Question 1

When creating website content, people with knowledge in the topic should create or edit the content. which content recommendation does this describe?

Accepted Answer

Make expertise and authoritativeness clear (Correct)

Question 2

Which of the following are recommended steps when first getting started with google search console? select three.

Accepted Answer

Ensure Google can find your webpages, Consider submitting a sitemap, Review any mobile usability errors (Correct)

Question 3

Which of the following are recommendations for page title elements? select three.

Accepted Answer

Ensure every page has a unique title, Make the titles brief but descriptive, Accurately describe the topic of the page's content (Correct)

Question 4

When creating an e-commerce website, you should ensure it has a clear customer service page and a secure connection. this best describes which content recommendation?

Accepted Answer

Act in a way that cultivates user trust (Correct)

Question 5

Which of the following is true regarding how often you should monitor google search console? select three.

Accepted Answer

Review every time you add new website content, Every month or so, review the dashboard, Day-to-day usage should be minimal (Correct)

Question 6

As a digital marketer creating a webpage, you start with keyword research to better understand the visitor. Then you create fresh and unique content tailored to your visitors. This represents which website optimization recommendation?

Accepted Answer

Know what visitors want and give it to them. (CORRECT)

Question 7

What are some benefits of good anchor text? Select all that apply.

Accepted Answer

Helps visitors navigate the website, Helps Google understand what the page you are linking to is about (CORRECT)

Question 8

As a digital marketer, you’re reviewing image content on your company’s website. On one of the images you notice the following alt text: best smoothie banana smoothie buy smoothie strawberry smoothie healthy smoothie. This alt text represents which concept to avoid?

Accepted Answer

Alt text keyword stuffing (CORRECT)

Question 9

What Search Console report indicates if your website has been hacked, or behavior on the site could potentially harm a visitor or their computer?

Accepted Answer

Security Issues report (CORRECT)

Question 10

What website element provides the search engine a summary of what the website is about?

Accepted Answer

Meta description (CORRECT)

Question 11

Which of the following best describes rich results?

Accepted Answer

Enhanced elements in Google search with extra visual or interactive features (CORRECT)

Question 12

Which of the following is true regarding sitemaps?

Accepted Answer

It is a best practice to submit a sitemap to improve the crawling process. (CORRECT)

Question 13

Which of the following best describes the recommended Google Search Console usage for a typical digital marketer? Select all that apply.

Accepted Answer

Review emails regarding unusual activity, Review index reports whenever you add new website content, Review the dashboard every month or so (CORRECT)

Question 14

What Search Console report shows the index status for all the pages in a website?

Accepted Answer

Coverage report (CORRECT)

Question 15

As a digital marketer managing a website, you are changing the domain name from example.com to example.org. Which Search Console tool would you use to inform Google of this change?

Accepted Answer

Change of address tool (CORRECT)

Question 16

As a digital marketer creating a webpage, you collaborate with someone who is knowledgeable in the topic you are writing about. You list them publicly as a co-contributor. This represents which website optimization recommendation?

Accepted Answer

Make expertise and authoritativeness clear. (CORRECT)

Question 17

Which of the following best describes structured data?

Accepted Answer

Code used to better describe a webpage’s content to search engines (CORRECT)

Question 18

Fill in the blank: The _____ provides information about the pages, videos, and other files on a website, and the relationship between them.

Accepted Answer

Sitemap (CORRECT)

Question 19

Which initial Search Console step includes a report that breaks down the traffic by queries, pages, and countries?

Accepted Answer

Monitor your site’s performance (CORRECT)

Question 20

What Search Console report indicates if certain webpages are not compliant with webmaster quality guidelines?

Accepted Answer

Manual Action report (CORRECT)

Question 21

As a digital marketer managing a website, you would like detailed crawl, index, and serving information about your pages. This information comes directly from the Google index. Which Search Console tool would you use to gather this information?

Accepted Answer

URL Inspection tool (CORRECT)

Question 22

Which of the following are recommended ways to promote your website and attract backlinks? Select all that apply.

Accepted Answer

Connect with online communities related to your site, such as forums and social media groups, Share quality content on social media, Publish blog posts about new content or new services you offer. (CORRECT)

Question 23

Which of the following is true regarding images on a website?

Accepted Answer

A descriptive page title helps Google understand the photo’s context. (CORRECT)

Question 24

Which of the following is a webpage title element recommendation?

