Google Analytics Individual Qualification Answers

Questions & Answers

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Google Analytics Individual Qualification Study Guide

1. Once filters have been applied, what is the option to recover filtered data?

  • Filtered data is not recoverable. (CORRECT)
  • Data may be recovered within 30 days
  • Data may be recovered within ten days
  • Data may be recovered within five days

2. What scope levels available for dimensions and metrics?

  • Event-level, session-level, transaction-level or user-level scope
  • Location-level, duration-level, product-level or user-level scope
  • Event-level, duration-level, transaction-level or user-level scope
  • Hit-level, session-level, product-level or user-level scope (CORRECT)

3. Which parameters can be included with an event hit for reporting?

  • Category, Action, Label, Total Events
  • Category, Action, Label, Value (CORRECT)
  • Category, Action, Label, Unique Events
  • Event, Category, Action, Label

4. To recognize users across different devices, what feature must be enabled?

  • User ID (CORRECT)
  • Google Ads Linking
  • Audience definitions
  • Attribution models

5. What report indicates the last page users viewed before leaving a website?

  • Pages report
  • All Pages report
  • Landing Pages report
  • Exit Pages report (CORRECT)

6. What is the “Bounce Rate” in Google Analytics?

  • Number of times users returned to a website in a given time period
  • Percentage of sessions in which a user exits from a homepage
  • Percentage of visits when a user landed on a website and exited without any interactions (CORRECT)
  • Percentage of total site exits

7. Google Analytics cannot collect data from which systems by default?

  • Websites
  • Offline inventory database (CORRECT)
  • Mobile devices
  • Online point-of-sale systems

8. What is not considered a “source” in Google Analytics by default?

  • googlemerchandisestore.com
  • (Direct)
  • Google
  • Email (CORRECT)

9. When does the Analytics tracking code send a pageview hit to Google Analytics?

  • Every time a user loads a webpage with embedded tracking code (CORRECT)
  • Every time a user searches on a website
  • Every time a user adds an item to an online shopping cart
  • Every time a user clicks a video on a website

10. Views can include website data collected before the view was created.

  • TRUE
  • FALSE (CORRECT)

11. What feature can join offline business systems data with online data collected by Google Analytics?

  • Google Ads Linking
  • Data import (CORRECT)
  • Goal tracking
  • User ID

12. Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  • Just after the opening <body> tag
  • Just before the closing </body> tag
  • Just after the opening <head> tag (CORRECT)
  • Just before the closing </head> tag

13. What is a “metric” in Google Analytics?

  • A segment of data separated out in a report for comparison
  • A dimension that can help analyse site performance
  • The dates in a date range
  • The numbers in a data set often paired with dimensions (CORRECT)

14. Which assets cannot be shared in the Solutions Gallery?

  • Goals
  • Custom Dimensions (CORRECT)
  • Segments
  • Custom reports

15. Auto-tagging is used to collect data from what kind of traffic?

  • Social media traffic
  • Website referral traffic
  • Google Ads Campaign traffic (CORRECT)

16. How would a view filter be configured to include only users from Brazil and Argentina?

  • Filter 1: exclude all countries except Brazil and Argentina
  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: include Brazil or Argentina (CORRECT)
  • Filter 1: include Argentina > Filter 2: include Brazil

17. To increase the speed at which Google Analytics compiles reports, what action could be taken?

  • Remove any filters on the view
  • Choose “Faster response” in the sampling pulldown menu (CORRECT)
  • Choose “Greater precision” in the sampling pulldown menu
  • Apply an advanced filter to the report

18. What channel is not included in the default Channels report?

  • Device (CORRECT)
  • Organic search
  • Direct
  • Display

19. For autotagging, what parameter does Google Ads include in the destination URL?

  • gclid= (CORRECT)
  • utm=
  • adid=
  • urlid=

20. What type of Custom report shows a static sortable table with rows of data?

  • Map overlay
  • Pivot table
  • Explorer
  • Flat table (CORRECT)

21. Which Goals are available in Google Analytics?

  • Pageview, Event, Transaction, Social
  • Destination, Event, Duration, Pages/Screens per session (CORRECT)
  • Location, Event, Time, Users per session
  • Destination, Event, Pageview, Social

22. Which reports indicate how website referrals, organic search and ad campaigns assisted in conversions?

  • Multi-channel funnel reports (CORRECT)
  • Acquisition reports
  • Goals reports
  • Ecommerce reports

23. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

  • Secondary conversion
  • Second-to-last-click attribution
  • Assisted conversion (CORRECT)
  • Primary conversion

