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Google UX Design Professional Certificate • STUDY MODE

PRACTICE QUIZ

QUESTION 1 OF 38

A competitive audit would be useful in which of the following scenarios?

Team Z is trying to create a product that automatically dispenses facial tissue when a user sneezes. There may be one or two similar products trying to launch on the market.

Team X is in the process of developing an original mobile and computer app. The app helps people who are nonverbal or cannot speak and find willing speakers to help them navigate a situation that requires verbal interaction. There are no other apps like it.

Team Y is in the process of developing a real estate app. The app allows users to identify available properties on the housing market. There’s a long list of other real estate apps available on mobile and computer platforms.Correct Answer

Explanation:

A competitive audit is an overview of a competitor’s strengths and weaknesses. Since there are many other real estate apps available, Team Y should determine how to improve the product to make it distinctive.

QUESTION 2 OF 38

What are characteristics of a direct competitor? Select all that apply.

Extends different products to the same users and end users

Focuses on different audiences with similar products

Has users and end users that are similarCorrect Answer

Offers similar services, products, or featuresCorrect Answer

Explanation:

Direct competitors have similar users and end users, and offer similar products, services, or features. For example, if you’re offering a cloud-based storage system, companies that offer a similar product are considered direct competitors.

QUESTION 3 OF 38

Identify the sequence of steps involved in the ideation process.

Brainstorming, documenting the best ideas, focusing on quality, gathering a team of other UX designers, questioning everything, then evaluating the ideas.

Keeping mental tabs on ideas, documenting all ideas, focusing on quality, not allowing evaluation, gathering a diverse team, questioning the obvious, then evaluating the ideas.

Brainstorming out loud, documenting all ideas, focusing on quantity without allowing evaluation, gathering a diverse team, questioning the obvious, then evaluating the ideas.Correct Answer

Questioning the obvious, documenting all ideas, brainstorming out loud, allowing for critical evaluation, gathering a team of users, then focusing on quality.

Explanation:

Nice job! The process might vary a bit by team. The ideation process is important in gathering all the necessary information to begin the next step in the UX design process, which is prototyping!

QUESTION 4 OF 38

What can you learn from a competitive audit?

What competitors think about your product

How users feel about your product

How to create a product everyone will love

What competitors do well and what they could improveCorrect Answer

Explanation:

A competitive audit can help you learn how to improve your product and outperform competitors.

QUESTION 5 OF 38

Raymond is a parent to an energetic toddler. They want to find an eating ware set that helps avoid messy meal times and has a design that appeals to toddlers. Which of the following is a good example of a How Might We question?

How might we design an eating ware set?

How might we design an eating ware set for children and toddlers?

How might we design an eating ware set for children and toddlers that will keep meal time appealing, comfortable, and mess-free?Correct Answer

How might we design an eating ware set that’s inspired by the latest popular cartoons, helps mitigate messy meals, and has a specially designed suctioning bottom to cling to flat surfaces?

Explanation:

This is a good example of a How Might We question. It provides the must-have features of a product that will guide a designer in the right direction. It’s not too general or too specific.

QUESTION 6 OF 38

Why do many designers sketch by hand during the ideation phase? Select all that apply.

To replace digital formats

To practice illustration

To record many ideasCorrect Answer

To move through ideas quicklyCorrect Answer

Explanation:

Sketching by hand allows designers to record a variety of ideas in a shorter span of time. For those who sketch by hand, technology can sometimes be inefficient when a designer’s hands want to move faster than their brains. Explanation: Even though digital sketching is possible, sketching by hand allows designers to move through ideas quickly.

QUESTION 7 OF 38

What tools does a designer need to successfully complete a Crazy Eights exercise? Select all that apply.

Hypothesis statement

PaperCorrect Answer

Problem statementCorrect Answer

Drawing or writing toolsCorrect Answer

TimerCorrect Answer

Explanation:

In order to successfully complete the Crazy Eights exercise, a designer should have paper handy, such as printer paper. Explanation: In order to inspire sketch ideas that address a design problem, designers need to refer to a problem statement. Explanation: Drawing or writing tools such as a pen or pencil works well for the Crazy Eights exercise. However, Sharpies are a popular option among designers! Explanation: It’s called the Crazy Eights exercise for a reason! You have to create eight ideas in eight minutes.

QUESTION 8 OF 38

During the ideation phase, blockers that weren’t considered before may come up. What can designers do to push through them?

