Question 1

Which of the following factors make email marketing effective? Select all that apply.

Accepted Answer

Insights gained from email, Lifespan of email, Number of email users (Correct)

Question 2

Fill in the blank: _____ is the process of sending messages to a list of existing subscribers to share information, drive sales, or create community.

Accepted Answer

Email marketing (Correct)

Question 3

Why is it important for a marketing goal to have a deadline?

Accepted Answer

Without a deadline, there is no way to know if a goal is making progress at a good pace. (Correct)

Question 4

Fill in the blank: Email marketing is the process of sending messages to a list of existing subscribers to _____.

Accepted Answer

share information, drive sales, or create community (Correct)

Question 5

Fill in the blank: Email marketing is the process of sending messages to a list of existing subscribers to _____.

Accepted Answer

share information, drive sales, or create community (CORRECT)

Question 6

The statistic that more than 4 billion people use email reflect which success factor of email marketing?

Accepted Answer

Number of email users (CORRECT)

Question 7

If a company has a high return on investment (ROI), which of the following scenarios is likely true?

Accepted Answer

The company made more money from a campaign than they spent on email marketing. (CORRECT)

Question 8

Which of the following factors does a SWOT audit help a company analyze? Select all that apply.

Accepted Answer

Strengths, Threats, Weaknesses (CORRECT)

Question 9

Imagine a company is creating an email campaign for an app-based tech company. What kind of goal should the company set to grow their brand?

Accepted Answer

SMART goal (CORRECT)

Question 10

Fill in the blank: If there is evidence to prove whether a goal was successful or not, that goal is _____.

Accepted Answer

Measurable (CORRECT)

Question 11

Which of the following statements is considered a do when it comes to email marketing? Select all that apply.

Accepted Answer

Segment email subscriber lists (CORRECT)

Question 12

Which of the following outcomes are likely if a company uses dramatic language or too-good-to-be true offers in their email marketing campaigns? Select all that apply.

Accepted Answer

Emails will end up in their customers’ spam folder, Emails will never be received. (CORRECT)

Question 13

Which term describes dividing an email subscriber list into smaller groups based on criteria like interests, location, or purchase history?

Accepted Answer

Segmenting (CORRECT)

Question 14

How can a company prioritize quality over quantity in their email marketing campaigns?

Accepted Answer

Define what quality means for the brand or team, and stick to it. (CORRECT)

Question 15

Imagine that a marketer needs to promote a new product. They want to reach customers with a marketing approach that is easy to use, offers built-in insights, and that takes advantage of the long lifespan of email as a medium. What marketing approach should they use?

Accepted Answer

Email marketing (CORRECT)

Question 16

The fact that 50% of people use the same email for ten years or more reflects which success factor of email marketing?

Accepted Answer

Lifespan (CORRECT)

Question 17

Which of the following are ways a company uses return on investment (ROI)? Select all that apply.

Accepted Answer

To evaluate the efficiency of an investment, To learn the ratio of net income and investment (CORRECT)

Question 18

Which of the following factors does a SWOT audit help a company analyze? Select all that apply.

Accepted Answer

Weaknesses, Strengths, Threats (CORRECT)

Question 19

Fill in the blank: A SMART goal is specific, measurable, attainable, relevant, and _____.

Accepted Answer

time bound (CORRECT)

Question 20

Why is segmenting an effective email marketing strategy?

Accepted Answer

Segmenting allows a company to target tailored emails to specific people to ensure the customers will enjoy them. (CORRECT)

Question 21

Which term best describes unsolicited and unwanted email sent out in bulk to a broad recipient list?

Accepted Answer

Spam (CORRECT)

Question 22

Which of the following are effective ways to segment email marketing lists to ensure specific customers enjoy marketing emails? Select all that apply.

Accepted Answer

Segment by timezone, Segment by gender, Segment by birth month. (CORRECT)

Question 23

Why should a company avoid sending the same emails to every single one of their subscribers?

Accepted Answer

If subscribers are sent all the same emails, they might receive an email they do not identify with and unsubscribe. (CORRECT)

Question 24

Email marketers can expect that for every dollar they spend on email marketing, they will earn 42 dollars. This best describes what concept?

