Course 1 – Foundations of User Experience (UX) Design QUIZ ANSWERS

Week 2: Thinking Like a UX Designer

GOOGLE UX DESIGN PROFESSIONAL CERTIFICATE

Complete Coursera Answers & Study Guide

Thinking like a UX designer INTRODUCTION

In this part of the Coursera Google UX Design Professional Certificate program, you will gain an understanding of user-centered design (UCD) and learn how to think like a UX designer. You’ll be introduced to the framework used by professional designers on the job and explore best practices for creating inclusive and accessible designs. Thinking across platforms is essential in order to create seamless user experiences that are tailored to meet each individual’s needs.

With this knowledge, you’ll comprehensively understand UX design principles that can be applied when designing products or services. By the end of this course section, you’ll have acquired the skills necessary to think like a UX designer and create impactful designs with consideration for user experience at every stage.

Learning Objectives

  • Define common terms in UX design
  • Describe user-centered design
  • Explain common design frameworks
  • Explain how UX designers think across platforms
  • Understand equity-focused design
  • Describe the importance of accessibility in the design process

TEST YOUR KNOWLEDGE ON THE USER

1. User-centered design is defined as a framework that “puts the user front-and-center.”

  • True (CORRECT)
  • False

Correct: User-centered design is a framework that puts the user front-and-center. By focusing on the user, designers must consider the story, emotions, and insights gathered about them.

2. Which design approach should a UX designer consider for users with limited experience navigating websites?

  • Straightforward and simplistic design (CORRECT)
  • Modern design with one or two colors
  • Complex and elaborate design
  • Colorful design with a variety of shapes and colors

Correct: To create a website for users with limited internet experience, a UX designer should consider a straightforward and simplistic design. That means icons, navigation buttons, and features that are relatively universal.

3. How does color modification assist users with low vision or eye strain?

  • By using neutral colors on a screen
  • By using bright colors on a screen
  • By using high contrast of colors on a screen (CORRECT)
  • By using translucent colors on a screen

Correct: Color modification increases the color contrast on a screen to make it easier to see for users with low vision or eye strain.

4. What are some key questions a designer can ask to evaluate user experience? Select all that apply.

  • Is the product equitable? (CORRECT)
  • Does the product meet sales and marketing goals?
  • Does the product solve the user’s problem? (CORRECT)
  • Is the product easy to use? (CORRECT)

Correct: When it comes to evaluating user experience, some key questions a designer can ask are: Does the product solve the user’s problem? Is the product equitable? Is the product easy to use?

Correct: When it comes to evaluating user experience, some key questions a designer can ask are: Does the product solve the user’s problem? Is the product equitable? Is the product easy to use?

Correct: When it comes to evaluating user experience, some key questions a designer can ask are: Does the product solve the user’s problem? Is the product equitable? Is the product easy to use?

5. If a user has a low level of digital literacy, what might they have trouble interpreting? Select all that apply.

  • Word Pronunciation
  • Design patterns (CORRECT)
  • Calls to action (CORRECT)
  • Icons (CORRECT)

Correct: Users with a low level of digital literacy have trouble interpreting or understanding design patterns, calls to action, and icons, all of which are provided by contextual clues, cultural clues, and experience using the internet.

1. How is the term platform defined in UX design?

  • A platform is the medium where users experience a product. (CORRECT)
  • A platform is how a person, the user, feels about interacting with, or experiencing, a product.
  • A framework of a website or how it’s organized, categorized, and structured.
  • A good, service, or feature.

Correct: Examples of mediums include: mobile phones, TV, tablets, and computer desktops.

2. Identify a few best practices to consider when designing websites for mobile users. Select all that apply.

  • Create brand new gesture
  • Place call-to-action buttons front and center (CORRECT)
  • Simplify navigation (CORRECT)
  • Reduce visual clutter (CORRECT)

Correct: Call-to-action buttons should be placed front and center, allowing the user to easily complete the desired task. Simplifying navigation, employing commonly used gestures, and reducing visual clutter are a few other best practices to consider when designing for mobile users.

Correct: Navigation menus should be short and simple, since there’s only a limited amount of space on mobile interfaces. Placing call-to-action buttons front and center, employing commonly used gestures, and reducing visual clutter are a few other best practices to consider when designing for mobile users.

Correct: Mobile devices have limited space, yet they still need to present the same information users would need on desktop computers. It’s a good idea to keep the design relatively minimal and simple. Placing call-to-action buttons front and center, simplifying navigation, and employing commonly used gestures are a few other best practices to consider when designing for mobile users.