Accepted Answer

Every page should have a unique title element. (CORRECT)

Question 25

What is one difference between rich results and structured data?

Accepted Answer

Rich results appear in the SERPs (CORRECT)

Question 26

What is the first step you need to take when setting up Google Search Console?

Accepted Answer

Add and verify website ownership (CORRECT)

Question 27

As a digital marketer managing a website, you would like to prevent a webpage on your site from appearing in Google Search. What Search Console tool could provide a temporary fix?

Accepted Answer

Removals tool (CORRECT)

Question 28

As a digital marketer creating a webpage, you create content that visitors find engaging. The visitors then share and direct other visitors to the website. This represents which site optimization recommendation?

Accepted Answer

Make the website useful and interesting. (CORRECT)

Question 29

Which of the following are recommendations for anchor text? Select all that apply.

Accepted Answer

Make it descriptive of the page it is linking to, Use formatting that makes it stand out from regular text, Craft it in a few words or a short phrase (CORRECT)

Question 30

Which of the following are meta description recommendations? Select all that apply.

Accepted Answer

Add a meta description to every page, Use unique meta descriptions for each page, Use the meta description to accurately summarize the page content. (CORRECT)

Question 31

What file provides information about the pages, videos, and other files on a website, and the relationships between them?

Accepted Answer

Sitemap (CORRECT)

Question 32

Which of the following best describes the recommended Google Search Console usage for a typical digital marketer? Select all that apply.

Accepted Answer

Review emails regarding unusual activity, Review the dashboard every month or so, Review index reports whenever you add new website content (CORRECT)

Question 33

Which of the following statements is true about website optimization?

Accepted Answer

Compelling and useful content will likely influence a website more than any other factor (CORRECT)

Question 34

A digital marketer aims to increase a website’s visibility by optimizing the images for speed. What should they remember when uploading these images to the website?

Accepted Answer

When uploading an image, resize it to the correct size without losing its quality (CORRECT)

Question 35

When creating meta descriptions, which of the following recommendations should you consider?

Accepted Answer

Every web page should have a unique meta description (CORRECT)

Question 36

What does the removals tool in Search Console enable a digital marketer to do?

Accepted Answer

Temporarily block pages from Google Search results and manage SafeSearch filtering (CORRECT)

Question 37

How can a marketer optimize a company’s website to build customers’ trust?

Accepted Answer

Provide clear customer service information that helps visitors solve their problems (CORRECT)

Question 38

What are some benefits of good anchor text? Select all that apply.

Accepted Answer

Helps Google understand what the page you are linking to is about, Helps visitors navigate the website (CORRECT)

Question 39

How can a digital marketer create a great user experience with a website’s images? Select all that apply.

Accepted Answer

Include a caption with any images, Ensure images are load properly on the computer, tablet, and mobile (CORRECT)

Question 40

Which of the following is a webpage title element recommendation?

Accepted Answer

The title element should be brief, but descriptive. (CORRECT)

Question 41

When using Google Search Console, you will receive an email if an unusual event occurs. What is an example of such an unusual event?

Accepted Answer

Google has difficulties crawling the website (CORRECT)

Question 42

Why would a website receive a Manual Action report?

Accepted Answer

The website contains keyword stuffing, which is against Google’s quality guidelines. (CORRECT)

Question 43

Which of the following is a webpage title element recommendation?

Accepted Answer

Title elements should accurately describe the page topic. (CORRECT)

Question 44

What does adding structured data markup to an e-commerce web page help Google Search do?

Accepted Answer

Understand the page features and display content effectively in search results (CORRECT)

Question 45

Fill in the blank: Many website platforms such as WordPress, Wix, or Blogger automatically create and make a _____ available for search engines.

Accepted Answer

sitemap (CORRECT)

Question 46

What does the URL inspection tool in Search Console provide a user?

Accepted Answer

Detailed crawl, index, and serving information about pages directly from the Google index (CORRECT)

Question 47

As a digital marketer creating a webpage, you create content that visitors find engaging. The visitors then share and direct other visitors to the website. This represents which site optimization recommendation?

Accepted Answer

Make the website useful and interesting. (CORRECT)

Question 48

Which practice should a digital marketer follow when creating anchor text?

