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Google UX Design Professional Certificate • STUDY MODE

PRACTICE QUIZ

QUESTION 1 OF 47

Why are usability studies important for UX research?

They allow designers a final opportunity to get user feedback before production.

They solicit positive feedback from users.

They provide user feedback that helps the design team make improvements to the user experience.Correct Answer

Explanation:

Usability studies assess the difficulty of completing core tasks in a design.

QUESTION 2 OF 47

In unmoderated usability studies, participants test out the prototypes without human guidance. What are some benefits of an unmoderated usability study? Select all that apply.

Participants remain fully engaged as they complete the activities.

Participants operate the product in a real-world environment.Correct Answer

Participants complete the tasks on their own time and in their own space.Correct Answer

Participants may feel more comfortable giving feedback without others around.Correct Answer

Explanation:

Researchers can learn how a user interacts with the product without guidance from a moderator. Explanation: Unmoderated usability studies provide participants more flexibility to complete activities, which may help them feel more comfortable about giving feedback. It also allows them to operate the product in a real-world environment. Explanation: Unmoderated usability studies may help participants be more transparent when no one else is present. They also allow participants to operate products in a real-world environment and complete tasks on their own time, which may help participants feel more comfortable giving feedback.

QUESTION 3 OF 47

Which of the following is a limitation of a moderated usability study?

The moderator can build rapport with participants.

The moderator guides the participant through the study.

The moderator can influence participants.Correct Answer

The moderator can follow up in real time.

Explanation:

Moderator influence or bias towards the participants is a limitation of this type of study. TEST YOUR KNOWLEDGE ON USABILITY STUDY BEST PRACTICES

QUESTION 4 OF 47

When conducting a usability study for a UX design prototype, what are some components that should be included? Select all that apply.

Assumptions of participant reactions

Sufficient sample of participantsCorrect Answer

Follow-up prompts or questions for participantsCorrect Answer

List of tasks for participants to completeCorrect Answer

Explanation:

Usability studies should include participant sample sizes large enough to uncover major user issues, but small enough to keep the cost down. Participants should be provided with a list of tasks to complete and follow-up prompts or questions to answer. Explanation: Usability studies should have a sufficient sample size, and participants should be provided with a list of tasks to complete as well as follow-up prompts or questions to answer. Explanation: Usability studies should have a sufficient sample size, and participants should be provided with a list of tasks to complete as well as follow-up prompts or questions to answer.

QUESTION 5 OF 47

A UX team is building an app for a pharmacy pick-up service. They want to test a prototype in an unmoderated usability study. What should the researcher pay attention to while viewing the video of the participants?

How each user responds to the tasks they are asked to performCorrect Answer

How the app’s code was written

How well the app performed for the users who successfully completed each task

How the app looks in the video

Explanation:

It’s important to collect feedback while watching the users interact with the prototype. This helps researchers understand how easily users can complete the desired task.

QUESTION 6 OF 47

During a moderated usability study, what techniques should you employ to effectively communicate with participants? Select all that apply.

Ask leading questions

Ask open-ended questionsCorrect Answer

Expand participant feedback with follow-up questionsCorrect Answer

Repeat participant feedback for clarityCorrect Answer

Explanation:

During a moderated usability study, you should ask participants open-ended questions, expand the conversation around their feedback with follow-up questions, and ask them to repeat their responses for confirmation or clarity. Explanation: If a participant’s feedback seems unclear, repeat it back to them for confirmation. To avoid leading participants into a specific answer, begin by asking participants open-ended questions and expand the conversation around their feedback with follow-up questions. TEST YOUR KNOWLEDGE ON POTENTIAL BIASES DURING INTERVIEW MODERATION

QUESTION 7 OF 47

A UX researcher is conducting a usability study for a banking app. Some of the participants include people over the age of 60. The researcher assumes the participants will have difficulty using some of the app’s features due to their age. What type of bias is the researcher displaying?

Social desirability bias

Friendliness bias

Implicit biasCorrect Answer

Serial position effect

Explanation:

This is an example of implicit bias because of the researcher’s stereotypes about people in that age group.

QUESTION 8 OF 47

At the beginning of a usability study, the moderator establishes a very strong rapport with the participants. As a result, the participants provide only positive feedback on the design prototype. What type of bias are the study participants displaying?

