COURSE 7 – Satisfaction Guaranteed: Develop Customer Loyalty Online QUIZ ANSWERS

Prepare for Jobs in Digital Marketing and E-commerce INTRODUCTION

TEST YOUR KNOWLEDGE: THE INTERVIEW PROCESS

1. Fill in the blank: A _____ is typically a fast-paced meeting conducted over a phone call or video chat.

2. Fill in the blank: A _____ is typically an in-depth meeting that may feature members of the team that you will be working with.

3. Which of the following are benefits of doing pre-interview research? Select three.

4. Which of the following are steps to do pre-interview research? Select three.

5. What is an edited collection of an individual’s best projects intended to showcase work experience, style, or methods?

6. Which of the following are included in the STAR method? Select all that apply.

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Satisfaction Guaranteed: Develop Customer Loyalty Online WEEKLY CHALLENGE 3

1. Which of the following statements regarding how to present a portfolio is true? (Check Question #19, Similar Question)

2. Which document to secure employment provides a full history of an applicant’s academic credentials and professional experience?

3. Which of the following are sections commonly found in resumes? Select all that apply.

4. What interview is more in-depth and will likely feature members of the team you will be working with?

5. As someone who is doing pre-interview research, you gather knowledge about the company and its products and services. Which task is involved with this pre-interview research step?

6. hich of the following is true when building rapport with interviewers?

7. During an interview, you answer a question by saying, “In my last job, as an office administrator, the small business owner wanted to grow their social media following.” Which STAR method step does this dialogue represent?

8. When delivering your elevator pitch, you say, “Hi, I have been an office administrator for a small medical office for over four years. In my role, I prepare payroll, provide customer service, and manage the business’s marketing.” This represents which section of the elevator pitch?

9. Which best describes a role as a specialist? Select all that apply.

10. What work environment is for self-employed individuals that are not necessarily committed to a particular employer long-term?

11. Which one to two page document to secure employment provides an applicant’s background, skills, and accomplishments?

12. Which of the following are tips when creating a work portfolio? Select all that apply.

13. What typically makes a follow-up interview different from a preliminary interview?

14. Which of the following is true when building rapport with interviewers?

15. During an interview, you answer a question by saying, “In three months, we were able to add over 200 new followers. Several customers said they discovered the company on the social media platform I posted on.” Which STAR method step does this dialogue represent?

16. When delivering your elevator pitch, you say, “I have increased my marketing skills in several ways. I have overseen brochure creation, managed the company’s online reputation, and sent out promotional emails.” This represents which section of the elevator pitch?

17. Which best describes a role as a generalist? Select all that apply.

18. What workplace supports an internal team of employees that handle marketing and e-commerce needs for a specific product or service?

19. Which of the following statements regarding how to present a portfolio is true? (Check Question #1, Similar Question)

20. Which of the following are benefits of doing pre-interview research? Select all that apply.

21. Which of the following is true when building rapport with interviewers?

22. When delivering your elevator pitch, you say, “I have the most fun and am most passionate when I am using my creativity to make marketing materials. I also feel so fulfilled when a new customer discovers the business through our marketing.” This represents which section of the elevator pitch?

23. What workplace often operates independently from the business that they have been hired for, takes on many clients, and likely will not have the final decision of assignment direction?

24. What workplace often operates independently from the business that they have been hired for, takes on many clients, and likely will not have the final decision of assignment direction?

25.  Fill in the blank: A _____ is a one to two page document that provides an applicant’s background, skills, and accomplishments.

26. What interview is typically a fast paced meeting conducted over a phone or video chat?

27. When searching for a role, what aspects may be specific to e-commerce and not to digital marketing? Select all that apply. 

28.  During an interview, you answer a question by saying, “I was asked to help plan and post two times a week to a social media platform. My goal was to reach more potential customers.” Which STAR method step does this dialogue represent?

29. Which of the following statements regarding how to present a portfolio is true? 

30. An applicant creates a resume that includes their experience, personal information, education, and training. What additional information should they add to their resume? 

31. A candidate is invited to attend a follow-up interview. What are some common characteristics of a follow-up interview? 

32. The third step in pre-interview research is to determine common interview questions that may be asked. What does this step involve? 

33. Which of the following is true when building rapport with interviewers? 

34. Which of the following is an example of showing excitement when delivering an elevator pitch? 

35. A marketer focuses on one aspect of digital marketing, specifically email marketing. What marketing role does this best describe? 

36. Which of the following is true about printed documents as portfolios?  

37. An applicant submits their resume as part of the hiring process. What is a resume? 

38. After securing an interview with a company, a candidate determines if the company aligns with their interests and goals. What is this process an example of? 

39. Before an interview, you visit LinkedIn to learn more about the interviewer and their background. What else can you do to learn more about the interviewer? 

40. As an entry-level digital marketer, you create an elevator pitch. What should you include about your background in your elevator pitch?  

41. Which of the following are benefits of doing pre-interview research? Select all that apply. 

42. A candidate is invited to attend an interview. Members of the team they would work with will attend this interview. What type of interview are they likely attending? 

43. A candidate is interested in learning more about a company and its products and services. What research is typically involved in this pre-interview step? 

44. Before an interview, you visit LinkedIn to learn more about the interviewer and their background. What else can you do to learn more about the interviewer? 

45. During an interview, you answer a question by saying, “I developed a social media campaign for the new online store. My goal was to draw traffic to the new site and attract a new audience.” What did you do according to the STAR method? 

46. Which of the following is true about freelancing? 

47. Which of the following is true about website portfolios? 

48. A marketer has experience in many different areas and works in a multifaceted role. What marketing role does this best describe? 

49. An applicant submits their CV as part of the hiring process. What is included in a CV? 

Prepare for Jobs in Digital Marketing and E-commerce CONCLUSION