Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE
WEEKLY CHALLENGE 2
QUESTION 1 OF 51
The Google search engine delivers relevant content for a user)s query. This represents which main process of a search engine?
A
Arranging
B
Crawling
C
Indexing
D
ServingCorrect Answer
QUESTION 2 OF 51
What automated software helps locate information to answer a user’s query?
A
Discovery finder
B
Discovery algorithm
C
Search algorithmCorrect Answer
D
Search finder
QUESTION 3 OF 51
To rank search listings, the Google algorithm reviews the user experience of a webpage, such as the load speed and if it is mobile friendly. This represents which results key factor?
A
Relevancy of webpages
B
Usability of webpagesCorrect Answer
C
Context and settings
D
Meaning of the query
QUESTION 4 OF 51
Which search engine results pages (SERPs) feature displays a special box with information intended to help the searcher more easily discover what they are seeking?
A
Featured snippetCorrect Answer
B
Rich results
C
Videos
D
Local results
QUESTION 5 OF 51
As a marketer specializing in search engine optimization, you ensure that a website is well-organized and that it is easily crawled by search engines. This represents which SEO task?
A
Keyword research
B
Organizing a website’s structureCorrect Answer
C
Technical website development
D
Content development
QUESTION 6 OF 51
Which pre-SEO work includes studying content already in the SERPs so that you can create a webpage better than what is available?
A
Know your customers well
B
Know your website or organization’s goals
C
Brainstorm content for people first
D
Know your competitors wellCorrect Answer
QUESTION 7 OF 51
Which of the following statements regarding keywords is true?
A
Keyword stuffing provides a positive user experience and typically benefits a website’s ranking.
B
Tools are a distraction to the keyword research process.Correct Answer
C
The keyword research process varies depending on the organization you work for.
D
Keyword research is done after creating content.
QUESTION 8 OF 51
Which of the following is true regarding a website’s structure and navigation?
A
Whenever possible, use http// and not https// when creating new webpages.
B
It is best to have several pages that are not internally linked.
C
A website’s hierarchical structure should generally be flat.Correct Answer
D
A higher bounce rate typically leads to more conversions.
QUESTION 9 OF 51
As a digital marketer optimizing a website, you add a row of internal links at the top or bottom of the page. These links allow visitors to quickly navigate back to a previous section or the homepage. What is the name for these links?
A
BreadcrumbsCorrect Answer
B
Subcategories
C
Subpage links
D
Crawl page links
QUESTION 10 OF 51
What page informs the user that the webpage they were trying to visit does not exist?
A
Sitemap page
B
404 pageCorrect Answer
C
Bounce page
D
Broken page
QUESTION 11 OF 51
What best describes a search algorithm?
A
Semi-automated software that crawls the Internet for new data.
B
Automated software that helps locate information to answer a user’s query.Correct Answer
C
Automated software that requires users to discover information through categories.
D
Manual software that requires users to locate information in the search engine.
QUESTION 12 OF 51
Which search engine results pages (SERPs) feature provides specific information about a website such as review ratings, price, or availability?
A
Featured snippet
B
Local results
C
Videos
D
Rich resultsCorrect Answer
QUESTION 13 OF 51
Which of the following are URL best practices? Select all that apply.
A
Create useful 404 pages
B
Update URLs to avoid broken linksCorrect Answer
C
Make URLs as long as possibleCorrect Answer
D
Make URLs easy to understandCorrect Answer
QUESTION 14 OF 51
What file provides information about the pages, videos, and other files on your site, and the relationship between them?
A
404-map
B
Structured data
C
Meta description
D
SitemapCorrect Answer
QUESTION 15 OF 51
The Google search engine explores the Internet to find new or updated webpages. This represents which main process of a search engine?
A
Indexing
B
Serving
C
Arranging
D
CrawlingCorrect Answer
QUESTION 16 OF 51
To rank search listings, the Google algorithm tries to understand the words typed in a search bar. It also tries to understand the general intent behind the search. This represents which results key factor?
A
Relevancy of webpages
B
Quality of the content
C
Meaning of the queryCorrect Answer
D
Usability of webpages
QUESTION 17 OF 51
Which of the following is true regarding URL text? Select two.
A
It is primarily for search engine bots and should be unreadable.
B
It provides minimal SEO value.
C
It should be simple and descriptive.Correct Answer
D
It should describe the content on the webpage.Correct Answer
QUESTION 18 OF 51
Fill in the blank Automated software that helps locate information to answer a user)s query is called a _____.