Friendliness biasCorrect Answer

Serial position effect

Implicit bias

Explanation:

Friendliness bias is the tendency of people to agree with those they like in order to maintain a nonconfrontational conversation. In this case, the participants want to agree with the moderator.

QUESTION 9 OF 47

A designer conducts a usability study to get feedback on a map feature for a delivery app. One of the interview questions asks, “Did you like using the map feature to track your deliveries?” Which type of bias may occur if participants provide only favorable feedback?

Implicit bias

Serial position effect

Social desirability biasCorrect Answer

Explanation:

The study question only asks participants to reflect on the positive aspects of their experience with a product. This may result in social desirability bias. TEST YOUR KNOWLEDGE ON BIAS DURING INTERVIEWS

QUESTION 10 OF 47

Which of the following is a good example of an open-ended interview question?

Would you recommend this product to a friend?

What tasks were difficult to understand or accomplish, and why?Correct Answer

Was the product easy to use?

Did you enjoy the designs?

Explanation:

Open-ended questions like this one allow participants to give honest feedback.

QUESTION 11 OF 47

Implicit bias is the tendency for people to answer questions in a way that will be viewed favorably by others.

True

FalseCorrect Answer

Explanation:

Social desirability bias is the tendency for people to answer questions in a way that will be viewed favorably. Implicit bias is the collection of attitudes and stereotypes we associate to people without our conscious knowledge.

QUESTION 12 OF 47

Fill in the blank: To reduce the chance of designer biases leading you down the wrong path, you should define the _____ criteria before conducting interviews.

digital

design

researchCorrect Answer

fidelity

Explanation:

To reduce the chance of designer biases leading you down the wrong path, you should define the research criteria before conducting interviews.

QUESTION 13 OF 47

At what point in the design process can you conduct usability studies? Select all that apply.

When you identify the design problem

When you have an interactive prototypeCorrect Answer

When you have a low-fidelity prototypeCorrect Answer

When the product is completeCorrect Answer

Explanation:

This is the most common time to conduct a study because it gives the design team insight on what needs to be revised or added before the product launches. Usability studies can also be conducted once there is a low-fidelity prototype, or when the product is complete. Explanation: Also called concept testing, you can conduct a usability study in this stage of the design process. They can also be conducted once there is an interactive prototype, or when the product is complete. Explanation: Once the product is complete, you may want to conduct a usability study to change a feature of the product, or test it with a specific group of people. Usability studies can also be conducted once there is an interactive or low-fidelity prototype.

QUESTION 14 OF 47

What is a benefit of moderated usability studies?

They allow the moderator to ask specific questions and follow up in real time.Correct Answer

They allow participants to complete tasks on their own time and in their own space.

They make it easier to see how a participant uses the product in the real world.

They may allow participants to feel more comfortable giving feedback without others around.

Explanation:

Having a moderator present is beneficial because they can collect more information to improve the design by asking specific questions and following up in real time.

QUESTION 15 OF 47

What are the benefits of conducting unmoderated usability studies? Select all that apply.

They allow real-time feedback.

They encourage more honest feedback.Correct Answer

They give participants time and space to complete tasks on their own.Correct Answer

They provide more accurate user experiences to analyze.Correct Answer

Explanation:

Since unmoderated usability studies aren’t guided by a person, participants may feel more comfortable providing feedback without others around. This can result in more honest feedback, especially if certain participants are sensitive to the influence or presence of other people. Explanation: Since there isn’t a person guiding the study, unmoderated usability studies give participants more time and space to complete tasks on their own. Unmoderated usability studies also provide more accurate user experiences to analyze, and may encourage more honest feedback from participants. Explanation: Since unmoderated usability studies don’t have a person guiding participants, it’s easier to observe how the product is used in the real world. They also give participants time and space to complete tasks on their own which, in turn, may encourage more honest feedback.

QUESTION 16 OF 47

How can you reduce the possibility of influencing participants during a usability study interview?

Remind participants they’re not being tested

Keep emotions neutralCorrect Answer

Build a rapport

Remind participants to be open and honest

Explanation:

Your mood should not impact your judgement or influence participants' feedback. Make time to reflect on your emotional state before the usability study begins. This helps you separate your emotions from what goes on during the study.

QUESTION 17 OF 47

What is the first step you should take to lessen the influence of bias when interviewing?

