META SOCIAL MEDIA MARKETING PROFESSIONAL CERTIFICATE

Course 1 – Introduction to Social Media Marketing

Week 2: Social Media Platform Overview

Complete Coursera Study Guide

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TABLE OF CONTENT

Meta Social Media Marketing Coursera Study Guide wEEK 2 Introduction

In week two of the Meta Social Media Marketing Coursera course, you’ll learn about some of the most popular social media platforms used today. You’ll explore how businesses and individuals can use these platforms to achieve their marketing goals. In addition, you’ll get an overview of the different features and functions each platform offers. By the end of this week, you’ll have a better understanding of how social media can be used to achieve your marketing objectives.

Learning Objectives

  • Identify the major social media platforms and how they function

SOCIAL MEDIA PLATFORMS PART I PRACTICE QUIZ

1. True or False: YouTube directly hires all its video creators to create content for the site

  • True
  • False (CORRECT)

Correct: People upload videos to YouTube on their own then often make money through advertising and sponsorship deals.

2. Which social media platform(s) has the most powerful targeted advertising software? (Choose all that apply)

  • YouTube
  • Facebook (CORRECT)
  • LinkedIn
  • Instagram (CORRECT)

Correct: Correct! Facebook has the most powerful targeted advertising software.

Correct: Correct! Facebook has the most powerful targeted advertising software and shares it with Instagram, which Meta owns.

3. Which social media platform is the best for connecting business to business (B2B) marketers to new customers and followers?

  • LinkedIn (CORRECT)
  • YouTube
  • Facebook
  • Instagram

Correct: Correct! LinkedIn is the best social media platform to connect B2B companies with potential new customers.

4. On which social media platform should you set up a business page to reach the largest audience?  

  • LinkedIn
  • Instagram
  • YouTube
  • Facebook (CORRECT)

Correct: Correct! Facebook has 2.9 billion users worldwide—the largest of any platform. It’ll be the first place you should set up your business, and it’ll be your main point of contact online with customers. 

5. How are Facebook Stories designed to be viewed?

  • On the laptop
  • Full-screen on the TV
  • Full-screen and vertical, on their mobile devices (CORRECT)
  • In black and white

Correct: This is correct – Facebook Stories appears full-screen and vertical on your mobile device.

6. How can you turn your Page posts into ads?

  • By posting a job
  • By boosting a post (CORRECT)
  • By creating an event
  • By sharing the post to your Group

Correct: This is correct. You can share photos and videos about your business with more people by boosting a post on your Page.

7. Which one of the following statements about YouTube is correct?

  • YouTube is a social network that you can use to upload your personal videos to share them with your family. (CORRECT)
  • YouTube is a platform with user generated videos, but it does not feature professional content.
  • YouTube stars are people hired by YouTube to create content for their network.

Correct: That is correct.  Anyone can upload videos to YouTube by creating a YouTube channel.  You can choose who you share your videos with – you can keep them private, share them with people you know or make them public for the world to see.

8. Which of the following features are available on WhatsApp?

  • Send animated GIFs. (CORRECT)
  • Send messages without a SMS plan. (CORRECT)
  • Share photos and videos. (CORRECT)
  • Make voice and video calls using data and the internet. (CORRECT)

Correct: This is correct. You can send animated GIFs on WhatsApp.

Correct: This is correct. WhatsApp uses your phone’s internet connection to send messages so you can avoid SMS fees.

Correct: This is correct. You can share photos and videos on WhatsApp.

Correct: This is correct. You can make voice and video calls on data on WhatsApp.

9. WeChat is primarily used in which country?

  • China (CORRECT)
  • United States
  • India
  • France

Correct: Correct! WeChat is a Chinese app, and while it’s used around the globe, it primarily serves the Chinese population.

10. What kinds of things can users do through WeChat?

  • Chat with friends.
  • Order dinner to be delivered.
  • Purchase something they see on the app.
  • All of the above. (CORRECT)

Correct: Correct! WeChat users can chat with friends, order food, shop, and do a lot more.

