Engage Customers with an Online Store INTRODUCTION

MAKE THE SALE: BUILD LAUNCH AND MANAGE E-COMMERCE STORES WEEKLY CHALLENGE 4

1. What is personalization?

2. Fill in the blank: E-commerce stores can engage customers by creating a _____, which builds customer loyalty by providing incentives for customers to continue shopping with the brand.

3. Which ways can a customer move through the checkout process? Select all that apply.

4. Fill in the blank: An e-commerce _____ system is software that allows a business to process payment transactions from customers online.

5. Why do online customers abandon their shopping carts? Select all that apply.

6. Fill in the blank: Website errors cause doubt and a lack of trust in the customer’s mind, resulting in _____.

7. What steps are involved in the order fulfillment process? Select all that apply.

8. What are the disadvantages of in-house fulfillment?

9. What is dropshipping?

10. What is a fulfillment service?

11. Fill in the blank: One of the most important ways to engage customers and strengthen their connection to a brand is to _____ the customer experience.

12. Which are personalization options for rewards programs? Select all that apply.

13. When can a customer enter the checkout process?

14. Fill in the blank: The biggest reason for cart abandonment is when the costs for _____ are too high.

15. Fill in the blank: Handling fulfillment _____ gives a company the most control over the quality of the work.

16. Fill in the blank: _____ is when products are shipped from the supplier directly to the customer.

17. Fill in the blank: In e-commerce, _____ is the practice of delivering a customized experience for each customer.

18. What is the important point in the customer shopping journey where the customer either completes their purchase or leaves the site?

19. Consider the following scenario:

In order to engage customers and strengthen their connection to the brand, a bridal gown e-commerce store guides their customers to a questionnaire that helps them find a dress that fits their needs. Then, the store provides a video that guides the customer through the process of accurately taking their own measurements.

What is this direct customer attention called in e-commerce?

20. Fill in the blank: If a customer has a _____, they can sign in and move through the checkout process faster.

21. What is a point-of-sale (POS) system?

22. Fill in the blank: Customers are more likely to buy and less likely to abandon their carts if there is ____.

23. Fill in the blank: In order to reduce cart abandonment, the checkout process needs to be easy to navigate on a _____, since more customers are shopping on them.

24. Fill in the blank: _____ describes all the steps that take place between receiving an order and delivering the order to the customer.

25. What are the benefits of using a fulfillment service? Select all that apply.

26. What describes all the steps that take place between receiving an order and delivering the order to the customer?

27. Which of the following are some reasons a customer might abandon their cart when shopping online? Select all that apply.

28. Fill in the blank: when an e-commerce store needs to fulfill an order, they can use a _____, which is a third-party company that prepares and ships orders from their fulfillment centers.

28. Which types of transactions can some point-of-sell (POS) systems process? Select two.

29.  Consider the following scenario:

 customer is in the process of purchasing several clothing items at an online retailer. As they review their cart, they notice a disclaimer in small print next to each item. It reads: “All sales final. No exchanges. No refunds.” Disappointed in learning this store policy, the customer decides to navigate to another online store, abandoning the items in their cart.

What store policy caused the customer to abandon their cart?

30. What is order fulfillment?

31. What are the benefits of dropshipping? Select all that apply.

32.  What are the benefits of in-house fulfillment? Select two.

33. What strategies can an e-commerce brand use to provide personalized experiences to its customers? 

34. Besides personalized recommendations, how else can an e-commerce store engage customers? 

35. What step do customers typically complete before they enter the checkout process?

36. An e-commerce business uses a point-of-sale (POS) system to capture payment information. What additional information might they capture at this stage? Select all that apply. 

37. An e-commerce company processes all its orders and ships packages to customers. What is this process called? 

38. When might an e-commerce company consider performing in-house order fulfillment instead of using a fulfillment service?  

39. What are the benefits of using the dropshipping model in e-commerce? 

40. An e-commerce company delivers its products to a warehouse where they are stored and shipped to customers. What type of fulfillment model does the e-commerce company use?

41. A marketer plans to engage customers by offering a rewards program. What is the goal of this e-commerce practice? 

42. How can a marketer encourage customers to complete a purchase and not abandon their carts? 

43. A marketer improves an e-commerce store’s checkout process. Which of the following steps did they likely implement? 

44. An e-commerce company maintains control of the quality of its brand by storing its own inventory, and packaging and labeling all orders. What type of fulfillment model does the company use? 

45. Fill in the blank: Handling fulfillment _____ gives a company the most control over the quality of the work. 

46. Why do customers typically abandon their carts during the checkout process?

47. An e-commerce business plans to optimize its website to reduce the number of abandoned carts. What action will help them achieve their goal? 

48. What is the advantage of in-house order fulfillment for an e-commerce brand? 

49. Fill in the blank: One of the most important ways to engage customers and strengthen their connection to a brand is to _____ the customer experience. 

50. Fill in the blank: E-commerce stores can engage customers by creating a _____, which builds customer loyalty by providing incentives for customers to continue shopping with the brand. 

51. When can a customer enter the checkout process? 

52. Why do e-commerce stores use a point-of-sale (POS) system? 

53. An e-commerce company uses a separate business to store its inventory. The business conducts the order fulfillment process and ensures that orders are packaged and delivered to customers. What action did the company take? 

54. What is dropshipping? 

55. A marketer engages customers online by delivering a tailored experience to each customer. What e-commerce practice does this refer to? 

Engage Customers with an Online Store CONCLUSION