Question 1

Fill in the blank: _____ posts can sometimes take days for a company’s audience to view due to platform algorithms, which can cost a company leads.

Accepted Answer

Organic Social Media (Correct)

Question 2

which type of social media is best for raising brand awareness, targeting specific audiences, and driving conversions?

Accepted Answer

Paid Social Media (Correct)

Question 3

Fill in the blank: _____ involves displaying paid ads or sponsored marketing messages on social media platforms to target a specific audience.

Accepted Answer

Paid Social Media (Correct)

Question 4

Fill in the blank: _____ involves displaying paid ads or sponsored marketing messages on social media platforms to target a specific audience.

Accepted Answer

Paid social media (CORRECT)

Question 5

Fill in the blank: Targeting relevant customers, increasing remarketing capabilities, and reaching an audience quickly are all benefits of _____.

Accepted Answer

paid social media (CORRECT)

Question 6

Fill in the blank: _____ is ideal for nurturing connections with customers through communication and relationship building.

Accepted Answer

Organic social media (CORRECT)

Question 7

How can paid social media help a company achieve their marketing goals? Select all that apply.

Accepted Answer

Target ads to lookalike audiences, Boost organic content, Optimize ads with A/B testing (CORRECT)

Question 8

What does a digital marketer first need to determine before developing a strategy for a paid social media campaign?

Accepted Answer

Objective (CORRECT)

Question 9

If a company is launching their first paid social media campaign, what kind of platform should they use?

Accepted Answer

The one that is currently their biggest source of leads (CORRECT)

Question 10

What does a digital marketer need to consider when developing a strategy for a paid social media campaign? Select all that apply.

Accepted Answer

Develop and upload creatives, Define campaign length, Set campaign budget (CORRECT)

Question 11

What are best practices of a remarketing strategy? Select all that apply.

Accepted Answer

Personalize ads, Untag visitors who have purchased, Limit frequency of ads (CORRECT)

Question 12

Fill in the blank: When setting a paid social media budget, a company needs to think about how they will create _____.

Accepted Answer

Content (CORRECT)

Question 13

What are the most common bidding strategies? Select three.

Accepted Answer

Cost-per-platform, Cost-per-thousand impressions (CPM), Cost-per-click (CPC), Cost-per-action (CPA)(CORRECT)

Question 14

Fill in the blank: _____ posts can sometimes take days for a company’s audience to view due to platform algorithms, which can cost a company leads.

Accepted Answer

Organic social media (CORRECT)

Question 15

What are the benefits of paid social media? Select all that apply.

Accepted Answer

Reach audiences quickly, Increase brand awareness, Target relevant customers (CORRECT)

Question 16

What are the benefits of organic social media? Select all that apply.

Accepted Answer

Build relationships, Promote a company’s brand, Nurture connections (CORRECT)

Question 17

What types of marketing goals can paid social media help a company achieve? Select all that apply.

Accepted Answer

Targeting specific audiences, Driving conversions, Raising brand awareness (CORRECT)

Question 18

Why is setting the objective important in developing a paid social media campaign? Select all that apply.

Accepted Answer

Helps guide users to a company’s end goal, Ensures a company is tracking the right metrics (CORRECT)

Question 19

What advice would you give this marketer on how to select the best social media platform?

Accepted Answer

They should choose a platform that they are familiar with and have an established audience on. (CORRECT)

Question 20

As a digital marketer develops a paid social media strategy, they need to consider the budget of their campaign. To help determine the budget, what should they research?

Accepted Answer

The average advertising cost for each platform (CORRECT)

Question 21

What are the main types of remarketing? Select two.

Accepted Answer

Pixel-based, List-based (CORRECT)

Question 22

What are the components of a paid social media advertising budget? Select all that apply.

Accepted Answer

Ad spend, Content creation, Tool (CORRECT)

Question 23

Fill in the blank: A paid social media campaign should be built around reaching one of a company’s _____ on social media.

