Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE
WEEKLY CHALLENGE 3
QUESTION 1 OF 40
Which best describes a role as a generalist? Select all that apply.
A
Role focuses on a singular aspect of digital marketing or e-commerce
B
Role within a specific field such as search engine optimization (SEO), social media, or email marketing
C
Multifaceted role that allows for experience in many different areasCorrect Answer
D
Role as a digital marketer, content strategist, or e-commerce digital strategistCorrect Answer
QUESTION 2 OF 40
What workplace often operates independently from the business that they have been hired for, takes on many clients, and likely will not have the final decision of assignment direction?
A
AgencyCorrect Answer
B
Internship
C
In-house
D
Freelance
QUESTION 3 OF 40
Which of the following statements regarding how to present a portfolio is true?
A
Portfolio websites can be created using website builders like Google Sites or Wix.Correct Answer
B
Websites typically take more time to create than slideshow presentations.
C
There is one best form to present a portfolio.
D
Portfolios typically only contain paintings or photographs.
QUESTION 4 OF 40
Fill in the blank A _____ is a one to two page document that provides an applicant’s background, skills, and accomplishments.
A
ResumeCorrect Answer
B
application
C
cover letter
D
curriculum vitae (CV)
QUESTION 5 OF 40
Which of the following are sections commonly found in resumes? Select all that apply.
A
Demographics
B
ExperienceCorrect Answer
C
Personal informationCorrect Answer
D
Education and trainingCorrect Answer
E
SkillsCorrect Answer
QUESTION 6 OF 40
What typically makes a follow-up interview different from a preliminary interview?
A
More in-depth, formal, and features team membersCorrect Answer
B
More in-depth, informal, and features a recruiter
C
More fast paced, informal, and features team members
D
More fast paced, formal, and features a recruiter
QUESTION 7 OF 40
Which best describes a role as a specialist? Select all that apply.
A
Role as a digital marketer, content strategist, or e-commerce digital strategist
B
Multifaceted role that allows for experience in many different areas
C
Role focuses on a singular aspect of either digital marketing or e-commerceCorrect Answer
D
Role within a specific field such as SEO, social media, or email marketingCorrect Answer
QUESTION 8 OF 40
Which of the following is true when building rapport with interviewers?
A
Before the interview, get to know the interviewer by reviewing their social media pages and other non-work related online activities.
B
Allow the interviewer to ask all the questions.
C
Learn about the company’s culture after the interview ends.
D
Share your interests and experiences while also being professional and respecting personal boundaries.Correct Answer
QUESTION 9 OF 40
During an interview, you answer a question by saying, “In my last job, as an office administrator, the small business owner wanted to grow their social media following.” Which STAR method step does this dialogue represent?
A
SituationCorrect Answer
B
Result
C
Task
D
Action
QUESTION 10 OF 40
When delivering your elevator pitch, you say, “Hi, I have been an office administrator for a small medical office for over four years. In my role, I prepare payroll, provide customer service, and manage the business’s marketing.” This represents which section of the elevator pitch?
A
Excitement and passion
B
IntroductionCorrect Answer
C
Applicable part of background
D
Interest in the company
QUESTION 11 OF 40
During an interview, you answer a question by saying, “In three months, we were able to add over 200 new followers. Several customers said they discovered the company on the social media platform I posted on.” Which STAR method step does this dialogue represent?
A
Task
B
Situation
C
ResultCorrect Answer
D
Action
QUESTION 12 OF 40
What interview is typically a fast paced meeting conducted over a phone or video chat?
A
Exit interview
B
Follow-up interview
C
Preliminary interviewCorrect Answer
D
Panel interview
QUESTION 13 OF 40
What work environment is for self-employed individuals that are not necessarily committed to a particular employer long-term?
A
Agency
B
In-house
C
FreelanceCorrect Answer
D
Internship
QUESTION 14 OF 40
Which of the following are tips when creating a work portfolio? Select all that apply.
A
Leave out mistakes and only feature successes.
B
Summarize each project’s goals and outcomes.Correct Answer
C
Highlight transferable skills.Correct Answer
D
Organize your projects.Correct Answer
QUESTION 15 OF 40
When searching for a role, what aspects may be specific to e-commerce and not to digital marketing? Select all that apply.
