer
B
Social media automatically directs customers to a website when they view a post on business’s timeline.
C
Business promotions appear more frequently on social media feeds than on any other platform.
D
Social media provides valuable insights into a business’s competition.
QUESTION 46 OF 49
A marketer aims to introduce a company’s latest service to a wider audience online. How might social media help them achieve this goal?
A
It targets high-income customers who shop for services instead of products.
B
It provides valuable insights into a company’s competitors and their budget.
C
It helps companies share content that raises brand awareness and attracts new customers.Correct Answer
D
It helps companies share long-form articles and build solid relationships with existing customers.
QUESTION 47 OF 49
According to the five core pillars of social media marketing, what do you identify during the strategy pillar?
A
How to study social media engagement and identify what content is popular with an audience
B
Which social media platforms and content will work best for a campaignCorrect Answer
C
How to schedule social media posts in advance and maintain a consistent presence online
D
Which social media analytics tools will measure a campaign’s performance
QUESTION 48 OF 49
Why would a marketer consider paid remarketing to target customers in the conversion stage of the marketing funnel?
A
Remarketing provides detailed information about the business and what makes it better than the competition.
B
Remarketing provides detailed information to help attract attention and raise brand awareness.
C
Remarketing reaches people who have already made a purchase and incentivizes them to make a repeat purchase.
D
Remarketing reaches people who have already shown an interest in a business and offers them incentives to complete a purchase.Correct Answer
QUESTION 49 OF 49
A marketer aims to tailor their marketing strategy to a specific audience. How might social media help them achieve this goal?
A
It directs an audience to a business’s website to increase purchases.
B
It offers valuable insights about an audience)s likes, dislikes, and interests.
C
It allows businesses to share product features and updates with audiences.
D
It offers valuable insights about a business)s competitors.Correct Answer
Ready to test your recall?
Fill in the blank: ____ is the process of creating content for different social media platforms in order to drive engagement and promote a business or product.