Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE
WEEKLY CHALLENGE 5
QUESTION 1 OF 46
Fill in the blank: _____ involves displaying paid ads or sponsored marketing messages on social media platforms to target a specific audience.
A
Organic social media
B
Paid social mediaCorrect Answer
C
User-based social media
D
Borrowed social media
QUESTION 2 OF 46
Fill in the blank Targeting relevant customers, increasing remarketing capabilities, and reaching an audience quickly are all benefits of _____.
A
organic social media
B
owned social media
C
paid social mediaCorrect Answer
D
borrowed social media
QUESTION 3 OF 46
Fill in the blank _____ is ideal for nurturing connections with customers through communication and relationship building.
A
Paid social media
B
Organic social mediaCorrect Answer
C
Customer-based social media
D
Multi-platform social media
QUESTION 4 OF 46
How can paid social media help a company achieve their marketing goals? Select all that apply.
A
Build nurturing relationships
B
Target ads to lookalike audiencesCorrect Answer
C
Boost organic contentCorrect Answer
D
Optimize ads with A/B testingCorrect Answer
QUESTION 5 OF 46
What does a digital marketer first need to determine before developing a strategy for a paid social media campaign?
A
Cost
B
Products
C
Workforce
D
ObjectiveCorrect Answer
QUESTION 6 OF 46
If a company is launching their first paid social media campaign, what kind of platform should they use?
A
The one that is underutilized
B
The one that is popular among their competitors
C
The one that is currently their biggest source of leadsCorrect Answer
D
The one that is the most cost-effective
QUESTION 7 OF 46
What does a digital marketer need to consider when developing a strategy for a paid social media campaign? Select all that apply.
A
Hire additional staff members
B
Develop and upload creativesCorrect Answer
C
Define campaign lengthCorrect Answer
D
Set campaign budgetCorrect Answer
QUESTION 8 OF 46
What are best practices of a remarketing strategy? Select all that apply.
A
Post ads on multiple platforms
B
Personalize adsCorrect Answer
C
Untag visitors who have purchasedCorrect Answer
D
Limit frequency of adsCorrect Answer
QUESTION 9 OF 46
Fill in the blank When setting a paid social media budget, a company needs to think about how they will create _____.
A
ContentCorrect Answer
B
tools
C
influencer interest
D
analytics software
QUESTION 10 OF 46
What are the most common bidding strategies? Select three.
A
Cost-per-platform (CPP)
B
Cost-per-thousand impressions (CPM)Correct Answer
C
Cost-per-click (CPC)Correct Answer
D
Cost-per-action (CPA)Correct Answer
QUESTION 11 OF 46
Fill in the blank _____ posts can sometimes take days for a company’s audience to view due to platform algorithms, which can cost a company leads.
A
Organic social mediaCorrect Answer
B
Brand-driven social media
C
Frequent social media
D
Paid social media
QUESTION 12 OF 46
What are the benefits of paid social media? Select all that apply.
A
Reduce influencer-generated content
B
Reach audiences quicklyCorrect Answer
C
Increase brand awarenessCorrect Answer
D
Target relevant customersCorrect Answer
QUESTION 13 OF 46
What are the benefits of organic social media? Select all that apply.
A
Drive conversions
B
Build relationshipsCorrect Answer
C
Promote a company’s brandCorrect Answer
D
Nurture connectionsCorrect Answer
QUESTION 14 OF 46
What types of marketing goals can paid social media help a company achieve? Select all that apply.
A
Nurturing customer relationships
B
Targeting specific audiencesCorrect Answer
C
Driving conversionsCorrect Answer
D
Raising brand awarenessCorrect Answer
QUESTION 15 OF 46
Why is setting the objective important in developing a paid social media campaign? Select all that apply.
A
Determines how much product a company will sell
B
Establishes the types of influencers a company attracts
C
Helps guide users to a company’s end goalCorrect Answer
D
Ensures a company is tracking the right metricsCorrect Answer
QUESTION 16 OF 46
Consider the following scenario
A digital marketer is developing their social media campaign. They need to choose a social media platform. There are so many pros and cons to each platform that it is difficult to determine which one would best serve their campaign.
What advice would you give this marketer on how to select the best social media platform?
A
They should choose a platform that they are familiar with and have an established audience on.Correct Answer
B
They should choose a platform that limits the creation of organic social media.
C
They should choose a platform that has been underutilized, so they can establish a new audience base.
D
They should choose a platform that requires a paid social media presence in order to capture a more exclusive audience.