Consider if there’s enough information to move forwardCorrect Answer

Continue past the ideation phase without addressing the new blockers

Consider a new redesign

Explanation:

New blockers may come up during the ideation phase. If they do, designers should consider if further research and data collection is needed. In order to create a product that addresses user needs and wants, designers may need more information in order to resolve them. WEEKLY QUIZ

QUESTION 9 OF 38

Your UX design team has ideated and come up with a bunch of ideas for the app they will be creating. The team has taken a break and now has come back together to evaluate the ideas. How should the team evaluate the ideas? Select all that apply.

Identify if the ideas are interesting, including if they are likely to gain user attention and retention.

Identify if the ideas are feasible, including if they are technically feasible to build.Correct Answer

Identify if the ideas are desirable, including if they solve the user problem.Correct Answer

Identify if the ideas are viable, including if they are financially beneficial to the client.Correct Answer

QUESTION 10 OF 38

The UX design team has settled on a few ideas that they think are viable for the design. What is the best action the design team should take to decide on the best option for the design solution?

Have the client review the ideas and select the one that they like best.

Ask users to test the ideas to see which one seems to resonate the most.Correct Answer

Create designs for each solution and identify which one meets the user needs and the scope of work requirements.

Have the design team vote to see what the majority likes.

QUESTION 11 OF 38

As your UX design team is ideating and narrowing down the ideas to viable options, you remind them they need to partner with the client team. Which client teams will your UX design team likely be partnering with?

The human resources and ethics teams

The security and computer and information technology teams

The marketing and branding teamsCorrect Answer

The leadership and accounting teams

QUESTION 12 OF 38

Your client has asked you how the UX design team determined the users’ needs that they will address in the design. How should you respond?

The user testing results from the initial wireframes provide insight to the UX design team about what the users really want.

The business problem and the discussions with the client team inform the UX design team about the users’ needs to address in the design.

The empathy maps, personas, user stories, and user journey maps are all research that will help us define the needs that the design will address.Correct Answer

The ideas from the brainstorming sessions provide the direction the UX designers will take to address the users’ needs.

QUESTION 13 OF 38

Your UX design team is merging the insights from empathy interviews, personas, user stories, and user journey maps to determine a focus for the scope for the app the team will design. What will the team create to help focus the scope for the design?

A product map and overview

A product goal statementCorrect Answer

A product prototype for users to test

A product vision statement

QUESTION 14 OF 38

Your UX design team is struggling to put their goal statement into a logical format. You suggest using a goal statement template. What does this template say?

Our product success is measured by predetermined metrics and is based on the actions the users perform, along with how they perceive the tasks to be completed.

Our product gives users the ability to perform actions in a certain order, resulting in completion of the given task.

Our product will let users perform specific actions which will affect a specific user by an action. We will measure effectiveness by its impact.Correct Answer

Our product metrics are determined by how users are affected by the product, the actions they take within it, and the type of feedback they provide.

QUESTION 15 OF 38

You have asked your team to conduct a competitive audit during their brainstorming and ideation. Why would they conduct a competitive audit at this stage?

So they can offer feedback to the competitors

So they can provide industry information to the project stakeholders

So they can direct future users to the competitor’s product to determine which product the users enjoy more.

So they can learn from others about what has worked and not workedCorrect Answer

QUESTION 16 OF 38

Your client asks you why the UX design team is spending time conducting a competitive audit. They want to know why it is important to gather that type of research. How should you respond to the client?

Design ideas are more successful if the designers know what the competition has already done.

Design ideas are more successful when they can use the competitor’s ideas to work from and improve upon.

Design ideas are more successful when they are based on designs that are already proven to work.

Design ideas are more successful when there’s a deep understanding of business needs and market gaps.Correct Answer

QUESTION 17 OF 38

You are explaining competitive audits to a junior UX designer. They ask how often a competitive audit should be conducted. What should you tell them?

Once, at the beginning of the project

Once at the beginning of the project and once at the end of the project

Once at the end of the project

Throughout the project, on a regular basisCorrect Answer

QUESTION 18 OF 38

The UX design team is ideating. You introduce the exercise, “How might we” to them and tell them it is an exercise that requires teamwork. What should you say to explain this? Select all that apply.

“How” suggests that the results from the competitive audit guide the design.

