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Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE

WEEKLY CHALLENGE 3

QUESTION 1 OF 46

As a digital marketer creating a webpage, you start with keyword research to better understand the visitor. Then you create fresh and unique content tailored to your visitors. This represents which website optimization recommendation?

Provide an appropriate amount of content for your subject.

Make expertise and authoritativeness clear.

Know what visitors want and give it to them.Correct Answer

Act in a way that cultivates user trust.

QUESTION 2 OF 46

What are some benefits of good anchor text? Select all that apply.

Helps visitors with a visual impairment understand the link

Helps Google place a manual action on the webpage

Helps visitors navigate the websiteCorrect Answer

Helps Google understand what the page you are linking to is aboutCorrect Answer

QUESTION 3 OF 46

As a digital marketer, you’re reviewing image content on your company’s website. On one of the images you notice the following alt text best smoothie banana smoothie buy smoothie strawberry smoothie healthy smoothie. This alt text represents which concept to avoid?

Keyword ranking strategy

Perfect keyword analysis

Alt text ranking strategy

Alt text keyword stuffingCorrect Answer

QUESTION 4 OF 46

What Search Console report indicates if your website has been hacked, or behavior on the site could potentially harm a visitor or their computer?

Web Search Performance report

Manual Action report

Security Issues reportCorrect Answer

Coverage report

QUESTION 5 OF 46

What website element provides the search engine a summary of what the website is about?

Meta keyword

Meta descriptionCorrect Answer

Meta title

Title description

QUESTION 6 OF 46

Which of the following best describes rich results?

Enhanced elements in Google search with extra visual or interactive featuresCorrect Answer

Code used to better describe a webpage’s content to search engines

A test to ensure there are no mistakes with the markup

A type of code used for structured data markups

QUESTION 7 OF 46

Which of the following is true regarding sitemaps?

It is a best practice to submit a sitemap to improve the crawling process.Correct Answer

Sitemaps are primarily submitted for visitor ease-of-use and not for search engines.

Popular website platforms typically do not create and submit a sitemap automatically.

It is particularly important to submit a sitemap if the website is under 100 pages.

QUESTION 8 OF 46

Which of the following best describes the recommended Google Search Console usage for a typical digital marketer? Select all that apply.

Review the metrics every day for analysis

Review emails regarding unusual activityCorrect Answer

Review index reports whenever you add new website contentCorrect Answer

Review the dashboard every month or soCorrect Answer

QUESTION 9 OF 46

What Search Console report shows the index status for all the pages in a website?

Coverage reportCorrect Answer

Security Issues report

Web Search Performance report

Manual Actions report

QUESTION 10 OF 46

As a digital marketer managing a website, you are changing the domain name from example.com to example.org. Which Search Console tool would you use to inform Google of this change?

Removals tool

Submit sitemaps tool

URL Inspection tool

Change of address toolCorrect Answer

QUESTION 11 OF 46

As a digital marketer creating a webpage, you collaborate with someone who is knowledgeable in the topic you are writing about. You list them publicly as a co-contributor. This represents which website optimization recommendation?

Make expertise and authoritativeness clear.Correct Answer

Make the website useful and interesting.

Provide an appropriate amount of content for your subject.

Know what visitors want and give it to them.

QUESTION 12 OF 46

Which of the following best describes structured data?

Code used to better describe a webpage’s content to search enginesCorrect Answer

A test to ensure there are no mistakes with the markup

Enhanced elements in Google search with extra visual or interactive features.

A type of code used for rich results

QUESTION 13 OF 46

Fill in the blank The _____ provides information about the pages, videos, and other files on a website, and the relationship between them.

SitemapCorrect Answer

Snippet

Schema

Index

QUESTION 14 OF 46

Which initial Search Console step includes a report that breaks down the traffic by queries, pages, and countries?

Ensure Google can find and read your pages

Add and verify website ownership

Monitor your site’s performanceCorrect Answer

Review any mobile usability errors

QUESTION 15 OF 46

What Search Console report indicates if certain webpages are not compliant with webmaster quality guidelines?

Web Search Performance report

Coverage report

Manual Action reportCorrect Answer

Security Issues report

QUESTION 16 OF 46

As a digital marketer managing a website, you would like detailed crawl, index, and serving information about your pages. This information comes directly from the Google index. Which Search Console tool would you use to gather this information?

Change of address tool

URL Inspection toolCorrect Answer

Submit sitemaps tool

Removals tool

QUESTION 17 OF 46

Which of the following are recommended ways to promote your website and attract backlinks? Select all that apply.

Pay for backlinks on popular industry websites.

