META SOCIAL MEDIA MARKETING PROFESSIONAL CERTIFICATE
Course 2 – Social Media Management
Week 2: Social Media Content
Coursera Study Guide
TABLE OF CONTENT
This week you will learn the elements of a post and how to create one for a business using text and images effectively.
Learning Objectives
- Understand the anatomy of a “post”
- Create effective posts using text, images, and video
- Understand the importance of text and image elements
PRACTICE QUIZ: SOCIAL MEDIA CONTENT BUILDING BLOCKS
1. In what ways can a company use social media to engage with customers? (Select all that apply)
- By sharing stories of the business and employees in a relatable and identifiable way (CORRECT)
- By posting content that shows customers that the company is present and responsive (CORRECT)
- By ignoring customer feedback on posts
- By giving routine sales pitches
Correct! Sharing stories about the business or employees of the business is a great way to seem personable and friendly to your social media audience.
Correct! A company can connect with its customers by creating content that makes them seem approachable and present.
2. True or False: You can add a hyperlink url to the caption of your Instagram post.
- False (CORRECT)
- True
Correct! Instagram does not allow you to add a url that is hyperlinked in the caption of a post. It does, however, allow you to add a hyperlink in your profile
3. True or False: Pinterest is the best app to use if you want to exclusively post videos
- True
- False (CORRECT)
Correct! Pinterest is best if you plan on uploading photos.
4. What is the rule of thirds? Select the best answer.
- If you break up your image into thirds, horizontally and vertically, your subject matter should be at one of the corners of the image.
- If you break up your image into thirds, horizontally and vertically, your subject matter should be at the center of the image.
- If you break up your image into thirds, horizontally and vertically, your subject matter should be at the intersection of one of the gridlines. (CORRECT)
Correct!
5. If you want your Facebook post to be seen by an audience outside of your followers, you can turn it into an ad by selecting which option?
- Share Post
- Boost Post (CORRECT)
- React to Post
- Engage Post
Correct! When you boost a post, it turns it into an ad and you have to specify your budget, audience, and the duration of your ad.
6. What should you do before you post to social media?
- Review your brand: Why you exist, what your purpose and identity is, and how you communicate (CORRECT)
- Create some goals for your social media content (CORRECT)
- Look at other businesses on social media and copy them
- Get some snacks before you sit down at the computer
Correct! Having a solid understanding of your brand will make social media posting a lot easier.
Correct! Creating goals will help guide your social media posts, and allow you to measure your success.
7. What can’t you add to a Facebook post?
- Location check-in
- A way to send money peer-to-peer (CORRECT)
- Live video
- Emojis and feelings
Correct! While Facebook has a way to raise money through a fundraiser, you can’t send money peer-to-peer (yet).
8. Which of the following shows the correct steps, in the correct order, for posting on Instagram?
- Choose or take a photo or video
- Edit the photo
- Remove personal information
- Add a caption, mentions, and hashtags
- Tag branded content
- Review post
- Tap + (CORRECT)
- Choose or take a photo or video
- Edit the photo
- Add a caption, mentions, and hashtags
- Tag branded content
- Share
- Choose or take a photo or video
- Edit the photo
- Tap +
- Add a caption, mentions, and hashtags
- Share
- Tag branded content
- Tap +
- Choose or take a photo or video
- Add location
- Edit the photo
- Add a caption, mentions, and hashtags
- Share
Correct! These are steps, in the correct order, you can take to add a post to Instagram.
9. What are some things to keep in mind when composing a photo?
- A person
- Unique angles (CORRECT)
- Good light (CORRECT)
- Rule of Thirds (CORRECT)
Correct! To catch someone’s eye, create a photo that looks at the world in a different way.
Correct! Make sure your subject is well lit, and use natural light whenever possible.
Correct! In order to create a more visually appealing photo, frame your subject off-center.
10. What are some things to keep in mind when creating a video?
- Shoot in portrait orientation (CORRECT)
- Optimize for sound off (CORRECT)
- Engagement goals (CORRECT)
- Make sure it’s 5 minutes long
Correct! Because most people view social media on their phones, optimize for portrait orientation.
Correct! Because platforms often autoplay with sound off, add some text or make the visuals tell the story.
Correct! Before you post a video, you want to make sure it aligns with your engagement goals.
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QUIZ: SOCIAL MEDIA CONTENT
1. A good way to get people to engage with your Facebook post is: (Select all that apply)
- Connect with the reader on a personal basis (CORRECT)
- Direct message the post to as many people as possible
- Put “Please Share This!” in the post text
- Identify a problem and offer a solution (CORRECT)
Correct! Posts that connect with readers have a higher chance of being read and engaged with.
Correct! Posts that identify a difficulty for your target audience, then offer a solution are the best way to net engagement.
2. You’re drafting the text for a Facebook advertisement. What’s a good thing to add to guarantee greater engagement?
- Post your tweet as a reply to a popular social media account
- Tweet the same ad every 10 minutes
- Include an image in your post (CORRECT)
Correct! Twitter posts with images net three times more engagement than those without.
3. Tweets with video typically net how much more engagement than those without?
- 4 times as much engagement
- 10 times as much engagement (CORRECT)
- 8 times as much engagement
- 2.7 times as much engagement
Correct!