A
search algorithmCorrect Answer
B
discovery algorithm
C
search finder
D
discovery finder
QUESTION 19 OF 51
As a marketer specializing in search engine optimization, you create articles with text, photos, and videos that satisfy searcher intent. This represents which SEO task?
A
Keyword research
B
Technical website development
C
Organizing a website’s structure
D
Content developmentCorrect Answer
QUESTION 20 OF 51
Which pre-SEO work requires crafting webpages for searchers’ needs and not to replicate what is currently in the SERPs?
A
Know your competitors well
B
Know your customers well
C
Brainstorm content for people firstCorrect Answer
D
Know your website or organization’s goals
QUESTION 21 OF 51
After finding the location of a new page or new page content, the Google search engine stores it in an online record. This represents which main process of a search engine?
A
IndexingCorrect Answer
B
Serving
C
Arranging
D
Crawling
QUESTION 22 OF 51
To rank search listings, the Google algorithm tries to understand the overall value of a webpage. It does this by using feedback from a process that may contain signals, such as links from prominent websites. This represents which results key factor?
A
Quality of contentCorrect Answer
B
Relevancy of webpages
C
Usability of webpages
D
Meaning of the query
QUESTION 23 OF 51
As a marketer specializing in search engine optimization, you resolve hosting issues, manage webpage redirects, and edit JavaScript. This represents which SEO task?
A
Content development
B
Organizing a website’s structure
C
Technical website developmentCorrect Answer
D
Keyword research
QUESTION 24 OF 51
One of the main processes of the Google search engine is serving. What does this refer to?
A
The process of finding new and updated webpages
B
The Google search algorithm sorts through a few webpages to find the most popular content for the user’s search
C
The Google search algorithm sorts through billions of webpages to deliver the most relevant content for a user’s searchCorrect Answer
D
Websites and platforms use different algorithms to decide what to show users
QUESTION 25 OF 51
The search algorithm considers the meaning of a user’s search when ranking websites. What does this refer to?
A
The algorithm considers how easy the content is for a user to view and understand—in other words, if it is user friendly
B
The algorithm determines what content is relevant to the search based on the user’s keywords
C
The algorithm determines if popular websites link to or refer to the content on the website
D
The algorithm needs to establish what the user wants to find—in other words, the intent behind the queryCorrect Answer
QUESTION 26 OF 51
What do featured snippets display on search engine results pages (SERPs)?
A
Product information showing search results, such as its review rating, price, and availability
B
A special box that displays information about a search on the results pageCorrect Answer
C
A map and listings of local businesses
D
Videos at the top, middle, or bottom of the search results
QUESTION 27 OF 51
One of the pre-SEO factors to consider is “brainstorming content for people first.” What does this include?
A
Understand the people who are reading and experiencing your content
B
Set clear goals for the organization
C
Prioritize what the searcher needs from their query instead of what is in the search resultsCorrect Answer
D
Create better content than your competition by studying what they’ve created and what is available in search results
QUESTION 28 OF 51
What keyword practice does Google)s SEO quality guidelines recommend should be avoided?
A
Using keyword tools
B
Keyword selection
C
Keyword stuffingCorrect Answer
D
Keyword research
QUESTION 29 OF 51
Which of the following refers to good website structure and navigation? Select all that apply.
A
It has a high bounce rate.
B
Every page should only be three, maybe four clicks from the homepage.Correct Answer
C
The hierarchy should be flat.Correct Answer
D
It is easy to use.Correct Answer
QUESTION 30 OF 51
What is a webpage’s position in the search engine results pages (SERPs) called?
A
Domain
B
Index
C
Bounce rate
D
RankCorrect Answer
QUESTION 31 OF 51
The Google algorithm considers the overall value of a webpage when ranking search listings. It does this by identifying links from prominent websites. Which key factor does this represent?
A
Quality of contentCorrect Answer
B
Keywords
C
Meaning of query
D
Usability of webpages
QUESTION 32 OF 51
What provides search engines a summary of what a page is about?
A
URL
B
404 page
C
Meta descriptionCorrect Answer
D
Keyword
QUESTION 33 OF 51
One of the main processes of the Google search engine is crawling. What does this refer to?
A
Websites and platforms use different algorithms to decide what to show users
B
The process of finding old webpages
C
Google returns results that meet the user’s needs
D
The process of finding new and updated webpagesCorrect Answer
QUESTION 34 OF 51
What do local results display on search engine results pages (SERPs)?
