Start the UX Design Process: Empathize Define And Ideate WEEKLY CHALLENGE 2

Course 2 – Start the UX Design Process: Empathize, Define, And Ideate

Week 2: Creating User Stories and User Journey Maps

GOOGLE UX DESIGN PROFESSIONAL CERTIFICATE

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TABLE OF CONTENT

Creating User Stories and User Journey Maps INTRODUCTION

In the Creating User Stories and User Journey Maps course of the Coursera Google UX Design Professional Certificate, students learn about creating practical stories for users. This course covers topics such as user interviews, market research, storytelling techniques, and journey mapping. Through applying these concepts in hands-on exercises, learners gain a better understanding of how to create effective user stories and journey maps that can be used to inform product decisions.

Additionally, students are provided with interactive activities that allow them to apply their new knowledge and skills in real-world scenarios. This course enables learners to understand the needs of their target audience more effectively and put themselves in their customers’ shoes.

Learning Objectives

  • Create user stories
  • Create a user journey map
  • Explain the importance of accessible and inclusive design

Start the UX Design Process: Empathize Define And Ideate WEEKLY CHALLENGE 2

1. Which of the following user stories is complete?

  • I want high-quality tools so I can create desirable works of art.
  • As a team manager, I want to streamline administrative processes so that my employees remain productive. (CORRECT)
  • As a teacher, I want access to more reading resources for my students.

Correct: This user story is complete with a type of user, action, and benefit. A complete user story keeps the problem user-centered, actionable, and clear.

2. What happens when a user stays on the happy path in a user story?

  • The user reaches their goal without issue because everything goes as expected. (CORRECT)
  • The user reaches their goal with some issues.
  • The user encounters a problem and is unable to reach their goal.
  • The user enjoys their journey but is unable to reach their goal.

Correct: Keeping users on the happy path helps them have a good user experience, which is the designer’s goal.

3. What are some benefits of user journey mapping? Select all that apply.

  • Clarifies marketing strategies
  • Identifies improvement opportunities (CORRECT)
  • Highlights new pain points (CORRECT)
  • Reduces the impact of designer bias (CORRECT)
  • Helps create obstacle-free paths for users (CORRECT)

Correct: One of the benefits of user journey mapping is being able to identify improvement opportunities by illustrating what the user goes through to achieve their goals. Other advantages include: highlighting new pain points, reducing the impact of designer bias, and helping create obstacle-free paths for users.

Correct: Use journey mapping highlights new pain points that a designer may not have thought about by illustrating what the user goes through to achieve their goals. Other advantages include: identifying improvement opportunities, reducing the impact of designer bias, and helping create obstacle-free paths for users.

Correct: User journey mapping reduces the impact of designer bias by illustrating what the user goes through to achieve their goals because it focuses on the persona’s needs instead of the designer’s. Other advantages include: identifying improvement opportunities, highlighting new pain points, and helping create obstacle-free paths for users.

Correct: User journey mapping helps to create obstacle-free paths for users by illustrating what the user goes through to achieve their goals. Other advantages include: identifying improvement opportunities, highlighting new pain points, and reducing the impact of designer bias.

4. Why is it important to consider someone with a disability when creating personas, user stories, and user journeys? Select all that apply.

  • To meet diversity and accessibility expectations.
  • To ensure designers have a clearly defined path to market.
  • To avoid the serious physical or emotional consequences when accessibility needs are not addressed. (CORRECT)
  • To consider those experiencing permanent, temporary, or situational disabilities. (CORRECT)

Correct: It’s important to consider someone with a disability when creating personas, user stories, and user journeys because not addressing the needs of someone with a disability can have serious consequences. Consider if fire safety escape routes didn’t include routes for wheelchairs, or if grocery stores and medical practices didn’t include accessible entrances.

Correct: Considering accessibility in design, especially during the creation of personas, user stories, and user journeys, extends its benefits to many people. Whether they are people experiencing permanent, temporary, or situational disabilities, it’s important to remember that people with and without disabilities share the same goal for any given user problem that a design is trying to solve.

5. What is the curb-cut effect?

  • A phenomenon that describes how products and policies designed for people with disabilities often end up helping everyone. (CORRECT)
  • A design approach that considers products, devices, services, or environments for people with disabilities.
  • A term used to describe any products, equipment, or systems that enhance learning, working, and daily living for people with disabilities.
  • A design choice that takes into account personal identifiers like ability, race, economic status, language, age, and gender.

