Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE
WEEKLY CHALLENGE 2
QUESTION 1 OF 45
Fill in the blank: When a Google Analytics 4 property is initially set up for a website or app, certain _____ are automatically enabled to collect information.
A
campaigns
B
searches
C
dimensions
D
eventsCorrect Answer
QUESTION 2 OF 45
Which events are automatically enabled when monitoring a website in Google Analytics? Select two.
A
add_to_cart
B
view_search_results
C
session_startCorrect Answer
D
first_visitCorrect Answer
QUESTION 3 OF 45
Consider the following scenario
Imagine that a marketer wants to use Google Analytics to monitor email traffic and learn how much of that email traffic came from the campaign of interest. To do that, they add tags to the URLs shared in emails and configure dimensions for these tags to monitor what? Select two.
A
add_to_cart tag
B
page_view tag
C
utm_campaign tagCorrect Answer
D
utm_medium tagCorrect Answer
QUESTION 4 OF 45
What are the benefits of exporting marketing campaign data from Google Ads and Google Analytics as a CSV file? Select two.
A
To link data from Google Ads to Google Analytics.
B
To share a Reports snapshot in Google Analytics.
C
To keep an archive of data from past campaigns for analysis and comparison.Correct Answer
D
To analyze the data in another tool, like a spreadsheet or BigQuery.Correct Answer
QUESTION 5 OF 45
In Google Ads, what is the conversion value per cost metric?
A
The percentage of interactions with images, text, or extensions.
B
The average number of conversions per ad interaction.
C
The number of times potential customers saw the ads in a campaign.
D
The estimated return on investment.Correct Answer
QUESTION 6 OF 45
In Google Ads, a marketer sets up a campaign and implements multiple ads that target a shared set of keywords. What does this best describe?
A
A campaign type
B
An ad metric
C
An ad groupCorrect Answer
D
An account type
QUESTION 7 OF 45
Consider the following scenario
Imagine that a marketer wants a more complete view of the marketing funnel in one place—from clicks in the Awareness stage to conversion rate in the Conversion stage—without switching between platforms.
What method can they use to do this?
A
Link a Google Ads account to Google Analytics.Correct Answer
B
Run all marketing funnel and sales data through a DataBox account.
C
Link a HubSpot account to a Mailchimp account.
D
Run all marketing funnel and sales data through a Firebase account.
QUESTION 8 OF 45
A marketer uses an attribution model that attributes 100% of a conversion to the last channel that a customer clicked through. Which model does this describe?
A
Ads-preferred
B
Credit for conversion
C
Campaign report
D
Cross-channel last clickCorrect Answer
QUESTION 9 OF 45
In Google Ads, what does an ad group contain?
A
One or more payment methods for customers in different countries.
B
One primary goal that supports a Google Ads campaign.
C
One or more metrics that are tracked through the stages of the marketing funnel.
D
One or more ads that target a shared set of keywords.Correct Answer
QUESTION 10 OF 45
Consider the following scenario
Imagine that a marketer needs to monitor a website’s performance with analytics tools. The website’s tags are implemented using HTML and JavaScript code. The company uses a variety of analytics tools from multiple vendors.
Which method of tagging best supports the company’s needs?
A
Google’s global site tag
B
Google Tag ManagerCorrect Answer
C
Enhanced measurement
D
Selective reporting tag
QUESTION 11 OF 45
Consider the following scenario
Imagine a marketer sets up a Google Analytics 4 property to collect information about a brand’s website. Next, they set up events to track user behavior on the site.
Which of the following are examples of events they can track?
A
A user navigating to a close competitor’s website.
B
A user finding the brand’s website in search engine results.
C
A user engaging with the website.Correct Answer
D
A user deciding whether or not to add an item to their cart.
QUESTION 12 OF 45
In Google Analytics, which UTM tag helps monitor the traffic from email?
A
utm_view tag
B
utm_campaign
C
utm_mediumCorrect Answer
D
utm_source tag
QUESTION 13 OF 45
Fill in the blank A cross-channel last click attribution model attributes 100% of a conversion to _____.
A
the last device that a customer used to view an ad
B
the last Google Ads channel clicked throughCorrect Answer
C
the first Google Ads channel that a customer engaged with
D
the first channel that a customer engaged with
QUESTION 14 OF 45
Imagine that a marketer wants to create an archive of data from past campaigns for analysis and comparison. How can they do that?
A
Export data from Google Ads and Google Analytics.Correct Answer
B
Link relevant data to a Google Ads scorecards.
C
Create explorations in Google Analytics.
D
Import relevant marketing data into BigQuery.
QUESTION 15 OF 45
Which of the following statements best describes Google Tag Manager? Select two.
A
It requires that users have skills in Python programming.
B
It can deploy the tags for Google Analytics only.
C
It has a graphical interface for the deployment of tags. (CORRECT0
D
It can work with any HTML or JavaScript-based tags.Correct Answer
QUESTION 16 OF 45
In Google Analytics, what is the result of an event?
