Question 1

What are the main components of a customer persona? select all that apply.

Accepted Answer

The personal characteristics the persona represents, The goals the persona wants to achieve, The barriers that keep the persona from achieving their goals (Correct)

Question 2

Which of the following are strategies and tactics to increase awareness among potential customers? select all that apply.

Accepted Answer

Displaying advertising, Search Engine Marketing, Social Media Marketing (Correct)

Question 3

Which of the following could be a difference between the awareness and consideration marketing funnel stages?

Accepted Answer

The consideration stage may be more in-depth and persuasive (Correct)

Question 4

Which of the following are some steps to take when creating a google ad? select all that apply.

Accepted Answer

Choose the campaign type, Choose a bidding strategy, Set a budget (Correct)

Question 5

Why would you create customer personas? select all that apply.

Accepted Answer

To better understand the customer's perspective, To create effective ad targeting, To make it easier to create customized content (Correct)

Question 6

Which component of a customer persona represents what the customer wants to achieve?

Accepted Answer

Goals (CORRECT)

Question 7

Fill in the blank: _____ are information specific to the customer such as age, gender identity, family size, occupation, and location.

Accepted Answer

Demographics (CORRECT)

Question 8

Consider the following customer persona: Someone that would like to shop at a health-conscious grocery store, but is concerned about having time to cook meals after work.  What component of the customer persona is missing?

Accepted Answer

Who (CORRECT)

Question 9

Which of the following are benefits of the marketing funnel? Select all that apply.

Accepted Answer

It considers the buyer’s journey, It may increase the conversion rate, It optimizes the company’s marketing strategy. (CORRECT)

Question 10

Which of the following best describes the conversion stage of the marketing funnel?

Accepted Answer

The process to get a potential customer to take a desired action (CORRECT)

Question 11

Fill in the blank: Strategies support the plan to achieve the marketing goal and tend to be general ideas. _____ are actions taken to make the plan happen.

Accepted Answer

Tactics (CORRECT)

Question 12

As a digital marketer, you place ads on social media platforms to reach potential customers who are not familiar with your brand. This strategy falls under which marketing funnel stage?

Accepted Answer

Awareness (CORRECT)

Question 13

As a digital marketer, you implement a rewards program to incentivize customers to become repeat customers. This strategy falls under which marketing funnel stage?

Accepted Answer

Loyalty (CORRECT)

Question 14

As a digital marketer, you work on elements of the product page and checkout process that speed up the pages’ load time. This strategy falls under which marketing funnel stage?

Accepted Answer

Conversion (CORRECT)

Question 15

As a digital marketer, you promote recent customer testimonials on social media, the company website, and email list. You use the testimonials to build interest in potential customers. This strategy falls under which marketing funnel stage?

Accepted Answer

Consideration (CORRECT)

Question 16

Which of the following is true regarding customer personas? Select all that apply.

Accepted Answer

They are also called the buyer persona or marketing persona, You keep them readily available to reference when working on marketing materials. (CORRECT)

Question 17

Which of the following best describes the loyalty stage of the marketing funnel?

Accepted Answer

When customers become repeat customers and brand advocates

Question 18

Which statements best describe strategies and tactics? Select two.

Accepted Answer

Strategies support the plan to achieve the marketing goal and tend to be more general ideas, Tactics are actions taken to make the plan happen. (CORRECT)

Question 19

As a digital marketer, you encourage customers to leave a review and share their experience with the business. This strategy falls under which marketing funnel stage?

Accepted Answer

Loyalty (CORRECT)

Question 20

As a digital marketer, you pursue abandoned carts by sending follow up emails. This strategy falls under which marketing funnel stage?

Accepted Answer

Conversion (CORRECT)

Question 21

As a digital marketer, you create an automated email sequence educating potential customers about your products. The email sequence will go out to people who sign up through the website. This strategy falls under which marketing funnel stage?

Accepted Answer

Consideration (CORRECT)

Question 22

Which component of a customer persona includes characteristics and demographics?

Accepted Answer

Who (CORRECT)

Question 23

Which strategies can collect research for customer personas? Select all that apply.

Accepted Answer

Analyze web data, Send out surveys, Conduct customer interviews (CORRECT)

Question 24

What component of the customer persona is missing?

