which of the following statements regarding how to present a portfolio is true?

COURSE 7 – Satisfaction Guaranteed: Develop Customer Loyalty Online QUIZ ANSWERS

Week 3: Prepare for Jobs in Digital Marketing and E-commerce

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Prepare for Jobs in Digital Marketing and E-commerce INTRODUCTION

This course is designed to help you Prepare for Jobs in Digital Marketing and E-commerce. It is part of the Coursera Google Digital Marketing & E-commerce Professional Certificate Program, which consists of four courses that will equip students with the necessary skills and knowledge needed in order to successfully know how to present a portfolio that will allow you to succeed in a digital marketing career.

Through interactive activities and hands-on learning experiences, you’ll learn how to create effective campaigns using Google Ads, build an online presence through SEO/SEM/Social Media, design user-friendly websites, analyze data to make informed decisions on marketing strategies, develop your resume, practice interviewing techniques and more.

Learning Objectives

  • Complete a portfolio scenario to prepare for job interviews.
  • Find, apply for, and prepare for interviews and jobs.
  • Put together a portfolio and/or resume to present to employers.
  • Describe how to create a portfolio and present it to employers.
  • Describe how to find, apply for, and interview for a job.

TEST YOUR KNOWLEDGE: THE INTERVIEW PROCESS

1. Fill in the blank: A _____ is typically a fast-paced meeting conducted over a phone call or video chat.

  • preliminary interview (Correct)
  • follow-up interview
  • working interview
  • closing interview

Correct: A preliminary interview is typically a fast-paced meeting conducted over a phone call or video chat.

2. Fill in the blank: A _____ is typically an in-depth meeting that may feature members of the team that you will be working with.

  • recruiter interview
  • follow-up interview (Correct)
  • preliminary interview
  • closing interview

Correct: A follow-up interview is typically an in-depth meeting that may feature members of the team that you will be working with.

3. Which of the following are benefits of doing pre-interview research? Select three.

  • Shorten the time it takes to do the interview
  • Gather information to use during the application and interview process (Correct)
  • Discover if a company is aligned with your values (Correct)
  • Learn about a company’s positive or negative reputation (Correct)

Correct: Reference the information you learn during pre-interview research in your cover letter, resume, and interview. It will show you are prepared and will let the employer know you are serious about the role. Other benefits are to discover if a company is aligned with your values and to learn about a company’s positive or negative reputation.

Correct: During your pre-interview research, you may discover that the company has different values than yours. If values differ, you may not be interested in working at that company. Other benefits are to learn about a company’s positive or negative reputation and to gather information to use during the application and interview process.

Correct: Reading what others say about a company is a great way to get an idea of what it is like to work for that company. This allows you to understand achievements or shortcomings a company may have. Other benefits are to discover if a company is aligned with your values and to gather information to use during the application and interview process.

4. Which of the following are steps to do pre-interview research? Select three.

  • Explore the position’s requirements. (Correct)
  • Start to practice answering questions the day of the interview.
  • Gather knowledge about the company and its products or services. (Correct)
  • Determine common interview questions that may be asked. (Correct)

Correct: You can explore the requirements by reading the job description in detail. You can also reach out to someone who has the job or has worked in a similar role. Other steps are to gather knowledge about the company and to determine common interview questions that may be asked.

Correct: To find specific information, explore the company’s website to learn about their values, achievements, and company culture. Other steps are to explore the position’s requirements and determine common interview questions that may be asked.

5. What is an edited collection of an individual’s best projects intended to showcase work experience, style, or methods?

  • Profile
  • CV
  • Portfolio (Correct)
  • Resume

Correct: A portfolio is an edited collection of an individual’s best projects intended to showcase work experience, style, or methods.

6. Which of the following are included in the STAR method? Select all that apply.

  • Strategy
  • Task (Correct)
  • Action (Correct)
  • Result (Correct)

Correct: STAR stands for situation, task, action, result.

