PRACTICE QUIZ
What are some common human factors that influence design? Select all that apply.
Fear is a common human factor, and one of the variables humans bring to their product interactions. Other common human factors include but are not limited to prejudice, misjudgment, and impatience. Explanation: Prejudice is an example of a human factor and one of the variables humans bring to their product interactions. Other common human factors include but are not limited to fear, misjudgment, and impatience. Explanation: Impatience is another example of a human factor and one of the variables humans bring to their product interactions. Other common human factors include but are not limited to prejudice, misjudgment, and fear. Explanation: Misjudgment is a common human factor and one of the variables humans bring to their product interactions. Other common human factors include but are not limited to prejudice, fear, and impatience.
Consider the psychological concepts explored in this lesson. Which of the following is an example of a mental model?
We can predict the car will start because of the key turning the ignition.
Fill in the blank: You test a new children’s game with a group of users. Some are able to reach the end of the game, while others quit after a few turns. The children who are able to finish the game enjoy the experience because of the positive _____.
The children who finished the game had a positive feedback loop, or outcome. WEEKLY CHALLENGE 3: DEFINE USER PROBLEMS
What is the key attribute of a strong problem statement?
A strong problem statement should be human-centered.
Can an effective problem statement help UX designers set benchmarks for success?
Problem statements can help UX designers set benchmarks for success. If the design goal is to boil water, for example, you know you are successful when you notice bubbles and steam. A problem statement establishes this kind of target.
After crafting a problem statement, a designer begins to brainstorm design solutions. They should document these in a hypothesis statement, which reflects their best educated guess on what the solution to the design problem might be.
A hypothesis statement reflects the designer’s best educated guess on what they think the solution to a design problem might be.
In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. These questions allow designers to address a problem from what perspective?
In order to design a solution that fits the needs of their users, UX designers need to understand the problem from the user’s point of view. The five “w” questions help designers describe the full context of the problem from the user’s perspective.
In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. Which of the following is an example of a good “who” question?
Designers need to know their users to create a successful solution. For instance, this might include considering what a particular user is looking for given their personal background.
Imagine that a designer is ready to build a value proposition for their new mobile app. To start, they need to conduct research that answers which of the following questions? Select all that apply.
The product offerings may be clear to the designer, but they need to consider the user when building a value proposition. To do that, they need to articulate what the product does and why users should care. Explanation: The product offerings may be clear to the designer, but they need to consider the user when building a value proposition. To do that, they need to articulate what the product does and why users should care.
A designer is developing the value proposition for a product. Should they consider what is valuable to the user?
A designer should connect features and benefits with the needs of their users. The goal is to identify what’s truly valuable to the user, and not just a cool feature that users didn’t ask for.
What is true about the scope of a strong problem statement? Select all that apply.
A strong problem statement should be broad enough to allow for some creative freedom, but narrow enough that it can actually be solved by a design solution. Explanation: A strong problem statement should be broad enough to allow for some creative freedom, but narrow enough that it can actually be solved by a design solution.
A problem statement follows a simple formula. It starts with the name of the user, a short description of the user’s characteristics, and which of the following components? Select all that apply. Explanation of why the user has the need (CORRECT)
A problem statement also includes a description of the user’s need, and an explanation of why they have that need. Explanation: A problem statement also includes a description of the user’s need, and an explanation of why they have that need.
Beyond establishing goals, what can effective problem statements help UX designers do? Select all that apply.
Problem statements can help UX designers define deliverables. They also address the benchmark for deliverables, so designers know what the solution will produce. Explanation: Problem statements can help UX designers understand constraints, since they explain what keeps users from satisfying their needs. Explanation: Problem statements can help UX designers set benchmarks for success. If the design goal is to boil water, for example, you know you are successful when you notice bubbles and steam. A problem statement establishes this kind of target.
After crafting a problem statement, a designer begins to brainstorm design solutions that may solve the user’s problem. How should the designer document possible design solutions?
A hypothesis statement captures the designer’s best educated guess on what they think the solution to a design problem might be.
Which of the “w” questions (who, what, when, where, or why) is missing from the following problem statement? The user, Shandel, is a fine arts enthusiast that lives in a major city. Shandel goes to museums several times a month. They want an easy way to secure timed museum tickets. The product Shandel uses to secure tickets requires advance purchase, so they get frustrated when they try to spontaneously book tickets to popular exhibits. Shandel wants to be able to easily book tickets in the app, in real time on weekend afternoons, without advance planning.
The user statement doesn’t specify where the problem occurs. Does Shandel use the app while walking around the city, or while sitting on their couch at home?
Consider the following scenario: A designer starts to develop the value proposition for their new mobile photo app. First, they describe the product’s features and benefits, which include free unlimited photo storage and social media integration. Then, they explain the value of the product, and hone in on the features that create real value for users. What are the next steps the designer needs to take to develop a value proposition? Select all that apply.