“We” suggests a collaborative effort.Correct Answer

“Might” emphasizes that the ideas generated are possible solutions.Correct Answer

“How" suggests that there are no answers yet.Correct Answer

QUESTION 19 OF 38

You are leading a UX design team that is tasked with designing a new app. Your team is a mix of experienced UX designers and a few novice UX designers. The team has finished the empathy phase of the design process. Now, it is time for ideation. One of the novice UX designers asks how the ideation process works. How should you respond? Select all that apply.

Every idea should be evaluated during ideation to vet the legitimacy of it.

The goal of ideation is the quantity of ideas versus the quality of ideas.Correct Answer

All ideas are recorded.Correct Answer

The UX design team will brainstorm ideas out loud.Correct Answer

QUESTION 20 OF 38

Your UX design team has narrowed down the ideas from the brainstorming session and has identified several that seem like viable design options. You remind the team to ensure that the ideas are equitable. What does this mean?

The ideas for design should be vetted with the client to ensure they meet their needs.

The ideas for design should reflect the majority of the UX design team’s preferences.

The ideas for design should include ideas for both visual and content design.

The ideas for design should work for everyone who will use the app.Correct Answer

QUESTION 21 OF 38

Your client has asked you to remind them about the work your UX design team did to get to know the potential users for the app they are designing. You remind them of the first phase in the design process: empathize. What did your team do during this phase to get to know potential users? Select all that apply.

They brainstormed with users and collected their ideas.

They created user personas.Correct Answer

They constructed empathy maps.Correct Answer

They produced user stories and user journey maps.Correct Answer

QUESTION 22 OF 38

During the ideation phase, you ask your team to identify potential competitors and identify their strengths and weaknesses. What is this called?

A comparative audit

A competitive auditCorrect Answer

A team audit

A partner audit

QUESTION 23 OF 38

You are reviewing the next steps in the design process and ask your team to conduct a competitive audit. One of your team members asks you to remind them why they should spend time doing this. How should you respond? Select all that apply.

A competitive audit informs the team of the competitor’s backgrounds, their qualifications, and how they came up with the product designs.

A competitive audit helps solve usability problems. You can look at the competitor’s products and identify if it is difficult to use or where the problem areas might be, and you can then avoid those issues in your own design.Correct Answer

A competitive audit helps inform your design process by showing you how competitors approached their design.Correct Answer

A competitive audit can inform you of gaps in the market and help you identify needs that the competitors do not meet.Correct Answer

QUESTION 24 OF 38

Your UX design team is working on “How might we” phrases during their ideation for the app they are tasked with designing. They ask you for advice on how to phrase the questions. What advice should you give them?

The questions should be specific in describing the needs of the user, but broad enough to leave room for solutions.Correct Answer

The questions should be very broad to gain a general understanding of the actions potential users want to take in the design.

The questions should be extremely specific and targeted towards actions and outcomes that the team has deemed necessary in the design.

The questions should be broad enough to capture ideas, but specific enough to identify which user suggested the action or solution.

QUESTION 25 OF 38

As your UX design team is working through the ideation phase of the design process, you ask them to make sure they remember the business they are designing for. What considerations should they keep in mind?

The business’s space in their field, including where they fit, their competitors, and how they are viewed

The business’s internal team, including their project manager, product manager, and designers

The business’s size, demographics, and location

The business’s voice, tone, and budgetCorrect Answer

QUESTION 26 OF 38

You are recapping the user research you did for your client. They asked about empathy maps and their purpose. What should you tell them?

Empathy maps are a series of experiences a user has as they interact with the product.

Empathy maps are fictional user profiles that the design team created to represent the goals and characteristics of the potential users.

Empathy maps are fictional one-sentence stories told from a fictional user’s point of view to inspire and inform design decisions

Empathy maps give insight into the users) minds and hearts to help us understand their thoughts and feelings in a given situation.Correct Answer

QUESTION 27 OF 38

Your UX design team has created the problem statement for the product they will design. The problem statement is based on the user research that was conducted during the empathy phase. What is the next statement they should create to move the process forward?

The goal statementCorrect Answer

The target statement

The intention statement

The objective statement

QUESTION 28 OF 38

You have asked the junior UX designer on the team to do a competitive audit. They are not sure what the team will learn from this audit. What should you tell them? Select all that apply.

A competitive audit provides insight into the corporate structure and their design processes.