Let participants express themselves fully and in their own words

Phrase interview questions thoughtfully

Identify and admit your own biasesCorrect Answer

Be mindful of your body language

Explanation:

The first step you can take to lessen the influence of bias when interviewing is to identify and admit your own biases. By acknowledging your own biases, you can be more objective as you conduct a usability study. You may need help doing this, so it could be useful to actively seek input as you come to understand your biases.

QUESTION 18 OF 47

In a moderated study, how can the moderator avoid making biased assumptions about how a participant feels from their body language or tone of voice?

Repeat the participant’s actions to make them feel comfortable.

Ask the participant how they felt at the point in the study where they appeared to show an emotion.Correct Answer

Encourage the participant to stop reacting to the question in that way.

Make assumptions based on other participants’ reactions.

Explanation:

Asking participants how they feel when they appear to show emotion helps to avoid bias in a usability study.

QUESTION 19 OF 47

You are considering when you should conduct a usability study on the app you are creating. When are common times in a product’s lifecycle for usability studies to be conducted? Select all that apply.

After empathy interviews have been conducted and stakeholders have a better idea of the app.

When you have an interactive prototype, which will give the design team insight on what needs to be revised or added before the product launchesCorrect Answer

When the product is complete, which allows you to change a feature or test if the product is usable with a specific group of peopleCorrect Answer

For concept testing, when you have an early idea, like a low-fidelity prototype that is only somewhat interactiveCorrect Answer

QUESTION 20 OF 47

You are considering using a moderated usability test for the prototype. Your client inquires about the limitations that a moderated approach might have. What limitation could you identify for your client?

The moderator could influence or bias the participants by accidentally letting their own thoughts or feelings come into the study.Correct Answer

The moderator could address any technical issues that participants may encounter.

The moderator could connect with the participants and make them feel at ease in the prototype they are testing.

The moderator could ask follow up questions to the participants in real time.

QUESTION 21 OF 47

You are ready to moderate the usability study for the prototype. When you interact with the participants, what should your mood and demeanor be?

Cheery, so participants are more likely to provide positive feedback about the prototype

Pessimistic, so you will be pleasantly surprised if participants provide positive feedback

Humorous, so you put the study participants at ease

Neutral, so you do not influence or bias participantsCorrect Answer

QUESTION 22 OF 47

You are moderating the usability study for your prototype. One of the participants makes an observation about the navigation, and you are unsure of what they are referring to. What would you do to better understand their comment?

Ask another participant to summarize what was said.

Summarize what the participant said and move on to the next topic.

Request that the participant use different words so you can understand what they are talking about.

Repeat back what you think the participant meant and allow them to correct or confirm the statement.Correct Answer

QUESTION 23 OF 47

You are ready to moderate a usability study for your prototype. Your UX design mentor reminds you to be mindful of any biases you may carry that could impact the study participants and the study itself. What biases might you have that could impact the usability study? Select all that apply.

Self-serving bias

Serial position effectCorrect Answer

Implicit or unconscious biasCorrect Answer

Friendliness biasCorrect Answer

QUESTION 24 OF 47

During the usability study you are moderating, a participant makes an observation that you agree with. You nod your head and smile in agreement. What type of bias does this convey?

Confirmation bias

Friendliness biasCorrect Answer

Observation bias

Self-serving bias

QUESTION 25 OF 47

The usability study on your prototype is being recorded. You are taking notes as the study is going on. A junior UX designer asks you why you are taking notes if the study is being recorded. What would you tell them? Select all that apply.

Note-taking allows a UX designer to be in real time and saves time overall as they do not have to go back and watch the recording.

Note-taking allows a UX designer to write down participant body language during a particular question or interaction.Correct Answer

Note-taking allows a UX designer to capture additional thoughts during the usability study.Correct Answer

Note-taking allows a UX designer to identify parts of the study at which participants have differing tones and emotions.Correct Answer

QUESTION 26 OF 47

During the usability study, a participant states, “The icons are confusing and I do not find them helpful at all.” You are taking notes in the spreadsheet you have created. In which category would you place this information from the participant?

Task completion

Task

Click path

ObservationCorrect Answer

QUESTION 27 OF 47

You are planning to conduct an unmoderated usability study for your prototype. Your client asks you what the benefits are of an unmoderated usability study. What would you tell them? Select all that apply.

