Course 4 – Conduct UX Research and Test Early Concepts

Week 4: Sharing Research Insights for Better Designs

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TABLE OF CONTENT

It’s time to let your hard work shine in the spotlight! You’re ready to share and promote the insights from your research. In this part of the course, you’ll learn techniques for presenting insights to various audiences, and you’ll improve your presentation skills to grab your audience’s attention. In addition, you’ll iterate on your designs, which means making revisions to create new-and-improved designs, based on insights from your research.

Learning Objectives

  • Modify low-fidelity designs based on research insights
  • Create a UX research study presentation
  • Develop persuasive presentation skills to share research insights
  • Determine which research insights to apply to designs
  • Apply best practices for organizing and sharing insights
  • Explain how to present user research in an actionable way
  • Explain the importance of crafting persuasive messages

TEST YOUR KNOWLEDGE ON PRESENTING RESEARCH INSIGHTS

1. Which of the following are best practices to deliver persuasive presentations? Select all that apply.

  • Avoid pauses
  • Use a conversational tone (CORRECT)
  • Incorporate stories (CORRECT)
  • Make eye contact (CORRECT)
  • Be concise (CORRECT)

Correct: Presenters should keep a conversational tone, like chatting with a friend. This makes a presentation sound natural, rather than scripted. To deliver persuasive presentations, being concise, incorporating stories, and making eye contact are other best practices to consider.

Correct: Presenters should incorporate stories in a presentation. This helps to make the content more relatable and engaging. To deliver persuasive presentations, using conversational tone, being concise, and making eye contact are other best practices to consider.

Correct: Presenters should make eye contact with various audience members throughout the presentation. This can help presenters deliver a compelling message. To deliver persuasive presentations, using conversational tone, being concise, and incorporating stories are other best practices to consider.

Correct: Presenters should be concise and stick to the main points. This helps an audience remember the message. To deliver persuasive presentations, using conversational tone, incorporating stories, and making eye contact are other best practices to consider.

2. Imagine that you have organized insights from a usability study led by your design team. Now, you want to create a presentation to share with your stakeholders. Identify the sections you should use to organize the slides. Select all that apply.

  • Participant profiles
  • Study details (CORRECT)
  • Insights and recommendations (CORRECT)
  • Appendix (CORRECT)
  • Themes (CORRECT)

Correct: The presentation should include an appendix, themes, insights and recommendations, and study details.

3. When creating deliverables to share insights with stakeholders, what tool helps designers develop some of the content for presentations or reports?

  • Affinity diagram
  • Prototype
  • Wireframe
  • Research plan (CORRECT)

Correct: The research plan is a good reference to use when developing presentation materials to share insights and recommendations.

4. When presenting insight themes from a usability study, what should be included in the slide? Select all that apply.

  • Opposition points
  • Data for supporting evidence (CORRECT)
  • Quote from a participant that supports the theme (CORRECT)
  • Screenshot of the low-fidelity prototype (CORRECT)

Correct: Data based on the research of an insight’s theme helps to provide supporting evidence in the slide.

Correct: A quote for a participant that supports the theme can offer compelling evidence for the insight.

Correct: Screenshots of the low-fidelity prototype can highlight the referenced theme and offer additional supporting evidence.

5. You have finished the usability study of the app you are creating and are now ready to present the insights to your stakeholders. They have asked for a research report. How should you organize the research report for the stakeholders?

  • Place the action items that the UX design team will address at the beginning, followed by a detailed explanation supporting those action items.
  • Place a summary of the research findings and recommendations at the beginning of the report, followed by the detailed insights. (CORRECT)
  • Place the detailed insights at the beginning, followed by the summary of the research findings and recommendations.
  • Place images of the presentation slides at the beginning, followed by an explanation of the slide content.

6. You are creating a presentation to share the usability insights with your stakeholders. You have completed the title slide, including the title of the presentation, date, and team member names. Now, you will need to create the project background slide. What information should be included on the project background slide?

  • The project background slide should include the themes from the synthesis of your data.
  • The project background slide should include insights relating to accessibility issues that may have arisen during the usability testing.
  • The project background slide should include the project insights, prioritized from most urgent to least urgent.
  • The project background slide should include why the research was conducted, including why the insights were needed and the impact they will have on the product. (CORRECT)

7. You are working on the insights and recommendations slides for your usability study presentation. You have several insights and need to account for them on the slides. How should you list them on the slides?

  • Hardest-to-solve insight to easiest-to-solve insight
  • Most urgent insight to least urgent insight (CORRECT)
  • Least urgent insight to most urgent insight
  • Easiest-to-solve insight to hardest-to-solve insight

8. You are finishing up the draft of your usability study presentation. You have additional research notes and participant information that you would like to include somewhere in the presentation. In which slide in your presentation should you store this information?