Accepted Answer

Use anchor text that provides a basic idea of what the page linked to is about (CORRECT)

Question 49

Why should a digital marketer keep web page titles brief but descriptive?

Accepted Answer

When a title is too long or considered less relevant, only some text may appear in search results (CORRECT)

Question 50

Which of the following is true about web page meta descriptions?

Accepted Answer

There is no minimum or maximum length for a meta description, but it should include all the relevant information a searcher needs. (CORRECT)

Question 51

You are interested in displaying interactive features and product pricing in your search results. What can you add to your website to achieve this goal?

Accepted Answer

Structured data (CORRECT)

Question 52

Why should you consider creating a sitemap for a large website with over 500 pages?

Accepted Answer

It helps search engines crawl the website more efficiently and find important pages (CORRECT)

Question 53

An e-commerce business informs users that its checkout page has a secure connection for purchases. Which website optimization recommendation is this an example of?

Accepted Answer

Act in a way that gains user trust (CORRECT)

Question 54

Why should a digital marketer avoid keyword stuffing when writing alt text for website images?

Accepted Answer

It can cause a negative user experience, and Google Search may recognize the site as spam. (CORRECT)

Question 55

Which of the following facts help you simplify the technical SEO task of submitting a sitemap?

Accepted Answer

Several website platforms, such as WordPress, automatically create and share sitemaps with search engines. (CORRECT)

Question 56

What best practices can help a business promote its website and attract backlinks?

Accepted Answer

Feature helpful articles, such as buying guides, in email marketing (CORRECT)

Do	Don’t
Use text for navigation	Have duplicate versions of content across the website
Have a responsive web design	Use generic names as URLs
Use words in URLs	Hide text from users, but display it to search engines
Use headings sparingly across the page	Use generic anchor text like “page,” “article,” or “click here”
Show useful 404 pages	Embed text in images and videos
Create a naturally flowing page hierarchy	Base website navigation entirely on images or animations
Include alt text for images	Write long paragraphs that cover varying topics
Write short but descriptive text links

COURSE 2: ATTRACT AND ENGAGE CUSTOMERS WITH DIGITAL MARKETING QUIZ ANSWERS

Week 3: Apply Search Engine Optimization (SEO)

Google Digital Marketing & E-commerce Professional Certificate

Coursera Answers Study Guide

TABLE OF CONTENT

Apply Search Engine Optimization (SEO) INTRODUCTION

Learning Objectives

Understanding SEO “Best Practices” – Is this an SEO do or don’t?

TEST YOUR KNOWLEDGE: OPTIMIZE A WEBSITE’S CONTENT

1. When creating website content, people with knowledge in the topic should create or edit the content. Which content recommendation does this describe?

2. When creating an e-commerce website, you should ensure it has a clear customer service page and a secure connection. This best describes which content recommendation?

3. Which of the following is the term for text that describes an image and improves accessibility on webpages for people who have impaired vision?

4. Which of the following are features that help the Google algorithm better understand a photo? Select all that apply.

TEST YOUR KNOWLEDGE: HELP GOOGLE (AND USERS) UNDERSTAND YOUR CONTENT

1. Which of the following are recommendations for page title elements? Select three.

2. Which of the following are meta description recommendations? Select three.

3. In Google Search, what are enhanced results with extra visual or interactive features?

4. Which of the following are rich result features? Select three.

TEST YOUR KNOWLEDGE: ANALYZE SEARCH PERFORMANCE AND USER BEHAVIOR

1. Which of the following are recommended steps when first getting started with Google Search Console? Select three.

2. Which of the following is true regarding how often you should monitor Google Search Console? Select three.

3. Which of the following are popular reports available in Google Search Console? Select three.

4. Which of the following are tools available in Google Search Console? Select three.

Google Digital Marketing & E-commerce Professional Certificate

ATTRACT AND ENGAGE CUSTOMERS WITH DIGITAL MARKETING Weekly Challenge 3

1. As a digital marketer creating a webpage, you collaborate with someone who is knowledgeable in the topic you are writing about. You list them publicly as a co-contributor. This represents which website optimization recommendation?

2. Which of the following are recommended ways to promote your website and attract backlinks? Select all that apply.

3. Which of the following is true regarding images on a website?

4. Which of the following is a webpage title element recommendation?

5. Fill in the blank: The _____ provides the search engine a summary of what a webpage is about.

6. What is one difference between rich results and structured data?

7. What file provides information about the pages, videos, and other files on a website, and the relationships between them?

