META SOCIAL MEDIA MARKETING PROFESSIONAL CERTIFICATE

Course 1 – Introduction to Social Media Marketing

Week 1: The Social Media Landscape

Complete Coursera Study Guide

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TABLE OF CONTENT

Meta Social Media Marketing Coursera Study Guide WEEK 1 Introduction

In this course, Coursera will be exploring the concept of social media marketing. The following questionnaires will go through what it is, why it’s important, and how you can use it to improve your own social media marketing efforts.

This week also covers some of the key tools and techniques you can use to ensure that your meta-social media marketing efforts are effective.

This week you’re getting started on your journey to becoming a Meta Social Media Marketing Professional. You’ll be introduced to the program and get an overview of marketing and social media marketing. Also, you’ll learn how businesses use social media and get familiar with the different platforms available and the social media landscape through meta social media marketing coursera professional certificate

Learning Objectives

  • Understand the landscape of traditional, digital, and social media marketing
  • Understand how social media marketing functions and the categorization of its platforms
  • Understand the social media marketing landscape and Facebook’s role

So let’s get started!

SOCIAL MEDIA FOR BUSINESS PRACTICE QUIZ

1. Which of the following statements about marketing and advertising are true? Select all that apply.

  • Advertising is an important part of marketing (CORRECT)
  • Advertising is where the largest portion of the money spent on marketing goes (CORRECT)
  • Advertising and Marketing are different words for the same thing: creating campaigns and putting them in front of the right audience
  • If you have a good product, people will automatically find you and buy your product, without a need for marketing

Correct: Correct! Advertising is a part of marketing. It focuses on creating promotional messages and getting these messages in front of an audience. While advertising is an important part of marketing, marketing also includes audience research and a focus on measuring and optimizing impact. So marketing is a bit broader than advertising.

Correct: Correct! In fact, globally, $763.2 billion was spent on advertising in 2021.

2. Which of the following are the most common forms of digital marketing? (Choose all that apply)

  • Search engine optimization (CORRECT)
  • Social media marketing (CORRECT)
  • Display advertising (CORRECT)
  • Print advertising
  • Content marketing (CORRECT)
  • TV commercials
  • Email marketing (CORRECT)

Correct: Correct! Search engine marketers focus on making businesses and their products and services discoverable through search engines.

Correct: Correct! This is marketing that occurs on social media channels like Facebook, Instagram, and Twitter.

Correct: Correct! Display advertising refers to advertising with images or videos on websites or apps.

Correct: That is correct. Content marketers focus on creating informational or educational content to encourage interest in an organization’s offering

Correct: That is correct. Marketers use email to connect with current or prospective customers.

3. Which of the following is NOT involved in organic social media marketing?

  • Establishing a business profile or a business presence
  • Connecting with customers for more individual customer service
  • Engaging with users on social media.
  • Buying targeted ads to reach potential customers (CORRECT)

Correct: That is correct. This is an example of paid social media marketing.

4. How much money do you think was spent globally on advertising in 2019?

  • $563 billion (CORRECT)
  • $127 billion
  • $289 billion

Correct: That is correct! That is how much was spent globally on advertising in 2019.

5. Which of the following characteristics are core to social media?

  • They have a large audience
  • They let people connect (CORRECT)
  • They are accessible to everyone
  • They let people create or share content (CORRECT)

Correct: That is correct!  One of the unique aspects of social media is that it lets people connect to each other.

Correct: That is correct.  Social media sites let users create messages, posts, videos, and so on, all forms of content.

META SOCIAL MEDIA MARKETING COURSERA ANSWERS AND STUDY GUIDE

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THE SOCIAL MEDIA LANDSCAPE QUIZ

1. Which of these steps is not at the core of marketing?

  • Creating messages related to or promoting the product
  • Understanding and studying the audience or customers for a product
  • Evaluating and optimizing the impact of your message
  • Fielding customer questions, concerns, and feedback and solving technical issues (CORRECT)

2. Which of the following are types of digital marketing? (Select all that apply)

  • Print advertising
  • Content marketing (CORRECT)
  • Display advertising (CORRECT)
  • Email marketing (CORRECT)

Correct: Correct! Content marketers focus on creating informational or educational content to encourage interest in an organization’s offering.

