Course 1 – Foundations of Data Science
Module 4: Data Applications And Workflow
GOOGLE ADVANCED DATA ANALYTICS PROFESSIONAL CERTIFICATE
Complete Coursera Study Guide
TABLE OF CONTENT
INTRODUCTION – Data Applications And Workflow
You’ll learn about the PACE (Plan, Analyze, Construct, Execute) project workflow and how to organize a data project. You’ll also learn how to communicate effectively with teammates and stakeholders.
Learning Objectives
- Apply the principles of communication to data project scenarios
- Analyze the importance of communication and how it drives the PACE workflow
- Examine the PACE workflow and categorize tasks of a data project for each stage
TEST YOUR KNOWLEDGE: THE DATA PROJECT WORKFLOW
1. In which PACE stage would a data professional ask, “What are the goals of the project?”
- Plan (CORRECT)
- Construct
- Analyze
- Execute
Correct: In the plan stage of the PACE model, a data professional asks, “What are the goals of the project?” The answers to this question help to define the project scope.
2. Fill in the blank: In the _____ stage of the PACE model, a methodical examination of the data is conducted.
- execute
- plan
- construct
- analyze (CORRECT)
Correct: In the analyze stage of the PACE model, a methodical examination of the data is conducted. This is also the stage when a data professional engages in exploratory data analysis or EDA.
3. In the execute stage of the PACE model, what is shared with stakeholders?
- Models and algorithms
- The story told by the data (CORRECT)
- Project goals
- Datasets
Correct: In the execute stage of the PACE model, the story told by the data is shared with stakeholders. This may include answering questions, presenting findings, and sharing recommendations based on the findings.
PRACTICE QUIZ: COMMUNICATE WITH STAKEHOLDERS IN DIFFERENT ROLES
1. Did you complete this activity?
- Yes (CORRECT)
- No
Correct: Thank you for completing this activity! Being able to identify your audience and determine what information you need to share is an essential part of professional communication. Review the quiz question feedback to find out how you did. Then go to the next course item to compare your work to a completed exemplar.
2. What information is most relevant to include in the email to the new data professional? Select all that apply.
- A description of how machine learning models work
- An overview of the data team’s workflow (CORRECT)
- An invitation to ask follow-up questions (CORRECT)
- The accuracy goal for the visitation prediction model (CORRECT)
Correct: Providing an overview of the data team’s workflow will give the new data professional insight into how the team shares their results and invites feedback from internal stakeholders. It will also be useful to include the accuracy goal for the visitation prediction model and an invitation to ask follow-up questions.
Correct: Inviting follow-up questions will improve communication with the new data professional and help them learn more about the project. It will also be useful to include an overview of the data team’s workflow and the accuracy goal for the visitation prediction model.
Correct: Sharing the accuracy goal for the visitation prediction model will help the new data professional understand the project objectives. It will also be useful to include an overview of the data team’s workflow and an invitation to ask follow-up questions.
3. What information is most relevant to include in the email to the new writer? Select all that apply.
- Technical details about the project
- An invitation to ask follow-up questions (CORRECT)
- The problem the project is addressing (CORRECT)
- The purpose and benefits of the visitation prediction project (CORRECT)
Correct: Inviting follow-up questions will improve communication with the new writer and help them learn more about the project. It will also be useful to describe the purpose and benefits of the visitation prediction project and the problem the project is addressing.
Correct: Describing the problem the project is addressing will provide useful context for the new writer and help them understand the importance of the project. It will also be useful to describe the purpose and benefits of the visitation prediction project and include an invitation to ask follow-up questions.
Correct: Communicating the purpose and benefits of the visitation prediction project will help the new writer create articles promoting the NPS’ work and mission. It will also be useful to describe the problem the project is addressing and include an invitation to ask follow-up questions.
TEST YOUR KNOWLEDGE: ELEMENTS OF COMMUNICATION
1. Which element of communicative exchange involves thinking about the reason why the communication is taking place?
- Receiver
- Purpose (CORRECT)
- Sender
- Collaboration
Correct: The purpose element of communicative exchange involves thinking about the reason why the communication is taking place.