Correct: The curb-cut effect is a phenomenon that describes how products and policies designed for people with disabilities often end up helping everyone.

6. Your client has hired you and your UX design team to design a new app. They are anxious to get the project underway. You have outlined the design process for them so they understand all of the steps and milestones. They understand the importance of creating personas but are not sure why user stories are necessary. What should you tell them about the benefits of user stories?  Select all that apply.

  • User stories can help the UX design team identify which designer is best suited to lead the project design.
  • User stories can help personalize pitches to stakeholders by demonstrating how the design will help specific types of people. (CORRECT)
  • User stories can help the design team determine a clear goal for the project and unite the team around it. (CORRECT)
  • User stories can help prioritize design goals and determine which problems are most critical to resolve. (CORRECT)

7. A junior UX designer on your team has asked you the elements they should include in a user story. What should you tell them? Select all that apply.

  • The research methods used to gain insights from the user
  • A description of the type of user the design is for (CORRECT)
  • The benefit that the user wants to gain from the design (CORRECT)
  • The action that the user wants to have happen in the design (CORRECT)

8. Your UX design team is working through the beginning steps in the design process. User stories are doing well and the team is making good progress. Then, the lead UX designer asks everyone to try to anticipate edge cases. What are they referring to?

  • A situation that has an unusual problem and a lofty goal to achieve
  • A situation that has two or more unusual circumstances that coincide
  • A rare situation or unexpected problem that interrupts a standard user experience (CORRECT)
  • A situation that clearly leads the users to their destination in the product

9. You are working in the early stages of the UX design process for an app. You want to ensure you keep the most vulnerable users on the happy path in your design. How should you do this?

  • Create personas and user stories that account for a wide variety of users and problems. (CORRECT)
  • Build a site map that will help guide users to the end objective of the app.
  • Come up with ideas and tips to provide users as they seek to accomplish the app’s objective.
  • Identify the user flow that is the easiest and most efficient to follow that accomplishes the app’s objective.

10. You are working on a new website design with a junior UX designer who is just learning about the design process. At this point, the junior UX designer has created personas and user stories from the data gathered from empathy interviews. You instruct the junior UX designer to now create a user journey map. They are not sure what you mean by that. How should you explain it to them?

  • A user journey is the last design you show stakeholders before delivering the final product.
  • A user journey refers to the series of experiences a user has as they achieve a specific goal. (CORRECT)
  • A user journey is a listing of tasks that a user must complete prior to entering the website.
  • A user journey is a fictional character created who will use the website.

11. You are briefing your client on the status of the design process. You tell them you will be creating user journey maps next. The client asks you the benefits of this step. What benefits about user journey maps can you tell them? Select all that apply.

  • A user journey map shows the client the progress that the team is making on the design and the dates of significant design milestones.
  • A user journey map helps UX designers create obstacle-free paths for users. (CORRECT)
  • A user journey map reduces the impact of designer bias. (CORRECT)
  • A user journey map allows thorough documentation of the entire sequence of events and interactions a user experiences. (CORRECT)

12. You are talking about accessibility with your UX design team. You talk about the curb cut effect and offer a few examples to help them understand what it is. What examples should you have provided? Select all that apply.

  • The option for soft-cover, hard-cover, and digital books
  • Wide aisles to accommodate individuals in wheelchairs (CORRECT)
  • A series of auditory beeps at crosswalks to indicate it is safe to walk (CORRECT)
  • Closed-captioning on screens so viewers can read the dialogue (CORRECT)

13. Your UX design mentor looks through the user journey maps and acknowledges that you have addressed accessibility needs and the end goal of your website can be achieved by everyone. What accessibility needs have you designed for? Select all that apply.

  • Daily disabilities
  • Temporary disabilities (CORRECT)
  • Permanent disabilities (CORRECT)
  • Situational disabilities (CORRECT)

14. You are at a UX design conference and are attending a workshop on accessibility. The speaker mentions the curb cut effect. What are they referring to?