A
Focuses on marketing products and services on online platforms
B
Focuses on creating emails, social media posts, and videos to gain attention of potential customers
C
Focuses on buying and selling products online using the internetCorrect Answer
D
Focuses on rewards programs, Google Ads campaigns, and website maintenanceCorrect Answer
QUESTION 16 OF 40
What workplace supports an internal team of employees that handle marketing and e-commerce needs for a specific product or service?
A
Freelance
B
In-houseCorrect Answer
C
Agency
D
Internship
QUESTION 17 OF 40
When delivering your elevator pitch, you say, “I have increased my marketing skills in several ways. I have overseen brochure creation, managed the company’s online reputation, and sent out promotional emails.” This represents which section of the elevator pitch?
A
Excitement and passion
B
Introduction
C
Interest in the company
D
Applicable part of backgroundCorrect Answer
QUESTION 18 OF 40
Which one to two page document to secure employment provides an applicant’s background, skills, and accomplishments?
A
Cover letter
B
Curriculum Vitae (CV)
C
ResumeCorrect Answer
D
Application
QUESTION 19 OF 40
What interview is more in-depth and will likely feature members of the team you will be working with?
A
Exit interview
B
Screening interview
C
Preliminary interview
D
Follow-up interviewCorrect Answer
QUESTION 20 OF 40
During an interview, you answer a question by saying, “I was asked to help plan and post two times a week to a social media platform. My goal was to reach more potential customers.” Which STAR method step does this dialogue represent?
A
Action
B
TaskCorrect Answer
C
Result
D
Situation
QUESTION 21 OF 40
Which document to secure employment provides a full history of an applicant’s academic credentials and professional experience?
A
Curriculum Vitae (CV)Correct Answer
B
Resume
C
Cover letter
D
Application
QUESTION 22 OF 40
When delivering your elevator pitch, you say, “I have the most fun and am most passionate when I am using my creativity to make marketing materials. I also feel so fulfilled when a new customer discovers the business through our marketing.” This represents which section of the elevator pitch?
A
Interest in the company
B
Show excitementCorrect Answer
C
Introduction
D
Applicable part of background
QUESTION 23 OF 40
An applicant creates a resume that includes their experience, personal information, education, and training. What additional information should they add to their resume?
A
Projects and supporting images
B
Skills related to the role they are applying forCorrect Answer
C
References from previous employers
D
Their social media usernames
QUESTION 24 OF 40
A candidate is invited to attend a follow-up interview. What are some common characteristics of a follow-up interview?
A
A follow-up interview is usually in-depth, formal, and conducted over the phone by a recruiter.
B
A follow-up interview is usually in-depth and formal, with additional team members attending.Correct Answer
C
A follow-up interview is usually a fast-paced meeting conducted over the phone or via video chat.
D
A follow-up interview is usually fast-paced and casual, with one person interviewing the candidate.
QUESTION 25 OF 40
The third step in pre-interview research is to determine common interview questions that may be asked. What does this step involve?
A
Search for news articles and reviews related to the company, its employees, salaries, and offerings.Correct Answer
B
Get a family member or friend to help you practice for your interview by asking you questions.
C
Read the job description in detail and reach out to someone who has worked in a similar role.
D
Visit the company’s website to learn more about their values, achievements, and company culture.
QUESTION 26 OF 40
Which of the following is an example of showing excitement when delivering an elevator pitch?
A
“I have strengthened my skills by exploring new responsibilities in social media management while overseeing several email campaigns.”
B
“I love working with a team and collaborating to create interesting concepts. Getting to know my colleagues and learning about their work inspires and motivates me.”Correct Answer
C
“I have been a social media coordinator for three years. I create social media content and maintain a consistent brand presence across social media platforms such as LinkedIn.”
D
“I have been a graphic designer for over two years. In my role, I create designs for social media posts, newsletters, and brochures.”
QUESTION 27 OF 40
A marketer focuses on one aspect of digital marketing, specifically email marketing. What marketing role does this best describe?
A
An executive role
B
A generalist role
C
A specialist roleCorrect Answer
D
A freelancer role
QUESTION 28 OF 40
Which of the following is true about printed documents as portfolios?
A
Printed documents are convenient and portable but cannot be submitted to online resume portals.Correct Answer
B
Printed documents are easy to create and allow employers to conveniently access an applicant’s work online.