Accepted Answer

Goal (CORRECT)

Question 25

Fill in the blank: _____ support the plan to achieve the marketing goal and tend to be general ideas. Tactics are actions taken to make the plan happen.

Accepted Answer

Strategies (CORRECT)

Question 26

As a digital marketer, you provide customers with a free branded t-shirt and magnet for a first-time purchase. This strategy falls under which marketing funnel stage?

Accepted Answer

Loyalty (CORRECT)

Question 27

As a digital marketer, you remarket ads to potential customers who recently visited the company website. This strategy falls under which marketing funnel stage?

Accepted Answer

Consideration (CORRECT)

Question 28

What is the correct order of the marketing funnel?

Accepted Answer

Awareness, consideration, conversion, loyalty (CORRECT)

Question 29

As a digital marketer, you advertise with online influencers who have audiences that are not familiar with your brand. This strategy falls under which marketing funnel stage?

Accepted Answer

Awareness (CORRECT)

Question 30

As a digital marketer, you focus on search engine optimization and creating content to reach potential customers not familiar with your brand. This strategy falls under which marketing funnel stage?

Accepted Answer

Awareness (CORRECT)

Question 31

When you create a customer persona, you want to identify your customer’s barriers. What does this refer to?

Accepted Answer

The pain points that prevent the customer from achieving their goal (CORRECT)

Question 32

What do demographics refer to?

Accepted Answer

Customer information such as age and occupation (CORRECT)

Question 33

What question should you ask to complete this customer persona?

Accepted Answer

What prevents the customer from achieving their goal? (CORRECT)

Question 34

Which of the following refers to the marketing funnel?

Accepted Answer

It shows how customers move from first learning about a business to purchasing something. (CORRECT)

Question 35

Which of the following best describes the consideration stage of the marketing funnel?

Accepted Answer

The process to get a potential customer to take a desired action (CORRECT)

Question 36

Which of the following strategies helps to turn customers into loyal brand followers?

Accepted Answer

Encourage customers to leave a positive review (CORRECT)

Question 37

A marketer plans to build interest in a new product. Which strategy will help them during the consideration stage?

Accepted Answer

Host a webinar to educate customers and promote the product (CORRECT)

Question 38

Which of the following best describes a customer who is in the consideration stage?

Accepted Answer

They already know about the product, and they want to learn more. (CORRECT)

Question 39

What is the difference between strategies and tactics?

Accepted Answer

Strategies support the plan to achieve a marketing goal, and tactics are the action taken to make the plan happen. (CORRECT)

Question 40

You want to include an influencer in your awareness strategy. Which strategy should you consider?

Accepted Answer

Pay someone to use your product and share their experience with their followers in video, photo, or text format. (CORRECT)

Question 41

Which of the following strategies helps to turn customers into loyal brand followers?

Accepted Answer

Recommend another product or add-ons to the current product (CORRECT)

Question 42

As a digital marketer, you create an automated email sequence for potential customers. The email sequence will go out to people who sign up through the website. The emails will provide more information about your products and a discount code for their first purchase. This strategy falls under which marketing funnel stage?

Accepted Answer

Consideration (CORRECT)

Question 43

Which component of a customer persona represents what is preventing the customer from achieving their goal?

Accepted Answer

Barriers (CORRECT)

Question 44

A marketer conducts customer interviews and sends out surveys to customers. What does this research enable them to do?

Accepted Answer

Create a customer persona (CORRECT)

Question 45

Which of the following best describes a customer who is in the conversion stage?

Accepted Answer

They are ready to begin the online checkout process. (CORRECT)

Question 46

Which of the following strategies motivates a potential customer to make a purchase in the conversion stage?

Accepted Answer

Change the purchase button from "add to cart" to "buy now" (CORRECT)

Question 47

As a digital marketer, you send out ads to potential customers who recently visited the company website, but did not purchase anything. This strategy falls under which marketing funnel stage?

Accepted Answer

Consideration (CORRECT)

Question 48

Which of the following is a benefit of creating a customer persona and identifying who your customer is?

Accepted Answer

It makes it easier to create customized content for them. (CORRECT)

Question 49

What question should you ask to complete this customer persona?