Accepted Answer

Return on investment (ROI) (CORRECT)

Question 25

How can a company analyze the strengths, weaknesses, opportunities, and threats that may affect their marketing strategy?

Accepted Answer

Conduct a SWOT audit. (CORRECT)

Question 26

Which of the following could be considered quality content included in an email marketing campaign? Select all that apply.

Accepted Answer

Interesting content and images, Content that enriches customers’ lives in some way, Content that teaches customers something. (CORRECT)

Question 27

Which of the following should be avoided to ensure recipients do not think a company's email is spam? Select all that apply.

Accepted Answer

Include too-good-to-be-true offers, Use dramatic phrases (CORRECT)

Question 28

The fact that 50% of people use the same email for ten years or more reflects which success factor of email marketing?

Accepted Answer

Lifespan (CORRECT)

Question 29

How can an inexperienced, entry-level marketer create an effective email campaign?

Accepted Answer

They use several email automation tools to simplify the process and build an effective campaign. (CORRECT)

Question 30

Fill in the blank: Conducting _____ will help you identify the internal context of a company that could affect your strategy.

Accepted Answer

a SWOT audit (CORRECT)

Question 31

Fill in the blank: When setting a goal, it is important to consider who is involved, the reason or purpose behind it, and the requirements and constraints. This helps to ensure the goal is _____.

Accepted Answer

specific (CORRECT)

Question 32

When creating an email, a digital marketer links website content they have not previously included. Which marketing best practice is this an example of?

Accepted Answer

Use testing to learn what works best (CORRECT)

Question 33

When creating a brand’s email marketing strategy, you aim to identify any external factors that may affect the process. What research helps you examine the brand’s external context?

Accepted Answer

A PESTLE audit (CORRECT)

Question 34

According to the SMART framework, which of the following goals is considered time-bound?

Accepted Answer

Gain 1,000 new subscribers by the end of April (CORRECT)

Question 35

When creating an email marketing campaign, you set a standard for how you will present your brand and maintain that standard in all customer communications. Which marketing best practice is this an example of?

Accepted Answer

Quality over quantity (CORRECT)

Question 36

A digital marketer promotes a business by sending several emails per week. The emails offer promotions that seem unbelievable and the marketer notices a low email engagement rate. What tip will likely increase their email engagement rate?

Accepted Answer

Do not spam and avoid making your emails appear to be spam (CORRECT)

Question 37

Why should you segment subscribers in an email marketing list?

Accepted Answer

It allows you to send tailored emails to specific people. (CORRECT)

Question 38

A digital marketer needs to increase their email open rate by making the emails more engaging. What changes should they first test to increase engagement?

Accepted Answer

Use different links and images (CORRECT)

Question 39

Fill in the blank: Email marketing is the process of sending messages to a list of existing subscribers to _____.

Accepted Answer

share information, drive sales, or create community (CORRECT)

Question 40

The statistic that more than 4 billion people use email reflect which success factor of email marketing?

Accepted Answer

Number of email users (CORRECT)

Question 41

A company earns a lot more money from an email campaign than it spends. What does the campaign’s performance indicate?

Accepted Answer

A high return on investment (ROI) (CORRECT)

Question 42

Why should you segment subscribers in an email marketing list?

Accepted Answer

It allows you to send tailored emails to specific people. (CORRECT)

Question 43

Fill in the blank: _____ are discovered through research or data analysis and can be used to inform an email strategy.

Accepted Answer

Insights (CORRECT)

Question 44

A digital marketer evaluates the success of an email marketing campaign by calculating the return on investment (ROI). What do they learn from calculating the ROI?

Accepted Answer

How much money was earned compared to what it cost (CORRECT)

Question 45

A sales-driven e-commerce store with a high volume of monthly orders wants to increase their online sales by 25%. What element should they consider to make this a SMART goal?

Accepted Answer

Time-bound (CORRECT)

Question 46

A digital marketer retains valuable subscribers by only sending them relevant emails. What email marketing recommendation did they follow?