24. What filter would only include data from a campaign titled “Back to School” in Campaign reports?

  • Custom Search and Replace filter with field “Campaign Name”, string “back to school” and pattern “include”
  • Custom Include filter with field “Campaign Name” and pattern “back to school” (CORRECT)
  • Custom Include filter with field “Page Title” and pattern “back to school”
  • Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

25. What data does Google Analytics prohibit collecting?

  • Purchase amount
  • Personally identifiable information (CORRECT)
  • Product SKU(s)
  • Billing city

26. The default session timeout duration in Google Analytics is how many minutes?

  • 30 (CORRECT)
  • 10
  • 5
  • 20

27. What criteria could not be used to create a Dynamic Remarketing audience?

  • Users who viewed product-detail pages
  • Users who viewed a search result page on a website
  • Users who viewed a homepage
  • Users who returned an item that they purchased (CORRECT)

28. What scope applies to Custom Metrics?

  • Customer
  • Session
  • User
  • Hit (CORRECT)

29. Filters cannot perform what action on collected data?

  • Exclude traffic from particular IP addresses
  • Include data from specific subdomains
  • Convert dynamic page URLs to readable text strings
  • Include shopping preferences (CORRECT)

30. What feature would be used to collect how many times users downloaded a product catalogue?

  • Custom report
  • Custom dimension
  • Event tracking (CORRECT)
  • Calculated metrics

31. What is not a benefit of Google Analytics Remarketing?

  • Allow customers to quickly reorder an item they have previously purchased (CORRECT)
  • Show customised ads to customers who have previously visited your site
  • Create remarketing lists without making changes to your existing Analytics snippet
  • Create remarketing lists based on custom segments and targets

32. What is not a filter setting for data in views?

  • Exclude
  • Include
  • Modify
  • Restore (CORRECT)

33. What does assigning a value to a Google Analytics Goal enable?

  • Compare goal conversions and measure changes to a website (CORRECT)
  • Analyse a website conversion funnel
  • Track actual revenue from conversions
  • Track real-time business revenue

34. If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  • 3
  • 1 (CORRECT)
  • 6
  • 2

35. What criteria cannot be used to create a Custom segment?

  • Dimensions
  • Metrics
  • Sequences of user actions
  • Ad type (CORRECT)

36. What report shows users who initiated sessions over 1-day, 7-day, 14-day and 30-day periods?

  • Active Users report (CORRECT)
  • Cohort Analysis report
  • User Explorer report
  • Users Flow report

37. What asset is used to build a remarketing list?

  • Custom report
  • Custom metric
  • Custom dimension
  • Custom segment (CORRECT)

38. What is used to create Smart Goals?

  • Machine-learning algorithms (CORRECT)
  • Custom reports
  • Remarketing audience
  • Analytics goals

39. What report shows the percentage of traffic that previously visited a website?

  • Behaviour > Frequency and Recency report
  • Interests > Affinity categories report
  • Behaviour > New vs returning report (CORRECT)
  • All traffic > Referrals report

40. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  • Users who engaged in a social media or email campaign
  • Users 25 to 34 years old who have their browser set to Spanish
  • Users who are female and have children (CORRECT)
  • Users who viewed a page on a website, then watched a video

41. To recognize users across different devices, what is required for User ID?

  • All of the above
  • Google Tag Manager
  • A new Analytics account for reporting
  • Sign-in that generates and sets unique IDs (CORRECT)

42. What metric-dimension combination is not valid?

  • Sessions / Bounce rate (CORRECT)
  • Avg. time on page / device category
  • Total events / User type
  • Sessions / Source

43. If a web page visitor clears the Analytics cookie from their browser, what will occur?

  • Analytics will set a new unique ID the next time a browser loads a tracked page
  • Analytics will not be able to associate user behavior data with past data collected
  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • All of the above (CORRECT)

44. What cannot be collected by the default Analytics tracking code?

  • User’s favourite website (CORRECT)
  • Browser language setting
  • Page visits
  • Device and operating system

45. View filters may be applied retroactively to any data that has been processed.

  • True
  • False (CORRECT)

46. What feature collects company-specific data such as Member Status?

  • Custom dimension (CORRECT)
  • Custom filter
  • Custom metric
  • Event tracking

47. When linking a Google Ads account to Google Analytics, what is not possible?

  • Import Analytics Goals and transactions into Google Ads as conversions
  • Adjust keyword bids in Google Ads from Google Analytics (CORRECT)
  • Create remarketing lists in Analytics to use in Google Ads campaigns
  • View Google Ads click and cost data next to site engagement data in Analytics