  • In the project details slide
  • In the background information slide
  • In the themes slide
  • In the appendix slide (CORRECT)

9. You do a practice run of the usability study presentation. One of your colleagues tells you to master the art of the pause. What does this mean?

  • You should pause if a participant asks a question to inform audience members you are about to share important information.
  • You should pause more and see if the audience participates.
  • You should pause, change the slide, and move forward in the presentation.
  • You should allow natural pauses during the presentation, and be comfortable with silence. (CORRECT)

10. You are presenting the usability study findings to your client. In the background information slide, you have noted that you had eight participants in the usability study. Your client asks why you had this low number of participants. What should you say?

  • The prototype could only handle this many participants at once, so you chose to do one testing session.
  • Research shows there is often diminishing return on investment with more than eight participants in a study. (CORRECT)
  • Research best practice dictates that each UX designer should be assigned to one study participant. In this case, the project had eight UX designers, hence eight study participants.
  • It’s hard to get participants for studies like this, so this was as many as you could find.

11. You have prepared the usability study presentation. Now, it is time to deliver the presentation to your clients. You are nervous. What can you do to help you prepare to deliver a great presentation? Select all that apply.

  • Write out what you will say in your presentation and memorize it.
  • Practice how you will present. (CORRECT)
  • Remember that the goal is to share information, so do not worry about making mistakes. (CORRECT)
  • Take deep breaths. (CORRECT)

12. The usability study presentation is scheduled during a travel time for your client. They suggest a virtual meeting to stay on schedule. You are nervous about presenting on your computer. What can you do to help ensure you have eye contact with your client during the virtual presentation?

  • Point at the screen as you are presenting so your eye gaze remains focused on the screen.
  • Use your mouse to direct the presentation for your client and glance up when you change slides.
  • Share your screen when presenting slides, then unshare your screen when your client has a question. Continue this process until your presentation is complete.
  • Post your notes to the side of your computer screen so you are not glancing down during the presentation. (CORRECT)

13. You are populating the data from the usability study into a presentation. You have a great quote from a study participant that really speaks to the user flow. Where should this participant quote be located in your presentation?

  • In the themes section with the corresponding theme, as supporting data (CORRECT)
  • In the study details section, as supporting data
  • In the project background, as supplementary information
  • In the appendix, as additional participant data

14. You are practicing delivering the usability study presentation to a few colleagues. They give you feedback that you sound like a robot. What advice could they give you to modify your robotic tone?

  • Stick to the script and read your notes so you are sure of what you are saying.
  • Vary your volume so your tone sounds different and keeps the audience interested.
  • Direct your eye contact to the wall behind them so you are less nervous by looking at them.
  • Pretend you are talking with friends and keep your tone conversational. (CORRECT)

15. You are working on the usability study presentation. You have completed the background information and theme slides. Now, you are working on the insights and recommendations slides. You have several insights and need help prioritizing them. Which project stakeholders would best help you prioritize the insights?  Select all that apply.

  • The client
  • Another UX designer on your team (CORRECT)
  • The engineering lead (CORRECT)
  • The product manager (CORRECT)

16. You have three strong insights indicated in your usability study presentation. Now, you need to write recommendations. How many recommendations should you include in your presentation?

  • At least 3 (CORRECT)
  • At least 10
  • At least 8
  • At least 5

17. You have identified the Priority Zero (P0) items to address for design revisions. But, you still have additional insights which need to be addressed. You have categorized those as Priority One (P1) and Priority Two (P2). What is the benefit of these additional categories?

  • These additional categories help the UX design team chart the progress of the design revisions.
  • These additional categories allow you to decide if you want to address the insights or not.
  • These additional categories enable smaller teams to divide up the work and focus on the most important design changes first. (CORRECT)
  • These additional categories give you the ability to refer back to the insights more easily if you need additional participant input for clarification.

18. You are presenting the usability study report to your clients. You have to stand up in front of the clients. There is no podium. What is the best way to stand when giving your presentation?

  • With arms crossed in front of your chest
  • With your hands in your pockets
  • With your hands clasped behind your back
  • In a power pose (CORRECT)

19. You are ready to present your usability study. You are nervous about the client asking questions. What are some best practices to employ if and when questions are asked? Select all that apply.

  • Before the study, think of all possible questions the client might ask and memorize the answers.
  • Know your material well. If you think there are areas in your research that may draw questions, do extra research so you are prepared. (CORRECT)
  • Repeat the question and ask for clarification if you are unsure of what they are asking. (CORRECT)
  • Do not rush to respond. If you have an answer, respond. If you do not, let them know you will get back to them with an answer. (CORRECT)

20. You are discussing the usability study presentation with the junior UX designer you are mentoring. You mention it is a good idea to use a story to help convey the data. They ask you to  explain why they should spend time coming up with a story. What should you say? Select all that apply.

