Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE
WEEKLY CHALLENGE 2
QUESTION 1 OF 49
Increasing web traffic and gaining customer insights are examples of what kind of goals?
A
Customer awareness marketing goals
B
Social media marketing goalsCorrect Answer
C
Virtual marketing goals
D
E-commerce marketing goals
QUESTION 2 OF 49
How can a company identify their target audience? Select all that apply.
A
Predict the income range of customers who will shop online
B
Assess how people engage with their brandCorrect Answer
C
Research what social media platforms their target audience usesCorrect Answer
D
Compile information about their current customers and followersCorrect Answer
QUESTION 3 OF 49
Fill in the blank A digital marketer should also consider their _____ when choosing social media platforms because brand identity and business type should factor into the decision.
A
competition
B
budget
C
sales
D
companyCorrect Answer
QUESTION 4 OF 49
Which are common social media content buckets? Select all that apply.
A
Societal
B
InspirationalCorrect Answer
C
PromotionalCorrect Answer
D
EducationalCorrect Answer
QUESTION 5 OF 49
What type of content can build trust in a company’s brand and position them as an industry leader with information and wisdom to share?
A
Inspirational content
B
Educational contentCorrect Answer
C
Promotional content
D
Conversational content
QUESTION 6 OF 49
Which of the following are examples of conversational content? Select all that apply.
A
FAQs
B
Memes
C
PollsCorrect Answer
D
AdviceCorrect Answer
QUESTION 7 OF 49
Consider the following scenario A digital marketer records a product demonstration to showcase the company’s newest arrival. If they post this recording to one of the company’s social media platforms, what content format are they using?
A
Image
B
VideoCorrect Answer
C
GIF
D
Link
QUESTION 8 OF 49
Fill in the blank For platforms with _____, posting multiple times a day gives a digital marketer the opportunity to reach their target audience in different time zones and at various points throughout their day.
A
chronological feedsCorrect Answer
B
intermittent feeds
C
linear feeds
D
asynchronous feeds
QUESTION 9 OF 49
What are the benefits of using a social media calendar? Select all that apply.
A
Generate engagement posts automatically
B
Organize content in a centralized locationCorrect Answer
C
Schedule posts in advanceCorrect Answer
D
Allow stakeholders to review or approve postsCorrect Answer
QUESTION 10 OF 49
Fill in the blank When a digital marketer is ready to develop a social media calendar, they first need to identify the _____ they want to post on.
A
competition’s websites
B
influencer blogs
C
social media platformsCorrect Answer
D
customer reviews
QUESTION 11 OF 49
What types of information should a company compile in order to identify their target audience? Select all that apply.
A
Marital status
B
LanguageCorrect Answer
C
LocationCorrect Answer
D
AgeCorrect Answer
QUESTION 12 OF 49
Fill in the blank To help a company choose the right social media platform, they need to start by understanding _____.
A
the variety of advertisements on each platform
B
the diversity of the users
C
costs associated with each platform
D
how different platforms workCorrect Answer
QUESTION 13 OF 49
Fill in the blank _____ appeals to people who are on a social media platform to enjoy themselves, and it can help an audience relate to a company’s content and their brand.
A
Conversational content
B
Educational content
C
Entertaining contentCorrect Answer
D
Inspirational content
QUESTION 14 OF 49
Which of the following are examples of promotional content? Select all that apply.
A
Video trainings
B
CouponsCorrect Answer
C
DiscountsCorrect Answer
D
Free gifts for sign-upsCorrect Answer
QUESTION 15 OF 49
Which are examples of content formats for social media? Select all that apply.
A
Discount codes
B
PollsCorrect Answer
C
Written postsCorrect Answer
D
LinksCorrect Answer
QUESTION 16 OF 49
Which tool can help digital marketers manage and organize their social media publishing schedule?
A
A social media calendarCorrect Answer
B
A shared media log
C
A reviewable feed of all posts
D
An editable document
QUESTION 17 OF 49
Which of the following are examples of entertaining content? Select all that apply.
A
Infographics
B
Rewards
C
ContestsCorrect Answer
D
ComicsCorrect Answer
QUESTION 18 OF 49
Which of the following are examples of educational content? Select all that apply.