An unmoderated usability study allows participants to be guided through specific tasks.

An unmoderated usability study will help you see how the participant would experience your product without being guided for each step.Correct Answer

An unmoderated usability study allows participants to complete tasks on their own time and in their own space.Correct Answer

An unmoderated usability study may allow participants to feel more comfortable giving feedback without others around.Correct Answer

QUESTION 28 OF 47

You are taking notes in your spreadsheet during the usability study for your prototype. You have asked participants to follow a specific prompt and then, when observing, you assign numbers in one of your spreadsheet categories based on how the users followed the prompt. Which spreadsheet category would you use number values for?

Task

Task completionCorrect Answer

Click path

Observations

QUESTION 29 OF 47

You let your client know that you are ready to conduct a usability study on the app you are creating for them. Your client is worried about the risks involved with a usability study. What would you tell them?

Usability studies are just a checkbox that is marked in the design process. The user feedback does not really matter so there is low to no risk.

Usability studies give UX designers a way to test their designs and get feedback without much risk and with a lot of reward.Correct Answer

Usability studies have a high degree of risk because the user feedback may not be positive and the designs may need to drastically change.

Usability studies have no risk whatsoever. User feedback is gathered and the UX designer can implement it or not.

QUESTION 30 OF 47

You have decided that it is best to conduct an unmoderated usability study for the app you are creating. Your client asks you to explain what unmoderated means in this context. What would you say? Select all that apply.

A guide takes participants through the prototype and points them toward specific actions.

A guide is present but remains silent as participants explore the prototype.

The study is usually recorded on video, and the UX team reviews the video footage after the study.Correct Answer

Participants test out the prototypes without human guidance.Correct Answer

QUESTION 31 OF 47

You are ready to start a moderated usability study for your prototype. The participants have arrived and are ready to go. What would you say to participants before the study begins? Select all that apply.

Tell them that you are looking for positive feedback and comments about the prototype.

Let them know that their feedback is valuable and you appreciate their constructive criticism.Correct Answer

Ask general questions about how they are and what their day has been like to build rapport.Correct Answer

Thank them for coming and participating in the study.Correct Answer

QUESTION 32 OF 47

In the midst of moderating the usability study, a participant makes a statement that is unclear to you. You ask a follow-up question to clarify their answer. What are some examples of follow-up questions? Select all that apply.

Was it difficult?

Can you expand on that?Correct Answer

Could you tell me more about that?Correct Answer

What about that did you like?Correct Answer

QUESTION 33 OF 47

You are moderating the usability study for your prototype. One of the participants, who is a good friend of yours, states that they love the images used on a specific page. You agree and tell your friend how happy you are to hear that. What type of bias are you exhibiting?

Social desirability bias

Implicit bias

Friendliness biasCorrect Answer

Confirmation bias

QUESTION 34 OF 47

Your UX design team is conducting a usability study on a prototype. The study participants have been chosen, and the UX design team is ready to conduct the study. Which members of the UX design team are expected to take notes during the study? Select all that apply.

The entry-level UX designers

The UX designersCorrect Answer

The UX researchersCorrect Answer

The UX writersCorrect Answer

QUESTION 35 OF 47

During the usability study, you note how the study participants are navigating through the prototype. You want to document your observations in the spreadsheet you have created. Which category in the spreadsheet would you place this navigation insight under?

Click pathCorrect Answer

Task completions

Observation

Task

QUESTION 36 OF 47

You are preparing to moderate a usability study for your prototype. What can you do to help reduce bias during the study? Select all that apply.

Ask participants to write down any biases they may carry that will impact the usability study.

Ensure the usability study participants represent your key user group as well as user groups that are often marginalized.Correct Answer

Phrase questions in a way that allows for a diversity of responses.Correct Answer

Define the research criteria before the study begins.Correct Answer

QUESTION 37 OF 47

A participant in the usability study answers one of your questions with a sharp tone. You are convinced that this participant does not like the screen you are asking questions about. How would you confirm the participant’s response?

Ask the participant how they felt at the point in the study where they appeared to show an emotion.Correct Answer

Ask the participant if they liked the screen or not.

Ask the other study participants if they heard the response the way you did.

Ask the participant why their tone changed.