Connect with online communities related to your site, such as forums and social media groups.Correct Answer

Share quality content on social media.Correct Answer

Publish blog posts about new content or new services you offer.Correct Answer

QUESTION 18 OF 46

Which of the following is true regarding images on a website?

The size of the image is irrelevant.

The Google algorithm reviews the caption but not the filename.

Keyword stuffing alt text is recommended.

A descriptive page title helps Google understand the photo’s context.Correct Answer

QUESTION 19 OF 46

Which of the following is a webpage title element recommendation?

Every page should have a unique title element.Correct Answer

Title elements should accurately describe the entire website.

Title elements should be a few sentences long.

Title elements should use the same keyword at least twice.

QUESTION 20 OF 46

What is one difference between rich results and structured data?

Rich results appear in the SERPsCorrect Answer

Structured data appears in the SERPs

Rich results display as schema

Structured data appears as schema

QUESTION 21 OF 46

What is the first step you need to take when setting up Google Search Console?

Review any mobile usability errors

Add and verify website ownershipCorrect Answer

Ensure Google can find and read your pages

Submit a sitemap

QUESTION 22 OF 46

As a digital marketer managing a website, you would like to prevent a webpage on your site from appearing in Google Search. What Search Console tool could provide a temporary fix?

Change of address tool

URL Inspection tool

Submit sitemaps tool

Removals toolCorrect Answer

QUESTION 23 OF 46

As a digital marketer creating a webpage, you create content that visitors find engaging. The visitors then share and direct other visitors to the website. This represents which site optimization recommendation?

Provide an appropriate amount of content for your subject.

Make expertise and authoritativeness clear.

Act in a way that cultivates user trust.

Make the website useful and interesting.Correct Answer

QUESTION 24 OF 46

Which of the following are recommendations for anchor text? Select all that apply.

Include a keyword at least twice

Make it descriptive of the page it is linking toCorrect Answer

Use formatting that makes it stand out from regular textCorrect Answer

Craft it in a few words or a short phraseCorrect Answer

QUESTION 25 OF 46

Which of the following are meta description recommendations? Select all that apply.

Limit the meta description to one sentence.

Add a meta description to every page.Correct Answer

Use unique meta descriptions for each page.Correct Answer

Use the meta description to accurately summarize the page content.Correct Answer

QUESTION 26 OF 46

What file provides information about the pages, videos, and other files on a website, and the relationships between them?

Schema

Snippet

Index

SitemapCorrect Answer

QUESTION 27 OF 46

Which of the following statements is true about website optimization?

Compelling and useful content will likely influence a website more than any other factorCorrect Answer

Searchers respond well to websites that indicate expertise in several areas

Useful content links entire paragraphs or long sentences instead of a few words

After identifying the right keywords and topics, keyword stuffing is the next step

QUESTION 28 OF 46

A digital marketer aims to increase a website’s visibility by optimizing the images for speed. What should they remember when uploading these images to the website?

Search engines automatically generate a title and snippet to describe an image

When uploading an image, resize it to the correct size without losing its qualityCorrect Answer

Keyword stuffing will help search engines understand the subject of an image

Position an image prominently on the page away from relevant text

QUESTION 29 OF 46

When creating meta descriptions, which of the following recommendations should you consider?

Every meta description should be one sentence

Every web page should have a unique meta descriptionCorrect Answer

Every second page requires a unique meta description

Every web page should use a similar meta description

QUESTION 30 OF 46

What does the removals tool in Search Console enable a digital marketer to do?

Automatically create a sitemap and make it available to search engines

Learn detailed crawl, index, and serving information about the website’s pages

Migrate Google Search results from an old website to a new website

Temporarily block pages from Google Search results and manage SafeSearch filteringCorrect Answer

QUESTION 31 OF 46

How can a marketer optimize a company’s website to build customers’ trust?

Identify what keywords visitors are searching for and implement keyword stuffing

Link website content to as many external websites as possible to increase traffic

Provide clear customer service information that helps visitors solve their problemsCorrect Answer

Repurpose old content that visitors enjoy and are familiar with

QUESTION 32 OF 46

How can a digital marketer create a great user experience with a website’s images? Select all that apply.

Prioritize the size of the images over the quality of the images on the website

Write alt text that uses multiple keywords

Include a caption with any imagesCorrect Answer

Ensure images are load properly on the computer, tablet, and mobileCorrect Answer

QUESTION 33 OF 46

When using Google Search Console, you will receive an email if an unusual event occurs. What is an example of such an unusual event?

New content has been added to the website

Google has indexed the website

A decrease in the click count on the website

Google has difficulties crawling the websiteCorrect Answer

QUESTION 34 OF 46

Why would a website receive a Manual Action report?