2. To work successfully, PACE must be employed in a linear progression.
- True
- False (CORRECT)
Correct: PACE is incredibly flexible and does not need to be employed in a linear progression
3. Fill in the blank: Regardless of the PACE workflow stage, _____ drives the framework through to project realization.
- presentation
- validation
- communication (CORRECT)
- observation
Correct: Regardless of the PACE workflow stage, communication drives the framework through to project realization.
PRACTICE QUIZ: CREATE A PROJECT PROPOSAL
1. Did you complete this activity?
- Yes (CORRECT)
- No
Correct: Thank you for completing this activity! Being able to create and share a project proposal is an essential part of working with a team of data professionals. Review the quiz question feedback to find out how you did. Then go to the next course item to compare your work to a completed exemplar.
2. What is the main goal of the project?
- Predict vehicle failures before they occur (CORRECT)
- Test and retest machine learning techniques for accuracy
- Deliver a machine learning model
- Scrub, convert, and format data
Correct: The project’s main goal is described in the “objective” section of the project proposal. The objective statement is a 1–3 sentence explanation of what the project is trying to achieve.
3. Approximately how long should it take to complete the planning and analysis stages of the project?
- 4-6 weeks (CORRECT)
- 7 weeks
- 3 weeks
- 11-13 weeks
Correct: The time it will likely take to complete different project stages and milestones is indicated in the “time estimates” section of the project proposal. Each milestone in the planning and analysis stages is estimated to take 2-3 weeks, for a total of 4-6 weeks.
4. During which stages of the project should the team share project progress and findings with stakeholders? Select all that apply.
- Modeling
- Executing (CORRECT)
- Analyzing (CORRECT)
- Constructing (CORRECT)
- Planning (CORRECT)
Correct: Stakeholders should be informed about project progress and findings throughout all stages of the project. Input from stakeholders can serve as a basis for making decisions throughout the project.
5. Which deliverables are associated with the tasks of finalizing modeling and machine learning decisions, constructing a model, and testing machine learning techniques for accuracy? Select all that apply.
- Visualizations
- Database ready for modeling
- Machine learning model (CORRECT)
- Stakeholders updated (CORRECT)
Correct: Once modeling and machine learning decisions are finalized, a model is constructed, and machine learning techniques are tested for accuracy, a machine learning model can be delivered and stakeholders can be updated.
Test Your Knowledge: Communicate Like a Data Professional
1. Which PACE stage involves acquiring new skills for data work?
- Plan (CORRECT)
- Execute
- Construct
- Analyze
Correct: The plan PACE stage involves acquiring new skills for data work.
2. Which PACE stage involves preparing data in order to reveal the stories data tells?
- Plan
- Analyze (CORRECT)
- Construct
- Execute
Correct: The analyze PACE stage involves preparing data in order to reveal the stories data tells.
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QUIZ: MODULE 4 CHALLENGE
1. What are some strategies to use when practicing active listening? Select all that apply.
- Avoid taking notes while someone is speaking
- Stay involved during meetings (CORRECT)
- Consider all viewpoints (CORRECT)
- Try to understand the speaker’s point of view (CORRECT)
Correct!
2. Fill in the blank: In the construct stage of the PACE model, data professionals build, interpret, and revise _____ and machine learning algorithms in order to uncover relationships within the data and unlock related insights.
- datasets
- visualizations
- models (CORRECT)
- dashboards
Correct!
3. A data professional uses their communication skills to present findings and share the story they have unlocked from the data with others. What stage of the PACE model does this scenario describe?
- Execute (CORRECT)
- Plan
- Construct
- Analyze
Correct!
4. All communicative exchanges contain key elements. Which element involves considering the audience of a particular communication?
- Consideration
- Sender
- Purpose
- Receiver (CORRECT)
Correct!
5. Which of the following are best practices when communicating about data in a professional setting? Select all that apply.