QUESTION 38 OF 47

You are planning a usability study for the app you are creating. You need to decide which type of usability study you will conduct. What are the types of usability studies?

Moderated and unmoderatedCorrect Answer

Conventional and unconventional

Independent and dependent

Common and uncommon

QUESTION 39 OF 47

As you are moderating the usability study for your prototype, you notice that participants are focusing on the positive aspects of their experience with the prototype and are minimizing the negative aspects. You are worried they are exhibiting social desirability bias. What can you do to negate this bias?

Provide participants with a series of statements that came from other users, ask them which statement they relate to, and emphasize that there is no correct answer.

Remind participants that you actually need honest feedback in order to improve the product.Correct Answer

Ask the participants to write down their feedback and submit it to you so other participants are not influenced.

Provide a list of questions to the users in different orders so they do not put more emphasis on one part of the prototype over another part.

QUESTION 40 OF 47

Your UX design mentor has recommended that you use a spreadsheet to record notes from the usability study for your prototype. They have advised you to create categories so you can organize your notes. In which category would you record the prompts that the participant will be guided to complete during the study?

Observations

TasksCorrect Answer

Click path

Task completion

QUESTION 41 OF 47

You are creating a spreadsheet to organize your notes from the usability study you are conducting. You have created categories in the spreadsheet and want to input the prompts that the participant will be guided to complete during the study. Which category should this information go in?

Observations

Task completion

Click path

TaskCorrect Answer

QUESTION 42 OF 47

Your client has asked that the participants in the usability study be allowed to explore the prototype on their own. They want to use an unmoderated usability study. You are worried that this type of usability study will not provide the feedback you are looking for. What would you tell your client about the limitations of an unmoderated usability study? Select all that apply.

Participants are oftentimes disrupted from their tasks by follow-up questions and other participants.

Certain participants, like single parents or night shift workers, will not be able to participate in the usability study.

Participants get a list of fixed questions and tasks, but if they have issues or need technical assistance, there's often no one to help them.Correct Answer

There is little to no control over the environment to ensure the participant's full attention is focused on the key activities in the study.Correct Answer

QUESTION 43 OF 47

You are taking notes in your spreadsheet during the usability study of your prototype. Before the study, you added categories to your spreadsheet, including an observation category. What type of information would you populate in this category? Select all that apply.

The participant's name and each of the prompts that the participant will be guided to complete during the study

The route the participants take to complete a task during the study

The participant’s tone of voice or attitude while completing the tasks in the promptCorrect Answer

Information that may provide an indirect understanding of the behaviors and opinions of potential usersCorrect Answer

QUESTION 44 OF 47

You tell your client you are ready to start the usability study you have been preparing for. They ask you what the goal of the usability study is. How would you respond?

It assesses how many participants visit the site.

It assesses participants’ eye-patterning and how they view the pages in the design.

It assesses how easy it is for participants to complete core tasks in a design.Correct Answer

It assesses the participants’ feelings on the images used and the coloring in the design.

QUESTION 45 OF 47

You are ready to moderate the usability study for the prototype. You have prepared questions that are open-ended. What is an example of an open-ended question?

Did the navigation make sense to you?

What are your thoughts on the navigation?Correct Answer

Did you like it?

Was it easy to navigate?

QUESTION 46 OF 47

A junior UX designer asks you why you have chosen to conduct a moderated usability study for the prototype. How would you respond? Select all that apply.

A moderated usability study allows participants autonomy to complete the tasks and actions on their own time and in their own space.

A moderated usability study allows me to rephrase a question that a participant is not understanding.Correct Answer

A moderated usability study allows me to show participants the exact actions I want to get feedback about.Correct Answer

A moderated usability study allows me to build rapport with the participants, which can help them share more feedback.Correct Answer

QUESTION 47 OF 47

You are preparing to moderate a usability study on your prototype. You are worried that your own biases may influence the study participants. What can you do to reduce your biases?

Ask another UX designer to be the moderator for the usability study.

Identify and admit your own biases.Correct Answer

Let participants know what your biases are.

Ignore your biases and move forward with the usability study.

Ready to test your recall?

Why are usability studies important for UX research?

They allow designers a final opportunity to get user feedback before production.

They solicit positive feedback from users.

They provide user feedback that helps the design team make improvements to the user experience.

How confident are you in this answer?