Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE

WEEKLY CHALLENGE 5

QUESTION 1 OF 46

Fill in the blank: _____ involves displaying paid ads or sponsored marketing messages on social media platforms to target a specific audience.

Organic social media

Paid social mediaCorrect Answer

User-based social media

Borrowed social media

QUESTION 2 OF 46

Fill in the blank Targeting relevant customers, increasing remarketing capabilities, and reaching an audience quickly are all benefits of _____.

organic social media

owned social media

paid social mediaCorrect Answer

borrowed social media

QUESTION 3 OF 46

Fill in the blank _____ is ideal for nurturing connections with customers through communication and relationship building.

Paid social media

Organic social mediaCorrect Answer

Customer-based social media

Multi-platform social media

QUESTION 4 OF 46

How can paid social media help a company achieve their marketing goals? Select all that apply.

Build nurturing relationships

Target ads to lookalike audiencesCorrect Answer

Boost organic contentCorrect Answer

Optimize ads with A/B testingCorrect Answer

QUESTION 5 OF 46

What does a digital marketer first need to determine before developing a strategy for a paid social media campaign?

Cost

Products

Workforce

ObjectiveCorrect Answer

QUESTION 6 OF 46

If a company is launching their first paid social media campaign, what kind of platform should they use?

The one that is underutilized

The one that is popular among their competitors

The one that is currently their biggest source of leadsCorrect Answer

The one that is the most cost-effective

QUESTION 7 OF 46

What does a digital marketer need to consider when developing a strategy for a paid social media campaign? Select all that apply.

Hire additional staff members

Develop and upload creativesCorrect Answer

Define campaign lengthCorrect Answer

Set campaign budgetCorrect Answer

QUESTION 8 OF 46

What are best practices of a remarketing strategy? Select all that apply.

Post ads on multiple platforms

Personalize adsCorrect Answer

Untag visitors who have purchasedCorrect Answer

Limit frequency of adsCorrect Answer

QUESTION 9 OF 46

Fill in the blank When setting a paid social media budget, a company needs to think about how they will create _____.

ContentCorrect Answer

tools

influencer interest

analytics software

QUESTION 10 OF 46

What are the most common bidding strategies? Select three.

Cost-per-platform (CPP)

Cost-per-thousand impressions (CPM)Correct Answer

Cost-per-click (CPC)Correct Answer

Cost-per-action (CPA)Correct Answer

QUESTION 11 OF 46

Fill in the blank _____ posts can sometimes take days for a company’s audience to view due to platform algorithms, which can cost a company leads.

Organic social mediaCorrect Answer

Brand-driven social media

Frequent social media

Paid social media

QUESTION 12 OF 46

What are the benefits of paid social media? Select all that apply.

Reduce influencer-generated content

Reach audiences quicklyCorrect Answer

Increase brand awarenessCorrect Answer

Target relevant customersCorrect Answer

QUESTION 13 OF 46

What are the benefits of organic social media? Select all that apply.

Drive conversions

Build relationshipsCorrect Answer

Promote a company’s brandCorrect Answer

Nurture connectionsCorrect Answer

QUESTION 14 OF 46

What types of marketing goals can paid social media help a company achieve? Select all that apply.

Nurturing customer relationships

Targeting specific audiencesCorrect Answer

Driving conversionsCorrect Answer

Raising brand awarenessCorrect Answer

QUESTION 15 OF 46

Why is setting the objective important in developing a paid social media campaign? Select all that apply.

Determines how much product a company will sell

Establishes the types of influencers a company attracts

Helps guide users to a company’s end goalCorrect Answer

Ensures a company is tracking the right metricsCorrect Answer

QUESTION 16 OF 46

Consider the following scenario A digital marketer is developing their social media campaign. They need to choose a social media platform. There are so many pros and cons to each platform that it is difficult to determine which one would best serve their campaign. What advice would you give this marketer on how to select the best social media platform?

They should choose a platform that they are familiar with and have an established audience on.Correct Answer

They should choose a platform that limits the creation of organic social media.

They should choose a platform that has been underutilized, so they can establish a new audience base.

They should choose a platform that requires a paid social media presence in order to capture a more exclusive audience.