What are the next steps the designer needs to take to develop a value proposition? Select all that apply.
In the third step of developing value propositions, the designer takes the personas they’ve developed and pairs each with a value proposition that meets their biggest pain point. Finally, the designer reviews the official value proposition list. Explanation: In the third step of developing value propositions, the designer takes the personas they’ve developed and pairs each with a value proposition that meets their biggest pain point. Finally, the designer reviews the official value proposition list.
Fill in the blank: A problem statement is a(n) _____.
A problem statement is a clear description of the user)s need that should be addressed. Problem statements align the team on which user problem to focus on and give everyone a clear goal.
In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. What are the benefits of answering the five “w” questions when crafting a problem statement?
Answering these questions allows researchers to empathize with the user, while clearly defining the user problem that a UX design team needs to solve. This is important because it keeps the user front-and-center.
Consider the following scenario: A designer starts to develop the value proposition for their new mobile photo app. First, they create a list of the product’s features and benefits. Second, they explain the value of the product. They identify that their main feature—free unlimited photo storage—resolves the major pain point for users. They pair a user persona with this value proposition and determine that it delivers real value. What is the next step the designer needs to take to develop a value proposition?
In the final step, the designer reviews the official value proposition list, and identifies the app’s unique value proposition.
Which of the following is an example of a good problem statement?
In this statement, the user’s name, characteristics, need, and the reason for the need have been clearly defined.
What is the human factor?
The human factor refers to the range of variables humans bring to their product interactions. Common human factors that inform design include but are not limited to limited concentration, impatience, fears, prejudices, and limited memory.
Fill in the blank: To write a problem statement, you include the name of the user, their characteristics, and a description of _____.
A problem statement starts with the name of the user and a short description of the user’s characteristics. Next, it includes a description of the user’s need, and an explanation of why they have that need.
How can an effective problem statement help a UX designer establish goals?
An effective problem statement tells the designer what the user really needs and defines the goal clearly. This helps everyone on the design team focus on the same thing.
Which of the “w” questions (who, what, when, where, or why) is missing from the following problem statement? The user, Avery, is a fine arts enthusiast that lives in a major city. Avery goes to museums several times a month. Avery wants an easy way to secure timed museum tickets. Avery wants to buy tickets on their smartphone, while on-the-go exploring the city on weekend afternoons.
The statement covers who the user is, where they interact with the product, and what they want. There is no information about the why, so the designer does not learn how the problem (wanting an easy way to purchase museum tickets) affects the user’s experience and life.
A designer reaches the final stage of building value propositions. They review their official value proposition list. Using this list, how can they make sure their product stands out from the competition? Select the two that apply.
After narrowing a list to match features with actual user needs, the designer can review the list of value propositions the product offers. From that list, they can highlight the unique features that competitors do not offer. This helps their product stand out from the competition.
What action should you take when you identify a pain point in your product?
This is where the five “w” questions can help. When you ask these questions, you get the answers you need to empathize with the user and solve the user’s problem.
Which of the “w” questions (who, what, when, where, or why) is missing from the following problem statement? An adult wants an easy way to secure timed museum tickets while on-the-go, strolling around the city. The app they use to secure tickets requires advance purchase, so they get frustrated when they try to spontaneously book tickets to popular exhibits. They want to be able to easily book tickets in the app, in real time on weekend afternoons, without advance planning.
All we learn about the user is that they)re an adult. The problem statement does not offer any details about the user or their background, so it would be challenging to create a successful solution for this user.
Imagine that a designer is ready to build a value proposition for their new mobile app. To start, they clearly explain the offering the product provides to users. Which value proposition research question does this answer?
The product offerings may be clear to the designer, but they need to consider the user when building a value proposition. To do that, they need to articulate what the product does and why users should care.
A team of designers has started working on a problem statement for a project. They have defined the user’s need as well as an explanation of why the user has that need. What other components are missing from the problem statement that they should include? Select all that apply.
Before writing a problem statement, what do you need to identify for your user?
In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. Which of the following is an example of a good “why” question?
In the 5 Ws framework, researchers ask five “w” questions based on who, what, when, where, and why. Which of the following is an example of a good “when” question?
You are writing a value proposition for a mobile app. You can already answer the question: “why should the user care?” What is another important question that you will need to answer to build the value proposition?
A UX designer is writing a problem statement. They have already included the name of the user, user characteristics, and a description of the user’s need. What component is missing from the problem statement that the designer should also include?
A UX designer is explaining the benefits of a problem statement to a client. They have mentioned that it establishes goals, sets the benchmark for success, and defines deliverables. What else can effective problem statements help UX designers do?