A
Data reporting stops
B
Data visualization stops
C
Data collection startsCorrect Answer
D
Data analysis starts
QUESTION 17 OF 45
Consider the following scenario
Imagine that a marketer wants to use Google Analytics to monitor brand awareness. First, they confirm that the share event is enabled. Next, they add tags to URLs that can be shared and configure dimensions for these tags. Finally, they confirm that the page_view event is enabled.
Which tags do they add to URLs? Select three.
A
utm_view tag
B
utm_medium tagCorrect Answer
C
utm_source tagCorrect Answer
D
utm_campaign tagCorrect Answer
QUESTION 18 OF 45
Imagine that a marketer wants to analyze the data from Google Ads and Google Analytics in a spreadsheet. How can they do that?
A
Generate dummy data in a spreadsheet that approximates campaign data.
B
Import relevant marketing data into Google Analytics.
C
Link relevant data in the Google Ads dashboard.
D
Export data from Google Ads and Google Analytics.Correct Answer
QUESTION 19 OF 45
In Google Analytics, which of the following are required for data collection? Select two.
A
A campaign goal
B
A metric
C
An eventCorrect Answer
D
A site tagCorrect Answer
QUESTION 20 OF 45
In the Google Analytics Explorations feature, which Template gallery technique uses a table or chart to visualize the data?
A
Segment overlap
B
Cohort exploration
C
Free-form explorationCorrect Answer
D
Funnel exploration
QUESTION 21 OF 45
What are the benefits of linking a Google Ads account to Google Analytics? Select two.
A
You need to switch back and forth between platforms to review data.
B
You can use different Google accounts on each platform.
C
You have a more complete view of the marketing funnel in one place.Correct Answer
D
You can combine the conversion data from Google Ads with the audience demographics in Google Analytics.Correct Answer
QUESTION 22 OF 45
Consider the following scenario
Imagine that a marketer needs to monitor a website’s performance with analytics tools. The website’s tags are implemented using JavaScript code and the company works exclusively with Google tools.
Which method of tagging would be the quickest to implement?
A
Enhanced measurement
B
Google Tag Manager
C
Google’s global site tagCorrect Answer
D
Selective reporting tag
QUESTION 23 OF 45
In Google Analytics, each enabled event has dimensions associated with it. Dimensions are the attributes or characteristics of an event. What can dimensions be used for?
A
To calculate the conversion rate for the email campaign
B
To create metrics for social media and email campaigns
C
To collect information on how users arrive on a website or appCorrect Answer
D
To automatically enable information to be collected
QUESTION 24 OF 45
Consider the following URL
www.example.com/utm_source=facebook&utm_campaign=winter-sale
What do the UTM tags in the URL enable you to do?
A
Monitor users who click the link to the Winter Sale campaign page from FacebookCorrect Answer
B
Monitor users who click the link to the Winter Sale campaign page from Twitter
C
Monitor the brand awareness of the Winter Sale campaign
D
Monitor the conversion rate of the Winter Sale campaign
QUESTION 25 OF 45
A digital marketer uses a Google Analytics template to visualize the steps users take toward a conversion. What technique does this describe?
A
Funnel explorationCorrect Answer
B
Free-form exploration
C
Path exploration
D
Cohort exploration
QUESTION 26 OF 45
A marketer calculates the estimated return on investment at the conversion stage of the marketing funnel. What metric did they use?
A
Clicks and impressions
B
Conversion value per costCorrect Answer
C
Click through rate
D
Number of conversions
QUESTION 27 OF 45
In Google Ads, what can ad groups help you do? Select all that apply.
A
Track user behavior on a brand’s website.
B
Determine what tags to add to URLs.
C
Select the right ads for a campaign based on the most relevant keywords.Correct Answer
D
Organize ads based on keywords.Correct Answer
QUESTION 28 OF 45
In Google Analytics, marketers often choose the cross-channel last click model. What does this model do?
A
It attributes 100% of the conversion to the last Google Ads channel that a customer clicked through before converting.
B
It attributes 100% of the conversion to the last channel that a customer clicked through before converting.Correct Answer
C
It attributes 50% of the conversion to the last Google Ads channel that a customer clicked through before converting.
D
It attributes 50% of the conversion to the last channel that a customer clicked through before converting.
QUESTION 29 OF 45
In Google Ads, what is the impressions metric?
A
The investment made on campaign ads.
B
The estimated return on investment.
C
The number of times potential customers saw the ads in a campaign.Correct Answer
D
The average number of conversions per ad interaction.
QUESTION 30 OF 45
In the Google Analytics Explorations feature, which Template gallery technique shows the data for users that have been organized into groupings by their common attributes?
A
Cohort explorationCorrect Answer
B
Path exploration
C
Funnel exploration
D
User lifetime
QUESTION 31 OF 45
A marketer links a Google Ads account to Google Analytics. What does this enable them to do?
