COURSE 4 – THINK OUTSIDE THE INBOX: EMAIL MARKETING QUIZ ANSWERS
Week 3: Useful Tools for Email Marketing
Google Digital Marketing & E-commerce Professional Certificate
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Useful Tools for Email Marketing INTRODUCTION
Coursera’s Google Digital Marketing & E-commerce Professional Certificate Program teaches students useful tools for email marketing. The program covers creating and segmenting email lists, writing effective emails that engage customers, exploring email marketing tools like HubSpot and Mailchimp, learning crisis management strategies, and correcting email marketing mistakes.
Coursera’s professional certificate program equips students with the knowledge needed to maximize their success in the world of digital marketing and e-commerce. With Coursera’s program, learners can understand how to use the best practices for creating successful campaigns through email marketing.
Learning Objectives
- Create email marketing automation and workflows.
- Build and maintain email lists.
- Write effective email copy.
- Select the appropriate tools to conduct email marketing campaigns.
- Conduct contact management and list segmentation.
- Employ best practices to handle PII and user data safely.
- Identify practices for email marketing, including automation, tool selection, and building and managing email lists.
TEST YOUR KNOWLEDGE: EMAIL MARKETING TOOLS AND MISTAKES
1. Which of the following email marketing tasks can you automate with a tool? Select all that apply.
- Build your list (Correct)
- Design graphics
- Segment your list (Correct)
- Send welcome emails to new subscribers (Correct)
Correct: As soon as a new subscriber is added to a list, automation software sends them a welcome email. Automation tools will also help build and segment your list.
2. Which of the following are popular email marketing automation tools? Select all that apply.
- HubSpot (Correct)
- Hootsuite
- Salesforce (Correct)
- Mailchimp (Correct)
Correct: Salesforce offers powerful customization options, such as customizing your interface. Other email marketing tools are HubSpot and Mailchimp.
3. Which of the following are mistakes people commonly make when sending out emails? Select all that apply.
- Send an email with personalization mistakes (Correct)
- Send out the incorrect email sign-up form
- Send a broken hyperlink (Correct)
- Send an email to the wrong segmented list (Correct)
Correct: This occurs when a marketer selects the incorrect segment to send an email out to, such as the incorrect age group. Other common mistakes are to send a broken hyperlink, or send an email with personalization mistakes.
4. Which of the following are preventions to email marketing mistakes? Select all that apply.
- Create a quality control (QC) process. (Correct)
- Undo the email send.
- Double check every hyperlink. (Correct)
- Use grammar checker software. (Correct)
Correct: Grammar checker software, such as Grammarly, may be available as a plugin to your internet browser. Other preventions are to create a quality control process, and to double check every hyperlink.
5. What common way to segment an email list is based on customers’ activities, values, and hobbies?
- Subscription date
- Geography
- Psychographic characteristics (Correct)
- Website engagement
Correct: You can use interest-based segmenting to ensure customers are receiving emails with information that appeals to them.
6. Which of the following are popular email marketing tools? Select three.
- Google Sheets
- Salesforce (Correct)
- Mailchimp (Correct)
- HubSpot (Correct)
Correct: HubSpot uses personalization to offer different subscriber experiences based on personas and key audiences. Other popular email marketing tools are Mailchimp and Salesforce. Mailchimp’s automation tools include pre-built journeys. These journeys offer customizable workflows for common automation use cases. Other popular tools are HubSpot and Salesforce. Salesforce is slightly more expert-level, but it offers powerful customization options. Other popular email marketing tools are Mailchimp and HubSpot.
7. What is a hyperlink that no longer leads to the correct website?
- Internal link
- External link
- Bounced link
- Broken link (Correct)
Correct: The best way to ensure that your email does not have any broken links is to double check every hyperlink before you send it out.
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Weekly Breakdown | Google Study Guides | Back to Top
THINK OUTSIDE THE INBOX: EMAIL MARKETING WEEKLY CHALLENGE 3
1. What strategies can an email marketer use to build an email list? Select all that apply.
- Customer survey
- Website prompt (Correct)
- Display advertising (Correct)
- Referral (Correct)
2. Fill in the blank: _____ is the practice of dividing an email subscriber list into smaller groups based on criteria like interests, location, or purchase history.
- Separating
- Summarization
- Segmentation (Correct)
- Operating
3. As a digital marketer, you are dividing your email list by demographics. Which of the following best represents demographics?
- Age, gender identity, family status (Correct)
- Purchasing habits, spending habits, brand loyalty
- Climate, population, language
- Lifestyle, values, hobbies
4. As a digital marketer writing an email, what question should you consider to help write the email’s subject line?
- How can the reader take an action?
- Why should the reader care?
- How does this content help the reader?
- What are we offering the reader? (Correct)
5. As a digital marketer writing an email, which point of view is it generally recommended to write in?
- Second person (Correct)
- First person
- Third person
- Fourth person
6. As a digital marketer, you would like to use software and technology to manage email processes automatically. Which practice should you implement?