  • A phenomenon that describes how products and policies designed for people with disabilities often end up helping everyone (CORRECT)
  • A tactic used to convert inaccessible websites into websites that are accessible for all disability types
  • An information architecture plan that accounts for accessibility needs and requirements
  • A strategy to involve more users with disabilities in UX design

15. Your UX design team is designing a website for a new client. The client has provided you with their accessibility standards, which indicate a need to ensure the site is accessible for visually impaired individuals. What are some design considerations the design team can take to accommodate visually impaired individuals? Select all that apply.

  • Adapt the layout so there is one topic on each page of the website.
  • Use high contrast colors. (CORRECT)
  • Use a larger font to create a reader-friendly design of the app. (CORRECT)
  • Add alternative text, that can be read by a screen reader, to the images. (CORRECT)

16. You have created user personas, and now you are ready to come up with user stories. A junior UX designer on your team is not sure what that means. How should you explain user stories to them?

  • design decisions. (CORRECT)
  • A user story is a fictional, one-paragraph story told from the persona group’s point of view that informs design decisions.
  • A user story is told directly by users and helps identify the design elements that are meaningful and useful to users.
  • A user story is a non-fictional, one-sentence story told from the perspective of an actual user.

17. You are mentoring a junior UX designer who is writing the user stories. You mention that the designer’s goal, when building a new or improved product, is to end the user story with a happy ending. What is this called?

  • Happy path (CORRECT)
  • User path
  • Positive path
  • Golden path

18. You are in the beginning stages of the design process for an app you have been tasked with creating. So far, you have created personas and user stories. What should you create next?

  • A site map
  • The completion criteria for the app objective
  • A user journey map (CORRECT)
  • The style guidelines

19. You tell your client that you are creating user journey maps. They ask you to identify a few benefits explaining why you are spending time on this step. What should you say? Select all that apply.

  • User journey maps provide a guided tour of the product so stakeholders can easily interact with it and see what it will look like.
  • User journey maps summarize user profiles and how they might use the product.
  • User journey maps identify opportunities to improve the product for users. (CORRECT)
  • User journey maps highlight pain points in the product for users. (CORRECT)

20. At the start of the user journey you are creating, you have identified the first task the user needs to complete in the website you are designing. What other steps do you need to take to complete the user journey map? Select all that apply.

  • Submit a list of hints that will help users navigate and fulfill the goal of the website.
  • Create a list of all the things the user needs to do to reach their goal. (CORRECT)
  • Describe all the smaller things the user must accomplish before graduating to the next main task. (CORRECT)
  • Identify the user’s likely emotions as they go from task to task. (CORRECT)

21. At this point in the empathizing phase of the design process, you have created personas, user stories, and user journey maps. Your UX design mentor asks you if you have considered people with disabilities in each of these. Why is this consideration important at these stages in the design process?

  • You cannot add in accommodations for people with disabilities later on in the design process.
  • The developers and engineers will need to know from the start the extra coding and accessibility requirements they will need to add.
  • It is important to identify accommodations considerations up front so the statement of work can be updated to reflect accessibility needs.
  • People with disabilities share the same goal for any given user problem that your design is trying to solve. (CORRECT)

22. Your client has requested that the website you are designing include web accessibility tools that individuals with dyslexia or other visual processing disabilities may benefit from. What is the best way to accommodate this request?

  • Increase the size of the text.
  • Use simpler words and syntax.
  • Use customizable text. (CORRECT)
  • Shorten the on-screen text.

23. You are walking your client through the initial phases of the design process. You explain that in the empathy phase, you get to know the users. You create personas and from there, you create user stories. Your client is not sure what you mean by user stories. How should you explain this? Select all that apply.

  • A user story provides the background information of all of the users who took part in the empathy interviews.
  • A user story identifies the obstacle that is at issue. (CORRECT)
  • A user story introduces the user. (CORRECT)
  • A user story states the ultimate goal and how the obstacle will be overcome. (CORRECT)

24. Your UX design mentor looks through the user journey maps and acknowledges that you have addressed accessibility needs and the end goal of your website can be achieved by everyone. What accessibility needs have you designed for? Select all that apply.

  • Daily disabilities
  • Situational disabilities (CORRECT)
  • Permanent disabilities (CORRECT)
  • Temporary disabilities (CORRECT)

25. The UX design team is discussing what they can do to identify edge cases before their product launches. What can they do to spot and resolve potential edge cases? Select all that apply.