48. Sampling is applied to reports before segmentation.

  • TRUE
  • FALSE (CORRECT)

49. What feature is required to track customer search terms on a website?

  • Search filters
  • Enhanced E-commerce
  • Data import
  • Site search (CORRECT)

50. If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  • 3 (CORRECT)
  • 2
  • 1
  • 6

51. View filters are applied in what order?

  • Creation date
  • Sequential order (CORRECT)
  • Alphabetical order
  • Random order

52. What model represents the hierarchical structure of a Google Analytics account?

  • View > Account > Property
  • Account > View > Property
  • Account > Property > View (CORRECT)
  • Property > Account > View

53. To view accurate data in a Custom report, what action should be avoided?

  • Use multiple dimensions together in the same report
  • Use a Custom Dimension as a primary dimension
  • Create a report with Custom Metrics
  • Pair metrics and dimensions of different scopes (CORRECT)

54. What would prevent data from appearing in a Custom report?

  • Too many metrics in a Custom report
  • Custom report isn’t shared with users in the same view
  • A filter that removes all the data (CORRECT)
  • Too many dimensions in a Custom report

55. Which user characteristic may NOT be used to change keyword bids in Google Ads?:

  • Location
  • Device
  • Ad preference (CORRECT)
  • Time of day

56. What report shows a visual representation of user interactions on a website?

  • Behavior Flow report (CORRECT)
  • Landing Pages report
  • Treemaps report
  • Content Drilldown report

57. What report shows which web pages get the most traffic and highest engagement?

  • Active Users report
  • Engagement report
  • Frequency and Recency report
  • All Pages report (CORRECT)

58. What report identifies browsers that may have had problems with a website?

  • The Source/Medium report
  • The New vs Returning report
  • The Active Users report
  • The Browser and OS report (CORRECT)

59. Segments will not allow you to do what?

  • Create subsets of sessions or users
  • Isolate and analyse data
  • Permanently alter data (CORRECT)
  • Build custom Remarketing lists

60. What is not a benefit of using segments to analyze data?

  • Compare behavior metrics for groups of users like Converters vs non Converters
  • Permanently modify the data in a view (CORRECT)
  • Analyze users by single or multi-session conditions
  • Isolate and analyze specific conversion paths using conversion segments

61. Which reports indicate how traffic arrived at a website?

  • Demographics
  • All traffic (CORRECT)
  • Geo
  • Behavior

62. To track users and sessions across multiple domains, what first must be set up?

  • Data import
  • Google Ads Linking
  • Cross-domain tracking (CORRECT)
  • Ad Exchange Linking

63. When does the tracking code send an event hit to Google Analytics?

  • Every time a user performs an action with pageview tracking implemented
  • Every time a user performs an action with event tracking implemented (CORRECT)
  • Every time a user makes a reservation
  • Every time a user adds an event to their calendar

64. What data is Google Analytics Goals unable to track?

  • Making a purchase
  • Signing up for a newsletter
  • Customer’s lifetime value (CORRECT)
  • Watching a video

65. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

  • Conversion tracking
  • Attribution modeling (CORRECT)
  • Multi-channel funnels
  • Channel groupings

66. What Remarketing audiences cannot be defined by default?

  • Users who played a video on a website
  • Users who visited a physical store (CORRECT)
  • Users who speak a particular language
  • Users who visited a specific page on a website

67. What report shows the percent of site traffic that visited previously?

  • New vs Returning report (CORRECT)
  • Referrals report
  • Sales Performance report
  • Frequency and Recency report

68. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • As an event
  • As a click
  • As an interaction
  • As a bounce (CORRECT)

69. What data table display compares report metrics to the website average?

  • Percentage
  • Performance
  • Pivot
  • Comparison (CORRECT)

70. Custom Dimensions can be used as what?

  • Secondary dimensions in Standard reports
  • All of the above (CORRECT)
  • Primary dimensions in Custom reports
  • Secondary dimensions in Custom reports

Google Analytics Individual Qualification Extra Questions

1. In Custom reports, what must metrics and dimensions share in order to report accurately?

  • Same index
  • Same view
  • Same scope (CORRECT)
  • Same Custom report

2. Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Source and campaign
  • Campaign and ad content
  • Campaign and medium
  • Source and medium (CORRECT)

3. In Multi-Channel Funnel reports, how are default conversions credited?

  • Last campaign, search or ad (CORRECT)
  • Equal credit along the conversion touchpoints
  • Second to last campaign, search or ad
  • First campaign, search or ad

