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Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE

WEEKLY CHALLENGE 3

QUESTION 1 OF 47

Which of the following are parts of social listening? Select all that apply.

A
Analyze competitors to predict their yearly sales revenue
B
Monitor the industry to determine potential stock market opportunities.
C
Analyze and plan actions based on information collectedCorrect Answer
D
Monitor social media platforms for mentions of the brand and any related keywordsCorrect Answer
QUESTION 2 OF 47

Which of the following can help a company learn more about what people think about their brand and what pain points their customers are experiencing with their products or services?

A
Call to action
B
Advertising
C
Social listeningCorrect Answer
D
Branding
QUESTION 3 OF 47

Fill in the blank Posting pictures of employees on social media is an example of _____.

A
social media engagementCorrect Answer
B
repurposing
C
brand voice
D
optimization
QUESTION 4 OF 47

Which of the following are examples of repurposing content on social media? Select all that apply.

A
Writing new content
B
Creating a new podcast series
C
Answering questions with an existing articleCorrect Answer
D
Creating blog posts based on short YouTube videosCorrect Answer
QUESTION 5 OF 47

Which of the following are examples of a company using social media engagement to know their audience? Select all that apply.

A
Providing the audience with a log of past product launch dates.
B
Giving the audience helpful content that addresses their needs and pain points.Correct Answer
C
Creating content that will be most valuable to the audience based on data.Correct Answer
D
Providing content that helps the audience imagine themselves interacting with a company)s product or service.Correct Answer
QUESTION 6 OF 47

Fill in the blank _____ is someone who chooses to receive updates from a business or brand on a social media platform.

A
A followerCorrect Answer
B
An echo
C
A ping
D
A Tweet
QUESTION 7 OF 47

Which of the following are characteristics of an effective Twitter bio? Select all that apply.

A
Includes product list and pricing
B
Captures the brand’s personalityCorrect Answer
C
Includes keywordsCorrect Answer
D
Describes products and servicesCorrect Answer
QUESTION 8 OF 47

Which of the following are potential benefits of repurposing content? Select all that apply.

A
Helps determine which products to launch
B
Gives content an SEO boostCorrect Answer
C
Saves time ()
D
Reaches audiences who missed content previouslyCorrect Answer
QUESTION 9 OF 47

Which of the following are ways to achieve an authentic brand voice? Select all that apply.

A
Treat your audience like a competitor
B
Use mostly acronyms or jargon
C
Avoid complicated terminologyCorrect Answer
D
Communicate naturally to the audienceCorrect Answer
QUESTION 10 OF 47

Fill in the blank An instruction that tells the customer what to do next is called _____.

A
marketing
B
call to actionCorrect Answer
C
SEO
D
brand voice
QUESTION 11 OF 47

Fill in the blank _____ helps a company track and analyze conversations related to their brand and learn what is happening in their industry, such as trends or how the market is performing.

A
Social feedback
B
Social strategy
C
Social listeningCorrect Answer
D
Social sentiment
QUESTION 12 OF 47

Based on social listening, a brand has learned a new product they recently launched is unpopular with their customers. How can they use social media engagement to improve their brand sentiment?

A
Respond to just the customers who liked the product
B
Promote a different product to distract customers
C
Copy a competitor)s product
D
Address their customers) pain points and answer questionsCorrect Answer
QUESTION 13 OF 47

Fill in the blank Content that is _____ will be relevant over a long period of time.

A
EvergreenCorrect Answer
B
reused
C
new
D
repurposed
QUESTION 14 OF 47

Which of the following are potential benefits of using social listening to better understand how customers feel about a brand? Select all that apply.

A
Ability to act on assumptions
B
Opportunities to analyze the competitionCorrect Answer
C
Increased customer acquisitionCorrect Answer
D
Ability to address negative sentimentCorrect Answer
QUESTION 15 OF 47

What is a difference between social listening and social media engagement?