Accepted Answer

customer personas (CORRECT)

Question 24

What is organic social media?

Accepted Answer

Marketing without paid promotion (CORRECT)

Question 25

How can using paid social media help a company to achieve its marketing goal of driving conversions?

Accepted Answer

Remarket ads reach people who are familiar with the company and drive more conversions. (CORRECT)

Question 26

When developing a paid social media campaign, a digital marketer will need to develop and upload creatives. What are creatives?

Accepted Answer

Content that can be promoted in a campaign (CORRECT)

Question 27

What guides a company’s social media advertising budget?

Accepted Answer

Goals set in a company’s paid social media strategy (CORRECT)

Question 28

Fill in the blank: _____ is an ideal strategy if a company’s main goals are to increase conversions and generate revenue.

Accepted Answer

Cost-per-action (CPA)(CORRECT)

Question 29

Which of the following refers to paid social media?

Accepted Answer

Displaying sponsored marketing messages on social media platforms to target an audience (CORRECT)

Question 30

Fill in the blank: Targeting relevant customers, increasing remarketing capabilities, and reaching an audience quickly are all benefits of _____.

Accepted Answer

paid social media (CORRECT)

Question 31

Which type of social media is best for raising brand awareness, targeting specific audiences, and driving conversions?

Accepted Answer

Paid social media (CORRECT)

Question 32

A marketer is developing a paid social media strategy. They aim to guide users to the end goal and track the right metrics. What is the first thing they should do?

Accepted Answer

Clearly define the objective of the strategy (CORRECT)

Question 33

What is the main factor a marketer should consider when choosing the best social media platform for a campaign?

Accepted Answer

Which platform requires a paid social media presence in order to capture a more exclusive audience (CORRECT)

Question 34

What does a digital marketer need to consider when developing a strategy for a paid social media campaign? Select all that apply.

Accepted Answer

Set campaign budget, Define campaign length, Develop and upload creatives (CORRECT)

Question 35

A marketer decides to personalize their ads and limit the frequency of the ads. What is this an example of?

Accepted Answer

Remarketing strategy best practices (CORRECT)

Question 36

What are Cost-per-click (CPC), Cost-per-action (CPA), and Cost-per-thousand impressions (CPM) examples of?

Accepted Answer

Common advertising metrics (CORRECT)

Question 37

As a marketer, you connect with your audience by using high-quality social media content without paid promotion. What type of social media is this?

Accepted Answer

Organic social media (CORRECT)

Question 38

As part of a campaign, you decide to display paid ads to customers who have visited your website. What is this called?

Accepted Answer

Remarketing (CORRECT)

Question 39

A marketer is deciding which social media platform to use for their first paid advertising campaign. Which of the following factors should they consider when choosing a platform? Select two.

Accepted Answer

Which platform is the company familiar with, Which platform does the company have an established audience on (CORRECT)

Question 40

A marketer uploads a list of email contacts to the platform of their choice. What happens next?

Accepted Answer

Their ads appear on the audience’s feed on the specific platform (CORRECT)

Question 41

A marketer searches for a bidding strategy to increase conversions and generate value. Which of the following is ideal for these goals?

Accepted Answer

Cost-per-action (CPA) (CORRECT)

Question 42

Fill in the blank: You can use _____ to boost top-performing organic content, so it reaches more people.

Accepted Answer

funds from your paid media budget (CORRECT)

Question 43

You’re creating a new social media marketing campaign. Your goal is to increase awareness and conversions and target specific audiences. What type of social media will help you achieve your goals?

Accepted Answer

Paid social media (CORRECT)

Question 44

A marketer is launching their first paid social media campaign. What is the best platform for them to use?

Accepted Answer

The one that is currently their biggest source of leads (CORRECT)

Question 45

Which of the following can help marketers allocate a budget more effectively?

Accepted Answer

Using filters to narrow the target audience (CORRECT)

Question 46

As a marketer, you regularly nurture your connections with customers through communication and relationship-building. Which type of social media helps you achieve this?