Accepted Answer

Do not send the same emails to every single subscriber (CORRECT)

Question 47

A surf shop creates an email campaign to target customers aged 25-45 who are interested in paddleboarding and other ocean activities. What email marketing best practice will help them target these customers?

Accepted Answer

Segment email lists by age and location (CORRECT)

Question 48

A digital marketer creates monthly emails with interesting stories their subscribers enjoy reading. What email marketing best practice does the marketer use?

Accepted Answer

Focus on delivering quality content instead of frequent content (CORRECT)

Question 49

A company sends branded emails to a subscriber list. The emails include the company’s latest products and discount codes for online orders. Why did the company choose email marketing to promote its products?

Accepted Answer

It is an effective tool for promoting products to potential, new, and existing customers. (CORRECT)

Question 50

When creating a campaign goal, you add a deadline to indicate when you should reach the goal. Why is it necessary for you to set time-bound goals?

Accepted Answer

It helps to evaluate whether you are making progress at a reasonable speed (CORRECT)

Question 51

A digital marketer creates an email to offer customers a discount on their fifth purchase. What email marketing best practice will help them target these customers?

Accepted Answer

Segment the email subscriber list according to the total number of orders (CORRECT)

Question 52

When creating a goal, what should you include to make it a measurable goal?

Accepted Answer

Metrics that can be tracked and measured (CORRECT)

Question 53

What is an example of a specific goal a marketer might consider?

Accepted Answer

Increase the number of sales by 50% in the next six months (CORRECT)

COURSE 4 – THINK OUTSIDE THE INBOX: EMAIL MARKETING QUIZ ANSWERS

Week 1: Introduction to Think Outside the Inbox: Email Marketing

Google Digital Marketing & E-commerce Professional Certificate

Complete Coursera Study Guide

table of CONTENT

Introduction to Think Outside the Inbox: Email Marketing INTRODUCTION

Learning Objectives

Test your knowledge: PESTLE, SWOT, and setting SMART goals

1. Fill in the blank: _____ is the process of sending messages to a list of existing subscribers to share information, drive sales, or create community.

2. Which of the following factors make email marketing effective? Select all that apply.

3. In marketing, a SWOT audit refers to Strengths, Weaknesses, Opportunities, and Threats. A PESTLE audit refers to Political, Economic, Social, Technological, Legal, and Environmental factors.

Which of the following describes the relationship between a SWOT audit and a PESTLE audit?

4. Fill in the blank: A _____ goal is specific, measurable, attainable, relevant, and time bound.

5. Why is it important for a marketing goal to have a deadline?

6. What is return on investment (ROI)?

Google Digital Marketing & E-commerce Professional Certificate

THINK OUTSIDE THE INBOX: EMAIL MARKETING WEEKLY CHALLENGE 1

1. Fill in the blank: Email marketing is the process of sending messages to a list of existing subscribers to _____.

2. The fact that 50% of people use the same email for ten years or more reflects which success factor of email marketing?

3. If a company has a high return on investment (ROI), which of the following scenarios is likely true?

4. How can a company analyze the strengths, weaknesses, opportunities, and threats that may affect their marketing strategy?

5. Imagine a company is creating an email campaign for an app-based tech company. What kind of goal should the company set to grow their brand?

6. Fill in the blank: When setting a goal, it is important to consider who is involved, the reason or purpose behind it, and the requirements and constraints. This helps to ensure the goal is _____.

7. Which of the following statements is considered a do when it comes to email marketing? Select all that apply.

8. Which of the following outcomes are likely if a company uses dramatic language or too-good-to-be true offers in their email marketing campaigns? Select all that apply.

9. Why is segmenting an effective email marketing strategy?

10. How can a company prioritize quality over quantity in their email marketing campaigns?

11. Imagine that a marketer needs to promote a new product. They want to reach customers with a marketing approach that is easy to use, offers built-in insights, and that takes advantage of the long lifespan of email as a medium. What marketing approach should they use?