A
Social listening helps a company learn what is happening in their industry. Social media engagement measures how people are interacting with their social media accounts and content.Correct Answer
B
Social listening measures how competitors are creating social media content. Social media engagement creates and repurposes social media content.
C
Social listening creates a company’s social media content. Social media engagement repurposes their social media content.
D
Social listening measures how people are interacting with a company’s social media accounts and content. Social media engagement helps a company learn what is happening in their industry.
QUESTION 16 OF 47

Which of the following tactics would likely result in a company increasing their Twitter following? Select all that apply.

A
Posting infrequently
B
Using hashtagsCorrect Answer
C
Adding interesting visuals to TweetsCorrect Answer
D
Posting relevant, engaging contentCorrect Answer
QUESTION 17 OF 47

Imagine a company is using social listening to learn about what is happening in their industry. What can the company learn from social listening? Select all that apply.

A
Companies to invest in
B
Major events or issues happening in the world that are relevant to a brandCorrect Answer
C
Gaps in the industry that a new product or solution could help solveCorrect Answer
D
Trends or how the market is performingCorrect Answer
QUESTION 18 OF 47

Fill in the blank Addressing customers by their first name and responding to comments with humor or warmth are all examples of _____.

A
social media marketing
B
social media listening
C
social media engagementCorrect Answer
D
social media analysis
QUESTION 19 OF 47

Which of the following is an example of a call to action on social media? Select all that apply.

A
Review a competitor
B
Take a quiz (CORREECT)
C
Answer a questionCorrect Answer
D
Subscribe to a newsletter (CORRRECT)
QUESTION 20 OF 47

What is a Tweet?

A
Any message posted to Twitter that may contain elements like text, photos, videos, links, and audio.Correct Answer
B
The attitude and feelings people have about a brand on social media.
C
Someone who opts in to receive updates from a business or brand on a social media platform.
D
A platform for connecting and developing relationships with an audience.
QUESTION 21 OF 47

Which of the following are examples of information a company might want to include in their Twitter bio? Select all that apply.

A
Jargon
B
Products and servicesCorrect Answer
C
Website linkCorrect Answer
D
KeywordsCorrect Answer
QUESTION 22 OF 47

Fill in the blank A company asking its customer to visit their website is an example of _____.

A
brand voice
B
brand sentiment
C
a call to actionCorrect Answer
D
repurposing content
QUESTION 23 OF 47

Which of the following are possible benefits to a company using social listening to assess their competition? Select all that apply.

A
Determine which touchpoint a customer interacts with before making a purchase
B
Learn what products a competitor is planning to release in the future.
C
Identify a competitor’s mistakes to understand what not to doCorrect Answer
D
Understand what competitors do well and what customers like about them.Correct Answer
QUESTION 24 OF 47

Imagine a skin care company wants to increase social media engagement by responding to comments and mentions from customers talking about their brand. Which of the following are best practices for engaging with customers? Select all that apply.

A
Respond only to customers who have a positive brand sentiment
B
Respond only to customers who want to purchase something
C
Provide excellent customer serviceCorrect Answer
D
Respond to customers quicklyCorrect Answer
QUESTION 25 OF 47

Which of the following would likely result from having an authentic brand voice? Select all that apply.

A
Audience has a negative brand sentiment
B
Audience switches to a competitor
C
Audience gains familiarity with the brandCorrect Answer
D
Audience feels comfortable engaging onlineCorrect Answer
QUESTION 26 OF 47

What is a benefit of monitoring customers’ online conversations about a brand?

A
It helps address negative feelings customers might have about a brand.Correct Answer
B
It helps send bulk emails asking customers to share a review.
C
It helps encourage customers to share their thoughts on social media.
D
It helps gather information about customer demographics.
QUESTION 27 OF 47

What information does a business typically gather when tracking its social media engagement?

A
The way customers interact with its competitors on social media and whether the customers will purchase from the business again
B
The number of customers who sign up for its email newsletter after interacting with its social media accounts
C
The number of touchpoints customers interact with on social media before purchasing from the business
D
The way customers interact with the business on social media and whether its content is useful to the customersCorrect Answer
QUESTION 28 OF 47

A digital marketer aims to increase the number of likes, mentions, and shares a business receives on social media. How does social listening enable them to reach this goal?