Accepted Answer

Organic social media (CORRECT)

Question 47

A marketer considers remarketing to their customers on social media. What two types of remarketing are available?

Accepted Answer

Pixel-based and list-based (CORRECT)

Question 48

A business wants to create social campaigns to raise brand awareness, deliver specific messages, and increase engagement. Which bidding strategy is ideal for this?

Accepted Answer

Cost-per-thousand impressions (CPM) (CORRECT)

Question 49

Fill in the blank: _____ is ideal for nurturing connections with customers through communication and relationship building.

Accepted Answer

Organic social media (CORRECT)

Question 50

As a marketer, you use paid social media to achieve your marketing goals. What does paid social media allow you to do? Select all that apply.

Accepted Answer

Optimize ads with A/B testing, Boost organic content, Target ads to lookalike audiences (CORRECT)

Question 51

Why is it important to build a social media campaign around one of your customer personas?

Accepted Answer

It helps you allocate your budget more effectively because It can get expensive to reach a wide audience with ads (CORRECT)

Question 52

A marketer is deciding which social media platform to use for their first paid advertising campaign. Which of the following factors should they consider when choosing a platform? Select two.

Accepted Answer

Which platform is the company familiar with, Which platform does the company have an established audience on (CORRECT)

Question 53

What is this benefit called?

Accepted Answer

Remarketing (CORRECT)

COURSE 3 – FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE QUIZ ANSWERS

Week 5: Paid Social Media

Google Digital Marketing & E-commerce Professional Certificate

Complete Coursera Study Guide

table of CONTENT

Paid Social Media INTRODUCTION

Learning Objectives

TEST YOUR KNOWLEDGE: PAID ADS ON SOCIAL MEDIA

1. Fill in the blank: Paid social media is an effective way to increase _____. It allows a digital marketer to place ads in a prominent position in their audience’s feeds.

2. What are the benefits of paid social media? Select all that apply.

3. Unlike organic social media, paid social media is best at achieving which types of goals? Select all that apply.

4. How can a company use paid social media to achieve their goal of reaching specific audiences?

5. How can a company use paid social media to increase conversions?

6. Which of the following are examples of paid social media? Select all that apply.

7. Which of the following are ways paid media can help a company accomplish its social media goals? Select all that apply.

TEST YOUR KNOWLEDGE: TARGET YOUR SOCIAL ADVERTISING

1. What does a digital marketer need to determine first in order to develop a strategy for a paid social media campaign?

2. Fill in the blank: A paid social media campaign should focus on reaching one of a company’s _____ on social media.

3. What steps should a digital marketer take to develop a strategy for a paid social media campaign? Select all that apply.

4. Consider the following scenario:

A digital marketer is working on remarketing. To get started, they upload their list of email contacts to the platform of their choice. Their intended audience will then start seeing their company’s ads as they browse through that platform.

What type of remarketing does this describe?

5. How can a digital marketer remarket to an advertising audience? Select all that apply.

6. Which of the following remarketing strategies uses lists of existing customers or visitors who have provided their email address and shows specific ads to them?

TEST YOUR KNOWLEDGE: MANAGE A SOCIAL ADVERTISING BUDGET

1. Fill in the blank: When considering a company’s paid social media costs, a digital marketer also needs to think about the costs of _____.

2. What does a paid social media budget generally include? Select all that apply.

3. What does a digital marketer need to consider when selecting a bidding strategy? Select all that apply.

4. What is the cost-per-click (CPC) bidding strategy?

5. What is the bidding strategy called when a company has to pay every time a person signs up for a newsletter, watches a video, requests a callback, or makes an actual purchase?

