PRACTICE QUIZ: HOW TO CREATE YOUR ADS IN ADS MANAGER

1. A business wants to sell products online. What ad format clearly displays both a video and a product?

2. A new nail polish company is creating an ads campaign for the launch of their new fall line with nine different colors. In the ad all new colors must be shown to the audience. However, the business doesn’t know which new products will best sell.

The business wants to link each style page directly to the product with a call-to-action purchase button. Which ad format should the retailer use to meet these requirements?

3. In the Identity section, all ads are required to be associated with what?

4. True or False: Ads Manager automatically shortens ad text depending on the placement your ad receives.

5. If, when you create an ad, your photo is too large for a square or horizontal format, you should:

6. Which of the following things could cause Facebook to reject your ad campaign while it’s in review?

7. What is a valid reason that an ad would be rejected by Facebook?

8. What’s the best ad format to use if you want to explain a process to someone using multiple images?

9. At what point of ad creation can you cycle through previews of what your ad will look like in different placements, such as Instagram Feed or Facebook Marketplace?

10. True or False? Ad Sets will remain in the “Learning” phase until a campaign is complete because Facebook’s algorithms are always learning how to better optimize delivery.

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QUIZ: CREATE YOUR ADS AND EVALUATE YOUR CAMPAIGN RESULTS

1. Which ad format is designed to reflect the way people actually consume video—from bite-sized videos they watch on the go, to longer video styles they watch on the couch?

2. A beard oil company is new to Ads Manager and wants to begin experimenting and creating ads. Which ad format is the best one with which to start?

3. An advertiser is looking to change an ad campaign’s objective from conversions to store traffic. Where should the advertiser navigate in Ads Manager?

4. True or False? It’s a good idea to use stock photos when creating your ads as opposed to your own photos, as stock photos are more universal.

5. You design a PSA ad for a campaign that raises awareness about the dangers of drunk driving, and your image is a photo of a dead body after a drunk-driving accident. Is Facebook likely to reject this campaign for violating its Ad Policies?

6. What is a valid reason that an ad would be rejected by Facebook?

7. A hardware business wants users to immediately be able to browse its pipe collection, which contains more than 25 types of pipe of varying lengths and widths. Which ad format should the retailer use to meet these requirements?

8. An advertiser is delivering a Facebook campaign and recently created an Instagram business profile. In Ads Manager where should the advertiser navigate in order to include the Instagram business profile in the campaign?

9. True or False? Facebook machine learning optimizes for image and text ads, so you don’t need to click through the different previews of the ad in different locations to make sure your image looks great in all of them and the most critical information is visible.

10. You design an ad campaign for a weight-loss product with “before and after” pictures. Is Facebook likely to reject this campaign for violating its Ad Policies?

11. What is a valid reason that an ad would be rejected by Facebook?

12. Which KPI measures how many times someone clicked an ad to reach your website?

13. A candy company delivers a campaign to generate maximum sales of its candies. Which metric should the company use to evaluate the success of the campaign?

14. Which ad format opens up a broader catalog of up to 50 different products when tapped on?

15. What is a valid reason that an ad would be rejected by Facebook?

16. A new menswear brand company delivers a campaign to generate maximum awareness among new potential customers. Which metric should the company use to evaluate the success of the campaign?

17. A men’s retail business is launching a new shoe line with eight different style/color combinations. All styles must be shown to the audience. However, the business doesn’t know which new products will best sell.

The business wants to link each style page directly to the product to receive pixel information. Which ad format should the retailer use to meet these requirements?

18. You design an ad for a campaign that markets skate shoes to teens. Is Facebook likely to reject this campaign for violating its Ad Policies?

19. True or False? When creating image-based ads, you should crop them to make sure they look great in a square, vertical, and horizontal format.

20. If you are running a campaign with a conversion objective, which metrics in Ads Manager should you pay the most attention to?

21. Calla + Ivy are planning a campaign to increase the number of subscribers for their monthly newsletter. They are choosing the Lead Generation campaign objective and are optimizing ad delivery for Leads.

When evaluating their campaign results, which are the key metrics they should be looking at? (Choose all that apply)

22. Which KPI estimates how many people would remember seeing your ad if they were asked within two days?

23. A new alcoholic seltzer company wants to compete in a crowded market by creating a video ad campaign which people will remember when they go to the store. Which metric should the company use to evaluate the success of the campaign?

24. An advertiser is looking to change an ad campaign’s budget. Where should the advertiser navigate in Ads Manager?

25. Which KPI measures all reactions, comments, shares and clicks on your post?