A
By asking customers to share the business’s profile with friends and families
B
By removing any negative comments from customers and allowing them to address them privately
C
By helping them understand the target audience better and increase their engagement with the businessCorrect Answer
D
By helping them share social media posts on several platforms and target different audiences
QUESTION 29 OF 47

A digital marketer aims to increase the number of likes, comments, mentions, and shares a brand receives on social media. What best practice will help them reach this goal?

A
Make the brand’s voice on social media more personal by signing off on posts and addressing customers by their first nameCorrect Answer
B
Send customers a quarterly promotional email and offer them a discount on all purchases by a certain date
C
Address multiple audiences using one writing style, tone of voice, and type of images across social media
D
Use words to describe the team, instead of using images or videos of employees, to tell a story of the brand
QUESTION 30 OF 47

When writing for social media, why should you research the type of words and phrases your audience uses?

A
It helps you communicate in a way they understand and are familiar with.Correct Answer
B
It helps you maintain a consistent brand voice across social media channels.
C
It helps you keep posts short and simple to keep their attention.
D
It helps you include calls to action that are commonly used on each platform.
QUESTION 31 OF 47

What is the benefit of using social listening to learn more about a competitor?

A
It helps to identify what customer service strategies the competitor uses
B
It helps to identify the competitors’ mistakes and what not to doCorrect Answer
C
It helps to determine how long it takes to purchase the competitors’ products
D
It helps to determine the best time to offer discounts
QUESTION 32 OF 47

A skincare company increases its social media engagement by hosting weekly live question-and-answer sessions with a dermatologist. How does this interactive content help the company increase engagement?

A
It positions the company as a credible source of information.Correct Answer
B
It helps the company create a consistent brand voice across all marketing assets.
C
It displays the company’s social media content at the top of news feeds.
D
It improves the company)s response times.
QUESTION 33 OF 47

A digital marketer notices that their business has gained a large number of new followers on Twitter in the last week. What does this increase likely indicate?

A
That other social media platforms are not relevant to the business and its audience
B
That people are ready to buy from the business and stop using competitors
C
That people spend a lot of time on social media and actively search for content
D
That they post engaging content and have influence in the spaceCorrect Answer
QUESTION 34 OF 47

How can a digital marketer maintain a consistent brand voice across all marketing channels?

A
Use industry terminology, acronyms, and jargon to communicate professionally
B
Use one tone of voice across all platforms, even if the audience or the tone of the platform is different
C
Create brand voice guidelines to describe how the brand should be presented in writingCorrect Answer
D
Ask customers to complete a form to choose the tone of voice they prefer on each platform
QUESTION 35 OF 47

A business learns that a large number of followers are interested in receiving frequent updates from them. They decide to use Twitter to post regular updates. How can they use Twitter to further engage with these followers?

A
By linking and tagging their competitors in a follower’s post
B
By asking followers to refer them to friends and family
C
By linking, tagging, retweeting, or replying to other people)s tweetsCorrect Answer
D
By asking people to follow their other social media pages
QUESTION 36 OF 47

A marketer creates a strategy to gain new followers on Twitter. Currently, they use relevant hashtags in tweets and regularly reply to followers. What other tactic can they use to increase their followers on Twitter?

A
They link and tag their competitors in their Tweets.
B
They add a product list and pricing to their Twitter bio.
C
They include text instead of images in their social media content calendar.
D
They promote their Twitter account on other marketing channels, such as email.Correct Answer
QUESTION 37 OF 47

A digital marketer uses social listening to learn more about a brand’s perception online. They notice that people regularly share complaints about their customer service. How can they use this information to gain positive customer engagement on social media?

A
Refer customers to the website and ask them to complete a form with their questions and concerns
B
Respond to customer questions quickly and provide them with resources that help them with their issuesCorrect Answer
C
Create a social media post that states that response times vary depending on the importance of the query
D
Remove any negative comments from customers and contact them privately to address their issues.
QUESTION 38 OF 47

A digital marketer tracks and analyzes conversations related to a brand online. What social listening practice did they use to find these conversations?