Correct: Correct! Display advertising refers to advertising with images or videos on websites or apps.

Correct! Marketers use email to connect with current or prospective customers.

3. When looking at the digital marketing landscape which of the following are types of social media platforms available to users? (Select all that apply)

  • Graphic design platforms
  • Discussion platforms (CORRECT)
  • Collaboration platforms (CORRECT)
  • Messaging platforms (CORRECT)

Correct: This is correct. Collaboration platforms are often used inside organizations, like Workplace or Slack.

Correct: This is correct. Sites like Reddit and Quora can be classified as discussion or Q&A platforms.

Correct: Whatsapp and Snapchat are examples of social media platforms.

3.1. When looking at the digital marketing landscape which of the following are types of social media platforms available to users? (Select all that apply)

  • Networking platforms (CORRECT)
  • Learning management platforms (CORRECT)
  • Publishing platforms
  • Sharing platform (CORRECT)

Correct! Some networking platforms are focused on professional networking, like LinkedIn for instance, others are focused on networking around interests (like Houzz for building and design) or location (like Nextdoor).

Correct! Instagram, Pinterest, and photo site Flickr are focused on sharing.

4. True or false: In 2014, Meta acquired the photo-sharing platform Instagram.

  • True
  • False (CORRECT)

5. Which of the following statements is true about Instagram?

  • Businesses can directly message their customers by paying a small fee
  • Instagram is a visual platform to interact and explore with people looking to connect with businesses (CORRECT)
  • Businesses can grow their brand by paying a small fee to share photos and videos.
  • Correct! Instagram is a great platform for businesses to connect with their customers through photos and videos.

Correct: That’s correct! Changes are first staged using the git add command and the committed using the git commit command.

6.1. Which of the following statements is true about Facebook and Instagram messenger?

  • Messenger lets businesses instantly connect with people on their Facebook Page or the Messenger app (CORRECT)
  • You can integrate ads on Facebook Messenger, but not on Instagram
  • If businesses want to offer suggestions, assist in sales, or offer support, these need to be done in separate conversations

Correct! The beauty of Messenger for Facebook and Instagram is that it is easily transferable between apps.

6.2. Which of the following statements is true about Facebook and Instagram messenger?

  • Messenger lets businesses instantly connect with people on the Messenger app, but not on the Facebook Page.
  • If businesses want to offer suggestions, assist in sales, or offer support, these should be done in separate conversations.
  • Messenger lets businesses integrate ads to further connect with current and new customers. (CORRECT)

Correct: Correct! Messenger enables the integration of advertisements or paid promotions for businesses.

7. For which of the following reasons do companies use social media?

  • Build brand loyalty
  • Provide customer service
  • Engage with customers
  • All of the above (CORRECT)

Correct: Correct! Companies use social media to connect and engage with their customers as well as provide customer service and promote their products and services.

8. How does digital marketing differ from traditional marketing? (Select all that apply)

  • It enables measurements of results (CORRECT)
  • It can be used to target specific audiences (CORRECT)
  • It can be used to raise brand awareness

Correct: Correct! It is more difficult to measure results in traditional marketing than in digital marketing.

Correct: Correct! Traditional marketing is not capable of offering granular targeting opportunities.

9. At its core marketing involves which of these steps? (Select all that apply)

  • Understanding and studying the audience or customers for a product (CORRECT)
  • Finding and hiring talented people to fulfill open staff roles
  • Ensuring the product is manufactured at the lowest possible cost
  • Creating messages related to or promoting the product (CORRECT)

Correct: Feedback: Correct! Knowing your audience is the first step in successful marketing.

Correct: Correct! When creating your messaging. You may want to tout the specific aspects of your product that you think will appeal to your audience.

10. Which of the following are types of digital marketing? (Select all that apply)

  • TV commercials
  • Search engine optimization (CORRECT)
  • Social media marketing (CORRECT)
  • Display advertising (CORRECT)

Correct: Correct! Search engine marketers focus on making businesses and their products and services discoverable through search engines.