  • A story tells the participants that you are friendly.
  • A story is a method to increase the time of the presentation and increase the emphasis of data.
  • A story can use examples that illustrate the participant perspective or data. (CORRECT)
  • A story is relatable. (CORRECT)

21. You are ready to share the insights you have gained from the usability study with your stakeholders. They have asked you to share the insights in a slide presentation. What type of information should you include in the slides?

  • The slides should provide the stakeholders with a list of the revisions that the UX design team will make to the prototype.
  • The slides should include high-level information about the insights, providing the stakeholders with a summary of the findings. (CORRECT)
  • The slides should include detailed information about the insights, providing the stakeholders with all of the research findings.
  • The slides should include the step-by-step process the UX design team used for the usability study, the logistics, and the names of the study participants.

22. The usability study presentation for your stakeholders is coming together nicely. You are working on the theme slides. How should your theme slides be constructed?

  • Use one slide for two themes. Create a table for each theme and list the supporting evidence under the corresponding theme in each table column.
  • Use one slide to list all of the themes. Create follow-up slides to address the details of each theme.
  • Use one slide as the title page for each theme. Create a second slide for each theme that lists the theme title, a summary, and the corresponding insights.
  • Use one slide for each theme. List the theme as the header, followed by bullet points that include the supporting evidence. (CORRECT)

23. You advise your client that you are finishing up the insights and recommendations slides in the usability study presentation. They ask you to explain the difference between insights and recommendations. What should you tell them?

  • Insights are observations that help you understand the study participant’s needs. Recommendations are actions you think the stakeholders should take based on the insights. (CORRECT)
  • Insights are the UX designer’s opinions on the usability of the project, while recommendations are the suggestions to fix any errors.
  • Insights are the collaborative ideas of the study participants about how they would improve the product. Recommendations are the study participants’ suggestions for action items to fix in the product.
  • Insights are actions you take based on the recommendations from the study. Recommendations come out of the themes you have identified and are tasks the study participants should try again.

24. You have put the finishing touches on the usability study presentation. Now, you are ready to present it to your clients. You really want to have a good presentation. What are some key elements you should remember when presenting? Select all that apply.

  • Enlist the audience to help.
  • Be concise. (CORRECT)
  • Use stories. (CORRECT)
  • Keep your tone conversational. (CORRECT)

25. You are very nervous about the usability study presentation. You know making eye contact is important, but it makes you very uncomfortable. What can you try during the presentation to help direct your eye contact toward the participants? Select all that apply.

  • Shift your gaze from the presentation to the client and then to your notes every few seconds.
  • Scan the room and keep your eyes moving from person to person.
  • Look toward each person, but look directly past at the wall behind them as you scan the audience. (CORRECT)
  • Look at the client’s forehead instead of directly into their eyes. (CORRECT)

26. You have asked the junior UX designer on your team to present the usability study findings to the client. This is the first usability study presentation they have done. They are nervous about it. What advice should you give this junior UX designer for the presentation? Select all that apply.

  • Walk around the room and stand by different people in the audience. This shows you are engaged and excited about the content.
  • Be comfortable with pauses in the presentation. Do not try to fill empty space with random words or comments. (CORRECT)
  • Shift your eye contact to different people in the audience. (CORRECT)
  • Do not ramble. Be concise and stick to the main points. (CORRECT)

27. You are deciding which insights from the usability study to act on when modifying your design. Which insights should be considered as Priority Zero (P0) to address? Select all that apply.

  • Any parts that were not visually appealing to some of the users
  • Any parts of your design where users felt tricked, indicating a deceptive pattern (CORRECT)
  • Any parts of the design that prevented the user from completing the main user flow (CORRECT)
  • Any parts of your design that were inequitable or inaccessible (CORRECT)

28. You are preparing a presentation for your stakeholders on your usability study findings. You are working on the study details slides. What information should you include on the study details slides? Select all that apply.

  • A summary of the themes gathered from the data
  • Number of participants and a summary of their characteristics (CORRECT)
  • The research questions (CORRECT)
  • An overview of the procedure used during the usability study (CORRECT)

29. One of the key insights you have constructed from the participants in your usability study indicates they felt they were being tricked into making a purchase. In your usability study presentation, how would you denote this insight when prioritizing how to address it?

  • Alert Priority (AP)
  • Priority One (P1)
  • Priority Zero (P0) (CORRECT)
  • High Priority (HP)
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