  • Ask users to identify points in the user flow and the design that they do not care for and resolve those issues.
  • Use wireframes to help visualize the project. (CORRECT)
  • Review the product, from the user’s perspective, before it launches. (CORRECT)
  • Create personas and user stories that account for a wide variety of users and problems. (CORRECT)

26. Your UX design mentor has asked if your website design accounts for accessibility requirements as defined by the Americans with Disabilities Act. What requirements are they referring to?

  • All websites need to support keyboard input and navigation. (CORRECT)
  • All websites need to have an option to change color palettes so visually impaired users can better see the screen.
  • All websites need to be responsive to account for mobile devices.
  • All websites need to have audio components.

27. You are talking about accessibility with your UX design team. You talk about the curb cut effect and offer a few examples to help them understand what it is. What examples should you have provided? Select all that apply.

  • The option for soft-cover, hard-cover, and digital books
  • Wide aisles to accommodate individuals in wheelchairs (CORRECT)
  • Closed-captioning on screens so viewers can read the dialogue (CORRECT)
  • A series of auditory beeps at crosswalks to indicate it is safe to walk (CORRECT)

28. During the empathize phase in the design process, your UX design team interviewed a variety of potential users for the website the team will design. The design team did include people with disabilities in the empathy interviews. What accessibility considerations should they take into account when they move forward with the design process? Select all that apply.

  • How users with routine impairments can use the website
  • How users with tactile disabilities can use the website (CORRECT)
  • How users with visual impairments can use the website (CORRECT)
  • How users with auditory impairments can use the website (CORRECT)

29. You are briefing your client on the status of the design process. You tell them you will be creating user journey maps next. The client asks you the benefits of this step. What benefits about user journey maps can you tell them? Select all that apply.

  • A user journey map shows the client the progress that the team is making on the design and the dates of significant design milestones.
  • A user journey map helps UX designers create obstacle-free paths for users. (CORRECT)
  • A user journey map reduces the impact of designer bias. (CORRECT)
  • A user journey map allows thorough documentation of the entire sequence of events and interactions a user experiences. (CORRECT)

30. A junior UX designer who is tasked with creating a user journey map for a new app is not sure where to begin. What should you tell them?

  • Identify the ideal navigational path that you want users to take in the app.
  • Identify the theme of the app and the corresponding colors, images, and iconography that will help tell the story of the product.
  • Identify the type of user who will use the app.
  • Identify each action a user will take within the app. (CORRECT)

31. You are at the beginning stages of creating a user journey map for the website you are designing. You have identified all of the actions a user will take within the website. What is the next thing you should do?

  • Identify the type of user who will use the website.
  • Identify the buttons the user will need to select to fulfill the website goal.
  • Identify the first task the user needs to complete. (CORRECT)
  • Identify the end task that the user should complete.

32. The client has requested enhanced security measures for the website you are designing. One of the security features they have requested is for the site to time out if users are not active within two minutes. What could you do to ensure accessibility for this feature to all users? Select all that apply.

  • Program the website to automatically close the browser after two minutes. (CORRECT)
  • Provide an alternative website that does not include this security feature. (CORRECT)
  • Implement a sound notification to indicate to users when the time is running out.
  • Use visual prompts to notify users their time is running out.

33. The UX team is discussing the app they are designing. They have discovered an edge case that prevents users from inputting the country for shipping purposes, which is required. The test users were frustrated by this and left the site. How can the UX team remedy the design?

  • Reroute users back to the beginning of the user flow and offer instructions on how to bypass this field.
  • Remove the field that requires the shipping country.
  • Reroute users back to the happy path to allow them to enter their country. (CORRECT)
  • Move the required shipping country field to earlier in the user flow so users can complete the field earlier.

Creating User Stories and User Journey Maps CONCLUSION

User stories and user journey maps are essential tools for any product designer or developer. Through the Creating User Stories and User Journey Maps course on Coursera, students can learn how to create practical stories for users, informed by concepts such as user interviews, market research, storytelling techniques, and journey mapping.

The hands-on exercises in this course will give learners a better understanding of how to create effective user stories and journey maps that can be used to inform product decisions. Additionally, the interactive activities in this course will allow learners to apply their new knowledge and skills in real-world scenarios. So what are you waiting for? Join Coursera now!

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