Correct! Digital marketing is marketing that occurs on social media channels like Facebook, Instagram, Twitter.

Correct! Display advertising refers to advertising with images or videos on websites or apps.

11. Which of the following statements is true about Instagram?

  • Instagram is a visual platform designed for businesses to interact with other businesses
  • Businesses can promote content through paid advertisements (CORRECT)
  • Instagram provides free promoted advertisements for businesses

Correct: Correct! Businesses can choose to create paid advertisements through Instagram.

12. True or false: Businesses and non-profit organizations can participate in Social Media Marketing.

  • False
  • True (CORRECT)

Correct: Correct! Businesses and non-profit organizations can highly participate in and highly benefit from Social Media Marketing.

13. Which of the following did Meta acquire to increase connections and communication between Facebook users?

  • Instagram
  • WhatsApp (CORRECT)
  • Portal
  • Oculus VR

Correct! The default branch is known as the main branch, or, master branch on older repositories.

14. Which of the following statements is true about Instagram?

  • Businesses can grow their brand for free by sharing photos and videos (CORRECT)
  • Instagram allows businesses to directly message their customers for a small fee
  • Instagram provides free promoted advertisements for businesses

15. What is the key focus of marketing?

  • Providing offerings that have value (CORRECT)
  • Generating the most profit
  • Raising brand awareness

Correct: Correct! Marketing is the art and science of selling goods and services. The focus should be on offering items of value.

16. Which of the following is NOT a type of digital marketing?

  • Display advertising
  • Content marketing
  • Print advertising (CORRECT)
  • Email marketing

Correct: Correct! Print advertising is similar to display advertising but is not in a digital format.

17. When looking at the digital marketing landscape which of the following is NOT a type of social media platform available to users?

  • Sharing platforms
  • Graphic design platforms (CORRECT)
  • Networking platforms
  • Publishing platforms

Correct: Correct. While visual content is an important part of effective social media campaigns, platforms that allow users to create graphic elements are not a type of social media platform.

18. True or false: Many social media platforms, such as Facebook, offer special tools for non-profit organizations.

  • False
  • True (CORRECT)

Correct: That’s correct! The git pull command will download the latest changes to a local repository.

19. Which of the following is true about Social Media Marketing? Select all that apply.

  • Its focus is to raise brand awareness and generate sales for businesses
  • Its focus is to connect people and provide people the ability to share and create content (CORRECT)
  • It is a type of digital marketing (CORRECT)
  • Correct: Correct! The purpose of Social Media Marketing is to successfully connect people creating and consuming content.

Correct: Correct! Social Media Marketing is a type of digital marketing.

20. Which of the following activities are at the core of marketing? (Select all that apply)

  • Evaluating and optimizing the impact of your message (CORRECT)
  • Understanding and studying the audience or customers for a product (CORRECT)
  • Getting these messages in front of the right people (CORRECT)
  • Setting an ad budget

Correct: Correct! Use the information you gather to optimize your future campaign strategies and focus on the activities that work.

Correct: Correct! Knowing your audience is the first step in successful marketing.

Correct: Correct!  Consider how to get your ad in front of your audience. Based on their preferences, you may decide the right place to show your ad is on TV, on billboards, on blogs, or social media.

21. Which of the following social media platforms are encompassed by Meta? (Select all that apply)

  • Instagram (CORRECT)
  • WhatsApp (CORRECT)
  • Twitter

Correct: Correct! Instagram is encompassed by Meta.

Meta Social Media Marketing Coursera Study Guide Conclusion

With the ever-changing landscape of marketing, it’s more important than ever to stay ahead of the curve. Understanding traditional marketing channels is a great foundation, but social media platforms have taken center stage in recent years. Understanding how social media marketing functions and which platforms fall into which categories is crucial. The social media marketing landscape is constantly changing, with new players and strategies emerging all the time. Facebook is one of the most popular social media platforms and has a huge role in social media marketing. If you want to learn more about digital marketing, check out Meta Social Media Marketing Coursera’s online courses. Enroll today and get started on your journey to becoming a digital marketing expert!

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