A
Product information showing search results, such as its review rating, price, and availability
B
A special box that displays information about a search on the results pageCorrect Answer
C
Videos at the top, middle, or bottom of the search results
D
A map and listings of local businesses
QUESTION 35 OF 51
One of the pre-SEO factors to consider is “knowing your competitors well.” What does this include?
A
Create better content than your competition by studying what they’ve createdCorrect Answer
B
Prioritize and consider what the searcher needs from their query instead of what is already in the search results
C
Set clear goals for the organization
D
Understand the people reading and experiencing your content
QUESTION 36 OF 51
What is an example of keyword stuffing?
A
Knowing the search terms of your potential customers
B
Blocks of text that lists cities and states that a webpage is trying to rank forCorrect Answer
C
Using an appropriate amount of keywords that a webpage is trying to rank for
D
Adding keywords to your home page
QUESTION 37 OF 51
Fill in the blank Every website has a _____, also known as the root page.
A
services page
B
contact page
C
shop page
D
home pageCorrect Answer
QUESTION 38 OF 51
What is considered the core part of a website’s URL or internet address?
c)Structured data
A
404 page
B
Rank
D
DomainCorrect Answer
QUESTION 39 OF 51
Which search engine results pages (SERPs) feature displays additional information about a website such as review ratings, price, or availability in the results page?
A
Featured snippet
B
Videos
C
Local results
D
Rich resultsCorrect Answer
QUESTION 40 OF 51
Which pre-SEO work includes understanding the intent of people who read and experience the website’s content?
A
Know your competitors well
B
Know your website or organization’s goals
C
Brainstorm content for people first
D
Know the customers wellCorrect Answer
QUESTION 41 OF 51
Fill in the blank Visitors should be able to tell where a link will take them when they click on the _____.
A
home page
B
URLCorrect Answer
C
social media icons
D
menu bar
QUESTION 42 OF 51
What code is used to better describe a webpage’s content to search engines?
A
Breadcrumb data
B
Sitemap
C
Structured dataCorrect Answer
D
Crawl data
QUESTION 43 OF 51
Which of the following does the algorithm consider when ranking a webpage for a search?
A
How old the website is
B
What`s on a website and information on other websitesCorrect Answer
C
How many ads a business posts
D
How well-known a business is compared to competitors
QUESTION 44 OF 51
What do rich results display on search engine results pages (SERPs)?
A
A special box that displays information about a search on the results page
B
A map and listings of local businesses
C
Additional product information showing search results, such as its review rating, price, and availabilityCorrect Answer
D
Videos at the top, middle, or bottom of the search results
QUESTION 45 OF 51
Technical website development is a task involved with search engine optimization. What does this task include?
A
Finding terms and phrases that potential customers are typing into search enginesCorrect Answer
B
Tasks related to hosting, webpage redirects, error pages, or use of JavaScript
C
Creating content such as text, videos, and photos that address the user’s search intent
D
Tasks that ensure a website is well-organized and that it is easily crawled by search engines
QUESTION 46 OF 51
Fill in the blank Website structure and navigation should include a consistent and readable _____.
A
contact page
B
business address
C
business name
D
URL structureCorrect Answer
QUESTION 47 OF 51
Which search engine results pages (SERPs) feature displays a map and has listings of nearby businesses?
A
Local resultsCorrect Answer
B
Featured snippet
C
Rich results
D
Video
QUESTION 48 OF 51
Digital marketers often review website content or structure as part of search engine optimization. What does this task include?
A
Creating content such as text, videos, and photos that address the user’s search intent
B
Hosting, fixing webpage redirects and error pages, or using JavaScript
C
Ensuring a website is well-organized and that it is easily crawled by search enginesCorrect Answer
D
Finding terms and phrases that potential customers are typing into search engines
QUESTION 49 OF 51
Fill in the blank Keyword _____ results in a negative user experience and can harm a website)s ranking.
A
research
B
selection
C
stuffingCorrect Answer
D
tools
QUESTION 50 OF 51
Fill in the blank The Google search algorithm sorts through _____ to deliver the most relevant content for a given search.
A
a few webpages
B
social media pages
C
recently created webpages
D
billions of webpagesCorrect Answer
QUESTION 51 OF 51
Content development is a task involved with search engine optimization. What does this task include?
A
Tasks related to hosting, webpage redirects, error pages, or use of JavaScript
B
Creating content such as text, videos, and photos that address the user’s search intentCorrect Answer
C
Finding terms and phrases that potential customers are typing into search engines
D
Tasks that ensure a website is well-organized and that it is easily crawled by search engines
Ready to test your recall?
The Google search engine delivers relevant content for a user)s query. This represents which main process of a search engine?