11. Why should a business create a Mini Program for WeChat? (Choose all that apply.)

  • Businesses don’t have to spend a lot to create a lightweight app for WeChat. (CORRECT)
  • It lets businesses create simple, fun ways to engage with followers. (CORRECT)
  • Businesses with Mini Programs in WeChat don’t have to pay taxes.
  • Businesses have access to over a billion users on WeChat. (CORRECT)

Correct: Correct! Since WeChat hosts “lighter” versions of apps, businesses don’t have to spend money creating a fully-formed, multi-functional app.

Correct: Correct! Mini Programs can be informative, can be games, can be rewards programs…whatever can engage with followers.

Correct: Correct! WeChat has over 1.2 billion users worldwide, and with $115 billion USD spent in 2019, users are ready to purchase.

12. How can you search for accounts you want to follow on Instagram?

  • Like a picture
  • Share a video
  • Scroll through your feed
  • Search by account name, by location, or by hashtag (CORRECT)

Correct: This is correct! You can search accounts by account name, location or hashtags.

13. What features can you only access once you convert to a business account on Instagram?

  • Insights (CORRECT)
  • Stickers
  • Explore
  • Instagram Stories

Correct: This is correct. Insights on your content and your audience is only available for business accounts on Instagram.

14. How can you turn your posts into ads on Instagram?

  • By promoting it (CORRECT)
  • By sharing it on your story
  • By sending it to other people
  • By boosting it

Correct: This is correct. Promoting your post allows more people to see it and appears as a ‘Sponsored Post’ on people’s feeds.

15. What is the major reason why someone would use LinkedIn?

  • To share photos of their travels.
  • To grow their professional network and find a new job. (CORRECT)
  • To build a new website.
  • To create a dream board for their new business.

Correct: Correct! LinkedIn is the largest online professional network, with nearly 700 million users worldwide.

16. What are some of the things users can do on LinkedIn? (Choose all that apply.)

  • Connect with a former coworker (CORRECT)
  • Apply for a job (CORRECT)
  • Watch a video on how to create an email campaign (CORRECT)
  • Download music

Correct: Correct! You can look up current and former coworkers and add them to your LinkedIn network.

Correct: Correct! LinkedIn allows you to not only search for jobs, but to apply to them directly through LinkedIn as well.

Correct: Correct! LinkedIn offers LinkedIn Learning, a large library of tutorials on how to grow your professional skills.

17. How can businesses engage with users on LinkedIn? (Choose all that apply.)

  • Advertise to new demographics both domestically and globally. (CORRECT)
  • Post internal notifications, benefits information, and disseminate paychecks to employees.
  • Post meaningful and relevant content for their followers. (CORRECT)
  • Post job listings and attract new talent. (CORRECT)

Correct: Correct! LinkedIn allows targeted advertising, and with its global reach, businesses have incredible access to new followers.

Correct: Correct! Businesses can post articles, links, and other content users may find interesting and beneficial to their professional career.

Correct: Correct! Businesses can use LinkedIn as another recruiting tool and attract talent within the site.

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SOCIAL MEDIA PLATFORMS OVERVIEW QUIZ

1. As a business owner, you’d like to set up a presence on a text-based social media platform where you can engage with real-time updates, follow niche interests, and provide real-time customer service on a personal level. Which of the following would be an ideal platform?

  • WhatsApp
  • Pinterest
  • Twitter (CORRECT)
  • Instagram

Correct: Correct! Twitter is a text-based application that allows business to provide real-time updates and connect with their customers on a personal level.

2. True or false? YouTube is a platform designed for texting, calling, and sharing.

  • True
  • False (CORRECT)

Correct: Correct! Youtube is known for video content and does not provide alternative services such as calling and text communication privately between users. WhatsApp, on the other hand, is designed for texting, calling, and sharing content user to user.

3. Meta shares its targeted advertising software and data corpus with which of the following two platforms, in addition to Facebook, which it owns? Choose all that apply.

  • Instagram (CORRECT)
  • TikTok
  • Twitter
  • WhatsApp (CORRECT)

Correct: Correct! Meta owns Instagram and shares its data corpus with the platform.

4. True or False: Twitter is one of the only social media platforms that has the same unified profile for individuals and brands alike.

  • True (CORRECT)
  • False

Correct: Correct! On Twitter, there is no distinction between business and personal accounts. You can purchase advertising packages for any Twitter account.

