Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE
Practice Quiz
QUESTION 1 OF 44
One of your campaign goals is to add 12,000 new subscribers by the end of September. Taking into account the subscribers added since April, when will you meet this goal if you continue to add 2,000 each month?
A
September
B
OctoberCorrect Answer
C
November
D
December
QUESTION 2 OF 44
Which KPI can tell you about the performance of the referral email designed to build your subscriber list?
A
Bounce rate
B
Revenue
C
Emails sent
D
Forward rateCorrect Answer
QUESTION 3 OF 44
One of your campaign goals was to increase the average monthly conversion rate from 5% at the end of June to 7% by the end of December. The average monthly conversion rate increased by 0.25% in both July and August. If this rate of growth holds steady, when will you meet your conversion rate goal?
A
November
B
December
C
January
D
FebruaryCorrect Answer
QUESTION 4 OF 44
Which of the following metrics have a significant impact on the monthly conversion rate? Select all that apply.
A
Click-to-open rate (CTOR)Correct Answer
B
Bounce rate
C
Open rateCorrect Answer
D
Unsubscribe rate
QUESTION 5 OF 44
The benchmark for promotional emails in the home furnishings industry is 6%. Based on the dashboard data, which of the following promotional emails have a conversion rate below this benchmark? Select all that apply.
A
Welcome promoCorrect Answer
B
Referral promoCorrect Answer
C
Birthday promoCorrect Answer
D
Holiday promo
QUESTION 6 OF 44
Consider the following SMART goal:
A
“through more persuasive copy and clear calls to action”
B
“within six months”Correct Answer
C
“increase the click-to-open rate on sales emails”
D
“to at least 8%”
QUESTION 7 OF 44
As a digital marketer for a travel booking company, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by psychographic characteristics? Select all that apply.
A
What months do you typically travel?Correct Answer
B
Do you enjoy staying at a certain hotel chain?
C
What type of destination do you typically enjoy traveling to?Correct Answer
D
What is your age and, if applicable, your family members’ ages?
QUESTION 8 OF 44
As a digital marketer for a pet supplies business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by demographic data for the customer’s pet? Select all that apply.
A
What pet food brand do you typically purchase?
B
How often do you purchase toys for your pet?
C
What type of pet do you own?Correct Answer
D
How old is your pet?Correct Answer
QUESTION 9 OF 44
As a digital marketer for an online jewelry business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by behavioral data? Select all that apply.
A
How often do you make a purchase from our website?Correct Answer
B
Are you interested in following jewelry trends?
C
What jewelry products have you purchased in the past?Correct Answer
D
What is your typical price range for a piece of jewelry?
QUESTION 10 OF 44
When crafting an email, which element begins with a verb, is no more than five words in length, and may encourage the reader to make a purchase?
A
Message body
B
Signature
C
Subject line
D
Call to actionCorrect Answer
QUESTION 11 OF 44
In the past month, your email list added 1,942 subscribers and had 277 unsubscribes. The list total is 38,004. What is the calculation for the list’s growth rate?
A
[38,004 / (1,942 – 277)] x 100
B
[(38,004 – 1,942) / 277] x 100
C
[(1,942 – 277) / 38,004] x 100Correct Answer
D
(38,004 x 100) / (1,942 – 277)
QUESTION 12 OF 44
In your last email send, you delivered 106,417 emails with 12,449 ad clicks and 2,980 conversions. What is the calculation for the email send’s conversion rate?
A
12,449 / 106,417
B
2,980 / 12,449Correct Answer
C
12,449 / 2,980 x
D
2,980 / 106,417
QUESTION 13 OF 44
In your last email send, you delivered 54,972 emails with 13,683 unique opens and 2,787 clicks. What is the calculation for your click-to-open rate?
A
54,972 / 2,787
B
2,787 / 54,972
C
2,787 / 13,683Correct Answer
D
13,683 / 2,787
QUESTION 14 OF 44
As a digital marketer for a tutoring business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by demographic data for the child? Select all that apply.
A
How many days a week are you interested in tutoring services?
B
What school does your child attend?Correct Answer
C
What grade is your child in?Correct Answer
D
Has your child had a tutor in the past?
QUESTION 15 OF 44
As a digital marketer for a travel booking company, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by behavioral data? Select all that apply.
A
Would you enjoy a trip to an isolated location?
B
How often do you typically purchase vacation packages?Correct Answer
C
Will you be traveling with children?