Accepted Answer

What is the customer’s goal? (CORRECT)

Question 50

What are the four stages of the marketing funnel?

Accepted Answer

Awareness, consideration, conversion, loyalty (CORRECT)

Question 51

Which of the following best describes a customer who is in the loyalty stage?

Accepted Answer

They share how great the product is with family and friends. (CORRECT)

Question 52

Which of the following are considered strategies or tactics to build brand awareness? Select all that apply.

Accepted Answer

Social media advertising, Search engine optimization, Display ads (CORRECT)

Question 53

As a digital marketer, you share recent customer testimonials on social media, the company website, and email. You use the testimonials to build trust and interest in your product or service. At which stage of the marketing funnel is this strategy used?

Accepted Answer

Consideration (CORRECT)

Question 54

What is the first thing you should do when collecting information for your customer persona?

Accepted Answer

Review customer data (CORRECT)

Question 55

Fill in the blank: Search engine marketing increases a website's visibility in a search engine through_____.

Accepted Answer

paid advertisement (CORRECT)

Question 56

Which of the following strategies helps to turn customers into loyal brand followers?

Accepted Answer

Create a rewards program (CORRECT)

Question 57

Which of the following are benefits of the marketing funnel? Select all that apply.

Accepted Answer

It may increase the conversion rate, It considers the buyer’s journey, It optimizes the company’s marketing strategy. (CORRECT)

Question 58

As a digital marketer, you provide customers with a free branded t-shirt and magnet for a first-time purchase. This strategy falls under which marketing funnel stage?

Accepted Answer

Loyalty (CORRECT)

Question 59

Which of the following strategies motivates a potential customer to make a purchase in the conversion stage?

Accepted Answer

Send follow-up emails to remind customers about abandoned carts (CORRECT)

Question 60

What question should you ask to complete this customer persona?

Accepted Answer

What are the customer’s barriers? (CORRECT)

COURSE 2: ATTRACT AND ENGAGE CUSTOMERS WITH DIGITAL MARKETING QUIZ ANSWERS

Week 1: Introduction to Attract and Engage Customers with Digital Marketing

Google Digital Marketing & E-commerce Professional Certificate

Coursera Answers Study Guide

table of CONTENT

Introduction to Attract and Engage Customers with Digital Marketing INTRODUCTION

Learning Objectives

TEST YOUR KNOWLEDGE: CREATE CUSTOMER PERSONAS FOR YOUR TARGET AUDIENCE

1. What are the main components of a customer persona? Select all that apply.

2. Why would you create customer personas? Select all that apply.

3. What are ways to collect customer data? Select all that apply.

4. Fill in the blank: _____ are information specific to the customer, such as age, gender identity, income, family size, occupation, education, and location.

5. Which of the following are some steps to take when creating a google ad? select all that apply.

TEST YOUR KNOWLEDGE: AWARENESS AND CONSIDERATION STAGES OF THE MARKETING FUNNEL

1. What best describes the awareness stage of the marketing funnel?

2. Which of the following are strategies and tactics to increase awareness among potential customers? Select all that apply.

3. Which of the following could be a difference between the awareness and consideration marketing funnel stages?

4. Which of the following are strategies and tactics to build consideration among potential customers? Select all that apply.

TEST YOUR KNOWLEDGE: CONVERSION AND LOYALTY

1. What best describes the conversion stage of the marketing funnel?

2. Which of the following are strategies and tactics to increase the conversion rate of potential customers? Select all that apply.

3. What best describes the loyalty stage of the marketing funnel?

4. Which of the following are strategies and tactics to increase the loyalty of paying customers? Select all that apply.

Google Digital Marketing & E-commerce Professional Certificate

Introduction to Attract and Engage Customers with Digital Marketing Weekly Challenge 1

1. Which component of a customer persona represents what is preventing the customer from achieving their goal?

2. Fill in the blank: _____ are information specific to the customer such as age, gender identity, family size, occupation, and location.

3. Consider the following customer persona:

Someone that would like to shop at a health-conscious grocery store, but is concerned about having time to cook meals after work.

What component of the customer persona is missing?