A competitive audit allows you to review the products your competitors offer.Correct Answer

A competitive audit allows you to identify your key competitors.Correct Answer

A competitive audit provides you with an understanding of how your competitors position themselves in the marketplace.Correct Answer

QUESTION 29 OF 38

You ask your team to do the “How might we” exercise during their ideation. They are struggling to come up with “How might we” phrases. What tips should you offer your team as they work to come up with “How might we” phrases? Select all that apply.

Focus on the potential pitfalls.

Explore the opposite.Correct Answer

Amp up the good.Correct Answer

Break the point of view into pieces.Correct Answer

QUESTION 30 OF 38

You have advised your UX design team that the goal statement they are crafting should answer the questions: who, what, why, and how. The team asks you where they should get this information from. What would you tell them?

The user research that has already been conducted in the empathy phaseCorrect Answer

The insights that came out of the ideation phase brainstorming sessions

The approved statement of work

The client interviews and due diligence that was done prior to the project starting

QUESTION 31 OF 38

You are conducting a competitive audit and have decided to start with a direct competitor. Why would you focus on a competitive audit of a direct competitor? Select all that apply.

They have the same audience as you, but your products are in different industries.

They have similar products to yours but focus on a different audience

They have similar products to yours and focus on the same audience.Correct Answer

They are trying to solve the same problem as you.Correct Answer

QUESTION 32 OF 38

A junior UX designer is concerned that by conducting a competitive audit, the design team will simply copy what the competitor has done. What should you tell them to alleviate their concern?

The key is to understand what the competition is doing and use that as a starting point to push forward and innovate.Correct Answer

The design team has done this before. They alter just enough content to make it look like an original idea, even though it is the competitor’s idea.

Innovation only happens when you can reuse ideas and make them better.

It is okay to do that. Imitation is a form of flattery.

QUESTION 33 OF 38

Your UX design team has created a goal statement based on the insights and research they have gathered. What should their goal statement include? Select all that apply.

The delivery timeline and go-live dates for launch

The best practices for UX design and the team members who will ensure these are carried out in the design

One or two sentences that describe the product and its benefits for the usersCorrect Answer

The ideal solution for the designCorrect Answer

QUESTION 34 OF 38

Your UX design team is partnering with the client’s marketing and branding team. What elements should your team discuss with the client team to help ensure the design choices are on target? Select all that apply.

CompetitorsCorrect Answer

VoiceCorrect Answer

ToneCorrect Answer

Company hierarchy

QUESTION 35 OF 38

You have asked your team to conduct a competitive audit. You tell them that in general, competitive audits are really useful and have a lot of benefits for the design research. But there are some limitations. What are some limitations of competitive audits? Select all that apply.

The research may be skewed if the product is older or the business has had turnover.

The research can be interpreted incorrectly.Correct Answer

They can be biased depending on the designer who is conducting the research and their perception of the product or company they are researching.

They can stifle creativity.Correct Answer

QUESTION 36 OF 38

Your UX design team has generated a lot of ideas from their brainstorming session. The junior UX designer asks you how they will narrow down all of these ideas. How should you respond?

The ideas will be narrowed down based on constraints, such as timeline and budget.Correct Answer

The ideas will be narrowed down based on the favorite ideas of your team’s leader.

The ideas are not narrowed down; instead, all the ideas are divided among the designers on the team.

All ideas should be explored more in the next stage of development.

QUESTION 37 OF 38

Your UX design team is into the ideation phase of the design process. You lay out the ground rules of ideation. What should you say? Select all that apply.

In the ideation phase, categorize the ideas that are feasible and those that are not.

In the ideation phase, come up with lots of ideas.Correct Answer

In the ideation phase, there is no judgment of ideas.Correct Answer

In the ideation phase, throw out the really crazy ideas.

QUESTION 38 OF 38

Your UX design team is writing the goal statement for the product they will design. You have asked them to ensure the goal statement includes all of the necessary information and is specific to the design. What should they include in the goal statement? Select all that apply.

Why the product will positively affect the usersCorrect Answer

How the effectiveness of the product is measuredCorrect Answer

What the product will let users doCorrect Answer

How the product compares to the competition

Ready to test your recall?

A competitive audit would be useful in which of the following scenarios?

Team Z is trying to create a product that automatically dispenses facial tissue when a user sneezes. There may be one or two similar products trying to launch on the market.

How confident are you in this answer?