8. Which initial Search Console step includes a report that breaks down the traffic by queries, pages, and countries?

9. What Search Console report indicates if your website has been hacked, or behavior on the site could potentially harm a visitor or their computer?

10. As a digital marketer managing a website, you are changing the domain name from example.com to example.org. Which Search Console tool would you use to inform Google of this change?

10. As a digital marketer creating a webpage, you start with keyword research to better understand the visitor. Then you create fresh and unique content tailored to your visitors. This represents which website optimization recommendation?

11. What are some benefits of good anchor text? Select all that apply.

12. As a digital marketer, you’re reviewing image content on your company’s website. On one of the images you notice the following alt text: best smoothie banana smoothie buy smoothie strawberry smoothie healthy smoothie. This alt text represents which concept to avoid?

13. What Search Console report indicates if your website has been hacked, or behavior on the site could potentially harm a visitor or their computer?

14. What website element provides the search engine a summary of what the website is about?

15. Which of the following best describes rich results?

16. Which of the following is true regarding sitemaps?

17. Which of the following best describes the recommended Google Search Console usage for a typical digital marketer? Select all that apply.

18. What Search Console report shows the index status for all the pages in a website?

19. As a digital marketer managing a website, you are changing the domain name from example.com to example.org. Which Search Console tool would you use to inform Google of this change?

20. Which of the following best describes structured data?

21. Fill in the blank: The _ provides information about the pages, videos, and other files on a website, and the relationship between them.

22. What Search Console report indicates if certain webpages are not compliant with webmaster quality guidelines?

23. As a digital marketer managing a website, you would like detailed crawl, index, and serving information about your pages. This information comes directly from the Google index. Which Search Console tool would you use to gather this information?

24. Which of the following are recommended ways to promote your website and attract backlinks? Select all that apply.

25. What is the first step you need to take when setting up Google Search Console?

26. As a digital marketer managing a website, you would like to prevent a webpage on your site from appearing in Google Search. What Search Console tool could provide a temporary fix?

27. As a digital marketer creating a webpage, you create content that visitors find engaging. The visitors then share and direct other visitors to the website. This represents which site optimization recommendation?

28. Which of the following are recommendations for anchor text? Select all that apply.

29. Which of the following are meta description recommendations? Select all that apply.

30. What file provides information about the pages, videos, and other files on a website, and the relationships between them?

31. Which of the following statements is true about website optimization?

32. A digital marketer aims to increase a website’s visibility by optimizing the images for speed. What should they remember when uploading these images to the website?

33. When creating meta descriptions, which of the following recommendations should you consider?

34. What does the removals tool in Search Console enable a digital marketer to do?

35. How can a marketer optimize a company’s website to build customers’ trust?

36. What are some benefits of good anchor text? Select all that apply.

37. How can a digital marketer create a great user experience with a website’s images? Select all that apply.

38. Which of the following is a webpage title element recommendation?

39. When using Google Search Console, you will receive an email if an unusual event occurs. What is an example of such an unusual event?

40. Why would a website receive a Manual Action report?

41. Which of the following is a webpage title element recommendation?

42. What does adding structured data markup to an e-commerce web page help Google Search do?

43. Fill in the blank: Many website platforms such as WordPress, Wix, or Blogger automatically create and make a _____ available for search engines.

44. What does the URL inspection tool in Search Console provide a user?

45. As a digital marketer creating a webpage, you create content that visitors find engaging. The visitors then share and direct other visitors to the website. This represents which site optimization recommendation?

46. Which practice should a digital marketer follow when creating anchor text?

47. Why should a digital marketer keep web page titles brief but descriptive?

48. Which of the following is true about web page meta descriptions?

49. You are interested in displaying interactive features and product pricing in your search results. What can you add to your website to achieve this goal?

50. Why should you consider creating a sitemap for a large website with over 500 pages?

51. An e-commerce business informs users that its checkout page has a secure connection for purchases. Which website optimization recommendation is this an example of?

52. Why should a digital marketer avoid keyword stuffing when writing alt text for website images?

53. Which of the following facts help you simplify the technical SEO task of submitting a sitemap?

54. What best practices can help a business promote its website and attract backlinks?