QUESTION 17 OF 46

As a digital marketer develops a paid social media strategy, they need to consider the budget of their campaign. To help determine the budget, what should they research?

The average advertising cost for each platformCorrect Answer

The cost of buying influencer-generated content

The typical investment their competitors make in their campaigns

The most cost-effective or free-use platforms

QUESTION 18 OF 46

What are the main types of remarketing? Select two.

Impression-based

Click-based

Pixel-basedCorrect Answer

List-basedCorrect Answer

QUESTION 19 OF 46

What are the components of a paid social media advertising budget? Select all that apply.

Payroll

Ad spendCorrect Answer

Content creationCorrect Answer

ToolCorrect Answer

QUESTION 20 OF 46

Fill in the blank A paid social media campaign should be built around reaching one of a company’s _____ on social media.

competitor’s customers

most exclusive customers

hesitant consumer markets

customer personasCorrect Answer

QUESTION 21 OF 46

What is organic social media?

Advertising without platform usage

Selling without company branding

Marketing without paid promotionCorrect Answer

Promoting without content creation

QUESTION 22 OF 46

How can using paid social media help a company to achieve its marketing goal of driving conversions?

Ad placement on various platforms attract more people and drive more conversions.

Ads from competitors are limited or hidden, which increases traffic and drives more conversions.

Remarket ads reach people who are familiar with the company and drive more conversions.Correct Answer

User-generated content nurtures relationships with potential customers to drive more conversions.

QUESTION 23 OF 46

When developing a paid social media campaign, a digital marketer will need to develop and upload creatives. What are creatives?

Metrics that examine clicks and impressions

Test ads to determine the viability of a campaign

Content that can be promoted in a campaignCorrect Answer

Potential predictions in budget cuts

QUESTION 24 OF 46

What guides a company’s social media advertising budget?

Timeline to meet a company’s quarterly sales plan

Resources to allocate for a company’s paid social media campaign

Metrics set from a company’s social media platform

Goals set in a company’s paid social media strategyCorrect Answer

QUESTION 25 OF 46

Fill in the blank _____ is an ideal strategy if a company’s main goals are to increase conversions and generate revenue.

Cost-per-tool (CPT)

Cost-per-thousand impressions (CPM)

Cost-per-click (CPC)

Cost-per-action (CPA)Correct Answer

QUESTION 26 OF 46

Which of the following refers to paid social media?

Getting an audience)s attention only if they search for or follow a brand every day

Displaying sponsored marketing messages on social media platforms to target an audienceCorrect Answer

D Connecting with an audience through high-quality social media content without paid promotion

Marketing to a small part of a target audience at a certain time of the day

QUESTION 27 OF 46

Which type of social media is best for raising brand awareness, targeting specific audiences, and driving conversions?

Paid social mediaCorrect Answer

Organic social media

Brand-focused social media

Targeted social media

QUESTION 28 OF 46

A marketer is developing a paid social media strategy. They aim to guide users to the end goal and track the right metrics. What is the first thing they should do?

Clearly define the objective of the strategyCorrect Answer

Create high-quality videos and images

Create audience engagement posts

Clearly define the budget of the campaign

QUESTION 29 OF 46

What is the main factor a marketer should consider when choosing the best social media platform for a campaign?

Which platform requires a paid social media presence in order to capture a more exclusive audienceCorrect Answer

Which platform has been underused and allows them to establish a new audience base

Which platform are they familiar with and established on

Which platform limits the creation of organic social media

QUESTION 30 OF 46

A marketer decides to personalize their ads and limit the frequency of the ads. What is this an example of?

Social media metrics best practices

Business strategy best practices

Paid marketing best practices

Remarketing strategy best practicesCorrect Answer

QUESTION 31 OF 46

What are Cost-per-click (CPC), Cost-per-action (CPA), and Cost-per-thousand impressions (CPM) examples of?

Common advertising metricsCorrect Answer

Common remarketing strategies

Common bidding strategies

Common social media goals

QUESTION 32 OF 46

As a marketer, you connect with your audience by using high-quality social media content without paid promotion. What type of social media is this?