A
Viral videos
B
Case studiesCorrect Answer
C
How-to postsCorrect Answer
D
Industry researchCorrect Answer
QUESTION 19 OF 49
Fill in the blank _____ talks about a company’s products and services with the intent of marketing them to current customers and drawing in new followers.
A
Conversational content
B
Educational content
C
Promotional contentCorrect Answer
D
Entertaining content
QUESTION 20 OF 49
How can a social media calendar help a digital marketer avoid making major mistakes in their posts?
A
It enables a digital marketer to predict user reactions and comments ahead of time, and deletes any posts that might receive a negative response.
B
It provides a digital marketer with the ability to collaborate with an editor to review grammar, punctuation, and syntax mistakes before publishing.
C
It allows a digital marketer to check for spelling errors and typos, fact check, and ensures that all of their links and images are correct in advance.Correct Answer
D
It allows a digital marketer to remove any unfavorable posts at any point, and replaces them with ones that trend positively with users.
QUESTION 21 OF 49
What steps does a digital marketer need to take to develop a social media calendar? Select all that apply.
A
Review former platforms and expired user metrics
B
Decide on data to trackCorrect Answer
C
Make a content libraryCorrect Answer
D
Establish a workflow and review processCorrect Answer
QUESTION 22 OF 49
What is a company trying to identify when they ask these questions What problems are customers struggling with? What issues do customers have that our products or services could help solve?
A
Their audience’s traffic to their website
B
Their potential customers’ social media preferences
C
Their customer’s interests
D
Their target audience’s needsCorrect Answer
QUESTION 23 OF 49
What does a digital marketer need to consider when determining the best time to publish content? Select all that apply.
A
When it best aligns with working business hours
B
When their most exclusive users are on the platform
C
When their target audience is active onlineCorrect Answer
D
When they have their best performing postsCorrect Answer
QUESTION 24 OF 49
Each entry in a social media calendar contains which elements? Select all that apply.
A
Priority
B
TimeCorrect Answer
C
TopicCorrect Answer
D
DateCorrect Answer
QUESTION 25 OF 49
A brand wants to increase its website traffic and gain customer insights. What kind of goals are these?
A
Virtual marketing goals
B
Print marketing goals
C
Social media marketing goalsCorrect Answer
D
E-commerce marketing goals
QUESTION 26 OF 49
Fill in the blank When choosing social media platforms, a digital marketer should consider their _____ because brand identity and business type should factor into the decision.
A
budget
B
prices
C
sales
D
companyCorrect Answer
QUESTION 27 OF 49
Marketer shares weekly articles on social media to provide the audience with information about a specific product. What content format are they using?
A
Stories
B
Polls
C
Written postsCorrect Answer
D
Videos
QUESTION 28 OF 49
Posting multiple times a day on a chronological feed enables you to do what?
A
Reach your target audience in the same time zone at the same point throughout their day
B
Reach your target audience in different time zones and at various points throughout their dayCorrect Answer
C
Sort posts in a user)s feed based on relevancy rather than the order in which they published
D
Reach specific audiences with only your best-performing posts at the same time every day
QUESTION 29 OF 49
What tool enables marketers to schedule posts in advance and maintain a consistent posting schedule?
A
A social media calendarCorrect Answer
B
A shared media log
C
A reviewable feed of all posts
D
An editable document
QUESTION 30 OF 49
Increasing community engagement is a common example of what type of goal?
A
Business goal
B
Employee goalCorrect Answer
C
Social media marketing goal
D
Traditional marketing goal
QUESTION 31 OF 49
A marketer compiles information about current followers and assesses how people engage with a brand. What does this information enable them to do?
A
Determine a customer’s location
B
Identify the target audienceCorrect Answer
C
Practice social listening
D
Predict a customer’s income
QUESTION 32 OF 49
Which factors should a marketer consider when selecting social media platforms? Select all that apply.
A
The time of year
B
The target audienceCorrect Answer
C
How different platforms workCorrect Answer
D
Overall business goalsCorrect Answer
QUESTION 33 OF 49
A marketer posts amusing and interesting memes that help audiences relate to a brand. What type of content is this?
A
Entertaining contentCorrect Answer
B
Conversational content
C
Promotional content
D
Inspirational content
QUESTION 34 OF 49
What does promotional content enable marketers to do?