5. You created a dance sequence and want to share your moves and encourage others to participate in a hashtag challenge such as #DiscoDanceChallenge. Which of the following would be an ideal platform?

  • TikTok (CORRECT)
  • LinkedIn
  • Twitter
  • Github

Correct: Correct! TikTok also has its famous “Hashtag Challenges” where users create their own videos based on the hashtag and share it, mentioning the hashtag in the caption.

6. Which of the following is a free messaging app you can use to message your friends and family using internet connection while avoiding SMS fees or charges?

  • Twitter
  • WhatsApp (CORRECT)
  • Snapchat
  • Instagram

Correct: Correct! WhatsApp lets you connect directly with people through chat messages and calls for free via internet connection.

7.1. Which feature on Instagram can you use if you want to upload a video longer than 60 seconds?

  • Boomerang
  • Stories
  • Reels
  • Instagram Video (CORRECT)

Correct! The beauty of Messenger for Facebook and Instagram is that it is easily transferable between apps.

7.2. Which feature on Instagram can you use if you want to upload a video longer than 60 seconds?

  • Videos
  • Stories
  • IGTV (CORRECT)
  • Reels

8. As a business owner, you’d like to set up a presence on a social media platform where you can network with others in your industry, post news and accomplishments and find potential team members to fill open roles. Which of the following would be an ideal platform?

  • Linkedin (CORRECT)
  • Facebook
  • Twitter
  • Pinterest

9. Meta Ads Manager allows companies to do which of the following when creating an ad?

  • Choose a marketing objective that aligns with your goals (CORRECT)
  • Control how much you spend on advertising
  • Target a specific audience                      
  • All of the above

Correct: Correct! Meta Ads Manager has a step-by-step process that guides marketers helping them create the perfect ad campaign for their goals.

10. True or False: You have to have an account to get started using TikTok.

  • True
  • False (CORRECT)

11. True or False: Every message on WhatsApp is automatically encrypted.

  • True (CORRECT)
  • False

Correct: Correct! Every message on WhatsApp is encrypted end-to-end, so not even Whatsapp or Facebook can see its contents.

12. You recently finished making a new batch of affordable earrings and want to promote your brand and products. Your target audience is teenagers from ages 13-17. On which platform should you make an account?

  • Facebook
  • Twitter
  • Whatsapp
  • Instagram (CORRECT)

Correct: Correct! In an eMarketer survey conducted in 2019, 73% of U.S. teens report that Instagram is the best way for brands to reach them about new products or promotions.

13. Which major social media platform has the same unified profile for individuals and brands alike?

  • Twitter (CORRECT)
  • LinkedIn
  • Facebook

Correct: Twitter is one of the only social media platforms that has no divide between business and personal accounts. You can purchase advertising packages for any Twitter account.

14. TikTok is an app that does what?

  • A gaming app.
  • Features short-form videos. (CORRECT)
  • An app to book travel in China.
  • A clock and timer app.

Correct: Correct! TikTok is an app that allows users to upload videos of 15 or 60 seconds.

15. What kinds of videos do users post on TikTok?

  • Dance videos.
  • Short skits.
  • Hashtag challenges.
  • All of the above. (CORRECT)

Correct: Correct! Users can post a range of creative videos, including dance videos, skits, hashtag challenges, and a lot more.

16. How can businesses connect to the TikTok audience? (Choose all that apply.)

  • Create fun, informal videos. (CORRECT)
  • Create long sales pitches.
  • Cater to a Gen X or Boomer demographic.
  • Feature people in their videos. (CORRECT)

Correct: Correct! TikTok is based on authentic, fun, sometimes silly videos, and businesses need to create their content with that in mind.

Correct: Correct! Since TikTok is a personal platform, businesses would do well to feature people — not products — in their content.

17. What is Snapchat’s core focus?

  • It’s a friend-to-friend messaging app. (CORRECT)
  • It’s a gaming app.
  • It’s a professional photography site.
  • It’s a news site.

Correct: Correct! Snapchat was created as a messaging app to interact with friends in fun, unique ways.