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Weekly Breakdown | Google Study Guides | Back to Top

Satisfaction Guaranteed: Develop Customer Loyalty Online WEEKLY CHALLENGE 3

1. Which of the following statements regarding how to present a portfolio is true? (Check Question #19, Similar Question)

  • There is one best form to present a portfolio.
  • You can create printed documents on Google Docs, Canva, or Adobe InDesign. (Correct)
  • You can create a slideshow presentation with Wix or Google Sites.
  • Websites typically take more time to create than slideshow presentations.

2. Which document to secure employment provides a full history of an applicant’s academic credentials and professional experience?

  • Resume
  • Application
  • Cover letter
  • Curriculum Vitae (CV) (Correct)

3. Which of the following are sections commonly found in resumes? Select all that apply.

  • Education and training (Correct)
  • Demographics
  • Skills (Correct)
  • Personal information (Correct)
  • Experience (Correct)

4. What interview is more in-depth and will likely feature members of the team you will be working with?

  • Exit interview
  • Preliminary interview
  • Follow-up interview (Correct)
  • Screening interview

5. As someone who is doing pre-interview research, you gather knowledge about the company and its products and services. Which task is involved with this pre-interview research step?

  • Compare information from different online sources until you get a general idea of the most commonly asked questions.
  • Visit the company’s website to learn more about their values, achievements, and company culture. (Correct)
  • Read the job description in detail and reach out to someone who has worked in a similar role.
  • Get a family member or friend to help you practice for your interview by asking you questions.

6. hich of the following is true when building rapport with interviewers?

  • Share your interests and experiences while also being professional and respecting personal boundaries. (Correct)
  • Before the interview, get to know the interviewer by reviewing their social media pages and other non-work related online activities.
  • Allow the interviewer to ask all the questions.
  • Learn about the company’s culture after the interview ends.

7. During an interview, you answer a question by saying, “In my last job, as an office administrator, the small business owner wanted to grow their social media following.” Which STAR method step does this dialogue represent?

  • Task
  • Situation (Correct)
  • Result
  • Action

8. When delivering your elevator pitch, you say, “Hi, I have been an office administrator for a small medical office for over four years. In my role, I prepare payroll, provide customer service, and manage the business’s marketing.” This represents which section of the elevator pitch?

  • Interest in the company
  • Introduction (Correct)
  • Excitement and passion
  • Applicable part of background

9. Which best describes a role as a specialist? Select all that apply.

  • Role as a digital marketer, content strategist, or e-commerce digital strategist
  • Multifaceted role that allows for experience in many different areas
  • Role within a specific field such as SEO, social media, or email marketing (Correct)
  • Role focuses on a singular aspect of either digital marketing or e-commerce (Correct)

10. What work environment is for self-employed individuals that are not necessarily committed to a particular employer long-term?

  • Agency
  • In-house
  • Freelance (Correct)
  • Internship

11. Which one to two page document to secure employment provides an applicant’s background, skills, and accomplishments?

  • Resume (Correct)
  • Application
  • Curriculum Vitae (CV)
  • Cover letter

12. Which of the following are tips when creating a work portfolio? Select all that apply.

  • Leave out mistakes and only feature successes.
  • Organize your projects. (Correct)
  • Highlight transferable skills. (Correct)
  • Summarize each project’s goals and outcomes. (Correct)

13. What typically makes a follow-up interview different from a preliminary interview?

  • More in-depth, formal, and features team members (Correct)
  • More in-depth, informal, and features a recruiter
  • More fast paced, informal, and features team members
  • More fast paced, formal, and features a recruiter

14. Which of the following is true when building rapport with interviewers?

  • Learn about the company’s culture after the interview ends.
  • Allow the interviewer to ask all the questions.
  • Before the interview, review the interviewer’s professional background online. (Correct)
  • Be casual and avoid using professional language.

15. During an interview, you answer a question by saying, “In three months, we were able to add over 200 new followers. Several customers said they discovered the company on the social media platform I posted on.” Which STAR method step does this dialogue represent?

