Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE
TEST YOUR KNOWLEDGE: BASICS OF ONLINE ADS
QUESTION 1 OF 6
Before online advertising, what type of audience was nearly impossible for small to medium-sized companies to reach?
A
The competition’s audience
B
The audience of elite shoppers
C
A younger audience
D
A global audienceCorrect Answer
QUESTION 2 OF 6
Fill in the blank: _____ is a form of marketing which uses the internet to deliver promotional marketing messages to consumers.
A
Online advertisingCorrect Answer
B
Word-of-mouth advertising
C
Direct mail advertising
D
Billboard advertising
QUESTION 3 OF 6
Define CPM.
A
The revenue of an advertisement per 1,000 impressions
B
The cost of an advertisement per 10,000 impressions
C
The revenue of an advertisement per 10,000 impressions
D
The cost of an advertisement per 1,000 impressionsCorrect Answer
QUESTION 4 OF 6
Which of the following are benefits of online advertising? Select three.
A
It gathers data for effective brand strategizing.Correct Answer
B
It is cost effective.Correct Answer
C
It is challenging and time intensive.
D
It has global reach capabilities.Correct Answer
QUESTION 5 OF 6
Google Discovery campaigns are _____.
A
used mainly for shopping
B
campaigns that show a business’ relevant ads to people who are most likely to be interested in themCorrect Answer
C
created by using Facebook Ads
D
effective at sharing educational or informational content such as product demonstrations, product reviews, or explainer videos
QUESTION 6 OF 6
Fill in the blank: _ are an essential part of the online buying and selling process because they promote online inventory and boost traffic to a retailer’s website store.
A
Shopping CampaignsCorrect Answer
B
Display campaigns
C
Video campaigns
D
Search campaigns
Ready to test your recall?
Before online advertising, what type of audience was nearly impossible for small to medium-sized companies to reach?