Paid social media

Brand-driven social media

Promotional social media

Organic social mediaCorrect Answer

QUESTION 33 OF 46

As part of a campaign, you decide to display paid ads to customers who have visited your website. What is this called?

Displaying

Targeting

RemarketingCorrect Answer

Reaching

QUESTION 34 OF 46

A marketer is deciding which social media platform to use for their first paid advertising campaign. Which of the following factors should they consider when choosing a platform? Select two.

Which platform offers the most competition for the company

Which platform has the company never used

Which platform is the company familiar withCorrect Answer

Which platform does the company have an established audience onCorrect Answer

QUESTION 35 OF 46

A marketer uploads a list of email contacts to the platform of their choice. What happens next?

Their ads appear on the audience’s feed on the specific platformCorrect Answer

Their ads track the pages and products the customer views

Their ads frequently appear on all social media platforms

Their ads frequently appear on search results pages

QUESTION 36 OF 46

A marketer searches for a bidding strategy to increase conversions and generate value. Which of the following is ideal for these goals?

Cost-per-click (CPC)

Cost-per-thousand impressions (CPM)

Cost-per-action (CPA)Correct Answer

Cost-per-tool (CPT)

QUESTION 37 OF 46

Fill in the blank You can use _____ to boost top-performing organic content, so it reaches more people.

remarketing tactics

videos and static images

funds from your organic media budget

funds from your paid media budgetCorrect Answer

QUESTION 38 OF 46

You’re creating a new social media marketing campaign. Your goal is to increase awareness and conversions and target specific audiences. What type of social media will help you achieve your goals?

Multi-platform social media

Organic social media

Conversion social media

Paid social mediaCorrect Answer

QUESTION 39 OF 46

A marketer is launching their first paid social media campaign. What is the best platform for them to use?

The one that is the most cost-effective

The one that is underutilized

The one that is currently their biggest source of leadsCorrect Answer

The one that is popular among their competitors

QUESTION 40 OF 46

Which of the following can help marketers allocate a budget more effectively?

Understanding platform dimensions

Targeting people according to keywords

Using filters to narrow the target audienceCorrect Answer

Developing and uploading campaign content

QUESTION 41 OF 46

As a marketer, you regularly nurture your connections with customers through communication and relationship-building. Which type of social media helps you achieve this?

Multi-platform social media

Organic social mediaCorrect Answer

Business-based social media

Paid social media

QUESTION 42 OF 46

A marketer considers remarketing to their customers on social media. What two types of remarketing are available?

Pixel-based and list-basedCorrect Answer

Target-based and platform-based

View-based and number-based

Click-based and impression-based

QUESTION 43 OF 46

A business wants to create social campaigns to raise brand awareness, deliver specific messages, and increase engagement. Which bidding strategy is ideal for this?

Cost-per-thousand impressions (CPM)Correct Answer

Cost-per-count (CPC)

Cost-per-service (CPS)

Cost-per-ad (CPA)

QUESTION 44 OF 46

As a marketer, you use paid social media to achieve your marketing goals. What does paid social media allow you to do? Select all that apply.

Build nurturing relationships

Optimize ads with A/B testingCorrect Answer

Boost organic contentCorrect Answer

Target ads to lookalike audiencesCorrect Answer

QUESTION 45 OF 46

Why is it important to build a social media campaign around one of your customer personas?

It helps you allocate your budget more effectively because It can get expensive to reach a wide audience with adsCorrect Answer

It helps you clearly define the purpose of your campaign and increase brand awareness and followers

It helps you to focus on the social media platform that is currently your biggest source of leads

It helps you track the right metrics and KPIs associated with your campaign when you begin setting up your ads

QUESTION 46 OF 46

Consider the following scenario A customer notices a company’s ad on their social media profile of a pair of shoes that they had just been checking out on that company’s website. As a result, that pair of shoes is more likely to be in the customer’s mind when they go to make a purchase. This outcome is one of the benefits of using paid social media. What is this benefit called?

Targeting

Competing

RemarketingCorrect Answer

Reaching

Ready to test your recall?

Fill in the blank: _____ involves displaying paid ads or sponsored marketing messages on social media platforms to target a specific audience.

Organic social media

Paid social media

User-based social media

Borrowed social media

How confident are you in this answer?