A
Identify the most relevant keywords for the brand and its competitorsCorrect Answer
B
Calculate the average level of engagement for brands in the industry
C
Determine the difference between the brand)s prices and its competitors
D
Create a single strategy for all social media platforms
QUESTION 39 OF 47

What does social listening enable a marketer to do?

A
Respond to unhappy customers and adjust their marketing strategyCorrect Answer
B
Decrease campaign budget and rely on traditional marketing
C
Encourage negative comments about competitor brands on social media
D
Predict industry trends and how customers will respond
QUESTION 40 OF 47

A digital marketer identifies how people think about a brand with the goal of engaging them effectively. Which process can they use to find this customer information?

A
Social listeningCorrect Answer
B
Social testing
C
Social searching
D
Social tracking
QUESTION 41 OF 47

Which of the following refers to the relationship between social listening and social media engagement?

A
Social listening analyzes conversations and trends about a business’s competitors. Social media engagement measures how people interact with the competitor on social media.
B
Social media engagement analyzes conversation and trends about a business and its industry. Social listening measures how much money customers spend on a brand.
C
Social listening tracks customer spending over a certain period. Social media engagement measures how many customer service queries are made during that period.
D
Social listening analyzes conversations and trends about a business and its industry. Social media engagement measures how people interact with a brand on social media.Correct Answer
QUESTION 42 OF 47

When writing for social media, how can you tailor your writing to each platform?

A
Use calls to action that are recognizable and commonly used on the platform
B
Adapt your tone to suit the platform’s toneCorrect Answer
C
Begin with highlighting customers’ needs and obstacles
D
Keep social media posts short and simple with bullets and lists
QUESTION 43 OF 47

A digital marketer measures how people interact with a brand’s social media content and notices regular engagement, such as likes and mentions. How can the marketer use this information to increase customer engagement with the brand?

A
They can make every post or interaction about the product or business.
B
They can mimic the tone of voice that competitor brands use.
C
They can direct customers to the brand’s website.
D
They can respond to comments and mentions about the brand.Correct Answer
QUESTION 44 OF 47

Why is showing images or videos of employees an effective social media engagement strategy?

A
It keeps customers from purchasing products from competitors.
B
It helps customers know what to purchase.
C
It helps customers imagine what it might be like to work for the brand.
D
It helps a brand seem more personable and relatable.Correct Answer
QUESTION 45 OF 47

A marketer compiles a list of high-performing posts, images, videos, and text. Why should they consider repurposing this content?

A
It allows them to use the content as is and repost it on social media platforms.
B
It allows them to adapt and publish the content in different formats.Correct Answer
C
It allows them to compare the content to their competitors’ high-performing posts.
D
It allows them to store the content in a portfolio for future inspiration.
QUESTION 46 OF 47

A digital marketer creates a Twitter bio. They include what the business does, its products, and what makes them unique in a creative and original tone of voice. What additional information can they include to optimize their Twitter bio?

A
A link to the business’s website and its returns and refund policy
B
Relevant keywords and a list of top-performing Tweets
C
Relevant keywords and a link to the business’s websiteCorrect Answer
D
Photographs and infographics about the business’s products
QUESTION 47 OF 47

Why should you develop a clear, consistent brand voice for social media?

A
It increases the number of comments on the brand’s social media pages.
B
It increases the value of the brand and the price of its offerings.
C
It increases current and potential customers) familiarity with the brand.Correct Answer
D
It increases the number of positive reviews on social media.

Ready to test your recall?

Which of the following are parts of social listening? Select all that apply.

💡Select all 2 correct answers before submitting (0 of 2 selected).
A
Analyze competitors to predict their yearly sales revenue
B
Monitor the industry to determine potential stock market opportunities.
C
Analyze and plan actions based on information collected
D
Monitor social media platforms for mentions of the brand and any related keywords

How confident are you in this answer?