PRACTICE QUIZ: INTRODUCTION TO ADS MANAGER

1. Which advertising tool on Facebook implements the simplest, and least detailed, way to create a Facebook ad?

2. Which two ad placement options are available on Instagram?

3. Which major ad placement encompasses native, banner, interstitial, and rewarded video ads?

4. True or False? Facebook advertising happens through an auction, rather than the more traditional route of paying directly for advertising space.

5. Which part of the Facebook total value ad auction equation covers how much an advertiser is willing to pay to achieve their desired outcome?

6. Let’s say two bike part companies are competing in an auction to show one person, named Marissa, an ad. Marissa lives in Portland, Oregon. She regularly buys her bike parts from internet start-ups with a Portland angle.

Company One’s ads target all American women who cycle, whereas Company Two’s ads target cyclists who live in Portland with Portland-specific messages.

Which part of Company Two’s Total Value score does Marissa’s purchasing history boost?

7. Which of the following are things you can do with a Facebook Page ad promotion?

8. Which of the following are examples of types of ads you could see inside mobile app games through Facebook Audience Network?

9. Which of the following statements are true?

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QUIZ: FIRST STEPS IN FACEBOOK ADS MANAGER

1. Which of the following is NOT examples of ad placement options for ads created on Ads Manager? 

2. Which type of major ad placement places your ad in some articles on the Facebook mobile app?

3. Which part of the Facebook total value ad auction equation covers feedback from people that view or hide your ad, as well as findings of “low-quality” attributes such as sensationalized language, engagement bait, and more?

4. Let’s say two skateboard companies are competing in an auction to show one person, named Daniel, an ad. Daniel lives in Denver.

Company One targeted people who like skateboarding who live near the Rocky Mountains in Colorado.

Company Two is targeting all men who like to skateboard in the U.S.

Daniel clicked “Shop Now!” on a lot of Rocky Mountain-themed skate merchandise ads in the past.

Which part of Company One’s Total Value score will this boost?

5. Which of the following ad account sections is it necessary for you to fill in for legal reasons, as there may be restrictions on certain types of advertising in your region? 

6. True or False: Clicking the “gear” icon in the bottom corner of Ads Manager’s left sidebar will bring you to the Settings menu. 

7. What is the third step in the campaign-creation process in Ads Manager?

8. In which major section of Ads Manager (found in the top navigation bar) could you learn more about why Facebook might have rejected your ad?

9. True or False? Ads Manager’s Creative Hub lets you prepare mockup ad campaigns without actually running them.

10. Which part of your ad account does Facebook automatically set based on your profile location?  

11. True or False? When you change your currency or time zone, you will NOT create a new ad account—instead, your current account will be altered.

12. True or False? Ads Manager’s Engage Customers section is where you can create a “catalog” of all your products.

13. Which of the following ad account settings helps you control your total ad costs and will pause your ads after a certain spending limit is reached? 

14. What is the structure of a Facebook ad campaign?

15. Which of the following are examples of ad placement options for ads created on Ads Manager? (Choose all that apply)

16. Which type of major ad placement places your ad on Facebook and Facebook Marketplace if someone searches something related to your product?

17. Which part of the Facebook total value ad auction equation tells you the numerical score Facebook assigns to an ad through the auction? 

18. Which of the following shows the correct order of actions you need to take at the ad level?

19. Which type of major ad placement places your ad before, during or after video content?

20. Let’s say two skateboard companies are competing in an auction to show one person, named Daniel, an ad. Daniel lives in Denver.

Company One targeted people who like skateboarding who live near the Rocky Mountains in Colorado.

Company Two is targeting all men who like to skateboard in the U.S. Company Two budgeted way more money than Company One for ads.

Which part of Company Two’s Total Value score will this boost?

21. At which level of the campaign structure do you define your target audience?

22. Which part of the Facebook total value ad auction equation tells you how much an advertiser is willing to pay to achieve their desired outcome? 

23. True or False? If you have a Facebook profile or an Instagram account, you automatically also have an Ads Manager account.

24. In which major section of Ads Manager (found in the top navigation bar) would you create, schedule, and manage your organic and paid posts?

25. In which major section of Ads Manager (found in the top navigation bar) would you prepare mockup ad campaigns?

26. Which of the following are examples of ad placement options for ads created on Ads Manager?  (Choose all that apply)

27. Let’s say two skateboard companies are competing in an auction to show one person, named Daniel, an ad. Daniel lives in Denver.

Company One targeted people who like skateboarding who live near the Rocky Mountains in Colorado.

Company Two is targeting all men who like to skateboard in the U.S.

Daniel’s liked everything on Facebook to do with the Rocky Mountains.

Which part of Company One’s Total Value score will this boost?

28. Which of the following is NOT something you define when thinking about ad sets?

29. True or False? Ads Manager’s Advertise section lets you access Audience Insights, get deeper analytics about how people interact with your business