- Email marketing conversion
- Email marketing automation (Correct)
- Email marketing personalization
- Email marketing spam protection
7. What can the Mailchimp, HubSpot, and Salesforce tools assist with?
- Grammatical check
- Graphic design
- Automation (Correct)
- Website conversions
8. As a digital marketer, you accidentally send out an email with the wrong product page URL to your list. This is an example of what email marketing mistake?
- Sending a broken link (Correct)
- Sending with personalization mistakes
- Sending duplicate emails
- Sending to the wrong segmented list
9. Fill in the blank: In the context of email marketing, quality _____ is a process to ensure that the email you send does not have mistakes and errors.
- send
- control (Correct)
- review
- planning
10. Imagine you are sending an email to announce a product launch. You write about how the product creators came up with the product idea, what motivated them to create it, and the problem the product solves. This represents which tip for writing effective emails?
- Set the tone of your email.
- Craft the narrative in your email. (Correct)
- Determine the purpose of your email.
- Add a call to action in your email.
11. Which of the following best describes email segmentation?
- Dividing email lists into small groups based on criteria (Correct)
- Combining email lists to save money on the email marketing platform
- Combining email lists for better organization
- Dividing email lists into equal groups to more efficient email sends
12. Which of the following represents an email call-to-action?
- “One reason we created the product…”
- “Hi there!”
- “Here’s a short story:”
- “Try it free now!” (Correct)
13. In the context of email marketing, what is the process to ensure that the email you send does not have mistakes?
- Quality control (Correct)
- Quality planning
- Quality review
- Quality send
14. Imagine you are writing an email to tell customers about a new product. You make the email exciting, bright, and enthusiastic. This represents which tip for writing effective emails?
- Craft the narrative in your email.
- Set the tone of your email. (Correct)
- Determine the purpose of your email.
- Add a call to action in your email.
15. A digital marketer can use website prompts, display ads, social ads, and referrals to do what with email marketing?
- Build an email list (Correct)
- Send a transaction to an email list
- Clean up an email list
- Remove an email list
16. Which of the following is true regarding using automation in email marketing?
- You can only use it to send automatic welcome messages.
- You can only use it to track engagement of each subscriber.
- You can use it to assist with multiple tasks. (Correct)
- You can only use it to segment your list.
17. As a digital marketer choosing an email marketing tool, you are deciding between HubSpot, Mailchimp, and Salesforce. What can these tools assist you with?
- Website conversions
- Automation (Correct)
- Graphic design
- Grammatical check
18. Before writing an email, you think about why you are sending the email to identify the motivation behind it. This represents which tip for writing effective emails?
- Determine the purpose of your email. (Correct)
- Craft the narrative in your email.
- Add a call to action in your email.
- Set the tone of your email.
19. As a digital marketer, you are dividing your email list by behavioral data. Which of the following best represents behavioral data?
- Age, gender identity, family status
- Lifestyle, values, hobbies
- Spending habits, browsing habits, brand loyalty (CORRECT)
- Climate, population, language
Correct: Correct
20. Which of the following best describes a merge tag or personalization tag?
- A code that allows the writer to insert unique user data (CORRECT)
- A code that combines email lists for efficiency
- A code that deletes similar emails before a recipient reads it
- A code that sends emails automatically to recipients based on previously opened emails
Correct: Correct
21. Which of the following are benefits of email marketing automation? Select all that apply.
- Speeds up the email writing process
- Makes the email marketing process simpler and smoother (CORRECT)
- Ensures the campaign stays organized and on track (CORRECT)
- Allows more focus to complete other tasks (CORRECT)
Correct: Correct
Correct: Correct
Correct: Correct
22. Which of the following are examples of email marketing tools? Select all that apply.
- Hootsuite
- Search Console
- HubSpot (CORRECT)
- Mailchimp (CORRECT)
Correct: Correct
Correct: Correct
23. As a digital marketer, you are tasked with trying to make more sales through the email list. What strategies can you use to build the email list? Select all that apply.
- Focus group
- Search engine marketing (CORRECT)
- Website prompt (CORRECT)
- Social media advertising (CORRECT)
Correct: Correct
Correct: Correct
Correct: Correct
24. What is the practice of dividing an email subscriber list into smaller groups based on criteria like interest, location, or purchase history?
- Separating
- Operating
- Segmentation (CORRECT)
- Summarization
Correct: Correct
25. What is a best practice when writing email content?
- Discuss product or service benefits instead of features (CORRECT)
- Craft long emails to keep reader attention
- Limit personalization to the subject line
- Write emails in the third person
Correct: Correct
26. As a digital marketer, you accidentally send an email with the incorrect merge tag code. This is an example of what email marketing mistake?
- Sending to the wrong segmented list
- Sending with personalization mistakes (CORRECT)
- Sending a broken link
- Sending duplicate emails
Correct: Correct
Useful Tools for Email Marketing CONCLUSION
Coursera offers an email marketing course that covers all the topics mentioned in this blog post and more.
In addition to being able to create and segment email lists, you’ll learn how to write effective emails that engage with customers. You’ll also explore email marketing tools like HubSpot and Mailchimp and learn how they work. Then, you’ll explore crisis management and how to correct mistakes in email marketing. Join the learning experience in Coursera today!
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