18. What are some of the things you can do when creating a Snap?

  • Add a Lens that can change your hair color or facial features.
  • Add a Lens that can change your background.
  • Take some video of cartoon characters in augmented reality.
  • All of the above. (CORRECT)

Correct: Correct! You can do one or all of these things to one of your Snaps, and a lot more.

19. What are some options for businesses when using Snapchat? (Choose all that apply.)

  • They can post ads and commercials. (CORRECT)
  • They can create unique content for their audience. (CORRECT)
  • They can create branded Lenses and Filters. (CORRECT)
  • They can use it as a professional recruiting tool.

Correct: Correct! Businesses can create commercials or advertising that Snapchat users can see.

Correct: Correct! Businesses on Snapchat have a great opportunity to engage audiences with unique, original content.

Correct: Correct! Businesses on Snapchat can create Lenses and Filters related to their brand that users can play with.

20. When Twitter was created, what was it based on?

  • Text messaging. (CORRECT)
  • A video game.
  • Travel magazines.
  • News station crawl.

Correct: Correct! Jack Dorsey created Twitter to mimic group text messaging, in order to keep others users updated.

21. How are hashtags used on Twitter?

  • They are used to bold or italicize certain words.
  • They collect all tweets regarding a specific theme or event into one stream. (CORRECT)
  • They just look cool but don’t have any meaning.
  • They link to a website.

Correct: Correct! Hashtags are a way to categorize tweets, and cut through the massive amount of information being shared.

22. How can businesses use Twitter to engage with followers? (Choose all that apply.)

  • Reply directly to followers and have a conversation. (CORRECT)
  • Set up dedicated customer service accounts. (CORRECT)
  • Use hashtags to bring together followers. (CORRECT)
  • Accept job applications through the platform.

Correct: Correct! Businesses on Twitter have a unique opportunity to have informal conversations with users in real time.

Correct: Correct! Many businesses, knowing that Twitter is a platform centered around immediacy, set up dedicated customer service accounts in order to help customers in real time.

Correct: Correct! Businesses and organizations are known to promote hashtags in order to gather their followers into one conversation.

23. What is Pinterest’s central, unique feature?

  • It’s based around visual images. (CORRECT)
  • It’s an authoritative news site.
  • It’s based around real-time status updates
  • It offers streaming music.

Correct: Correct! Pinterest focuses on visual images, .gifs, and videos in order to create inspiration that other text-based platforms might not be able to.

24. What can a user do when they find an image or a pin? (Choose all that apply.)

  • Save, or “pin,” it to a board. (CORRECT)
  • Comment on the pin. (CORRECT)
  • “Shop” the contents of the pin. (CORRECT)
  • Repost it to a news feed.

Correct: Correct! The heart of Pinterest is adding content to boards, so a user can certainly “pin” a pin when they find it.

Correct: Correct! Though text-based back-and-forth isn’t as common as Facebook or Twitter, you can indeed comment on a pin.

Correct: Correct! Because of its integration with ecommerce, users are able to shop items they find in the pin.

25. How can businesses advertise on Pinterest?

  • Through promoted pins that slide into a user’s home feed. (CORRECT)
  • Through banner ads at the top of the website.
  • Through pop-up ads.
  • Posting comments or direct messaging.

Correct: Correct! Businesses can create pins and target audiences based on interest, demographics, and more. Those pins appear in a user’s home feed.

26. Which social media site(s) is best for coders and developers?

  • MyFitnessPal
  • GitHub (CORRECT)
  • Stack Overflow (CORRECT)
  • Letterboxd

Correct: That’s correct! GitHub is for coders and developers.

Correct: That’s correct! Stack Overflow is for coders and developers.

Meta Social Media Marketing Coursera Study Guide WEEK 2 Introduction

In this week, Meta looks at the four major social media platforms – Facebook, Twitter, LinkedIn and Instagram considering how social media can be used for business purposes. By understanding the key features of each platform and how they function, you will be able to make an informed decision about which one(s) to use for your business. If you would like to learn more about social media and how to use it effectively, why not join Coursera?

The Meta Social Media Marketing Professional Certificate, will guide you through everything you need to know about social media marketing in order to increase your brand awareness and drive sales. Enroll today and get started on building a successful social media strategy for your business!

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