The website was hacked, which could potentially harm a visitor.

The website has a low position in the SERPs, which means it will not receive many clicks.

The website contains keyword stuffing, which is against Google’s quality guidelines.Correct Answer

The website is linked to by spammy websites, which cause computer viruses.

QUESTION 35 OF 46

What does adding structured data markup to an e-commerce web page help Google Search do?

Identify any fake or irrelevant data and either remove or correct it

Understand the page features and display content effectively in search resultsCorrect Answer

Display pages with invalid markup lower in search results pages

Guarantee the web page will appear in search results for all types of searches

QUESTION 36 OF 46

Fill in the blank Many website platforms such as WordPress, Wix, or Blogger automatically create and make a _____ available for search engines.

crawler

search map

snippet

sitemapCorrect Answer

QUESTION 37 OF 46

What does the URL inspection tool in Search Console provide a user?

Code that informs search engines not to index a page until it is inspected

Detailed crawl, index, and serving information about pages directly from the Google indexCorrect Answer

Detailed files that share information about a website)s pages, videos, and other files

Solutions to temporarily block several pages from Google Search results

QUESTION 38 OF 46

Which practice should a digital marketer follow when creating anchor text?

Use anchor text to link entire paragraphs or long sentences instead of a few words

Use anchor text that provides a basic idea of what the page linked to is aboutCorrect Answer

Use longer anchor text specifically for search engines to improve SEO

Use generic anchor text like “page,” “article,” or “click here”

QUESTION 39 OF 46

Why should a digital marketer keep web page titles brief but descriptive?

If page titles are repeated on more than one web page, the website performs better in search results

Effective titles with a few repeated keywords perform better in search results

When a title is too long or considered less relevant, only some text may appear in search resultsCorrect Answer

Search engines determine which titles and descriptions to display in search results

QUESTION 40 OF 46

Which of the following is true about web page meta descriptions?

There is no minimum or maximum length for a meta description, but it should include all the relevant information a searcher needs.Correct Answer

Meta descriptions should be created manually for small or large websites and cannot be generated automatically.

Search engines do not include duplicate meta descriptions in search results pages even if they are relevant.

Using duplicate meta descriptions instead of unique descriptions may cause search engines to delete the website.

QUESTION 41 OF 46

You are interested in displaying interactive features and product pricing in your search results. What can you add to your website to achieve this goal?

Structured dataCorrect Answer

Snippet data

Unique data

Search data

QUESTION 42 OF 46

Why should you consider creating a sitemap for a large website with over 500 pages?

It helps search engines crawl the website more efficiently and find important pagesCorrect Answer

It identifies any issues that might affect the user)s experience while browsing the website

It verifies the owner of the website and the data on each web page

It provides information on a range of different website metrics and reports

QUESTION 43 OF 46

An e-commerce business informs users that its checkout page has a secure connection for purchases. Which website optimization recommendation is this an example of?

Know what visitors want and give it to them

Clearly indicate expertise and authoritativeness

Make the website useful and interesting

Act in a way that gains user trustCorrect Answer

QUESTION 44 OF 46

Why should a digital marketer avoid keyword stuffing when writing alt text for website images?

It can cause images to load incorrectly on computers, tablets, and mobile devices.

Images largely contribute to overall page size, which can make pages load slowly.

It can cause a negative user experience, and Google Search may recognize the site as spam.Correct Answer

Images with keywords are often positioned in the wrong place on a page away from relevant text.

QUESTION 45 OF 46

Which of the following facts help you simplify the technical SEO task of submitting a sitemap?

You can pay for a sitemap that will automatically increase the site’s SEO performance and search queries per month.

Several website platforms, such as WordPress, automatically create and share sitemaps with search engines.Correct Answer

Websites less than 500 pages do not require a sitemap because search engines easily crawl them to find important pages.

The index coverage report provides an overview of all the pages Google indexed and replaces the need for a sitemap.

QUESTION 46 OF 46

What best practices can help a business promote its website and attract backlinks?

Buy and sell high-quality links to the website

Feature helpful articles, such as buying guides, in email marketingCorrect Answer

Rely on the number of links and not the quality of the links

Use lengthy anchor text for search engines

Ready to test your recall?

As a digital marketer creating a webpage, you start with keyword research to better understand the visitor. Then you create fresh and unique content tailored to your visitors. This represents which website optimization recommendation?

Provide an appropriate amount of content for your subject.

Make expertise and authoritativeness clear.

Know what visitors want and give it to them.

Act in a way that cultivates user trust.

How confident are you in this answer?