C
Printed documents can be created using presentation software like Microsoft PowerPoint or Google Slides.
D
Printed documents allow employers to select links to view the applicant’s different projects.
QUESTION 29 OF 40
An applicant submits their resume as part of the hiring process. What is a resume?
A
A visual description of the projects an applicant completed in their career
B
An in-depth history of an applicant’s academic credentials and professional experience
C
A one to two-page document that presents an applicant’s background, skills, and accomplishmentsCorrect Answer
D
Graphics, supporting material, and examples of an applicant’s professional history
QUESTION 30 OF 40
After securing an interview with a company, a candidate determines if the company aligns with their interests and goals. What is this process an example of?
A
Post-interview research
B
Interview testing
C
Pre-interview researchCorrect Answer
D
Employer prospecting
QUESTION 31 OF 40
Before an interview, you visit LinkedIn to learn more about the interviewer and their background. What else can you do to learn more about the interviewer?
A
Find their profiles on non-work-related social media pages
B
Send the interviewer a list of questions
C
Find someone in a similar role and assume the same about the interviewer
D
Visit the company’s website and About pageCorrect Answer
QUESTION 32 OF 40
As an entry-level digital marketer, you create an elevator pitch. What should you include about your background in your elevator pitch?
A
Why you no longer work at your previous company
B
The part of your background that applies to the job opportunityCorrect Answer
C
The reason you started working in your industry
D
Your entire professional background
QUESTION 33 OF 40
Which of the following are benefits of doing pre-interview research? Select all that apply.
A
You speed up the interview and hiring process.
B
You can reference what you learned in your cover letter and interview.Correct Answer
C
You determine if a company is aligned with your own interests and goals.Correct Answer
D
You learn about a company’s positive or negative reputation.Correct Answer
QUESTION 34 OF 40
A candidate is invited to attend an interview. Members of the team they would work with will attend this interview. What type of interview are they likely attending?
A
An exit interview
B
A follow-up interviewCorrect Answer
C
A preliminary interview
D
A screening interview
QUESTION 35 OF 40
A candidate is interested in learning more about a company and its products and services. What research is typically involved in this pre-interview step?
A
Finding recent news articles related to the companyCorrect Answer
B
Finding employees in a similar role
C
Finding commonly asked interview questions
D
Finding a detailed job description
QUESTION 36 OF 40
During an interview, you answer a question by saying, “I developed a social media campaign for the new online store. My goal was to draw traffic to the new site and attract a new audience.” What did you do according to the STAR method?
A
Discuss the action
B
Introduce the situation
C
Describe the taskCorrect Answer
D
Explain the result
QUESTION 37 OF 40
Which of the following is true about freelancing?
A
Freelancers typically work with one company.
B
Freelancers are typically specialists in one field.
C
Freelancers are typically employed long-term.
D
Freelancers typically work with multiple companies.Correct Answer
QUESTION 38 OF 40
Which of the following is true about website portfolios?
A
Website portfolios create a professional appearance but may require advanced knowledge or more preparation time.Correct Answer
B
Website portfolios can be created using an application like Google Docs, Canva, or Adobe InDesign.
C
Website portfolios can be created using presentation software like Microsoft PowerPoint or Google Slides.
D
Website portfolios are portable but cannot be submitted to online resume portals.
QUESTION 39 OF 40
A marketer has experience in many different areas and works in a multifaceted role. What marketing role does this best describe?
A
A freelancer role
B
A generalist roleCorrect Answer
C
An executive role
D
A specialist role
QUESTION 40 OF 40
An applicant submits their CV as part of the hiring process. What is included in a CV?
A
A short history of an applicant’s hobbies and interests
B
Supporting material, graphics, and examples of an applicant’s professional history
C
A complete history of an applicant’s academic credentials and professional experienceCorrect Answer
D
A one to two-page document that provides an applicant’s background, skills, and accomplishments
Ready to test your recall?
Which best describes a role as a generalist? Select all that apply.
💡Select all 2 correct answers before submitting (0 of 2 selected).
A
Role focuses on a singular aspect of digital marketing or e-commerce
B
Role within a specific field such as search engine optimization (SEO), social media, or email marketing
C
Multifaceted role that allows for experience in many different areas
D
Role as a digital marketer, content strategist, or e-commerce digital strategist