3. According to the principles of inclusive design, which of the following personal identifiers should you consider when making design choices? Select all that apply.

  • Name
  • Race (CORRECT)
  • Economic Status (CORRECT)
  • Gender (CORRECT)

Correct: Inclusive design means making design choices that take into account personal identifiers like ability, race, economic status, language, age, and gender. With inclusive design, you solve for one type of user, and the benefit of that solution can extend to many other types of users.

4. Which scenario is an example of equitable thinking or design?

  • Creating a mobile app for all versions of iOS.
  • Providing the same lunch for each guest attending a press conference.
  • Providing closed captioning and an interpreter during an online presentation. (CORRECT)
  • Supplying a laptop for all students in a computer lab.

Correct: Providing closed captioning and an interpreter during an online presentation is an example of equitable thinking at work. Not all who attend a presentation have impeccable hearing or sight, especially if there are attending guests who are Deaf, hard-of-hearing, or have difficulties with vision.

5. Design Thinking involves the following phases: empathize, define, ideate, prototype, and test. During which phase is your primary goal to learn more about the user and their problems, wants, and needs, and the environment or context in which they’ll experience your design?

  • Test
  • Prototype
  • Define
  • Empathize (CORRECT)

Correct! During the empathize phase, your primary goal is to learn more about the user and their problems, wants, and needs, and the environment or context in which they’ll experience your design.

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WEEKLY CHALLENGE 2: THINKING LIKE A UX DESIGNER

1. People who do not identify as having a disability also benefit from the assistive technologies created for accessibility.

  • True (CORRECT)
  • False

Correct: Assistive technologies created for people who identify as having a disability also benefit people who do not identify as having a disability.

2. What types of platforms does a designer need to keep in mind when designing a product? Select all that apply.

  • Books
  • Desktop (CORRECT)
  • Television (TV) (CORRECT)
  • Mobile apps (CORRECT)

Correct: A platform is the medium that users experience your product on, such as desktop, mobile web, mobile apps, tablets, wearables, TVs, smart displays, and more.

3. During the test phase (also known as the evaluate phase), you’re trying to determine if the design that you created actually solves the user’s problem. What are some best practices to follow when conducting usability testing during the test phase?

  • Tell your users exactly how to accomplish the tasks you’ve asked them to do.
  • Observe, listen, and take notes while the user completes the tasks (CORRECT)
  • Analyze the usability testing results. (CORRECT)
  • Test your prototype with real people who represent your user. (CORRECT)

Correct: To avoid introducing bias into the testing process, it’s important to observe, listen, and take notes while the user completes the tasks, only occasionally asking questions to gain more insight.

Correct: The main goal during usability testing is to collect feedback about the user experience with your design. When you gain insight from analyzing the results, you can use this feedback to make changes and improvements to your design as many times as you need.

Correct: It’s important to recruit people who represent your user when preparing to conduct usability testing.

4. Design Thinking involves the following phases: empathize, define, ideate, prototype, and test.

  • True (CORRECT)
  • False

Correct: Design Thinking involves the following phases: empathize, define, ideate, prototype, and test.

5. The term accessibility refers to the design of products, devices, services, or environments for _______.

  • People with special access to premium features
  • People who are deaf or hard of hearing (CORRECT)
  • People with motor disabilities (CORRECT)
  • People with vision disabilities (CORRECT)

Correct: As a UX designer, it’s important to keep users with disabilities–whether they’re temporary, situation, or permanent–in mind as you design features or new products. When talking about accessibility related to designing apps and websites, there are four major categories of users with disabilities to consider: people with motor disabilities, people who are deaf or hard of hearing, people with cognitive disabilities, and people with vision disabilities.

6. Which of these are steps in user-centered design? Select all that apply.

  • Delete
  • Understand (CORRECT)
  • Specify (CORRECT)
  • Design (CORRECT)

Correct: User-centered design has four steps: understand, specify, design, and evaluate.

7. In user-centered design, during which step do designers come up with ideas for what the product might look like?

  • Evaluate
  • Specify
  • Design (CORRECT)       
  • Understand

Correct: UX engineers are not considered a type of UX designer. However, they frequently work with the user experience team to translate the design’s intent into a functioning experience, like a website or an app.

