Introduction to foundation of digital marketing and ecommerce

COURSE 1 – FOUNDATION OF DIGITAL MARKETING & E-COMMERCE QUIZ ANSWERS

Week 1: Introduction to Foundation of Digital Marketing & E-commerce

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TABLE OF CONTENT

Introduction to Foundation of Digital Marketing & E-commerce INTRODUCTION

Whether you want to get started in digital marketing or eCommerce, Coursera offers a comprehensive certification to help you learn from the basics to advance. With this guide, you can find out about Coursera’s Google Digital Marketing and Ecommerce Certificate, which can give you the skills you need to start your career in this exciting field.

This week encompasses a learning experience where Coursera will provide you with an in-depth look at digital marketing topics, such as the foundations of digital marketing. If you’re looking for a comprehensive guide to Coursera’s Google Digital Marketing and Ecommerce Certificate, this study guide is for you!

Learning Objectives

  • Define the fields of digital marketing and e-commerce.
  • Describe the job responsibilities of an entry-level digital marketing coordinator or e-commerce analyst (and similar job titles).
  • Explain how this program will help prepare you for a career in digital marketing and e-commerce.
  • Recognize in-demand skills in digital marketing and e-commerce across industries.

So let’s get started!

TEST YOUR KNOWLEDGE: CAREERS IN DIGITAL MARKETING AND E-COMMERCE

1. Fill in the blank: By the end of this program, learners will have _____ that can help them demonstrate their experience to potential employers.

  • paid offers for jobs
  • concrete examples of work (Correct)
  • templates of work products
  • ideas for new projects

Correct: By the end of this program, learners will have concrete examples of work that can help them demonstrate their experience to potential employers.

2. How can someone in this program put what they have learned into action?

  • By building a personal brand (Correct)
  • By scoping a marketing budget
  • By choosing a bid strategy
  • By leaving comments on digital marketers’ social media pages

Correct: Someone in this program can put what they learn into action by starting to shape their public persona as a digital marketing or e-commerce specialist—in other words, by building their personal brand.

3. Fill in the blank: Some marketing roles are _____ positions, meaning a marketer works for a single company to market and sell their products.

  • in-house (Correct)
  • third-party
  • contract
  • agency

Correct: Some marketing roles are in-house positions, meaning a marketer works for a single company to market and sell their products. For example, an in-house Product Marketing Manager at Google creates video and social content for the Google brand.

4.  What are the benefits of an in-house marketing role? Select all that apply.

  • Gain deep knowledge and expertise in a specific industry. (Correct)
  • Develop broad and flexible expertise.
  • Get a clear path to promotion.
  • Receive a structured schedule.

Correct: An in-house marketer gets to know one company and its products extremely well. As a result, they gain deep knowledge and expertise in a specific industry. This degree of focus also means in-house roles usually come with a structured schedule and clear path to promotion.

5. What are the benefits of an agency role? Select all that apply.

  • Work longer hours.
  • Get to know certain skill sets very well. (Correct)
  • Collaborate on a variety of initiatives in multiple industries. (Correct)
  • Receive unexpected requests.

Correct: Agency work is project-based, so a marketer in an agency role gets to collaborate on a variety of initiatives in multiple industries. By working with different clients, they can develop a broad and flexible expertise. Also, agencies tend to focus on a few different areas within marketing, like social media or brand-building, so an agency marketer can get to know certain skill sets very well.

6. Which of the following best describes the skill of analytical thinking and comparing qualities as a digital marketer or e-commerce analyst?

  • Collect and organize information to identify patterns, uncover trends, and solve problems. (Correct)         
  • Communicate insights effectively to engage an audience.
  • Seek out answers about people—what they want, how they think, and what motivates them to take action.
  • Highlight unique qualities and get customers’ attention in creative ways.