D
Do you prefer a specific airline company?Correct Answer
QUESTION 16 OF 44
In the past month, your email list added 840 subscribers and had 47 unsubscribes. The list total is 17,191. What is the calculation for the list’s growth rate?
A
[17,191 / (840 – 47)] x 100
B
(17,191 x 100) / (840 – 47)
C
[(840 – 47) / 17,191] x 100Correct Answer
D
[(17,191 – 47) / 840] x 100
QUESTION 17 OF 44
In your last email send, you delivered 23,019 emails with 3,162 ad clicks and 771 conversions. What is the calculation for email send’s conversion rate?
A
3,162 / 771
B
771 / 3,162Correct Answer
C
771 / 23,019
D
3,162 / 23,019
QUESTION 18 OF 44
As a digital marketer for a tutoring business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by psychographic characteristics? Select all that apply.
A
What grade is your child in?
B
How far do you live from the tutoring center?
C
How often do you help your child with homework?Correct Answer
D
How many days a week does your child do homework?Correct Answer
QUESTION 19 OF 44
As a digital marketer for a pet supplies business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by behavioral data? Select all that apply.
A
Does your pet have any food allergies?
B
What is your preferred language?
C
Do you purchase a certain brand of pet food?Correct Answer
D
How long have you been a customer of our store?Correct Answer
QUESTION 20 OF 44
When crafting an email, which element addresses the reader in the second person, emphasizes potential benefits, and is no more than 90 words in length?
A
Subject line
B
Message bodyCorrect Answer
C
Signature
D
Call to action
QUESTION 21 OF 44
In the past month, your email list added 3,593 subscribers and had 488 unsubscribes. The list total is 87,323. What is the calculation for the list’s growth rate?
A
(87,323 x 100) / (3,593 – 488)
B
[87,323 / (3,593 – 488)] x 100
C
[(3,593 – 488) / 87,323] x 100Correct Answer
D
[(87,323 – 488) / 3,593] x 100
QUESTION 22 OF 44
As a digital marketer for a pet supplies business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by psychographic characteristics? Select all that apply.
A
what city do you live in?
B
What type of pet do you own?
C
Do you use toys to play with your pet?Correct Answer
D
Do you make your pet’s food?Correct Answer
QUESTION 23 OF 44
In your last email send, you delivered 2,708 emails with 898 unique opens and 269 clicks. What is the calculation for your click-to-open rate?
A
2,708 / 269
B
898 / 269
C
269 / 2,708
D
269 / 898Correct Answer
QUESTION 24 OF 44
In your last email send, you delivered 65,902 emails with 6,611 ad clicks and 1,743 conversions. What is the calculation for the email send’s conversion rate?
A
6,611 / 65,902
B
6,611 / 1,743
C
1,743 / 6,611Correct Answer
D
1,743 / 65,902
QUESTION 25 OF 44
In your last email send, you delivered 223,482 emails with 48,332 unique opens and 10,041 clicks. What is the calculation for your click-to-open rate?
A
10,041 / 48,332Correct Answer
B
10,041 / 223,482
C
48,332 / 10,041
D
223,482 / 10,041
QUESTION 26 OF 44
When crafting an email, which element uses clear, actionable language, and is no more than 45 characters in length?
A
Subject lineCorrect Answer
B
Salutation
C
Signature
D
Message body
QUESTION 27 OF 44
A marketer creates a SMART goal for an upcoming social media campaign. They are still determining how they will know when the goal is accomplished. Why is it important for a SMART goal to be measurable?
A
It allows you to track and measure the goal along the way.Correct Answer
B
It lets you track if you are making progress at a good pace.
C
It makes it specific enough to know if you’ve achieved it.
D
It matches the organization’s needs and priorities.
QUESTION 28 OF 44
As a digital marketer for a wellness brand, you are segmenting your email list to reach customers who frequently shop online and try new online stores. What did you use to segment this list?
A
Geographic characteristics
B
Behavioral dataCorrect Answer
C
Psychographic characteristics
D
Demographic data
QUESTION 29 OF 44
A marketer creates an email. Why should they include body copy?
A
To describe how the content helps the readerCorrect Answer
B
To highlight the features instead of the benefits
C
To encourage readers to make a purchase
D
To tell readers what you are offering
QUESTION 30 OF 44
As a digital marketer, an email you sent was delivered to 47,922 recipients. 15,001 recipients opened the email. 3,221 clicked on a link and 562 made a purchase. How would you calculate the purchase conversion rate?