8. As a UX designer, one of the key challenges of getting to know your users is avoiding taking a narrow view of the user, or making assumptions that they have the same needs and wants as you do. To reach as many users as possible, which of the following questions should you understand about your user? Select all that apply.

  • How much are users willing to pay for the product service?
  • How familiar are my users with technology? (CORRECT)
  • Do my users have disabilities to consider–whether temporary, situational, or permanent? (CORRECT)
  • Where are my users accessing the product or service?  (CORRECT)        

Correct: To reach as many users as possible, you need to consider whether users identify as having a disability, the level of familiarity of your users with technology, how and where users are accessing your product or service, and whether your research sample includes all your potential users.

9. A framework creates the basic structure that focuses and supports a problem that you’re trying to solve, like an outline for a project. UX designers use various frameworks to organize their approach to designs based on ____________ and the type of organization they work for.

  • their interviewing skills
  • the type of products they design (CORRECT)
  • their ability to multitask
  • the design tools that they use

Correct: UX designers use various frameworks to organize their approach to designs based on the type of products they design and the type of organization they work for.

10. What is a platform?

  • The screen size a designer selects to ensure the design is accessible for most users
  • The medium through which users experience a product (CORRECT)
  • The system a designer uses to create a functional and affordable design
  • The design solution a designer uses to meet a user’s needs

Correct: A platform is the medium that users experience your product on, such as desktop, mobile web, mobile apps, tablets, wearables, TVs, smart displays, and more.

11. What does an equity-focused design approach seek to do?

  • Build products that meet the needs of specific individuals and groups who have been excluded in the past (CORRECT)
  • Accommodate the needs of users with disabilities
  • Build products for one type of user, so the benefits can extend to many other types of users

Correct: Equity-focused design takes the idea of inclusive design one step further by focusing on designing for groups that have been historically underrepresented or ignored when building products. The goal of equity-focused design is to uplift groups that have been excluded historically, so that a product is accessible and fair to all genders, races, and abilities.

12. True or false? Alternative text, or alt text, provides a high-contrast view of text.

  • True
  • False (CORRECT)

Correct: Alternative text, or alt text, helps translate a visual user interface into a text-based user interface. It essentially uses words to describe any meaningful image for someone who isn’t able to see the image. For a refresher on alt text and other assistive technologies, review this video.

13. Assistive technology includes any product, equipment, or systems that can enhance learning, working, and daily living for people with disabilities. Which of the following assistive technologies can help people with limited vision? Select all that apply.

  • Motion tracking
  • Switch
  • Voice control (CORRECT)
  • Screen readers (CORRECT)

Correct: Voice control is considered assistive technology to help those with limited vision by allowing users to navigate and interact with the buttons and screens on their devices using only their voice.

Correct: Screen readers are considered assistive technology that helps those with limited vision by rendering text on a page as speech or braille.

14. User-centered design is defined as a framework that “puts the user front-and-center.”

  • True (CORRECT)
  • False

Correct: User-centered design is a framework that puts the user front-and-center. By focusing on the user, designers must consider the story, emotions, and insights gathered about them.

15. How does color modification assist users with low vision or eye strain?

  • By using bright colors on a screen
  • By using high contrast of colors on a screen (CORRECT)
  • By using neutral colors on a screen
  • By using translucent colors on a screen

Correct: Color modification increases the color contrast on a screen to make it easier to see for users with low vision or eye strain.

16. Which scenario is an example of equitable thinking or design at work?

  • Creating a mobile app for all versions of iOS.
  • Providing closed captioning and an interpreter during an online presentation.  (CORRECT)
  • Supplying a laptop for all students in a computer lab.
  • Providing the same lunch for each guest attending a press conference.

Correct: Providing closed captioning and an interpreter during an online presentation is an example of equitable thinking at work. Not all who attend a presentation have impeccable hearing or sight, especially if there are attending guests who are Deaf, hard-of-hearing, or have difficulties with vision.

17. In which phase of Design Thinking would a designer create an early model of a product that demonstrates its functionality?

  • Ideate
  • Prototype (CORRECT)
  • Test
  • Empathize

18. Fill in the blank: Responsive web design allows a website to change automatically depending on _______.

  • the user’s connection speed
  • the cost of the device
  • the size of the device (CORRECT)
  • whether the user is a customer

Correct: Responsive web design allows a website to change automatically depending on the size of the device.