7. What is digital marketing?

  • The ability to buy or sell just about anything through computers, tablets, and phones
  • The practice of reaching consumers online through digital channels with the aim of turning them into customers (Correct)
  • The communication method or platform a business can use to reach their target audience online
  • The act of buying and selling goods and services online

Correct: Digital marketing is the practice of reaching consumers online through digital channels with the aim of turning them into customers.

8. What digital channels do both digital marketers and e-commerce specialists use? Select all that apply.

  • Print marketing
  • Ads (Correct)
  • Email (Correct)
  • Social media (Correct)

Correct: Digital marketers and e-commerce specialists both use the same digital channels: social media, email, and ads.

9. Which transferable skills will set a learner up for success in digital marketing and e-commerce? Select all that apply.

  • Analytical mindset (Correct)
  • Storytelling (Correct)
  • Curiosity (Correct)
  • Bookkeeping

Correct: Transferable skills that will set up a learner for success in digital marketing and e-commerce are: curiosity, an analytical mindset, and storytelling.

10. Fill in the blank: A learner can shape their public persona as a digital marketing or e-commerce specialist by building their _____.

  • list of references
  • computer skills
  • personal brand (Correct)
  • professional specialization

Correct: A learner can shape their public persona as a digital marketing or e-commerce specialist by building their personal brand. A learner can accomplish this by demonstrating their knowledge and skills through their social media accounts or personal website.

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Introduction to Foundation of Digital Marketing & E-commerce WEEKLY CHALLENGE 1

1. What is the term for any communication method or platform a business can use to reach their target audience online?

  • Digital channel (Correct)
  • Target strategy
  • E-commerce
  • Online sales

2. What is the practice of reaching consumers online through digital channels with the aim of turning them into customers?

  • E-commerce
  • Face-to-face marketing
  • Digital marketing (Correct)
  • Online sales

3. With digital marketing, you can provide customers personalized communication directly through channels such as email and social media. Which advantage of digital marketing does this represent?

  • You can reach more people.
  • You get faster results.
  • Your results are easy to measure.
  • You can build relationships with customers (Correct)

4. Which of the following statements regarding working in a marketing career is generally true?

  • You are typically responsible for a wider range of marketing tasks in a larger business than a smaller business.
  • A digital marketing coordinator and e-commerce analyst have exactly the same roles.
  • It is helpful to specialize in a marketing role that aligns with your strengths such as writing, visual design, or data analysis. (Correct)
  • Marketing coordinators’ tasks at a company are often disconnected and unrelated.

5. Which of the following best describes the quality of being curious as a digital marketer or e-commerce analyst?

  • Communicate insights effectively to an audience.
  • Highlight unique qualities and get customers’ attention in creative ways.
  • Seek out answers about people—what they want, how they think, and what motivates them to take action. (Correct)
  • Use analytical thinking to collect and organize information to spot patterns and solve problems.

6. What contains your samples of past work and demonstrates relevant work experience?

  • Selection
  • Index
  • Portfolio (Correct)
  • Report

7. Which of the following are benefits of working as an in-house marketing employee? Select all that apply.

  • Gain knowledge and expertise in a specific industry (Correct)
  • Get to know one company and its products (Correct)
  • Likely have a clear path to promotion (Correct)
  • Collaborate on a variety of initiatives in multiple industries

8. Which of the following are benefits of working in a marketing agency role? Select all that apply.

  • Gain deep knowledge and expertise in a specific industry.
  • Develop broad and flexible expertise. (Correct)
  • Learn certain skill sets very well. (Correct)
  • Collaborate on a variety of initiatives in multiple industries. (Correct)

Correct: In data analytics, an algorithm is defined as a process or set of rules to be followed for a specific task.

9. Which of the following are typically associate-level roles in digital marketing? Select all that apply.

  • Social media specialist (Correct)
  • Customer service specialist
  • Search engine marketing (SEM) specialist (Correct)
  • Search engine optimization (SEO) specialist (Correct)

10. Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.