QUESTION 17 OF 46
As a digital marketer develops a paid social media strategy, they need to consider the budget of their campaign. To help determine the budget, what should they research?
A
The average advertising cost for each platformCorrect Answer
B
The cost of buying influencer-generated content
C
The typical investment their competitors make in their campaigns
D
The most cost-effective or free-use platforms
QUESTION 18 OF 46
What are the main types of remarketing? Select two.
A
Impression-based
B
Click-based
C
Pixel-basedCorrect Answer
D
List-basedCorrect Answer
QUESTION 19 OF 46
What are the components of a paid social media advertising budget? Select all that apply.
A
Payroll
B
Ad spendCorrect Answer
C
Content creationCorrect Answer
D
ToolCorrect Answer
QUESTION 20 OF 46
Fill in the blank A paid social media campaign should be built around reaching one of a company’s _____ on social media.
A
competitor’s customers
B
most exclusive customers
C
hesitant consumer markets
D
customer personasCorrect Answer
QUESTION 21 OF 46
What is organic social media?
A
Advertising without platform usage
B
Selling without company branding
C
Marketing without paid promotionCorrect Answer
D
Promoting without content creation
QUESTION 22 OF 46
How can using paid social media help a company to achieve its marketing goal of driving conversions?
A
Ad placement on various platforms attract more people and drive more conversions.
B
Ads from competitors are limited or hidden, which increases traffic and drives more conversions.
C
Remarket ads reach people who are familiar with the company and drive more conversions.Correct Answer
D
User-generated content nurtures relationships with potential customers to drive more conversions.
QUESTION 23 OF 46
When developing a paid social media campaign, a digital marketer will need to develop and upload creatives. What are creatives?
A
Metrics that examine clicks and impressions
B
Test ads to determine the viability of a campaign
C
Content that can be promoted in a campaignCorrect Answer
D
Potential predictions in budget cuts
QUESTION 24 OF 46
What guides a company’s social media advertising budget?
A
Timeline to meet a company’s quarterly sales plan
B
Resources to allocate for a company’s paid social media campaign
C
Metrics set from a company’s social media platform
D
Goals set in a company’s paid social media strategyCorrect Answer
QUESTION 25 OF 46
Fill in the blank _____ is an ideal strategy if a company’s main goals are to increase conversions and generate revenue.
A
Cost-per-tool (CPT)
B
Cost-per-thousand impressions (CPM)
C
Cost-per-click (CPC)
D
Cost-per-action (CPA)Correct Answer
QUESTION 26 OF 46
Which of the following refers to paid social media?
A
Getting an audience)s attention only if they search for or follow a brand every day
B
Displaying sponsored marketing messages on social media platforms to target an audienceCorrect Answer
C
D Connecting with an audience through high-quality social media content without paid promotion
D
Marketing to a small part of a target audience at a certain time of the day
QUESTION 27 OF 46
Which type of social media is best for raising brand awareness, targeting specific audiences, and driving conversions?
A
Paid social mediaCorrect Answer
B
Organic social media
C
Brand-focused social media
D
Targeted social media
QUESTION 28 OF 46
A marketer is developing a paid social media strategy. They aim to guide users to the end goal and track the right metrics. What is the first thing they should do?
A
Clearly define the objective of the strategyCorrect Answer
B
Create high-quality videos and images
C
Create audience engagement posts
D
Clearly define the budget of the campaign
QUESTION 29 OF 46
What is the main factor a marketer should consider when choosing the best social media platform for a campaign?
A
Which platform requires a paid social media presence in order to capture a more exclusive audienceCorrect Answer
B
Which platform has been underused and allows them to establish a new audience base
C
Which platform are they familiar with and established on
D
Which platform limits the creation of organic social media
QUESTION 30 OF 46
A marketer decides to personalize their ads and limit the frequency of the ads. What is this an example of?
A
Social media metrics best practices
B
Business strategy best practices
C
Paid marketing best practices
D
Remarketing strategy best practicesCorrect Answer
QUESTION 31 OF 46
What are Cost-per-click (CPC), Cost-per-action (CPA), and Cost-per-thousand impressions (CPM) examples of?
A
Common advertising metricsCorrect Answer
B
Common remarketing strategies
C
Common bidding strategies
D
Common social media goals
QUESTION 32 OF 46
As a marketer, you connect with your audience by using high-quality social media content without paid promotion. What type of social media is this?