A
View the marketing funnel in several platforms
B
Have a complete view of the marketing funnel in one placeCorrect Answer
C
Increase the conversion rate across several social media platforms
D
Link non-Google platforms to Google Analytics
QUESTION 32 OF 45
A marketer exports data from Google Ads and Google Analytics. What does this enable them to do?
A
Analyze the data from Google Ads and Google Analytics in a spreadsheetCorrect Answer
B
Ensure that the data columns include all the data they want to export
C
Use campaign data in isolation from previous campaign data
D
Eliminate any new discoveries from an analysis of historical trends
QUESTION 33 OF 45
A digital marketer uses a Google Analytics template to view customer behavior and value over time. What technique does this describe?
A
Funnel exploration
B
Free-form exploration
C
User lifetime explorationCorrect Answer
D
Cohort exploration
QUESTION 34 OF 45
A marketer calculates the average number of conversions per ad interaction at the conversion stage of the marketing funnel. What metric did they use?
A
Clicks and impressions
B
Conversion value per cost
C
Click through rate
D
Conversion rateCorrect Answer
QUESTION 35 OF 45
A marketer links a Google Ads account to Google Analytics. They learn which audience to spend more budget on in future campaigns. How does linking the accounts enable this insight?
A
It enables a complete view of the marketing funnel in one place, from awareness to conversion.
B
It compares the difference in attribution between the cross-channel last click and ads preferred-model.
C
It allows them to view data in Google Analytics, so they don)t have to switch back and forth between platforms.
D
It combines the conversion data from Google Ads with the audience demographics in Google AnalyticsCorrect Answer
QUESTION 36 OF 45
Fill in the blank Data from Google Analytics can also be _____ like BigQuery, which is Google)s data warehouse in the cloud.
A
linked to the same platforms
B
copied to unknown platforms
C
exported to other platformsCorrect Answer
D
shared to expensive platforms
QUESTION 37 OF 45
A marketer uses Google Tag Manager for universal tagging. Why would they choose this tag?
A
It enables the use and management of one tag for multiple advertising platforms and systems in a simple and centralized way.
B
It is designed for use with all Google products and services, and additional tags are required to monitor traffic from other advertising or media platforms.
C
After adding this tag, other products like Google Ads can also be turned on to collect metrics for the traffic from Google Ads.
D
It enables the use and management of many tags for multiple advertising platforms and systems in a simple and centralized way.Correct Answer
QUESTION 38 OF 45
A marketer uses Google Analytics to monitor campaign metrics. When setting up, certain events are automatically enabled to collect information. What information does the events feature collect?
A
When a user clicks a link to a file and views search results information
B
Share, add to cart, and purchase information
C
Basic user properties, actions a user takes, and session informationCorrect Answer
D
Page views, when a page loads, and file download information
QUESTION 39 OF 45
A digital marketer uses a Google Analytics template to visualize the steps users take to progress from one stage in the customer journey to the next. What technique does this describe?
A
Path explorationCorrect Answer
B
Free-form exploration
C
Cohort exploration
D
User lifetime exploration
QUESTION 40 OF 45
Fill in the blank Linking Google Ads to Google Analytics allows you to combine the conversion data from Google Ads with the _____.
A
attribution models in non-Google platforms
B
budget allocation of the current campaign
C
marketing funnel of future campaigns
D
audience demographics in Google AnalyticsCorrect Answer
QUESTION 41 OF 45
A digital marketer uses Google Analytics to collect and analyze information. What feature causes data collection to occur in Google Analytics?
A
URLs
B
Campaigns
C
Audiences
D
EventsCorrect Answer
QUESTION 42 OF 45
A marketer sets up a Google Ads account. They create a campaign and select a campaign goal. They then decide to use an ad group. What does an ad group contain?
A
The payment methods for the account depending on the currency
B
One or more ads that target a shared set of keywordsCorrect Answer
C
The categories of goals used in various types of campaigns
D
The primary objective of the campaign
QUESTION 43 OF 45
Fill in the blank An ads preferred attribution model attributes 100% of a conversion to _____.
A
the last Google Ads channel clicked throughCorrect Answer
B
the last device that a customer used to view an ad
C
the first Google Ads channel that a customer engaged with
D
the first channel that a customer engaged with
QUESTION 44 OF 45
A marketer uses Google Analytics to monitor campaign metrics. They begin with events - which cause data collection to occur. Which of the following are ways in which events are enabled? Select all that apply.
A
By using specific devices
B
By turning on the enhanced measurement feature
C
AutomaticallyCorrect Answer
D
Programmatically by a developerCorrect Answer
QUESTION 45 OF 45
Consider the following scenario
Imagine a marketer sets up a Google Analytics 4 property to collect information about a brand’s website. Next, they want to learn what devices were used to visit the website.
What can the marketer use to collect this information?
A
Campaigns
B
DimensionsCorrect Answer
C
Characteristics
D
Conversions
Ready to test your recall?
Fill in the blank: When a Google Analytics 4 property is initially set up for a website or app, certain _____ are automatically enabled to collect information.