  • Execute and monitor loyalty programs. (Correct)
  • Use SEO to maximize traffic to the website. (Correct)
  • Analyze data from the website or mobile app. (Correct)
  • Develop relationships with clients.

11. Digital marketing helps businesses do what? Select all that apply.

Build trust (Correct)

  • Better serve customers (Correct)
  • Inspire loyalty (Correct)
  • Process online transactions

Correct: A pivot table is a data summarization tool used to sort, reorganize, group, count, total, or average data.

12. Fill in the blank: _____ is the buying and selling of goods and services online.

  • Digital marketing
  • Online marketing
  • Digital channel
  • E-commerce (Correct)

13. Which of the following best describes the skill of storytelling as a digital marketer or e-commerce analyst?

  • Seek out answers about people—what they want, how they think, and what motivates them to take action.
  • Collect and organize information to spot patterns, uncover trends, and solve problems.
  • Communicate data insights effectively to engage an audience. (Correct)
  • Use data insights to adapt to new situations.

14. Which of the following roles is when you work for a single company to market and sell their products?

  • Agency
  • Staffing firm
  • Internship
  • In-house (Correct)

15. Fill in the blank: _____ role is when you partner with companies to fill their digital marketing and advertising needs.

  • An agency (Correct)
  • An internship
  • A full-time employment
  • An in-house

Correct: Small data is specific and concerns a short time period. Big data is less specific and concerns a longer time period.

16. Coordinating marketing activities, preparing reports on marketing metrics, and creating customer personas are tasks typical for which digital marketing role level?

  • Product manager-level roles
  • Account manager-level roles
  • Associate-level roles (Correct)
  • Strategist-level roles

17. What term refers to the buying and selling of goods and services online?

  • Online marketing
  • Digital channel
  • E-commerce (CORRECT)
  • Digital marketing

Correct: Correct

18.  With digital marketing you can reduce expenses by being very specific about serving ads to the right audiences at the right moments. Which advantage of digital marketing does this represent?

  • You can build relationships with customers.
  • It is more cost-effective.
  • You can reach more people.
  • You get faster results. (CORRECT)

Correct: Correct

19.  Which of the following best describes a portfolio?

  • It contains a letter outlining your credentials and interest in a job.
  • It contains letters of recommendation from past employers.
  • It contains your samples of past work and demonstrates relevant work experience. (CORRECT)
  • It contains your previous job titles and descriptions chronologically.

Correct: Correct 

20. Which of the following roles is when you partner with companies to fill their digital marketing and advertising needs?

  • Internship
  • In-house
  • Full-time employee
  • Agency (CORRECT)

Correct: Correct

21. Fill in the blank: _____ is the practice of reaching customers online through digital channels with the aim of turning them into customers.

  • E-commerce
  • Digital marketing (CORRECT)
  • Online sales
  • Face-to-face marketing

Correct: Correct

22. With digital marketing, potential customers can take an action the moment they experience the ad. Which advantage of digital marketing does this represent?

  • You can reach more people.
  • You can build relationships with customers.
  • You get faster results. (CORRECT)
  • It is more cost-effective.

Correct: Correct

23.  Fill in the blank: A _____ contains your samples of past work and demonstrates relevant work experience.

  • Report
  • Index
  • Portfolio (Correct)
  • Selection

Correct: Correct

24. Fill in the blank: _____ role is when you work for a single company to market and sell their products.

  • An agency
  • A staffing firm
  • An in-house (CORRECT)
  • An internship

Correct: Correct 

Introduction to foundation of digital marketing and e-commerce CONCLUSION

Coursera offers a comprehensive guide to Google’s digital marketing and e-commerce certificate, which is perfect for those who want to gain a deeper understanding of digital marketing topics.

The study guide provides an in-depth look at the foundations of digital marketing. If you’re interested in learning more about Coursera’s Google Digital Marketing and Ecommerce Certificate, join the learning experience today at Coursera!

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