Introduction to Foundation of Digital Marketing & E-commerce INTRODUCTION

TEST YOUR KNOWLEDGE: CAREERS IN DIGITAL MARKETING AND E-COMMERCE

1. Fill in the blank: By the end of this program, learners will have _____ that can help them demonstrate their experience to potential employers.

2. How can someone in this program put what they have learned into action?

3. Fill in the blank: Some marketing roles are _____ positions, meaning a marketer works for a single company to market and sell their products.

4.  What are the benefits of an in-house marketing role? Select all that apply.

5. What are the benefits of an agency role? Select all that apply.

6. Which of the following best describes the skill of analytical thinking and comparing qualities as a digital marketer or e-commerce analyst?

7. What is digital marketing?

8. What digital channels do both digital marketers and e-commerce specialists use? Select all that apply.

9. Which transferable skills will set a learner up for success in digital marketing and e-commerce? Select all that apply.

10. Fill in the blank: A learner can shape their public persona as a digital marketing or e-commerce specialist by building their _____.

Google Digital Marketing & E-commerce Professional Certificate

Weekly Breakdown | Google Study Guides | Back to Top

Introduction to Foundation of Digital Marketing & E-commerce WEEKLY CHALLENGE 1

1. What is the term for any communication method or platform a business can use to reach their target audience online?

2. What is the practice of reaching consumers online through digital channels with the aim of turning them into customers?

3. With digital marketing, you can provide customers personalized communication directly through channels such as email and social media. Which advantage of digital marketing does this represent?

4. Which of the following statements regarding working in a marketing career is generally true?

5. Which of the following best describes the quality of being curious as a digital marketer or e-commerce analyst?

6. What contains your samples of past work and demonstrates relevant work experience?

7. Which of the following are benefits of working as an in-house marketing employee? Select all that apply.

8. Which of the following are benefits of working in a marketing agency role? Select all that apply.

9. Which of the following are typically associate-level roles in digital marketing? Select all that apply.

10. Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.

11. Digital marketing helps businesses do what? Select all that apply.

12. Fill in the blank: _____ is the buying and selling of goods and services online.

13. Which of the following best describes the skill of storytelling as a digital marketer or e-commerce analyst?

14. Which of the following roles is when you work for a single company to market and sell their products?

15. Fill in the blank: _____ role is when you partner with companies to fill their digital marketing and advertising needs.

16. Coordinating marketing activities, preparing reports on marketing metrics, and creating customer personas are tasks typical for which digital marketing role level?

17. What term refers to the buying and selling of goods and services online?

18.  With digital marketing you can reduce expenses by being very specific about serving ads to the right audiences at the right moments. Which advantage of digital marketing does this represent?

19.  Which of the following best describes a portfolio?

20. Which of the following roles is when you partner with companies to fill their digital marketing and advertising needs?

21. Fill in the blank: _____ is the practice of reaching customers online through digital channels with the aim of turning them into customers.

22. With digital marketing, potential customers can take an action the moment they experience the ad. Which advantage of digital marketing does this represent?

23.  Fill in the blank: A _____ contains your samples of past work and demonstrates relevant work experience.

24. Fill in the blank: _____ role is when you work for a single company to market and sell their products.

25. Fill in the blank: _____ is generally cheaper, more convenient, and more accessible than storefront sales.

26. With digital marketing, you can provide customers personalized communication directly through channels such as email and social media. Which advantage of digital marketing does this represent?

27. Which of the following best describes the quality of being curious as a digital marketer or e-commerce analyst?

28. What is in a portfolio?

29. Fill in the blank: _____ role is when you partner with companies to fill their digital marketing and advertising needs.

30. In a digital marketing role, you may be asked to assist with campaigns, set marketing goals and KPIs, and create customer personas.

31. As a new associate, you may be asked to analyze data from a website and mobile app, use SEO to maximize website traffic, and execute loyalty programs.

32. What is a digital marketing channel?

33. Marketers spend less on online advertising than television, radio, and print media. Digital marketing allows them to serve ads to the right people at the right time.

What advantage of digital marketing does this refer to?

34. Fill in the blank: A(n)_____ role is when you work for a single company to market and sell their products.

35. Which role allows you to partner with companies to fill their digital marketing and advertising needs?

36. What are typically associate-level roles in digital marketing? Select all that apply.

37. Digital channels like email and social media allow businesses to personalize their communication.

What advantage of digital marketing does this refer to?

38. Fill in the blank: It is helpful to specialize in a marketing role that aligns with your _____.

39. What skill helps marketers and analysts to communicate data insights effectively and engage an audience?

40. Why do companies partner with agencies?

41. There are a variety of roles and responsibilities in digital marketing. Which of the following are typical entry-level roles? Select all that apply.

42. As a new associate, you may be asked to check that customer interactions align with business objectives, and ensure that email ads generate the desired results on a website.

Who typically fills this role?

43. What is the term for any communication method or platform a business can use to reach its target audience online?

44. There are several advantages of digital marketing. Which of the following applies? Select all that apply.

45. Which statement regarding working in a marketing career is generally true?

46. Digital marketers and e-commerce analysts are often curious. What does curiosity enable them to do?

47. Consider this scenario:

A recent graduate has decided on a career path. They want to work in a role that partners with multiple companies to help achieve their digital marketing and advertising goals.

Which type of role should they consider?

48. Digital marketing enables potential customers to act the moment they experience the ad, such as when a customer clicks on a digital ad to purchase a product. Which advantage of digital marketing does this represent?

49. Which one of the following describes marketing roles?

50. What do effective digital marketing or e-commerce candidates often have? Select all that apply.

51. In an e-commerce role, you may be asked to monitor website analytics, optimize paid advertising campaigns using SEO, and manage an online marketing presence.

These tasks typically apply to which roles?

52. Which of the following are typically job responsibilities for a digital marketing coordinator? Select all that apply.

Introduction to foundation of digital marketing and e-commerce CONCLUSION