As a digital marketer, you send 250,070 emails as part of an email marketing campaign. The emails received 48,320 unique opens and 4,813 clicks. How would you calculate the click-to-open rate?
Gain 1,500 followers on social media over the course of a social media campaign
B
Add names to subscriber list over the course of an email marketing campaign
C
Increase brand awareness and lead generation by 15% in the next year
D
Increase weekly app downloads by 200 downloads over three monthsCorrect Answer
QUESTION 33 OF 44
Which of the following SMART goals is measurable?
A
Use email marketing software for the campaign
B
Remove all list subscribers by the end of the monthCorrect Answer
C
Increase revenue in six months
D
Gain new followers by March 20th
QUESTION 34 OF 44
As a digital marketer for a sportswear brand, you are segmenting your email list to reach couples between the ages of 25-45 who can afford to pay for monthly fitness programs.
A
Psychographic characteristics
B
Behavioral data
C
Geographic factors
D
Demographic dataCorrect Answer
QUESTION 35 OF 44
A marketer creates an email to promote a new product. Why should they include a call to action?
A
To describe how the content helps the reader
B
To encourage readers to make a purchaseCorrect Answer
C
To tell readers what they are offering
D
To highlight the benefits instead of the features
QUESTION 36 OF 44
A digital marketer monitors an email list to determine the rate at which the list grows. They emailed 60,345 recipients and gained 2,500 new subscribers and 530 unsubscribes. How would they calculate the list’s growth rate?
A
[(2,500 – 530) / 60,345] x 100Correct Answer
B
[(530 – 2,500) / 60,345] x 100
C
[(60,345 – 2,500) / 530] x 100
D
[(60,345 – 530) / 2,500] x 100
QUESTION 37 OF 44
As part of an email marketing campaign, a digital marketer delivers 20,500 emails with 7,992 email opens. The email receives 1,551 link clicks and 219 purchases. How would they calculate the purchase conversion rate?
It matches the organization’s needs and priorities.
B
It has a specific reason, purpose, or benefit.Correct Answer
C
It is challenging and allows positive progress or change.
D
It has evidence to prove whether it was successful or not.
QUESTION 39 OF 44
A digital marketer monitors an email list to determine the rate at which the list grows. They count 4,810 new subscribers and 224 unsubscribes from a list of 65,454 recipients. How would they calculate the list’s growth rate?
A
[(224 – 4,810) / 65,454] x 100
B
[(65,454 – 4,810) / 224] x 100
C
[(65,454 – 224) / 4,810] x 100
D
[(4,810 – 224) / 65,454] x 100Correct Answer
QUESTION 40 OF 44
A digital marketer creates an email campaign and delivers 76,230 emails with 33,944 email opens. The email receives 10,550 link clicks and 1,201 purchases. How would they calculate the purchase conversion rate?
A digital marketer monitors an email list to determine the rate at which the list grows. They count 1,706 new subscribers and 91 unsubscribes. The total number of email addresses on the list is 10,100. How would they calculate the list’s growth rate?
A
[(10,100 – 91) / 1,706] x 100
B
[(1,706 – 91) / 10,100] x 100Correct Answer
C
[(10,100 – 1,706) / 91] x 100
D
[(91 – 1,706) / 10,100] x 100
QUESTION 42 OF 44
As a digital marketer for an amusement park, you are segmenting your email list to reach customers interested in themed family activities. You realize that this might be too broad, and would like to learn more about the audience’s psychographic characteristics.
A
How old are the children in your family?
B
Do you live in a larger city or rural area?
C
How often do you take family trips?Correct Answer
D
What activities do you enjoy as a family?Correct Answer
QUESTION 43 OF 44
As a digital marketer for a sportswear brand, you are segmenting your email list to reach customers interested in health and fitness. These customers enjoy an active lifestyle and spend their free time outdoors.
A
Demographic data
B
Geographic factors
C
Psychographic characteristicsCorrect Answer
D
Behavioral data
QUESTION 44 OF 44
A digital marketer delivers 103,000 emails for an email marketing campaign. The emails received 60,320 unique opens and 5,811 clicks. How would they calculate the click-to-open rate?
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Ready to test your recall?
One of your campaign goals is to add 12,000 new subscribers by the end of September. Taking into account the subscribers added since April, when will you meet this goal if you continue to add 2,000 each month?