4. Which kinds of hits does Google Analytics track?

  • Pageview
  • Transaction
  • Event
  • All of the above (CORRECT)

5. What feature must be enabled to use Multi-Channel Funnels?

  • In-page analytics
  • Custom dimensions
  • Advertising features
  • Goals or Ecommerce (CORRECT)

6. Which three campaign parameters are recommended to manually track campaigns?

  • Source, Content and Term
  • Medium, Source and Campaign (CORRECT)
  • Medium, Source and Content
  • Campaign, Content and Term

7. In Multi-Channel Funnel reports, what channel would not be credited with a conversion?

  • Television commercials (CORRECT)
  • Social network
  • Paid and organic search
  • Website referrals

8. Which reports require the activation of Advertising Features?

  • Demographics and Interests reports (CORRECT)
  • Geo reports
  • Real-time reports
  • Cohort analysis reports

9. What feature is required to collect the number of comments users posted to a web page?

  • Custom Metric (CORRECT)
  • Custom Dimension
  • Custom Channel Groupings
  • Calculated Metric

10. When will Google Analytics be unable to identify sessions from the same user by default?

  • When the sessions happen in different browsers on the same device (CORRECT)
  • When the sessions happen in the same browser on the same device
  • When the sessions share the same browser cookie
  • When the sessions happen in the same browser on the same day

11. What report compares metrics based on user acquisition date over a series of weeks?

  • Cohort Analysis (CORRECT)
  • User Explorer
  • Active Users
  • Users Flow

12. Within how many days can a deleted view be restored?

  • 15
  • 25
  • 35 (CORRECT)
  • 5

13. When the same default tracking code is installed on pages with different domains, what will result?

  • Analytics will associate users and sessions with a single domain
  • Analytics will send an alert about duplicate data collection
  • Analytics will associate users and sessions with their respective domains (CORRECT)
  • Analytics will not associate users and sessions with any domain

14. What is a “dimension” in Google Analytics?

  • An attribute of a data set that can be organized for better analysis (CORRECT)
  • The lifetime value of a user in a given date range
  • A comparison of data between two date ranges
  • A report that offers different demographic information about your audience

15. What campaign parameter is not available by default in Google Analytics?

  • utm_source
  • utm_medium
  • utm_adgroup (CORRECT)
  • utm_content

16. What is a “secondary dimension” in Google Analytics?

  • A dashboard widget that offers more specific analysis
  • An additional report dimension for more specific analysis (CORRECT)
  • A visualisation to understand the impact of data
  • An additional report metric for more specific analysis

17. What campaigns require manual tags on destination URLs for tracking?

  • Google Ads campaigns
  • Email campaigns (CORRECT)
  • Autotagged campaigns
  • None of the above

18. What feature is required to send data from a web-connected device (such as a point-of-sale system) to Google Analytics?

  • The networking protocol
  • The measurement protocol (CORRECT)
  • Browser cookies
  • Data import

19. When does a default Analytics session expire?

  • At noon every day
  • When a user opens a new browser window
  • When a user is inactive on a web page for more than 30 minutes (CORRECT)
  • After 30 minutes, regardless of user activity on a web page

20. What is not considered a default “medium” in Google Analytics?

  • Referral
  • Google (CORRECT)
  • CPC
  • Organic

21. Sharing a Custom Report will share the report configuration and data included in the report.

  • TRUE
  • FALSE (CORRECT)

22. What report shows which types of mobile devices visited a website?

  • Mobile > Devices report (CORRECT)
  • Site Content > Landing Page report
  • All Traffic > Source/Medium report
  • Technology > Network report

23. A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

  • True (CORRECT)
  • False

24. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on http://www.googlemerchandisestore.com will NOT count as a goal?

  • /ordercomplete/index.html
  • /order/complete.php (CORRECT)
  • /ordercomplete/thank_you.html
  • /ordercomplete.php

25. What report provides data on how specific sections of a website performed?

  • Top Events report
  • Frequency and Recency report
  • Content Drilldown report (CORRECT)
  • Location report

26. What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

  • Session
  • Hit
  • User (CORRECT)
  • Product

27. What report indicates where users start or exit the conversion funnel?

  • Goal Flow (CORRECT)
  • User Timings
  • Cohort Analysis
  • Treemaps

28. What report indicates the pages of a website where users first arrived?

  • Landing Pages report (CORRECT)
  • Pages report
  • Location report
  • All Pages report

29. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

  • TRUE (CORRECT)
  • FALSE
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