GOOGLE UX DESIGN PROFESSIONAL CERTIFICATE
Course 6 – Responsive Web Design in Adobe XD
Week 2: Ideate solutions to the user’s problem
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TABLE OF CONTENT
Your responsive website design project is underway. In this part of the course, you’ll move into the ideate phase of the design process. To help you come up with ideas for design solutions, you’ll conduct a competitive audit, complete the How Might We activity, and sketch ideas using Crazy Eights. You’ll also learn about the importance of information architecture and sitemaps when it comes to designing websites.
Learning Objectives
- Understand the purpose, benefits, and limitations of competitive audits
- Use competitive research to inform designs
- Explain the benefits of ideation and methods to generate ideas for designs
- Use techniques to generate ideas
- Explain the benefits and drawbacks of aligning with standard website patterns
- Create a sitemap to outline a website’s information architecture
TEST YOUR KNOWLEDGE ON IDEATION TECHNIQUES
1. What is the primary purpose of responsive web design?
- Allows a website to change automatically depending on the size of the device (CORRECT)
- Helps researchers make more informed design decisions
- Allows designers to more easily test web design prototypes
- Organizes, categorizes, and structures a website
Correct: Responsive web design allows a website to change automatically depending on the size of the device. Creating responsive websites allows companies to reach people that use various devices with different screen sizes.
TEST YOUR KNOWLEDGE ON PROBLEM STATEMENTS
1. Imagine that you kickstart the ideation process to translate issues your users experience into opportunities for design. You choose an ideation method that encourages designers to explore ideas, stay open-minded, and collaborate. Which method does this reflect?
- Wireframing
- Prototype
- Empathy
- How Might We (CORRECT)
Correct: The How Might We ideation exercise encourages designers to explore tons of ideas, emphasizes open-mindedness, and suggests collaboration. By turning statements into inquiries, it can shift the designer’s frame of thinking to explore multiple solutions and ideas rather than just one.
2. Which ideation method involves brainstorming ideas under a specified time limit?
- Crazy Eights (CORRECT)
- How Might We
- Competitive audit
Correct: The Crazy Eights exercise is a method of ideation that involves brainstorming ideas by sketching them with an 8-minute time limit.
TEST YOUR KNOWLEDGE ON WEBSITE STRUCTURES
1. Which website structure allows users to follow their own path because content is linked in several ways?
- Database model
- Matrix model (CORRECT)
- Hierarchical model
- Sequential model
Correct: The matrix model allows users to follow their own path because content is linked in several ways.
2. Hermes wants to create a web page design for a research database that makes it easy for users to search for information. Which website structure should they use?
- Database model (CORRECT)
- Hierarchical model
- Sequential model
- Matrix model
Correct: The database model is a website structure that mixes a database, or an organized collection of information, with search functionality. This would be the best structure for the purpose of this web site.
3. Javier starts work for a new client. The client wants Javier to design the look of a website plug-in for the quizzes on their educational platform. They want students to see one question at a time rather than the whole quiz. They want a simple yet modern look. What type of structure model should Javier use?
- Matrix model
- Database model
- Hierarchical model
- Sequential model (CORRECT)
Correct: The sequential model is a website structure that leads a user through a step-by-step process. This is used in surveys, program sign-ups, online school exams, or job applications.
4. What are the advantages of using common website structures? Select all that apply.
- Timeless design
- Tested and effective (CORRECT)
- Improved navigation (CORRECT)
- Meet user expectations (CORRECT)
Correct: Common website structures have been tested and proven effective over time, which meets user expectations. That’s not to say they’ll eventually become outdated, but they have evolved based on feedback from users and designers. Common website structures also organizes the website in a way that results in improved navigation.
Correct: Website structure models add organization and make it easier for designers to build in logical cues that orient and direct users. Common website structures meet user expectations because they have been tested and proven effective.
Correct: Many users have expectations for how websites work based on prior experience using other websites. Common structures can make it easier for users to navigate since they add organization, and have been tested and deemed effective by users.
5. What are competitive audits useful for? Select all that apply.
- Identifying the type of people who work for competitors
- Creating nearly identical products
- Examining what competitors do well and what they could do better (CORRECT)
- Identifying key competitors (CORRECT)
Correct: Competitive audits allow researchers to examine what key competitors do well, and what they could do better. This allows the design team to create a product that addresses gaps in a competitor’s design, or inspire their own in-house creations.
Correct: Competitive audits identify key competitors in your product’s market to help you make sure your design solution is unique and valuable. It also examines what competitors do well, and what they could do better.
6. What is the purpose of ideation exercises?
- Identify specific features to compare with like products
- Create a functional product
- Rapidly explore a variety of ideas (CORRECT)
- Find opportunities for improvement in a competitor’s product
Correct: The purpose of ideation exercises, like Crazy Eights, is to rapidly explore a variety of ideas, forcing you to think creatively.
7. What helps designers organize content to help users understand where they are in a product and locate the information they want?
- Information architecture (CORRECT)
- Amp up the good
- Competitive audit
- Proximity
Correct: Information architecture organizes content to help users understand where they are in a product and where the information they want is.
8. What are some common website structures? Select all that apply.
- Journey
- Sequential (CORRECT)
- Database (CORRECT)
- Hierarchical (CORRECT)
- Matrix (CORRECT)
Correct: A sequential website structure leads users through a step-by-step process. Other common website structures include database, matrix, and hierarchical.
Correct: A database website structure mixes a database, or an organized collection of information, with search functionality. Other common website structures include sequential, matrix, and hierarchical.
Correct: A hierarchical structure is a top-down approach that starts with broader categories of information that narrow into more detailed information. Other common website structures include sequential, matrix, and database.
Correct: A matrix structure allows users to follow their own path, since content is linked in several ways. Other common website structures include sequential, database, and hierarchical.
9. Imagine you design a survey webpage to capture feedback from a delivery service. By using the sequential website structure, you ensure users complete all screens before submitting the survey. What benefit of website structure models does this demonstrate the most?
- Improve navigation (CORRECT)
- Meet user expectations
- Tested and effective
- Build websites quickly
Correct: Following a website structure model makes it easier for you, as a designer, to build in logical cues that orient and direct your users through the survey. By leading them through a step-by-step process, users can navigate and complete the survey easily.
10. What are some benefits of defining a sitemap? Select all that apply.
- Clears all design obstacles and oversights
- Compels users to spend more time on the website
- Eases navigation to promote accessibility (CORRECT)
- Helps designers plan and organize their website as a whole (CORRECT)
Correct: A defined website sitemap creates an organized flow that takes users from one task to the next. This is especially important for those using assistive technology and for users who are unfamiliar with navigating the web.
Correct: Defining a sitemap can help designers organize the pathing of their website throughout the design process. It’s a great way to identify all of the pages in the order they will appear on the site for users too. It’s easier to spot forgotten pages, remove, or condense them.
11. Identify the first two steps to consider as you create a sitemap. Select all that apply.
- Define information architecture
- Identify direct competitors
- Recall information about users (CORRECT)
- Think about pages commonly found on websites (CORRECT)
Correct: As you create a sitemap, the first step is to think about pages that are commonly found on websites. The second step is to recall information you already know about the users.
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