When writing a problem statement, which of the following are benefits of using the 5 Ws and H framework? Select all that apply.
The user, Kelly, is a jazz music lover living in Paris. They attend a jazz concert most weeks. Kelly wants an easy way to find out about new artists and purchase tickets to their shows, even the same day of the show. Currently, Kelly uses multiple different products to find artists and buy tickets to various music venues on week nights, and it can be a lot to manage. Which part of the problem statement above represents the what in the 5 “w” questions? Easily purchasing tickets to shows, including the same day of a show
A designer is ready to build a value proposition for their new photo organizing app. To start, they clearly describe how the product addresses users’ pain points and they clearly explain the offering that the product provides users. What is the next thing the designer should do?
A designer starts to develop the value proposition for their new mobile photo app. For the first step, they list all of the app’s benefits and features, like free unlimited photo storage and social media integration. What is the second step the designer needs to take?
A team of UX designers write an if/then statement that defines the best guess they have about a potential solution to their problem statement. What is another name for this if/then statement?
In the 5 Ws framework, researchers ask five “w” questions based on who, what, when, where, and why. Which of the following is an example of a good “what” question?
A designer starts to develop the value proposition for their new video streaming app. First, they describe the product’s features and benefits, which include simple video monetization and commenting. What is the second step the designer needs to take?
Which of the following is an example of a strong problem statement?
The user, Avery, is a fine arts enthusiast. The product Avery uses to secure museum tickets to view fine art requires advanced purchase, so Avery gets frustrated when they try to spontaneously book tickets to popular exhibits. Avery wants to be able to easily book tickets in the app at museums with popular exhibits in real time on weekend afternoons without advanced planning. Which part of the problem statement above represents the why in the 5 “w” questions?
You have just completed writing a problem statement. Now, you’d like to brainstorm some educated guesses for potential solutions. What are these educated guesses known as?
In the 5 Ws and H framework, researchers ask five “w” questions based on who, what, when, where, why, and how. Which of the following is an example of a good “how” question?
Imagine a designer is ready to build a value proposition for their new mobile app. To start, they clearly explain the offering the product provides to users. Which value proposition research question does this answer?
Consider the following scenario: A designer starts to develop the value proposition for their new video streaming app. First, they describe the product’s features and benefits, which include video monetization and commenting. They then explain the value of the product. What is the next step the designer should take to develop a value proposition?
A designer is developing the value proposition for a product. How can they connect the features and benefits of a product to the needs of their users?
You have reached the final step in creating a value proposition. You are reviewing the official value proposition list and you feel you’ve identified the product’s unique value propositions. What is one final thing you can do?
A UX design team has completed user stories and journey maps for a mobile app they are designing. They are now writing up descriptions of the user needs that should be addressed. What are these descriptions called?
What is the main action a UX designer takes when formulating hypothesis statements?
The user, Kelly, is a jazz music lover living in Paris. They attend a jazz concert most weeks. Kelly wants an easy way to find out about new artists and purchase tickets to their shows on Kelly’s free weeknights. Currently, Kelly uses multiple different products to find artists and buy tickets and it can be a lot to manage. Kelly wants to be able to easily find out about new, exciting artists and buy tickets to their shows at various music venues all in one product. Which part of the problem statement above represents the when in the 5 “w” questions?
You are writing a value proposition for a mobile app. You can already answer the question: “what does my product do?” What is another important question that you will need to answer to build the value proposition?
Consider the following scenario: A designer starts to develop the value proposition for their new video streaming app. First, they describe the product’s features and benefits, which include simple video monetization and commenting. They then explain the value of the product. They identify that their main feature—easy monetization of video content—resolves the major pain point for users. They pair a user persona with this value proposition and determine that it delivers real value. What is the next step the designer needs to take to develop a value proposition?
In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. Which of the following is an example of a good “where” question?
After crafting a problem statement, a designer begins to brainstorm their best educated guess for possible design solutions. They write their ideas into a concise statement. What step in the design solution process did the designer take?
Imagine that a designer is ready to build a value proposition for their new photo organizing app. To start, they clearly describe how the product addresses users’ pain points. Which value proposition research question does this answer?
A designer is developing the value proposition for a product. How can they explain the value of the product?
How can an effective problem statement help a UX designer understand constraints?
You’ve been asked to review the following problem statement: Alex is a musician who needs a way to find reasonably priced new and used sheet music, because they want to save money on new music as well as classics. Does this problem statement include all the necessary information?
A designer is receiving feedback about a problem statement they have written. One of their colleagues notes that it’s broad enough to allow for creative freedom, but still needs to be narrowed down. Why is it important for a problem statement to be narrow?
Ready to test your recall?
What are some common human factors that influence design? Select all that apply.
How confident are you in this answer?