A
Paid social media
B
Brand-driven social media
C
Promotional social media
D
Organic social mediaCorrect Answer
QUESTION 33 OF 46
As part of a campaign, you decide to display paid ads to customers who have visited your website. What is this called?
A
Displaying
B
Targeting
C
RemarketingCorrect Answer
D
Reaching
QUESTION 34 OF 46
A marketer is deciding which social media platform to use for their first paid advertising campaign. Which of the following factors should they consider when choosing a platform? Select two.
A
Which platform offers the most competition for the company
B
Which platform has the company never used
C
Which platform is the company familiar withCorrect Answer
D
Which platform does the company have an established audience onCorrect Answer
QUESTION 35 OF 46
A marketer uploads a list of email contacts to the platform of their choice. What happens next?
A
Their ads appear on the audience’s feed on the specific platformCorrect Answer
B
Their ads track the pages and products the customer views
C
Their ads frequently appear on all social media platforms
D
Their ads frequently appear on search results pages
QUESTION 36 OF 46
A marketer searches for a bidding strategy to increase conversions and generate value. Which of the following is ideal for these goals?
A
Cost-per-click (CPC)
B
Cost-per-thousand impressions (CPM)
C
Cost-per-action (CPA)Correct Answer
D
Cost-per-tool (CPT)
QUESTION 37 OF 46
Fill in the blank You can use _____ to boost top-performing organic content, so it reaches more people.
A
remarketing tactics
B
videos and static images
C
funds from your organic media budget
D
funds from your paid media budgetCorrect Answer
QUESTION 38 OF 46
You’re creating a new social media marketing campaign. Your goal is to increase awareness and conversions and target specific audiences. What type of social media will help you achieve your goals?
A
Multi-platform social media
B
Organic social media
C
Conversion social media
D
Paid social mediaCorrect Answer
QUESTION 39 OF 46
A marketer is launching their first paid social media campaign. What is the best platform for them to use?
A
The one that is the most cost-effective
B
The one that is underutilized
C
The one that is currently their biggest source of leadsCorrect Answer
D
The one that is popular among their competitors
QUESTION 40 OF 46
Which of the following can help marketers allocate a budget more effectively?
A
Understanding platform dimensions
B
Targeting people according to keywords
C
Using filters to narrow the target audienceCorrect Answer
D
Developing and uploading campaign content
QUESTION 41 OF 46
As a marketer, you regularly nurture your connections with customers through communication and relationship-building. Which type of social media helps you achieve this?
A
Multi-platform social media
B
Organic social mediaCorrect Answer
C
Business-based social media
D
Paid social media
QUESTION 42 OF 46
A marketer considers remarketing to their customers on social media. What two types of remarketing are available?
A
Pixel-based and list-basedCorrect Answer
B
Target-based and platform-based
C
View-based and number-based
D
Click-based and impression-based
QUESTION 43 OF 46
A business wants to create social campaigns to raise brand awareness, deliver specific messages, and increase engagement. Which bidding strategy is ideal for this?
A
Cost-per-thousand impressions (CPM)Correct Answer
B
Cost-per-count (CPC)
C
Cost-per-service (CPS)
D
Cost-per-ad (CPA)
QUESTION 44 OF 46
As a marketer, you use paid social media to achieve your marketing goals. What does paid social media allow you to do? Select all that apply.
A
Build nurturing relationships
B
Optimize ads with A/B testingCorrect Answer
C
Boost organic contentCorrect Answer
D
Target ads to lookalike audiencesCorrect Answer
QUESTION 45 OF 46
Why is it important to build a social media campaign around one of your customer personas?
A
It helps you allocate your budget more effectively because It can get expensive to reach a wide audience with adsCorrect Answer
B
It helps you clearly define the purpose of your campaign and increase brand awareness and followers
C
It helps you to focus on the social media platform that is currently your biggest source of leads
D
It helps you track the right metrics and KPIs associated with your campaign when you begin setting up your ads
QUESTION 46 OF 46
Consider the following scenario
A customer notices a company’s ad on their social media profile of a pair of shoes that they had just been checking out on that company’s website. As a result, that pair of shoes is more likely to be in the customer’s mind when they go to make a purchase. This outcome is one of the benefits of using paid social media.
What is this benefit called?
A
Targeting
B
Competing
C
RemarketingCorrect Answer
D
Reaching
Ready to test your recall?
Fill in the blank: _____ involves displaying paid ads or sponsored marketing messages on social media platforms to target a specific audience.