4. Which of the following statements is true regarding a marketing funnel?

5. Which of the following best describes the consideration stage of the marketing funnel?

6. Which statements best describe strategies and tactics? Select two.

7. As a digital marketer, you advertise with online influencers who have audiences that are not familiar with your brand. This strategy falls under which marketing funnel stage?

8. As a digital marketer, you encourage customers to leave a review and share their experience with the business. This strategy falls under which marketing funnel stage?

9. As a digital marketer, you update the product page checkout button color after a successful A/B test. This strategy falls under which marketing funnel stage?

10. As a digital marketer, you remarket ads to potential customers who recently visited the company website. This strategy falls under which marketing funnel stage?

11. Which component of a customer persona includes characteristics and demographics?

12. Which of the following is true regarding customer personas? Select all that apply.

13. Consider the following customer persona:

A 38-year-old woman who exercises regularly and would like to shop at a health-conscious grocery store.

What component of the customer persona is missing?

14. Which of the following are benefits of the marketing funnel? Select all that apply.

15. As a digital marketer, you implement a rewards program to incentivize customers to become repeat customers. This strategy falls under which marketing funnel stage?

16. As a digital marketer, you pursue abandoned carts by sending follow up emails. This strategy falls under which marketing funnel stage?

17. As a digital marketer, you create an automated email sequence educating potential customers about your products. The email sequence will go out to people who sign up through the website. This strategy falls under which marketing funnel stage?

18. Which component of a customer persona represents what the customer wants to achieve?

19. Fill in the blank: _ are information specific to the customer such as age, gender identity, family size, occupation, and location.

20. Which of the following best describes the conversion stage of the marketing funnel?

21. Fill in the blank: Strategies support the plan to achieve the marketing goal and tend to be general ideas. _ are actions taken to make the plan happen.

22. As a digital marketer, you place ads on social media platforms to reach potential customers who are not familiar with your brand. This strategy falls under which marketing funnel stage?

23. As a digital marketer, you implement a rewards program to incentivize customers to become repeat customers. This strategy falls under which marketing funnel stage?

24. As a digital marketer, you work on elements of the product page and checkout process that speed up the pages’ load time. This strategy falls under which marketing funnel stage?

25. As a digital marketer, you promote recent customer testimonials on social media, the company website, and email list. You use the testimonials to build interest in potential customers. This strategy falls under which marketing funnel stage?

26. Which of the following is true regarding customer personas? Select all that apply.

27. Which of the following best describes the loyalty stage of the marketing funnel?

28. Which statements best describe strategies and tactics? Select two.

29. Consider the following customer persona:

30. Which strategies can collect research for customer personas? Select all that apply.

31. Fill in the blank: _ support the plan to achieve the marketing goal and tend to be general ideas. Tactics are actions taken to make the plan happen.

32. As a digital marketer, you provide customers with a free branded t-shirt and magnet for a first-time purchase. This strategy falls under which marketing funnel stage?

33. What is the correct order of the marketing funnel?

34. As a digital marketer, you advertise with online influencers who have audiences that are not familiar with your brand. This strategy falls under which marketing funnel stage?

35. As a digital marketer, you focus on search engine optimization and creating content to reach potential customers not familiar with your brand. This strategy falls under which marketing funnel stage?

36. When you create a customer persona, you want to identify your customer’s barriers. What does this refer to?

37. What do demographics refer to?

38. You’re creating a customer persona and collect the following information:

A 45-year-old man who regularly watches movies online and would like a wider variety of movies to choose from.

What question should you ask to complete this customer persona?

39. Which of the following refers to the marketing funnel?

40. Which of the following best describes the consideration stage of the marketing funnel?

41. Which of the following strategies helps to turn customers into loyal brand followers?

42. A marketer plans to build interest in a new product. Which strategy will help them during the consideration stage?

43. Which of the following best describes a customer who is in the consideration stage?

44. What is the difference between strategies and tactics?

45. You want to include an influencer in your awareness strategy. Which strategy should you consider?

46. Which of the following strategies helps to turn customers into loyal brand followers?

48. Which component of a customer persona represents what is preventing the customer from achieving their goal?

49. A marketer conducts customer interviews and sends out surveys to customers. What does this research enable them to do?

50. Which of the following best describes a customer who is in the conversion stage?