- Use technical language.
- Be efficient. (CORRECT)
- Use proper punctuation. (CORRECT)
- Use direct language. (CORRECT)
Correct!
6. In which stage of the PACE framework would a data professional prioritize effective communication with team members and stakeholders?
- All four stages (CORRECT)
- Analyze
- Plan
- Construct
Correct!
7. What are some strategies to use when practicing active listening? Select all that apply.
- Prioritize your own insights over competing ideas
- Try to understand why an idea is being shared (CORRECT)
- Look beyond your personal or team goals (CORRECT)
- Verify your meeting notes with someone who also attended the meeting (CORRECT)
Correct!
8. Which section of a project proposal includes groupings of tasks within the project, which break up the work into more manageable goals?
- Deliverables
- Milestones (CORRECT)
- Stakeholders
- Project objectives
Correct!
9. In the plan stage of the PACE model, what questions might a data professional ask themself? Select all that apply.
- How can the data be cleaned and converted into a usable format?
- What are the goals of the project? (CORRECT)
- What strategies will be needed? (CORRECT)
- How will the business or operation be affected by the plan? (CORRECT)
Correct!
10. A data professional uses their communication skills to give recommendations based on data findings to internal and external stakeholders. What stage of the PACE model does this scenario describe?
- Plan
- Construct
- Analyze
- Execute (CORRECT)
Correct!
11. Which of the following are best practices when communicating? Select all that apply.
- Use longer sentences when explaining complex ideas.
- Draft messages using proper grammar. (CORRECT)
- Aim to minimize wordiness. (CORRECT)
- Strive for clarity. (CORRECT)
Correct!
12. Fill in the blank: Effective _____ is used to improve the workflow in all PACE framework stages.
- storytelling
- communication (CORRECT)
- data cleaning
- modeling
Correct!
13. All communicative exchanges contain key elements. Which element involves considering why the communication is taking place?
- Receiver
- Sender
- Reasoning
- Purpose (CORRECT)
Correct!
14. Which section of a project proposal is a brief explanation of what the project is trying to achieve?
- Outcomes
- Milestones
- Project objective (CORRECT)
- Project title
Correct!
15. What stage of the PACE model begins with identifying the informational needs of the organization?
- Plan (CORRECT)
- Execute
- Analyze
- Construct
Correct!
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16. Fill in the blank: In the construct stage of the PACE model, data professionals build, interpret, and revise models and _____ in order to uncover relationships within the data and unlock related insights.
- visualizations
- machine learning algorithms (CORRECT)
- dashboards
- datasets
Correct!
17. Which of the following are best practices when communicating? Select all that apply.
- Save time by using abbreviations and other acronyms
- When drafting a message, keep vocabulary simple. (CORRECT)
- Strive to avoid unnecessary details. (CORRECT)
- Break complex ideas into shorter sentences. (CORRECT)
Correct!
18. All communicative exchanges contain key elements. Which element involves considering how one’s personal biases might affect their communication?
- Sender (CORRECT)
- Purpose
- Receiver
- Context
Correct!
19. What does the acronym PACE stand for?
- Prepare, assess, create, and engage
- Project, arrange, conceive, and enforce
- Plan, analyze, construct, and execute (CORRECT)
- Plot, aggregate, concatenate, and equate
Correct: PACE is an acronym that stands for plan, analyze, construct, and execute. Each element of the PACE framework represents an actionable stage in a project.
20. Which element of communicative exchange refers to crafting a message or communication?
- Result
- Sender (CORRECT)
- Receiver
- Purpose
Correct: The sender element of communicative exchange refers to crafting a message or communication. The data professional is the sender.
21. Fill in the blank: During the lessons involving career resources, you will be operating in the _____ stage as you collect information about your future as a data professional.
- Planning (CORRECT)
- executing
- analyzing
- constructing
Correct: During the lessons involving career resources, you will be operating in the planning stage as you collect information. In the plan stage, you define the scope of your project and identify your organization’s informational needs.
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