A
Highlight products and services with the intent of marketing them to current and new customersCorrect Answer
B
Begin conversations with audiences by suggesting a topic or viewpoint, then inviting them to join
C
Build trust in a brand and position it as an industry leader with information and wisdom
D
Appeal to people who are on a platform to enjoy themselves by helping them relate to the content and company
QUESTION 35 OF 49
Which of the following are examples of content formats for social media? Select all that apply.
A
Free gifts
B
StoriesCorrect Answer
C
ImagesCorrect Answer
D
GifsCorrect Answer
QUESTION 36 OF 49
A digital marketer identifies when a target audience is active online and what time zone they are in. What does this information enable them to do?
A
Create high-quality content for the audience
B
Find the best times to post on social mediaCorrect Answer
C
Increase sales of a specific product
D
Create tailored content for the audience
QUESTION 37 OF 49
What does a social media calendar enable digital marketers to do?
A
Manage and organize their social media publishing scheduleCorrect Answer
B
Assign tasks to different members of the team
C
Create the same social media posts as their competitors
D
Identify where their audience spends the most time online
QUESTION 38 OF 49
Fill in the blank Reviewing posts in a social media calendar ahead of time allows you to copy-edit, check for spelling errors and typos, fact-check, and ensure that all of the _____ are correct.
A
headlines and descriptions
B
links and imagesCorrect Answer
C
videos and hashtags
D
names and places
QUESTION 39 OF 49
A marketer helps a business build brand awareness and manages brand reputation. What type of goals are these?
A
Social media marketing goalsCorrect Answer
B
E-commerce marketing goals
C
Print marketing goals
D
Virtual marketing goals
QUESTION 40 OF 49
What questions help to identify a target audience’s needs? Select all that apply.
A
How often do customers shop online?
B
What do customers do in their free time?Correct Answer
C
What issues do customers have that our products or services could help solve?Correct Answer
D
What problems are customers struggling with?Correct Answer
QUESTION 41 OF 49
Why should a marketer consider their competitors when choosing a social media platform?
A
Their performance on specific channels indicates how other businesses might perform.Correct Answer
B
It helps them identify the product and services, brand identity, and business type.
C
It helps them identify and align with the overall goals of the business.
D
Their goals may align with some platforms more than others.
QUESTION 42 OF 49
A marketer suggests topics or viewpoints, then invites the audience to join the discussion on social media. What type of content is this?
A
Conversational contentCorrect Answer
B
Promotional content
C
Entertaining content
D
Educational content
QUESTION 43 OF 49
A marketer shares weekly articles on social media to provide the audience with information about a specific product. What content format are they using?
A
Polls
B
Stories
C
Videos
D
Written postsCorrect Answer
QUESTION 44 OF 49
A marketer compiles the age, location, and language of current customers. What does this information enable them to do?
A
Select the marketing funnel
B
Target competitors’ audiences
C
Create a SMART goal
D
Identify the target audienceCorrect Answer
QUESTION 45 OF 49
Why should a marketer consider how different platforms work when choosing a social media platform?
A
It helps them understand how to communicate on the platformCorrect Answer
B
It helps them identify the product and services, and business type
C
It helps them identify and align with the business goals
D
It helps them increase brand authority on social media
QUESTION 46 OF 49
Fill in the blank _____ makes a company’s brand seem more authentic and reinforces their brand’s message, values, and vision.
A
Promotional content
B
Inspirational contentCorrect Answer
C
Conversational content
D
Educational content
QUESTION 47 OF 49
Why would a marketer post still images rather than videos on social media? Select all that apply.
A
They are more engaging.
B
They help to start a conversation.
C
They can be absorbed instantly.Correct Answer
D
They give an immediate impression of a brand.Correct Answer
QUESTION 48 OF 49
For algorithm-based platforms, why is it better to publish quality content less frequently?
A
Too many posts can cause a drop in engagement.Correct Answer
B
Too few posts create demand and user interest.
C
Singular posts always stand out to users.
D
Fewer posts are easier to develop.
QUESTION 49 OF 49
A digital marketer decides which data to track and establishes a workflow and review process. What does this process refer to?
A
Reviewing expired user metrics
B
Developing a social media calendarCorrect Answer
C
Developing social media assets
D
Reviewing former platforms
Ready to test your recall?
Increasing web traffic and gaining customer insights are examples of what kind of goals?