4. Let’s say your company has a large Instagram following and is trying to do a fundraiser. What are the best ways to leverage Instagram’s features? (Select all that apply)
- DM your followers at random and ask them to donate
- Put a fundraising link in your bio (CORRECT)
- Host a fundraiser on Instagram Live, where people can donate directly through the app (CORRECT)
Correct! This is a great way to let your audience easily access your fundraiser.
Correct! Hosting a fundraiser on Instagram Live is a great way to get your audience’s attention.
5. Some of the key elements that make up a social media post are:
- Emojis
- Hashtags or @mentions (CORRECT)
- Images or video (CORRECT)
- Call-to-actions & links (CORRECT)
Correct! Hashtags and @mentions allow your post to be found by a greater audience.
Correct! Images and videos are important to engage your audience.
Correct! Giving your audience something to easily interact with is key for engagement.
6. If you were a food delivery service trying to interact with your customers on social media, what would be the best course of action?
- Post a video advertisement
- Ask your customers on your stories: “What did you cook this weekend?!” (CORRECT)
- Post a photo of a dish from your services
Correct! This question uses “you” language and encourages customers to respond.
7. Which of the following is true about videos on social media?
- The ideal video length on YouTube is 2 minutes (CORRECT)
- The ideal video length on Twitter is 2 minutes
- The ideal video length on TikTok is 2 minutes
Correct!
8. A good way to widen your audience for a post is to: (Select all that apply)
- Use appropriate hashtags (CORRECT)
- @ mention people involved to expose it to their followers (CORRECT)
- Direct message the post to as many people as possible
- Put “Please Share This!” in the post text
Correct! Hashtags group your post under a topical “umbrella,” and are a great way to reach wider audiences.
Correct! Positively @ mentioning people is a great way to get them to share your posts.
9. When you’re posting a photo in an advertisement, what are some things you should do? (Select all that apply)
- Post the same photo multiple times per week so customers remember it
- Follow the Rule of Thirds (CORRECT)
- Make sure your lighting is good (CORRECT)
- Use other people’s photos without credit
Correct! You should frame your subject off-center to make the photo look more professional.
Correct! Good lighting is essential to good photo advertising.
10. True or False? Instagram only permits you to upload one photo per post.
- True
- False (CORRECT)
Correct! You can upload up to 10 images per post.
11. The social media feature—used across Instagram, Twitter, Facebook, and more— that lets you tag your post with a category and make it more findable is called a:
- mention
- story
- hashtag (CORRECT)
- advertisement
Correct!
12. Which of the following is true about videos on social media?
- 81% of the top 500 posts in 2018 were videos (CORRECT)
- Tweets with videos get 20 times more engagement than those without
- Instagram videos have 5 times more engagement than photos
Correct!
13. Instagram users can maximize engagement through use of: (Select all that apply)
- @ mentions (CORRECT)
- Strategic use of the multiple photo option (CORRECT)
- Conflicts with other brand accounts
- Topically appropriate hashtags (CORRECT)
Correct! Positively @ mentioning people is a great way to get them to share your posts.
Correct! Using multiple photos allows for more opportunities for viewers to engage with the content.
Correct! Hashtags group your post under a topical “umbrella,” and are a great way to reach wider audiences.
14. When you tag another person or social media user with an @ preceding their name in a post, that’s called a:
- emojis
- mention (CORRECT)
- story
- hashtag
Correct!
15. A good way to get people to share Facebook posts you create is to: (Select all that apply)
- Allude to them without typing their name
- Present a problem and offer a solution (CORRECT)
- @ mention them (CORRECT)
- Put “Please Share This!” in the post text
Correct! People would want to engage with the post, providing their own solutions or even saying thanks for providing your solution to them.
Correct! Positively @ mentioning people is a great way to get them to share your posts.
16. Which of the following is true about videos on social media?
- It is best to try to capture your audience’s attention in the first 5 seconds (CORRECT)
- It does not matter in what orientation you film
- Sound quality is not an important factor when posting a video
Correct!
17. What’s the best performing type of post on Facebook?
- Photo
- Text
- Video (CORRECT)
- Meme
Correct! Video is the best-performing posts on Facebook
18. To show your Facebook post to an audience outside your followers, you should:
- Direct message it to all your followers
- Tag as many people as possible in it
- Post it to other companies’ pages
- Use Facebook’s “Boost Post” feature to turn it into an ad (CORRECT)
Correct!
19. Which of the following is true about the use of images on social media?
- A tweet with an image gets 3 times more engagement than a tweet with only text (CORRECT)
- Creating a post with an image does not have a significant impact on LinkedIn
- A Facebook post with an image gets half the engagement it would without an image
Correct! Images can help your posts get noticed more.
20. Which of the following is not true about hashtags?
- Instagram (CORRECT)
Correct! Instagram is the top visuals-first business for online sales.
20. The benefits of cultivating brand loyalty include which of the following?
- The more there are, the better
- They can be helpful in making your post surface in search
- You can “hide” hashtags by adding rows to your post if you’d like to (INCORRECT)
21. True or False: Every Instagram post needs to contain a “hard sell” for your product.
- True
- False (CORRECT)
Correct: Correct! There are lots of ways to do “soft sells” too—and showing your brand’s community service initiatives can be one.
22. True or False? You can safely assume that people viewing your video advertisement will hear the accompanying audio.
- True
- False (CORRECT)
Correct: Correct!
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