6. Fill in the blank: An influencer marketing platform is software that provides _____.

7. Which of the following tells how much a company will pay for each user action related to an ad?

Google Digital Marketing & E-commerce Professional Certificate

FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE WEEKLY CHALLENGE 5

1. What is organic social media?

2. What are the benefits of paid social media? Select all that apply.

3. What are the benefits of organic social media? Select all that apply.

4. How can using paid social media help a company to achieve its marketing goal of driving conversions?

5. Fill in the blank: A paid social media campaign should be built around reaching one of a company’s _____ on social media.

6. Consider the following scenario:

A digital marketer is developing their social media campaign. They need to choose a social media platform. There are so many pros and cons to each platform that it is difficult to determine which one would best serve their campaign.

What advice would you give this marketer on how to select the best social media platform?

7. When developing a paid social media campaign, a digital marketer will need to develop and upload creatives. What are creatives?

8. What are best practices of a remarketing strategy? Select all that apply.

9. Fill in the blank: When setting a paid social media budget, a company needs to think about how they will create _____.

10. What are the most common bidding strategies? Select three.

11. Fill in the blank: _____ posts can sometimes take days for a company’s audience to view due to platform algorithms, which can cost a company leads.

12. Consider the following scenario:

What is this benefit called?

13. Fill in the blank: _____ is ideal for nurturing connections with customers through communication and relationship building.

14. How can paid social media help a company achieve their marketing goals? Select all that apply.

15. What does a digital marketer first need to determine before developing a strategy for a paid social media campaign?

16. Consider the following scenario:

A digital marketer is developing their social media campaign. They need to choose a social media platform. There are so many pros and cons to each platform that it is difficult to determine which one would best serve their campaign.

What advice would you give this marketer on how to select the best social media platform?

17. As a digital marketer develops a paid social media strategy, they need to consider the budget of their campaign. To help determine the budget, what should they research?

18. What are the main types of remarketing? Select two.

19. What are the components of a paid social media advertising budget? Select all that apply.

20. Fill in the blank: _____ is an ideal strategy if a company’s main goals are to increase conversions and generate revenue.

21. Which type of social media is best for raising brand awareness, targeting specific audiences, and driving conversions?

22. Fill in the blank: _____ involves displaying paid ads or sponsored marketing messages on social media platforms to target a specific audience.

23. Fill in the blank: Targeting relevant customers, increasing remarketing capabilities, and reaching an audience quickly are all benefits of _____.

24. Fill in the blank: _____ is ideal for nurturing connections with customers through communication and relationship building.

25. If a company is launching their first paid social media campaign, what kind of platform should they use?

26. What does a digital marketer need to consider when developing a strategy for a paid social media campaign? Select all that apply.

27. What types of marketing goals can paid social media help a company achieve? Select all that apply.

28. Why is setting the objective important in developing a paid social media campaign? Select all that apply.

29. What guides a company’s social media advertising budget?

30. Fill in the blank: _____ is an ideal strategy if a company’s main goals are to increase conversions and generate revenue.

31. Which of the following refers to paid social media?

32. Fill in the blank: Targeting relevant customers, increasing remarketing capabilities, and reaching an audience quickly are all benefits of _____.

33. Which type of social media is best for raising brand awareness, targeting specific audiences, and driving conversions?

34. A marketer is developing a paid social media strategy. They aim to guide users to the end goal and track the right metrics. What is the first thing they should do?

35. What is the main factor a marketer should consider when choosing the best social media platform for a campaign?

36. What does a digital marketer need to consider when developing a strategy for a paid social media campaign? Select all that apply.

37. A marketer decides to personalize their ads and limit the frequency of the ads. What is this an example of?

38. What are Cost-per-click (CPC), Cost-per-action (CPA), and Cost-per-thousand impressions (CPM) examples of?

39. As a marketer, you connect with your audience by using high-quality social media content without paid promotion. What type of social media is this?

40. As part of a campaign, you decide to display paid ads to customers who have visited your website. What is this called?

41. A marketer is deciding which social media platform to use for their first paid advertising campaign. Which of the following factors should they consider when choosing a platform? Select two.