Useful Tools for Email Marketing INTRODUCTION

TEST YOUR KNOWLEDGE: EMAIL MARKETING TOOLS AND MISTAKES

1. Which of the following email marketing tasks can you automate with a tool? Select all that apply.

2. Which of the following are popular email marketing automation tools? Select all that apply.

3. Which of the following are mistakes people commonly make when sending out emails? Select all that apply.

4. Which of the following are preventions to email marketing mistakes? Select all that apply.

5. What common way to segment an email list is based on customers’ activities, values, and hobbies?

6. Which of the following are popular email marketing tools? Select three.

7. What is a hyperlink that no longer leads to the correct website?

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THINK OUTSIDE THE INBOX: EMAIL MARKETING WEEKLY CHALLENGE 3

1. What strategies can an email marketer use to build an email list? Select all that apply.

2. Fill in the blank: _____ is the practice of dividing an email subscriber list into smaller groups based on criteria like interests, location, or purchase history.

3. As a digital marketer, you are dividing your email list by demographics. Which of the following best represents demographics?

4. As a digital marketer writing an email, what question should you consider to help write the email’s subject line?

5. As a digital marketer writing an email, which point of view is it generally recommended to write in?

6. As a digital marketer, you would like to use software and technology to manage email processes automatically. Which practice should you implement?

7. What can the Mailchimp, HubSpot, and Salesforce tools assist with?

8. As a digital marketer, you accidentally send out an email with the wrong product page URL to your list. This is an example of what email marketing mistake?

9. Fill in the blank: In the context of email marketing, quality _____ is a process to ensure that the email you send does not have mistakes and errors.

10. Imagine you are sending an email to announce a product launch. You write about how the product creators came up with the product idea, what motivated them to create it, and the problem the product solves. This represents which tip for writing effective emails?

11. Which of the following best describes email segmentation?

12. Which of the following represents an email call-to-action?

13. In the context of email marketing, what is the process to ensure that the email you send does not have mistakes?

14. Imagine you are writing an email to tell customers about a new product. You make the email exciting, bright, and enthusiastic. This represents which tip for writing effective emails?

15. A digital marketer can use website prompts, display ads, social ads, and referrals to do what with email marketing?

16. Which of the following is true regarding using automation in email marketing?

17. As a digital marketer choosing an email marketing tool, you are deciding between HubSpot, Mailchimp, and Salesforce. What can these tools assist you with?

18. Before writing an email, you think about why you are sending the email to identify the motivation behind it. This represents which tip for writing effective emails?

19. As a digital marketer, you are dividing your email list by behavioral data. Which of the following best represents behavioral data?

20. Which of the following best describes a merge tag or personalization tag?

21. Which of the following are benefits of email marketing automation? Select all that apply.

22. Which of the following are examples of email marketing tools? Select all that apply.

23. As a digital marketer, you are tasked with trying to make more sales through the email list. What strategies can you use to build the email list? Select all that apply.

24.  What is the practice of dividing an email subscriber list into smaller groups based on criteria like interest, location, or purchase history?

25. What is a best practice when writing email content?

26. As a digital marketer, you accidentally send an email with the incorrect merge tag code. This is an example of what email marketing mistake?

27. Fill in the blank: In email writing, you should always address your readers by using _____ language. This point of view is used for giving directions, offering advice, or providing an explanation.

28. Fill in the blank: Email marketing _____ is the practice of using software, programs, and technology to manage email marketing processes automatically.

29. What can the Mailchimp, HubSpot, and Salesforce tools assist with?

30. What is an example of a personalization mistake in email marketing?

31. How can marketers determine the purpose of an email marketing campaign?

32. As a digital marketer, you are building a list of recipients for an email marketing campaign. What can you use to build this email list?

33. As a digital marketer, you segment your email list according to spending habits, browsing habits, and brand loyalty. What are these characteristics referred to as?

34. As a digital marketer, you are setting up a process to ensure that the email you send does not have mistakes. What is the name of this quality process?

35. You accidentally send an email that reads “Happy birthday, [First name]!” What email marketing mistake is this an example of?

36. Imagine you are sending an email to announce a product launch. You write about how the product creators came up with the product idea, what motivated them to create it, and the problem the product solves. This represents which tip for writing effective emails?

37. A digital marketer can use website prompts, display ads, social ads, and referrals to do what with email marketing?

38. You’re writing an email and you consider how the content helps the reader. Where should this information go in your email?

39. As a digital marketer, you accidentally send an email to a group of non-customers instead of to a group of previous customers. This is an example of what email marketing mistake?

40. Why is it useful to segment audiences based on demographics?

41. What should you consider when segmenting an email list according to psychographics?

42. You’re writing an email and you consider what you are offering the reader. Where should this information go in your email?

43. When writing an email, you refer to the audience as you, your, or yours. You use a code that allows you to insert unique user data, such as their name. What is this code referred to as?

44. What can a marketer use to segment an email marketing list and manage multiple tasks?

45. Common email marketing mistakes include sending a broken link. What is an example of this kind of mistake?

46. Fill in the blank: A _____ process might include creating a checklist that ensures you’re using the correct format, content, personalization tags, and anything else you may want to be careful about.

47. What can marketers include in an email marketing campaign to craft the narrative and communicate a story?

48. As a digital marketer, you are building an email list for an upcoming campaign. How can you use search engine marketing to help build your list?

49. As a digital marketer, you are dividing your email list by psychographic characteristics. Which of the following best represents psychographic characteristics?

50. As a digital marketer writing an email, what question should you consider to help write the subject line?

51. Which of the following is true regarding using automation in email marketing?

52. A marketer sets up an email marketing campaign. They consider using a tool to automate the process while they focus on other parts of the campaign. Which of the following tools can assist them? Select all that apply.

Useful Tools for Email Marketing CONCLUSION