12. Which of the following are ways a company uses return on investment (ROI)? Select all that apply.

13. Which of the following factors does a SWOT audit help a company analyze? Select all that apply.

14. Which of the following are characteristics of a SMART goal? Select all that apply.

15. Fill in the blank: Setting goals that are _____ helps inform a company if it is making progress at a good rate.

16. What is the practice of dividing an email subscriber list into smaller groups based on criteria like interest, location, or purchase history?

17. The statistic that more than 4 billion people use email reflect which success factor of email marketing?

18. Fill in the blank: If there is evidence to prove whether a goal was successful or not, that goal is _.

19. Which term describes dividing an email subscriber list into smaller groups based on criteria like interests, location, or purchase history?

20. How can a company prioritize quality over quantity in their email marketing campaigns?

21. Fill in the blank: A SMART goal is specific, measurable, attainable, relevant, and _____.

22. Which term best describes unsolicited and unwanted email sent out in bulk to a broad recipient list?

23. Which of the following are effective ways to segment email marketing lists to ensure specific customers enjoy marketing emails? Select all that apply.

24. Why should a company avoid sending the same emails to every single one of their subscribers?

25. Email marketers can expect that for every dollar they spend on email marketing, they will earn 42 dollars. This best describes what concept?

26. Which of the following could be considered quality content included in an email marketing campaign? Select all that apply.

27. Which of the following should be avoided to ensure recipients do not think a company’s email is spam? Select all that apply.

28. The fact that 50% of people use the same email for ten years or more reflects which success factor of email marketing?

29. How can an inexperienced, entry-level marketer create an effective email campaign?

30. Fill in the blank: Conducting _____ will help you identify the internal context of a company that could affect your strategy.

31. Fill in the blank: When setting a goal, it is important to consider who is involved, the reason or purpose behind it, and the requirements and constraints. This helps to ensure the goal is _____.

32. When creating an email, a digital marketer links website content they have not previously included. Which marketing best practice is this an example of?

33. When creating a brand’s email marketing strategy, you aim to identify any external factors that may affect the process. What research helps you examine the brand’s external context?

34. According to the SMART framework, which of the following goals is considered time-bound?

35. When creating an email marketing campaign, you set a standard for how you will present your brand and maintain that standard in all customer communications. Which marketing best practice is this an example of?

36. digital marketer promotes a business by sending several emails per week. The emails offer promotions that seem unbelievable and the marketer notices a low email engagement rate. What tip will likely increase their email engagement rate?

37. Why should you segment subscribers in an email marketing list?

38. A digital marketer needs to increase their email open rate by making the emails more engaging. What changes should they first test to increase engagement?

39. Fill in the blank: Email marketing is the process of sending messages to a list of existing subscribers to _____.

40. The statistic that more than 4 billion people use email reflect which success factor of email marketing?

41. A company earns a lot more money from an email campaign than it spends. What does the campaign’s performance indicate?

42. Why should you segment subscribers in an email marketing list?

43. Fill in the blank: _____ are discovered through research or data analysis and can be used to inform an email strategy.

44. A digital marketer evaluates the success of an email marketing campaign by calculating the return on investment (ROI). What do they learn from calculating the ROI?

45. A sales-driven e-commerce store with a high volume of monthly orders wants to increase their online sales by 25%. What element should they consider to make this a SMART goal?

46. A digital marketer retains valuable subscribers by only sending them relevant emails. What email marketing recommendation did they follow?

47. A surf shop creates an email campaign to target customers aged 25-45 who are interested in paddleboarding and other ocean activities. What email marketing best practice will help them target these customers?

48. A digital marketer creates monthly emails with interesting stories their subscribers enjoy reading. What email marketing best practice does the marketer use?

49. A company sends branded emails to a subscriber list. The emails include the company’s latest products and discount codes for online orders. Why did the company choose email marketing to promote its products?

50. When creating a campaign goal, you add a deadline to indicate when you should reach the goal. Why is it necessary for you to set time-bound goals?

51. A digital marketer creates an email to offer customers a discount on their fifth purchase. What email marketing best practice will help them target these customers?

52. When creating a goal, what should you include to make it a measurable goal?

53. What is an example of a specific goal a marketer might consider?

Introduction to Think Outside the Inbox: Email Marketing conclusion

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