19. User experience should focus on the experience of existing users, and which other key group?

  • Users who are about to become internet users (CORRECT)
  • Users who are adapting to cloud-based technology
  • Users who are in the field of technology
  • Users who are transitioning from desktop to mobile

Correct: Globally, there are a billion people just starting to use the internet. Designers need to consider this group, in addition to current users, when creating user experiences.

20. Digital literacy is the familiarity of a user with the technology they need to use to access your product or service. How might you improve the user experience for users who are new to digital technology? Select all that apply.

  • Keep the design simple (CORRECT)
  • Focus on users with higher digital literacy
  • Provide clear guidance in the product (CORRECT)
  • Consider providing video tutorials (CORRECT)

Correct: People with lower digital literacy might not be familiar with certain design patterns, calls to action, or icons that those of us with more online experience take for granted. To help provide them with a better user experience, keep the design simple, provide clear guidance in the product, and consider providing video tutorials to help them use all areas of the product

21. A designer completes the first three steps of the user-centered design process. This results in a design they hope will solve the end user’s problem. What is the final step in the process?

  • Evaluate (CORRECT)
  • Prototype
  • Iterate
  • Ideate

Correct: The final step is to evaluate a design against the end user’s needs. In this step, the designer can find out if the design actually solves the user’s problem.

22. User-centered design begins with the step: understand. What is the second step of the process?

  • Specify (CORRECT)
  • Design
  • Evaluate
  • Iterate

Correct: User-centered design has four steps: understand, specify, design, and evaluate. During the second step, specify, you’ll narrow down the user’s needs based on your research, to determine which user problem is the most important to solve.

23. What are the benefits of following a UX design framework? Select all that apply.

  • UX frameworks focus on earning the most money.
  • UX frameworks promote iteration to design the right user experience. (CORRECT)
  • UX frameworks focus on the user. (CORRECT)
  • UX frameworks support creating solutions that address the user’s problem. (CORRECT)

Correct: No matter which frameworks you use in your career, they all have a few things in common: focus on the user, create solutions that address the user’s problems, collaborate with teammates across departments, validate your designs, and iterate as needed to design the right user experience.

24. True or false? High contrast mode makes the interface easier to see for people with low vision.

  • True (CORRECT)
  • False

25. User-centered design is when you consider a user’s story, emotions, and _____.

  • the insights you have gathered about users (CORRECT)
  • the data you have collected about similar users
  • the feedback you have incorporated in design updates
  • the interactive elements you have included in your prototype

Correct: User-centered design puts the user front and center. Focusing on the user means considering their story, emotions, and the insights you’ve gathered about them.

26. When designing cross-platform experiences, which platform should you focus on first when you build a new product?

  • The platform that controls the largest market share
  • The platform that best meets your user’s needs (CORRECT)
  • All platforms planned to launch
  • The designer’s favorite platform

Correct: It’s important to focus first on the platform that best meets your users’ needs. Later, you can design for additional platforms.

27. Which of the following are best practices when designing for mobile experiences? Select all that apply.

  • Keep navigation buttons short and simple (CORRECT)
  • Place call-to-action buttons front and center (CORRECT)
  • Design a custom app, to direct all users to a single platform experience
  • Create unique color schemes for each platform

Correct” Best practices for designing mobile experiences include placing call-to-action buttons front and center, keep navigation menus short and simple, use intuitive and familiar gestures (like tapping and swiping), consider portrait and landscape views, and reduce visual clutter.

28. What should you consider when creating an equity-focused product?

  • Accommodating the needs of users who have been historically excluded from the design process. (CORRECT)
  • Accommodating the needs of users who are in the primary market segment for a product.
  • Accommodating the needs of all possible users, using a one-size-fits-all design approach.

Correct: Equity-focused design means making sure a product is accessible and fair to all genders, races, and abilities, which means that it’s important to consider the needs of users who have been historically underrepresented during the design process.

29. True or false? Screen readers are one of the most common assistive technologies for people with limited vision

  • True (CORRECT)
  • False

Correct: Screen readers are one of the most common assistive technologies for people with limited vision. The software works on mobile and web devices and reads out loud any on screen text.

Thinking like a UX designer CONCLUSION

UX designers always put the user first, and this part of the course provided an introduction to user-centered design. You were also introduced to one of the many design frameworks that UX designers use on a daily basis. In addition, you learned about some general design best practices – including the importance of inclusive design and accessibility when designing for users.

Lastly, you learned how thinking across platforms can provide users with a seamless experience no matter which device they’re using. So what are you waiting for? Join Coursera now and take your UX designer career to the next level!