  • Task
  • Situation
  • Action
  • Result (Correct)

16. When delivering your elevator pitch, you say, “I have increased my marketing skills in several ways. I have overseen brochure creation, managed the company’s online reputation, and sent out promotional emails.” This represents which section of the elevator pitch?

  • Interest in the company
  • Applicable part of background (Correct)
  • Introduction
  • Excitement and passion

17. Which best describes a role as a generalist? Select all that apply.

  • Role as a digital marketer, content strategist, or e-commerce digital strategist (Correct)
  • Role focuses on a singular aspect of digital marketing or e-commerce
  • Multifaceted role that allows for experience in many different areas (Correct)
  • Role within a specific field such as search engine optimization (SEO), social media, or email marketing

18. What workplace supports an internal team of employees that handle marketing and e-commerce needs for a specific product or service?

  • Internship
  • Agency
  • Freelance
  • In-house (Correct)

19. Which of the following statements regarding how to present a portfolio is true? (Check Question #1, Similar Question)

  • Portfolios typically only contain paintings or photographs.
  • There is one best form to present a portfolio.
  • Portfolio websites can be created using website builders like Google Sites or Wix. (Correct)
  • Websites typically take more time to create than slideshow presentations.

20. Which of the following are benefits of doing pre-interview research? Select all that apply.

  • You speed up the interview and hiring process.
  • You determine if a company is aligned with your own interests and goals. (Correct)
  • You can reference what you learned in your cover letter and interview. (Correct)
  • You learn about a company’s positive or negative reputation. (Correct)

21. Which of the following is true when building rapport with interviewers?

  • Before the interview, get to know the interviewer by reviewing their social media pages and other non-work related online activities.
  • Share things about yourself, while also being professional and respecting personal boundaries. (Correct)
  • Learn about the company’s culture after the interview ends.
  • Allow the interviewer to ask all the questions.

22. When delivering your elevator pitch, you say, “I have the most fun and am most passionate when I am using my creativity to make marketing materials. I also feel so fulfilled when a new customer discovers the business through our marketing.” This represents which section of the elevator pitch?

  • Introduction
  • Interest in the company
  • Show excitement (Correct)
  • Applicable part of background

23. What workplace often operates independently from the business that they have been hired for, takes on many clients, and likely will not have the final decision of assignment direction?

  • In-house
  • Internship
  • Freelance
  • Agency (Correct)

24. What workplace often operates independently from the business that they have been hired for, takes on many clients, and likely will not have the final decision of assignment direction?

  • In-house
  • Internship
  • Freelance
  • Agency (Correct)

25.  Fill in the blank: A _____ is a one to two page document that provides an applicant’s background, skills, and accomplishments.

  • Resume (CORRECT)
  • application
  • cover letter
  • curriculum vitae (CV)

Correct: Correct

26. What interview is typically a fast paced meeting conducted over a phone or video chat?

  • Exit interview
  • Follow-up interview
  • Preliminary interview (CORRECT)
  • Panel interview

Correct: Correct

27. When searching for a role, what aspects may be specific to e-commerce and not to digital marketing? Select all that apply. 

  • Focuses on marketing products and services on online platforms
  • Focuses on creating emails, social media posts, and videos to gain attention of potential customers
  • Focuses on buying and selling products online using the internet (CORRECT)
  • Focuses on rewards programs, Google Ads campaigns, and website maintenance (CORRECT)

Correct: Correct

Correct: Correct

28.  During an interview, you answer a question by saying, “I was asked to help plan and post two times a week to a social media platform. My goal was to reach more potential customers.” Which STAR method step does this dialogue represent?

  • Action
  • Task (CORRECT)
  • Result
  • Situation

Correct: Correct

Prepare for Jobs in Digital Marketing and E-commerce CONCLUSION

The time has come to put what you’ve learned into practice. In this capstone course, you will engage in a series of interactive activities based on concepts you’ve explored and skills you’ve gained throughout the program.

You’ll also explore job readiness skills, develop your resume, and practice interviewing for jobs. By the end of this course, you should feel confident and prepared to launch your career in coding. So don’t wait – sign up today at Coursera!

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